Showing posts with label Write. Show all posts
Showing posts with label Write. Show all posts

Sunday, November 5, 2017

Very Honest Reasons Why You Cannot Depend On Marketing Agencies To Write Your Advertising Campaigns

Very Honest Reasons Why You Cannot Depend On Marketing Agencies To Write Your Advertising Campaigns

This write-up is put together particularly for small businesses proprietors. If you're in business and are looking at doing any kind of print advertisements whatsoever. Do not do anything until you have read this brief article completely from beginning to end. It might virtually save you 1000s of dollars in unnecessary advertisement costs. In this article I'll be talking about the reasons why the large advertising companies are doing you a serious injustice by not supplying you with as good a service as they should be. You are going to see that once you have read this advice it will totally seem sensible to you and you will think about why you trusted your hard earned dollars with these companies in the first place.

First and foremost, you must accept that marketing agencies are exactly like every other business, they are out there to make money. In marketing terms this means selling ad space. You shouldn't be surprised if your advertising rep hints you go for a larger advert with more colors and in a more prominent location. Many business owners fall into the trap of believing they're doing it with your best interests at heart, however the truth is they just want a better commission payment. Do not fall into this trap. If you do work with one of these organizations make sure that you have a specific understanding of what you're looking for before you decide to contact them and do not allow them to try to upsell you. Believe me, they are very good at doing this, so be aware!

The second rationale makes even more sense as compared to the first. Just consider it for a minute, just how can any advertising consultancy determine whether or not the advertising campaign they made for your business is helpful or not? With regards to roi, an advertisement is only ever as good as the final results it delivers, namely the total amount of new customers, phone calls or walk-ins for your company. So , just how can the ad agency track this response? Short answer, they can't. There's no way that any advertising company can say with certainty if the advertising campaigns they've created are working. For sure, they might be employing industry recommendations, but things will definitely never get better if they can't adjust the advertisements alongside what gets results and what doesn't show good results. The only way to do this is by testing time and time again until you get the most reliable outcome.

Now, the last reason why you shouldn't trust ad agencies is that most of the time they believe that you're an idiot. Allow me to clarify. Let's say you run an ad and it doesn't bring in any enquiries at all. The most popular response you will hear is something like this "you've just got to keep doing the advert and things are going to pick-up soon". Some might even declare that buyers require more time to get accustomed to the logos or to let the meaning to get across. They can be incredibly convincing when they want to be, but really when you think it over, it makes no sense at all. If an advertisement is getting a terrible response once, you'd need to be an utter idiot to run the exact same advert again. Yet, that is what they will say because these businesses still want your hard-earned cash, but they'll try to get out of writing your company a different advert whenever they can as it will mean extra work for them and they have already gotten the compensation out of your booking, so there's no point.

Your best choice is almost always to draft the advert yourself or get an in house artist or freelancer to make one on your behalf. Track, assess and re-write as frequently as you have to until you get it right.


Marketing communications consultant N Rangi-Tane Pettersson has produced a e-book which tells you the way to write the best print ads for your company. To create better magazine advertisements and more effective newspaper advertisements look at his site right now.




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Tuesday, September 19, 2017

How to Write Articles That Increase Traffic to Your Website

How to Write Articles That Increase Traffic to Your Website

Do you know that it is not difficult to write articles to increase traffic to your website? Your articles can be posted in popular directories such as Ezines that can be read by many readers and as long as it stays online, there will be chances that you will find more targeted traffic to your website.


Anyone can be a writer and you do not need to be an English teacher to be able to do so. However, you need to be aware of what are important information that you need to know in order for your articles to attract in good traffic and sales for your products or service.


1. Create a Hot Title


Your goal in writing articles is to be able to attract a lot of readers who will eventually visit your site. That is the most crucial step that you should know. If you do not have a good title, no matter how good the content of your articles, you will miss a lot of potential buyers. When your customers search for some information on your product brand, they will be given a lot of search results. They are not going to read all the information that are presented to them. They are likely to scan for titles that attracts their attention or meet their needs. Use titles like "How to" format and the "Tip" format like "How to Lose Weight in 10 days" and something like "3 Easy Steps to stay healthy".


2. Start with a Interesting sentence


Write a powerful first sentence to attract attention when you write your article so that the readers will be interested to read on. The best way to do this is to start off with a question or to state a fact. Entice them with powerful sentence so that they will be hungry for more information.


