Showing posts with label Various. Show all posts
Showing posts with label Various. Show all posts

Monday, December 11, 2017

Effective Layouts For Various Types Of Marketing Flyers

Effective Layouts For Various Types Of Marketing Flyers
An effective layout for flyers does not stem from the use of flyer templates. Custom flyer printing requires a more deliberate and purposeful layout for it to be able to sell or market something quite effectively.

Therefore, if you are still sticking to templates as a basis for your design, you might want to rethink your strategy. Let me give you five easy to do and simple layouts that always results in effective marketing flyers. Just follow the tips listed below and you will see.

The headline layout One of the most basic layouts is the headline layout. In this design, you need a very noticeable headline or title that should be displayed prominently at the top part. The headline should be in large format with a simple but bold font. It can have a very attractive and bright color or a simple bold black would be good as well. Of course, the text alignment should be centred for a balanced layout. The rest of your content (images and supporting text), will then flow directly below this headline.

This is a great layout to use if you have composed a very catchy and powerful title or slogan. The headline will attract the readers you need and become the most memorable part as well. So if you are a great writer of marketing slogans, you can use this best flyer layout.

The portrait layout Now, on the flipside of a headline layout is a portrait layout. Just like the headline layout, this kind of layout hinges on one main design element. In this case, we have the main portrait image. This layout has this main portrait image displayed prominently in the layout. Usually it is placed at the dead center of the design and it should encompass more than half the flyer page itself. The rest of the supporting texts are placed at the bottom or even at the back of the flyer so as not to bother the portrait itself.

Needless to say, the portrait itself will carry the whole brunt of the work of communicating the message in this layout. So you will need a great image that will tell the whole story for you. Of course, since a picture paints a thousand words, it should be easy enough to get your message across with the right image. This layout is best used for advertising as well as P.R. flyers.

The newsletter layout Now, we also have the newsletter layout for the more informative ones. This layout has you creating a small one-page newsletter in your color flyer. Imagine the layout having several texts in columns with small-boxed images and headlines for each section. This is a perfect choice for information flyers to communicate to people.

The sectional layout Lastly, we have the sectional layout. This kind of layout has the different elements of your content divided into sections. You may have a box for your advertising content, another box for ordering information and still another section box for coupons or special offers. This is a great layout for sales flyers to give out many different kinds of information and material. Therefore, if you are offering different kinds of promotions, discounts as well as other important information, you should use this layout for your color flyers.

Is there any specific kind of layout that looks useful for you? You should try out some of these layouts for a test run. They should work well for many of the common color flyers that you may want to produce. Good Luck!


Kaye Z. Marks is an avid writer and follower of the developments in flyer templates or custom flyer printing industry that help businesses in their marketing and advertising campaigns.




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Sunday, December 10, 2017

Effective Layouts for Various Types of Marketing Flyers

Effective Layouts for Various Types of Marketing Flyers

An effective layout for flyers does not stem from the use of flyer templates. Custom flyer printing requires a more deliberate and purposeful layout for it to be able to sell or market something quite effectively.


Therefore, if you are still sticking to templates as a basis for your design, you might want to rethink your strategy. Let me give you five easy to do and simple layouts that always results in effective marketing flyers. Just follow the tips listed below and you will see.


• The headline layout – One of the most basic layouts is the headline layout. In this design, you need a very noticeable headline or title that should be displayed prominently at the top part. The headline should be in large format with a simple but bold font. It can have a very attractive and bright color or a simple bold black would be good as well. Of course, the text alignment should be centred for a balanced layout. The rest of your content (images and supporting text), will then flow directly below this headline.


This is a great layout to use if you have composed a very catchy and powerful title or slogan. The headline will attract the readers you need and become the most memorable part as well. So if you are a great writer of marketing slogans, you can use this best flyer layout.


• The portrait layout – Now, on the flipside of a headline layout is a portrait layout. Just like the headline layout, this kind of layout hinges on one main design element. In this case, we have the main portrait image. This layout has this main portrait image displayed prominently in the layout. Usually it is placed at the dead center of the design and it should encompass more than half the flyer page itself. The rest of the supporting texts are placed at the bottom or even at the back of the flyer so as not to bother the portrait itself.


