Showing posts with label Yellow. Show all posts
Showing posts with label Yellow. Show all posts

Friday, September 8, 2017

Local Search Marketing Trumps The Yellow Pages

Local Search Marketing Trumps The Yellow Pages

Years have passed since people relied on the Yellow Pages. There are times when it has been months since the last Yellow Pages was published and the company you are looking for has transferred location or changed numbers. Nowadays these heavy books are often stuck in storage without them even being opened. Honestly I think that the importance of the yellow pages is slowly coming to an end, unless you live in a place with no internet access or where internet is a hefty premium.

Now as a small business, you should ask yourself if investing on advertising space in the yellow pages is worth the expense? These expensive ads falls the risk of not even be seen by people. But it is not the end of the world. You have an option in Local Search Marketing. With Local Search Optimization gaining popularity over the years, companies are starting to shift their spending, preferring this over the Yellow Pages. You don't even need to have your own company website to be listed online. May your business be internet based or be a local shop the benefits of Local Search Marketing definitely outshines that of the Yellow Pages. What are the immediate benefits of Local Search Marketing?

1. Local Searches are displayed above normal searches. This gives you the opportunity to be seen first which would translate to more traffic for your business and have the opportunity to be the first to try closing the sale.

2. The ability to keep your listing updated anytime you feel the need to do so. You can include ongoing promotions in your listing for free. Should you need to change shop location or phone number you can change your listing as soon as you are able to unlike with publications where you need to wait for the next release of phone books to keep your contact details updated.

3. Your business will have more visibility to customers. By optimizing your local listing you can include step by step directions on how to get to your shop, where is the nearest parking spot for your customers convenience and other such details.

Creating a business listing won't cost you a penny, but creating a comprehensive and optimized one would take up a lot your time and effort. If you have been allocating marketing budget for the Yellow Pages, take moving some or all of that budget for local search engine optimization into consideration. I am a firm believer that hiring professionals to do the optimization for you is worth the investment opposed to you spending time to learn and set up an optimized listing yourself. In line of that, having a professional LSEO company author and manage your local business account would increase the possibility of potential clients finding your business through relevant keywords and will equate to more traffic for your business. The phone book as a source of information is on its last breath as more people nowadays heavily rely on the internet when searching for local businesses. Wouldn't you want your business to be found as well?


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Thursday, September 7, 2017

Online Business Directory and Yellow Pages

Online Business Directory and Yellow Pages

The details provided in a business directory will vary. They may include the business name, addresses, telephone numbers, location, type of service or products the business provides, number of employees, the service region and any  professional associations. Some directories include a section for user reviews, comments, and feedback.

Many business directories offer complimentary listings in addition to the premium options. There are many business directories and some of these have moved over to the internet and away from printed format. Whilst not being search engines, business directories often have a search facility.

Online Business Directories can receive bad press, and they vary in quality and content. There is a balance between professional advertising, value for money and quality of service. Business owners are looking for ROI, web traffic, exposure for their business, plus SEO benefits of back links.

Most people would agree that reading a magazine should be a relaxing, pleasurable experience. The print magazines are on decline and being replaced by net surfing. The decline of print media was that e-products are “timelier, easier to save, environmentally friendly, and more searchable”.

Business magazines in India are one of the best ways of getting all the information regarding the current events taking place in the business world of India. Business magazines in India provide all the information that is required to quench the thirst and curiosity of the general mass. The market for the Business India magazine is vast. The Top Business magazines of India are sold in huge numbers all over India.

Ever since India started riding high on the economic boom, countless business magazines have come into existence in the country and have opened up shops as well. The last few years have seen innumerable Business magazines in India hitting the market and it will not be an overstatement to say that their number would easily touch three scores. In the midst of this confluence of publications in the Business India magazine premise started its operations. The magazine soon emerged as one of the largest business publications providing a close view of the evolving market of media and communication in the country.


Hi guys,  I am three months older for seo hope you all will like the post.

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