3. Main Contents in the Body of the Articles


This is where you will need to provide the contents of the articles and this will be answers that your readers are looking for. Your goal here is to provide an informed knowledge and information to educate your readers or to provide them with useful guide or advice on their problem. Your role here is to offer them a solution to their problems, and if possible, include some success stories or testimonials of the products. Organise your content and arrange them in a listing order for better organization of your text. This is the reason why you need to write articles to increase your web traffic.


4. End With An Action Plan


You should end your article with a high note to excite your reader to want take immediate action for quicker results. Entice them with some benefits if they take action now, and you should point them to your website and this is exactly what you should do.


5. Add a Powerful Resource Box at End of Articles


The purpose of article marketing is to add on a resource box at the end of your article so that when readers read your articles and likes your articles, he or she can get more information from your website. As you build up a good reputation in providing good and valuable contents for your readers, you indirectly driving a lot of traffic to promote your website.



Laura Lin




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Monday, September 11, 2017

How to Write Blog Posts that Get Attention

How to Write Blog Posts that Get Attention
If you have been an online marketer for a while, then you know how essential it is to have a blog. It helps you reach out to your target audience and at the same time gives you the opportunity to market and build a brand. There are plenty of online marketers that start blog but do not have a clue about making response driven blog posts. If you intend to get a lot of attention, then this is the one area that you should spend a lot of time in. This article explains three very important suggestions for creating appealing blog posts.

1. One wise plan for writing an engaging blog post involves writing down your daily thoughts and telling everyone how you overcame something bad in your life. Blog readers generally like it when you provide personal accounts because this provides them with a special chance to learn something about you and from you. Anyway, blog posts that give out this type of information are useful and informative. For instance, if you were good at a particular method of doing something that might interest your readers, share your strategy with your readers from start to finish. The main reason that these types of blog posts work well is because they give the readers details that they are interested in and place you in a position of expert.

2. Do an analysis of a product or a trend in the industry. People love it when you take apart something that they are curious about. For example, you can list out the pros and cons of a certain software product that you think will be helpful to your readers. Make these posts easy to read and understand, because you don't want people to get confused in any way. You should be very honest during your review because not only will this say whether or not your post is quality material, but it will also be when you readers decide if it is made of quality too.

3. You also have the capability to talk to other experts in your area and share this information with your blog visitors. Once again, this touched on an opportunity of value to the visitor because he or she can learn from an expert's opinion on a subject. In exchange the expert talks with more people and builds up his brand. Another good plan would be to create a questions and answers forum with your blog readers and professionals, where the blog readers can ask various questions and get answers from the professionals. There are many innovative things that can be done when you begin doing this, so go do it.

All in all, this article will explain how to create blog posts that get clicks. It is not that complex to do if you focus on doing the basics better and doing your very best. If you are just now starting out, it will take a little time, but your traffic will also start to grow and your blog will become popular as well. When you really get comfortable with writing these types of blog posts, it really gets easier with time.

Joe has been a full time internet marketer for about a year now, as an IT consultant he is interested in using technology and sometimes writes on this anonymity online blog. He uses security products to protect himself online and to obscure his IP address through this ninjaproxy network.




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Saturday, July 29, 2017

TOP get paid to write sites

TOP get paid to write sites

For anyone who is into writing you need to know which sites to use and which sites to stay away from, otherwise you can waste a great deal of time on the wrong ones. There are hundreds of sites to choose from and I have trawled through all of them to save you the bother.


IF you are seeking to get paid to be a writer as a full-time serious profession then it is unlikely you would ever earn enough from writing for sites alone.  Most people who write for sites do it as a paid hobby.


The two main sites are these -


HELIUM.COM


Good points -


 You can recommend a topic and get paid if it is accepted (not much though)
 You can complete against the others writing under the same title and get a wonderful glow of satisfaction if it comes in at number one ahead of many others
 There is a great forum
 There is a competition section
 There is a market place where you can sell articles

Bad points -


You cannot think of your own topics.  They have to be acceptable
Their articles are not ranked as highly as those of other sites

TRIOND.COM


Good points -


You choose the topic and heading and write it anyway you like

Bad points -


  The articles are ranked lower than those on Helium and  most other sites
Most of the people using the site and reading the articles seem to be very  young

Both of them require you to sign up to paypal to receive your revenue.  The articles that pay the best are those that require knowledge rather than those where you put an opinion.


i.e.  if you write about how to build a wall with bricks more people will read that than if you write a poem or a story or your opinion about whether or not women should be married before getting married.