Needless to say, the portrait itself will carry the whole brunt of the work of communicating the message in this layout. So you will need a great image that will tell the whole story for you. Of course, since a picture paints a thousand words, it should be easy enough to get your message across with the right image. This layout is best used for advertising as well as P.R. flyers.


• The newsletter layout – Now, we also have the newsletter layout for the more informative ones. This layout has you creating a small one-page newsletter in your color flyer. Imagine the layout having several texts in columns with small-boxed images and headlines for each section. This is a perfect choice for information flyers to communicate to people.


• The sectional layout – Lastly, we have the sectional layout. This kind of layout has the different elements of your content divided into sections. You may have a box for your advertising content, another box for ordering information and still another section box for coupons or special offers. This is a great layout for sales flyers to give out many different kinds of information and material. Therefore, if you are offering different kinds of promotions, discounts as well as other important information, you should use this layout for your color flyers.


Is there any specific kind of layout that looks useful for you? You should try out some of these layouts for a test run. They should work well for many of the common color flyers that you may want to produce. Good Luck!


Learn the developments in flyer templates or custom flyer printing industry that help businesses in their marketing and advertising campaigns.



Kaye Z. Marks is an avid writer and follower of the developments in online printing that help businesses in their marketing and advertising campaigns.

Saturday, October 7, 2017

IT Sales Recruitment For Various Organisations Through Agencies

IT Sales Recruitment For Various Organisations Through Agencies

Whether it is software, hardware or web hosting, many would argue that the reseller market is saturated. Despite the opening of new markets such as cloud computing, there are always countless resellers pushing any product. The industry is highly competitive but that isn't to say there are no longer opportunities for reseller companies to be successful. Despite having a huge number in their service, many large Channel Sales Directors will tell you that the bulk of their channel sales are made by just a handful of resellers.

It's because of this reality that the market can be so competitive. A small reseller outlet has to compete against better established companies, with better established sales teams. Every reseller business is defined by its sales team and good sales staff are rarely active on the employment market. Good sales people don't always use job boards. For this reason IT sales recruitment relies heavily on head hunting and search and select techniques to identify people before they start looking. They develop contacts with sales staff through networking events and online social networking, often developing professional relationships with sales people over many years. This is because the best sales people are always employed and often reluctant to leave their already lucrative positions without persuasion.

A poor sales team can finish a business and a team member who fails to pull in sales is essentially a drain on resources. On the other hand, hiring the right IT Sales professional can propel a business to the next level. However, it is vitally important that a business does not rest its performance on a few individuals and IT sales recruitment should therefore be an ongoing process for any reseller or channel sales manager.

For those who undertake in house sales recruitment, they will know this can lead to back to back interviews with very little return on time. IT recruitment agencies will take this element of the process upon themselves. They too are sales people and therefore uniquely placed to identify prime sales candidates. While it is unlikely that any Sales Manager needs support in negotiating a hire, an IT sales recruiter will deal with initial salary expectations and work with their clients to reinforce the offers made to candidates. They will also have existing links to competitor companies, know where to find the best candidates and pre-empt counter offers and avoid bidding wars.

If your sales floor has a high turnover of staff, using an IT recruitment agency reduces risk. They very often offer rebate terms to protect their client if a candidate doesn't work out. They also dig deep into a candidate's history to expose any worrying patterns of employment. If you want more from your recruitment they can also undertake references throughout the process and carry out open days and psychometric testing.

Using a good IT Sales recruitment agency on an exclusive basis has further benefits. By removing the risk of another agency taking the role you effectively employ your own in house recruiter on a no placement no fee basis. Sales recruiters, much like reseller sales staff, will hedge their bets, working with multiple clients at any one time. By agreeing to an exclusive deal with your recruitment consultant you will benefit from better rates and their dedicated efforts.



If you are looking for IT sales recruitment specialists, or sales recruitment or even for channel sales recruitment, please visit these links.




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