Showing posts with label Today. Show all posts
Showing posts with label Today. Show all posts

Friday, September 8, 2017

5 Marketing Materials Every Law Firm Should Evaluate Today

5 Marketing Materials Every Law Firm Should Evaluate Today

Marketing materials can encompass everything from business cards to brochures to signage and are often one of the most overlooked aspects in the day-to-day marketing of law firms. Budgets are tight and time is short, but we've put together a list of five things every firm should evaluate on a regular basis. It shouldn't take more than a few minutes to look them over and see what's working and what needs to be changed.

Your website
Forget the fancy flash animation, client sign-ins and blogs, does your website reflect your firm? Does the color palette reflect your firm personality? Is it clear and easy to read? Can a visitor to the site immediately understand who you are and what you do? If not, it may be time for an update.

Your attorney biographies
An easy way to update your materials, spend an hour creating a short template that all attorney bios need to fit. No more 5-page biographies, keep the information short and relevant to the clients attorneys are trying to land, not the ones they already have. And if it means cutting out a few highlights, so be it. Also keep careful watch on the personal aspects. It's great to be involved in community organizations but limit them to those you are truly involved in on a regular basis, rather than in name only.

Your business cards
Business cards are a cheap and easy way to update your marketing materials. Even the most white-shoe firms can get a little creative when it comes to their cards. Think outside the box...turn them vertical if your logo allows, go for a 2-sided card so that your firm name (or logo) takes center stage on one side or even add a tagline for extra marketing message punch.

Your brochure
With the popularity of the web, firm brochures don't have to be as detailed and chock full of information as they used to be. Use the brochure to highlight your best assets and give a true feel for the firm culture. Does your brochure have personal quotes from firm partners? Does it give statistics on the number of closings you did last year? Does it feel like it truly fits with your other materials or could it be generic to any firm your size? Use the website to get into real details...use your brochure to set the tone.

Your E-mail
It may be simple but having a formatted e-mail signature with your firm logo, tagline (if you have one) and contact information lends an extra air of sophistication to an otherwise basic form of communication. Have them personalized for each attorney, secretary and will be a small detail that people will notice.

A short list...but an important one. By regularly reevaluating even the simplest of marketing tools, you will make it easier to continually present a modern and up-to-date visual representation of your firm.

Drawing on over twenty years' experience in branding and positioning, Paula Black has advised law firms around the globe on everything from powerful and innovative design to marketing strategy and business growth. She is the award-winning author of "The Little Black Book on Law Firm Branding & Positioning," "The Little Black Book on Law Firm Marketing and Business Development," and "The Little Black Book: A Lawyer's Guide To Creating A Marketing Habit in 21 Days," as well as founder and President of Miami-based Paula Black & Associates. For more information visit

Saturday, July 29, 2017

Start a Blog and dive in today

Start a Blog and dive in today

The best way to learn about blogging is to get involved, and that is something you can do today! Here are three things you can begin doing immediately:

Start Reading Other Blogs
Reading blogs as a budding blogger means looking at how they are set up, what content works and why it does, how often they are posting, what kinds of posts generate the most discussion, and so on. Reading popular blogs is a great way to get in the thick of things, and if you read blogs in the niche that you intend to blog yourself, you'll also get a good idea of the landscape and where your new blog will fit in. The best way to find blogs to read is simply to start surfing. Google Blog Search and Technorati are two great places to begin your browsing, and more often than not, you'll find posts linking to more posts and before you know it, you'll be inundated! You may also wish to grab an account with a feed reader site like Google Reader and begin subscribing to the better blogs you come across. This is a good habit to get into as you enter into the world of blogging, as you'll find there are a lot of sites to keep track of.

Start Reading Blogs about Blogging
Naturally there are some great blogs about blogging out there, and they offer a constant stream of advice and opinions on the subject. While this article gives a solid overview of blogging as a business, sites written specifically on the subject of blogging will often go into minute detail on niche topics, as well as mix in blogging news and opinions. You can find a selection of great blogs on blogging listed in the resources at the end of this chapter.

Start a Blog
Of course the best way to get involved in blogging is to start doing it. The two easiest sites to open a blog to experiment with are There you can literally be up and running in a few minutes. If you've already got an idea you're serious about, you may want to go the whole way and grab a web hosting account with WordPress, Movable Type, or some other blog choice, in which case check the resources at the end of this chapter. In any case, starting a blog and habitually posting to it at some regular interval is the best way to find out if blogging is something you really want to get into.

So feel free to start a blog right now, about anything you like!

By: Francis David

Francis helps people learn about Dish TV Satellite TV, and how they can save money every month with popular Dish Network Programming packages. Francis and his team also help people determine if Hughesnet is right for them.

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Friday, July 28, 2017

Get Free Web Traffic to Your New Blog Today

Get Free Web Traffic to Your New Blog Today

Have you created a new blog? Once you've created some content for your blog the next step is to get traffic. There are many ways in which you can do this so let's look at a quick process which will get traffic to your blog today.

1. Answer This Question: Why Should Anyone Visit Your Blog?

Ask yourself this question, and write down the answer "Why should anyone visit my blog?"