Worked as a full-time, self employed, professional writer, clairvoyant, therapist, life coach and relationship expert for many years, with famous clients, newspaper articles and offers of radio and television work. Now owns businesses and designs for and runs Pineapplepups.com, preferring to have some time off and freedom rather than be working very long hours like I did before.

Friday, July 28, 2017

TOP get paid to write sites

TOP get paid to write sites

For those who want to earn money while they write, either an instant payment or a residual payment that they receive when people read the article -  or both - these sites are the ones I recommend.  Bear in mind that if you are doing it as a paid hobby it can absorb a lot of your spare time and you may decide it is not worth it.  Likewise, if you are seeking to be a professional writer, writing articles for such sites will supplement your income but will never bring in a high income or one that you can live on on it's own.


TRIOND.COM   -  Pays a residual income forever, once you have signed up with them.  The beauty of Triond is that YOU choose what your article is about,  you choose the title, you choose which category to put it into, you choose which angle to write it from, and you do not have to be a genius at writing.  In my view it is ideal for the beginner. If you think quickly and type fast you can bash out a few articles while you have a cup of coffee and check your emails, no sweat.


HELIUM.COM  - Pays a residual income forever BUT you do need to ensure that you are always in credit with writing starts.  If you ever allow the stars to drop to less than one then you no longer get paid  your residual income.  One of the beauties of Helium.com is that you can also volunteer potential titles to be used and get paid a (small) amount of they are agreed. Another beauty of Helium is that there is a competite streak in most of us and we can compete against the others writing an article under the same title to see whose is the most popular.  The downside to Helium is that you have to write an article on the topics they put forward and cannot select your own.  There is also a market place and a forum where you can exchange news and views with others.  The quality needs to be higher with helium than it is with triond.


 



Worked as a full-time, self employed, professional writer, clairvoyant, therapist, life coach and relationship expert for many years, with famous clients, newspaper articles and offers of radio and television work. Now owns businesses and designs for and runs Pineapplepups.com, preferring to have some time off and freedom rather than be working very long hours like I did before.

How to Write Google AdWords Ads That Sell

How to Write Google AdWords Ads That Sell

One of the best ways to optimize your Google AdWords campaigns and get results is to write the ads that sell.  Writing ads that sell is not as difficult as you think it is, you just have to know what will work best for your target market.


 


Understand What Your Ads is Supposed to Do


In writing your ads, you have to understand what it is supposed to do.  The main job of your ads is to capture the attention of your target market and make them want to click on your ads.  However, you must also consider the cost per click.  So you want to write the ads that will attract the right audience who will not just click on your ads out of curiosity but will also most likely to buy what you have to offer.


 


You must therefore be able to come up with a 100 character ads that will primarily get the right clicks from your target market.  What comes after is the responsibility of your website, specifically the landing page.  You should be able to synchronize your ads and the landing page for consistency to get the best conversion results from Google AdWords.


Writing the Ads that Sell


Here are some techniques that you can use to write the ads that get clicked and sell.  One, you have to exercise creativity in writing the headline as this is the first line to get your target market's attention.  You can either use an interested question to stir curiosity, or you can emphasize one important benefits you target market can get by clicking your ads.


 


In creating the body of your ads, you have to make sure that you every single word matter as you can only use about 70 characters out of the 100 characters allowed for ads.  Your ads should be able to creatively and concisely motivate your target market to click your ads with the intention of buying from what you have to offer.


 


You can do so much with writing Google AdWords ads that sell. You can put your creativity to work in writing the ads, follow some tips and techniques to get better results from your AdWords campaigns.


 



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3 Winning Tips To Write Google Adwords Ads That Work

3 Winning Tips To Write Google Adwords Ads That Work

Of all the Pay Per Click (PPC) advertising platforms on the net, so far Google Adwords is the most well-known and successful. If we had to choose one thing to be able to do well when it came to advertising, that one thing would be writing excellent advertising copy. If you’re looking to improve your PPC performance, then hang-on because we have three great Adwords ad copywriting tips we feel can help you improve your ROI.


