Showing posts with label URLs. Show all posts
Showing posts with label URLs. Show all posts

Friday, August 25, 2017

What Are Canonical URLs and Why Should You Use Them?

What Are Canonical URLs and Why Should You Use Them?

Canonical URL’s are a relatively new term which refer to the new ability of a webmaster to let search engines such as Google and Yahoo know which is the best version of a web page to index using a meta tag. This not only enables webmasters to suggest a recommended version of the page but it can also help to decrease the risk of being penalized for duplicate content when the same page reflects almost identical content. You can use canonical URL’s when you create your free website or when you create blog websites.


What are Canonical URL’s?


When you create your free website you should include some meta tags. One of these meta tags can be the canonical meta tag which will tell search engines which version of your web page it should index. If, for example, you have a web page that displays search results in different orders then you could have the search engines reflect the alphabetical listing as the canonical URL. You could also specify canonical URL’s when you create blog websites to let the search engines know which version of your blog you want visitors to find.


Canonical URL’s and the Duplicate Content Problem


A while back search engines started penalizing websites for displaying duplicate content. In some situations this was important or relevant as it helped to prevent problems with plagiarism but in other cases it could cause problems when web pages were deliberately virtual copies of one another – such as displaying the same content in different manners for the benefit of the reader. Fortunately, if you have duplicate content on your free website that is legitimately there you can now use the canonical meta tag to let search engines know that you are not committing plagiarism but that this content is there for a reason and which version of the page you would like visitors to see by default.


When to Use Canonical URL’s


There are a number of different occasions when search engines may pick up duplicate or almost duplicate content on your website, thereby making canonical URL appropriate. Some of these occasions are:


When you are using a tracking id or are going to be using affiliate links to promote your web page with different versions of the same page for affiliates.


When a category page is almost identical to the main page.


When a page can be sorted in a number of different ways such as alphabetically, by price, etc.


When determining whether you should use a canonical URL think about how your page may be called. If it is a static page with only one way of obtaining that information and there is no other page with very similar content then you may get away with not using the canonical URL meta tag. If you have a dynamic page or any other page on your free website contains very similar information or duplicate content or if you are going to be using tracking and session id’s when you call the page then it is best to use the canonical URL meta tag.


Canonical URL’s help search engines to determine whether a website really does contain duplicate content and the reason for it. By specifying those pages on your website that are likely to have duplicate content or very similar content to a base page you can avoid being penalized for duplicate content. Use this whenever you have dynamic pages on your free website as well as when you create blog websites.


Maria Wixman Website Builder by WIX.com I have been in the online marketing industry for over two years and love all things related to e-marketing, writing for the web, SEO and SEM. I've been working for a large company that specializes in web design, and love how dynamic this field is - I am constantly learning new strategies and concepts as the world of online marketing evolves.




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Friday, July 28, 2017

Wordpress How To - Change Your Permalinks to Make Your URL's More User and SEO Friendly

Wordpress How To - Change Your Permalinks to Make Your URL's More User and SEO Friendly

One very simple, but very effective way to simplify your blogs' URL and make it user and search-engine friendly is often over-looked. By changing the Permalink Structure on your blog it will make it easier for your readers to know where they are on your site, but can also help greatly with your SEO efforts.


For New Installations


If you have a new installation of Wordpress or are planning your next installation follow these simple steps to changing your Permalink structure:


Once you have installed Wordpress login and you should arrive at the Dashboard.


On the left hand side of the Dashboard you will see a list of menu tabs. When you hover your mouse over the different menus, an arrow appears at the end. Hover over the Settings Menu and click on the arrow. A drop down menu should now appear.


Click on the 'Permalinks' link. You should now be at the 'Permalinks Settings' page.


You will now see that you have 5 options and on a new installation of Wordpress it will be set to the Default option. As you can see from the example it gives, for each post you make it assigns a page number which isn't really ideal. You now need to click the 'Custom Structure' option and enter the following text into the box along side:


/%category%/%postname%


Now click the blue box 'Save Changes'. That's it - all done, now when you make a post you will see the category name you posted it in and the posts name, which is much more user and search engine friendly.