Avoid being cute or clever with ad copy – make your point and give solid information. There is not enough space to mess around, and that is why you must get to the point quickly and clearly. Keep in mind that Google AdWords limits the title count to 25 characters and description to 35 characters. Your PPC (classified) ads must out of necessity be short and to the point. How much time will your fabulous ad copy have to convert someone? Oh… 3 seconds, maybe? Don’t get too upset about it because we all do the same thing when we see ads? Right? Even you… If you want to add another filtering element to your ads, then be bold and insert your price point in the ad. Obviously price matters, no kidding, so it’s important to know that anyone who clicks on your ad with the price in it should be accepting of the price. We feel it’s a wasted click through if the price is too high; so if they see the price and still click through – better.


The display URL is often ignored by some PPC advertisers, but that is a mistake because you can benefit from parts of it. Look for yourself, and you will quickly notice that some display URL’s are not being used properly. Lots of marketers, or PPC advertisers, have proven that the display URL comes into play with click through rates. As long as the destination and main domain match, then you can have a little bit of room to play with. What you will want to do is use your keywords in the display URL; usually as a backslash or filename extension.


One technique that can work very well is to ask a compelling question in your copy or headline. We know you know what we’re talking about because just about everyone has used this precise technique in their lives. However, don’t make your questions too confusing; just keep them simple and to the point because with AdWords, you don’t get a lot of space to play around with. If you’re able to learn, then you can learn how to create profitable Google Adwords campaigns. When a PPC campaign fails to produce, just forget about it because that will happen. The best thing you can do is always improve your knowledge if you can, and then keep at it – keep trying and expecting success. Since ad copy is the back bone of any AdWords campaign, you should focus on it as much as possible.


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Thursday, July 27, 2017

Write Google AdWord Ads that Get Results

Write Google AdWord Ads that Get Results

Adwords ad copy is much like classified ads, and you need to talk in specifics. If you ever thought about saving time by using an ad copy template - just do not ever do that. The thing to remember about your Adword campaigns is they must be relevant and targeted to your audience. This is important because you want your customers to get the right message and that can only happen when your copy is not generic in nature.


For instance, let's say you're selling shirts online and have various types of shirts in the stock, such as, men's shirts, women's shirts, full sleeve shirts, half sleeve shirts, etc. Ok, so your Adwords ad groups will contain keywords that only apply to one particular kind of shirt, and each ad within each ad group will be written specifically for those keywords. Ok, so what's the best approach to do this? Easy as pie, all you have to do is write an ad for each separate ad group. This is how you make your PPC campaigns the most targeted they can be, and actually this is not just for Google, but all search engine PPC platforms work in a similar manner.


Learning how to write good ad copy means economy of words; so make darn sure you are not using any wasted words - at all. Your ad should be short and powerful, which is why you should get rid every word that doesn't need to be in the ad. Words that do not need to be there are taking up space that can be better used to express your benefits and call to action.


Testing your headline, which you should do first, is of critical importance because your headline is what sets it all in motion.


Split testing is merely testing one thing against one other thing, and that is what you will do with your headlines. All you do in your marketing funnel culminates with your conversion rate, and the numbers are stark and brutally truthful. Also, during your testing, you should also test various offers. You can include your offer in your ad or not, but no matter what always split test your ad copy.


Eventhough a PPC ad is very small, there are quite a few things you can test, and the only way to know what those things are is to discover through study. If you get a lot of impressions, then that's great because you can get a higher sample at a much faster rate for testing. Just keep furthering your knowledge about writing advertising that works, and then keep at it until you get the results you like. Don't allow yourself to feel intimidate with PPC, and just keep getting experience.



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How to Write a Blog

How to Write a Blog

The Internet is rife with blogs (short for a web log) on every topic under the sun. From personal journal-type sites to music-review sites to fashion-criticism to political-commentary and everything between, you can find blogs on any subject you can think of.


Why are so many people blogging?
Blogging has gained immense popularity in the last couple of years, and thousands of new blogs are created each month. But why? Well, as technology evolves, so do we. The beauty of the Internet is not only the wealth of information it provides, but also the connectivity the access to the thoughts, feelings, opinions, pictures and videos of other people across the globe. Maybe it's because we're naturally voyeuristic, or maybe it's the innate human need to have a sense of community (we are social creatures, after all), but whatever the reason, blogging is wildly popular, and probably not going anywhere. In fact, as the news media declines in these tough economic times, bloggers are gaining more and more power in terms of taking on the role of opinion makers.