For Already Installed Blogs - How To Install Plugins


If your blog has been installed sometime and you never changed the Permalinks structure and have made several posts, you will first need to install a plugin called 'Permalinks Migration Plugin' before you can change your Permalink structure.


You can download the plugin at http://wordpress.org/extend/plugins/permalinks-migration-plugin-for-wordpress/. Once you have downloaded the plugin and installed it to your plugins folder via your FTP client, login to the Dashboard of your blog.


Once you are logged in to the Dashboard click on the 'Plugins' link in the menu down the left hand side. You should now be in the 'Manage Plugins' page, scroll down until you find the 'Dean's Permalinks Migration' plugin and click on the 'Activate' link. Now that you have activated the plugin, click on the 'settings' drop down menu on the left hand side and click the 'permalinksmigration' link.


You now need to enter in the box your current Permalink Structure, if you don't know what this is click on the 'permalinks' link under the 'Settings' menu on the left hand side and you will see which permalink structure is selected, make a note of this, go back to the Permalinks Migration page and enter it into the box and click the 'Update options' button. You can now go back to the 'Permalinks Structure' page and change it as I have done above.


All done, as you can see just a few simple steps that will make a big difference to your blog, enjoy:-)



Alester Fox enjoys Apple Computers, Social Media, Web 2.0 and Blogging using Wordpress to communicate on the internet, to find out more about Wordpress How To check out the following link: Wordpress How To.

Thursday, July 27, 2017

How Do I Filter URLs To Verify The Legitimacy Of A Website?

How Do I Filter URLs To Verify The Legitimacy Of A Website?

There can be many reasons why a company or person would want to filter URLs and control the addresses Internet users may access. It could be a security-related precaution to keep out viruses, the attempt of a parent to keep his or her children from inappropriate sites, or a company's attempt to do away with distractions at work by employees accessing nonwork-related content. This article talks about simple ways to filter URLs on your home PC as well as your office network.


 


Filtering URLs manually:


 


This is ideal for a home PC and can be done within a minute.


 


Step 1: Launch the web browser you use and select the tools or equivalent option.


Step 2: Click Internet options from the drop down menu, and click on the security tab.


Step 3: Select a red-colored icon called restricted sites, which will come below a sentence that reads something like "Select a zone to view or change security settings."


Step 4: Type the URL for the sites that you want to restrict, and click add the website. Add as many websites as you need to by repeating the last step.


 


Filtering URLs using Firefox: This is ideal for the office or large networks and can also be accomplished within 10–15 minutes at the most.


 


Step 1: Launch the Firefox web browser by double clicking on the icon.


Step 2: Navigate to the support page to access the add-ons, like fox filter that will let you filter URLs that are to be made nonaccessible on your operating system.


Step 3: Click on the relevant add-on from the choices shown keeping in mind that they may not all be free. Download and accept and install and finally install now.


Step 4: Reboot the Firefox browser when instructed, and when it reopens, you will be able to filter the URLs as required.


 


It is important to remember that because this cannot be done for all computers on a network, it is important to make users access the Internet through a proxy server on which the required changes are made. A proxy allows for a single point of control as well as monitoring all traffic.


 


Benefits of URL filtering include but are not limited to blocking sites with harmful code, viruses, and other undesirable content. They can also eliminate the use of web-based e-mail service, file sharing sites, and other harmful web-based resources. It is important to remember that overzealous support departments can often block legitimate traffic, upsetting users in the process. Make sure to put in place a process that allows users to report these filtering problems and have them resolved as soon as possible. Individual users may require access to certain sites that others may not. For example, the marketing department may need to get onto social networking sites, like Facebook and Twitter, which may need to be blocked for others.


 


URL filtering is just a component of a defense strategy against illegitimate content and not a complete solution. Other techniques that should be used in conjunction for better defense include content filtering (where content is blocked on the basis of text rather than its source URL), which is most often used to block spam.



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