Why should you blog?
Blogging has a great number of benefits in fact, there are probably as many reasons to blog as there are types of blogs. Many people use blogs as an extension of their careers their blogs are forums by which their employees and/or clients can contact them and keep up with what's happening day to day. For others, a blog is an outlet for creativity. Writers, cooks, musicians, and designers are just a few of the types of people who can use a blog to share their passion with the world by posting poems, recipes, songs, general observations, event dates, photos and new projects. Some people use blogs simply to increase their web site ranking in the search engines, as regular updates help keep web sites relevant. And some people just want someone to talk to, so they talk to everyone via a personal-journal-type blog.


Where can you get a blog?
There a lots of free blogging sites to help you set up a blog and get started. Blogspot is a very simple one to use, and you can get set up and going in just a few minutes. But don't be fooled, just because everyone and their dog seems to have a blog these days doesn't mean blogging is easy. Successful blogs are relevant, topical, and regularly updated.


How do you get started?
If you want to start a blog, the most important thing to do is to choose a theme: what is your blog going to be about? Writing, painting, cooking, fashion, politics, sports? Try to narrow your focus to make creating content easier, a blog that's not narrowly-enough defined can cause problems when it's time to come up with something specific to write about. The most effective blogs tend to be those that are very specific in their subject matter, so don't just pick a topic, pick a niche within a topic. For example, if you're a trend-watcher, pick a specific area to focus on: new trends as seen where you live, for example. Or instead of starting a blog about sports, focus on one sport, or one state's various sport teams, or even just one team. The more narrowly you focus your topic, the easier it is to overcome writers block down the road, and to ultimately make your blog successful (that is, getting people, besides your mom, your co-workers and your spouse, to read it).



Inside Dallas is a realty firm helping customers in Fort Worth and Dallas. Their site provides information on Dallas Texas Real Estate. It also has a search of the Dallas MLS along with a Dallas real estate blog with updated market statistics.

How to Write Google AdWords Ads That Sell!

How to Write Google AdWords Ads That Sell!

Are you ready to start your first AdWords campaign? Need a little help writing that first ad? Or are you already using AdWords and feel like your ads need some work? Well, take a deep breath and relax, writing an ad is not as hard as you might think.


First - the job of your ad is to get attention and to get clicks. However, you want to create ads that attract attention and get clicks from people who want to buy what you are selling. Your ads need to attract buyers, not just lookers. Lots of clicks but no sales is the last thing you want.


Now here is something else that is very important to remember -- the job of your ad is not to sell your product, that is the job of your landing and sales pages. There is simply not enough space in a typical three-line ad to sell a product. Your ad needs to create interest and get clicks, and your site then needs to do the selling.


So how do you create this wonderful ad?


Create Attention Grabbing Headlines -- promise a benefit or arouse curiosity or ask a question that gets the reader's attention.
Create Ads that get Clicks - you have two lines left, use them like you did your headline, to promise the reader benefits and grab their attention. Make your benefit statements as specific as you can, for instance say "Lose 10 pounds in three weeks" instead of "Lose 10 pounds." But be sure your benefits are believable and be sure your product can deliver the promised benefits.
Try to Arouse Curiosity - by using questions and statements like "Is it really possible to lost 10 pounds in three weeks?" Keep your reader interested.
Try to Get Rid of Freebie Seekers - by using words in your ad that show that your product is not free. Phrases like "Sale Price" or "Big Discount" or "Credit Cards Accepted" will help get rid of freebie seekers.
Send your Clickers to a Relevant, Compelling Landing Page - make sure the landing page that your readers go to gives them exactly what they were searching for. Do not lose sales because your landing page does not match up with the keywords and the ad copy.

If this all sounds difficult, take a piece of paper and jot down your headline and then take a break for a few minutes. When you come back to your ad, reread it and see if it does what the bulleted points above suggest. Take your time and revise your ad and chances are you will do well. And remember to always test several versions of your ad to see which one converts the best. Small tweaks can sometimes make huge differences in ad click-through rates and sales rates.

 


Starting your very first AdWords campaign can be rough, and we all either know someone or have friends who know someone who has lost a ton of money on AdWords. If you want to make money online and send lots of


Now Pay Close Attention --

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