Aim for at least five reasons people should visit your blog. This starts you thinking from the point of view of your site's visitors.

For example let's say you started a weight loss blog. Your reasons for people visiting your blog could include: you provide dozens of weight loss tips, you have a review of a very popular dieting program, and you offer many other resources.

This list will come in very handy when you promote your blog because you can promote your blog's benefits to its target audience.

2. Article Marketing Gets Traffic Fast

Article marketing has long been the best form of free advertising for your blog. You provide free information in return for a chance to advertise your blog in an article's resource box. (Sometimes called a "bio").

Because articles which are posted to article directories usually stay online for many years, a single article can get you thousands of visitors. So write a couple of articles and post them to article directories -- you'll start getting traffic almost immediately.

3. Comment on Forums Relevant to Your Blog's Topic

With hundreds of thousands of forms available online there are sure to be several forums related to your blog's topic. Join a couple of forums, and start interacting. You can't promote your blog directly on a forum, however you can provide a link to your blog in your signature file.

In addition to the link in your signature file, add a tiny snippet taken from one of your "reasons why" people should visit your blog.

The best way to get an ongoing stream of traffic to your blog is to do a little blog marketing every day. You'll find that all your promotional efforts are cumulative and your tiny trickle of visitors will soon turn into a flood of traffic.

Want more ways to get traffic to your blog? Discover the secrets to making money blogging with Angela Booth's blogging bestseller, "Blogging for Dollars" at This ebook package gives you everything you need to build a highly successful blog.

How Can I Start A Blog Today?

How Can I Start A Blog Today?

It's Easy To Start A Blog

Many people are intimidated by the idea of starting a blog website. They believe that there are many technical issues that they will not be able to understand. However, these days it is quite easy to start a blog no matter who you are or what your experience level may be. In fact, if you really want to start a blog, you can easily set one up today. And if you follow the suggestions in this article you will be able to set one up today absolutely free of charge.

So, What is a Blog Anyway?

A blog, which is short for "weblog," is essentially a type of website that will allow you to add updates, such as news about your personal life or business, very easily. Actually, they are so easy to maintain, that many senior citizens have been able to set up a blog to keep their families updated about what they are doing. Your blog can be about anything you want. Businesses use them to update their customers about their products and services, and many people keep friends up to date on what they are doing.

Free Blogging Platforms

There are several free blogging web platforms that will allow you to set up a personal or business blog in no time at all. In fact, most of the time all you need is an e-mail address and your first and last name to start a blog on one of these free web sites. Most of these sites will have a stripped down version of the blogging software. This will allow you to customize your blog so it looks unique and personal to you, but the technical aspects will be minimized. This will allow you to start a blog quickly and easily.

Become A Blogger Today

There are many free blogging services you can use, of which and are among the most popular. Many of these free blogging sites will also give you a method to promote your blog. Once your blog is indexed by search engines, such as Google and Yahoo, you will be able to gain visitors when people search for a topic related to your blog. So, if you've been considering setting up a blog, but have put it off until now, what are you waiting for? Don't waste any more time, don't put it off any longer. Get started right now, and become a blogger today!

Jesse Whitehead writes freelance articles and sales copy about a number of other topics such as Blue Buffalo Dog Food and Royal Canin Dog Food .

Thursday, July 27, 2017

What is Blogging? Find Out Today

What is Blogging? Find Out Today

Do you have a lot of things in your mind that you want other people to know? Do you have comments about certain issues that you want to share to others? Do you have new information that you want others to learn? Do you love to write articles that you want many people to read? If your answer to one or all of these is yes then blogging is for you. What is blogging? Generally, blogging is described as a way of writing about something that you want other people to read over the internet. It is a way of expressing your thoughts and feelings for others to know.

But blogging can take on a lot of meaning depending on who is doing it. What is blogging for many young people? For the youth, blogging is usually a way to socialize. It is their venue to connect with the people their age, with the people who share the same interests. For example there are social networks that allow users to write blogs. To keep your friends on coming back, you can write interesting blogs that will catch their attention.

What is blogging for people in the academe? For professors, scholars and students, it is a way for them to share and exchange ideas about topics like the newest development in the search for the cure for acquired immunodeficiency syndrome or for the latest techniques in robotics. By writing blogs, they can present their researches for possible comments and suggestions. They can also reach people who are otherwise uninterested in academic stuff and would rather surf the internet than read theses and dissertations.

What is blogging for entrepreneurs? Blogging is a way for them to advertise their products. Some entrepreneurs create their own blogs where they can post promotional gimmicks, testimonials and reviews. Others buy ad spaces in other blogs to reach possible customers. Some sponsor blogs for promotion.

There are others who consider blogging as their main source of income. These are the people whom entrepreneurs go to for promotion of their products if they cannot or do not want to create their own blogs. Entrepreneurs look for blogs with niche topics that are directly related or in some way associated with their products. For example, people selling cellular phones or computers look for blogs that talk about different gadgets. They get to be exposed to their target market.

Bloggers who blog for profit create niche blogs so they can attract advertisers. They can just simply write about a certain topic and offer ad spaces for products related to what they write. Others write something and then mention a product name which is linked to that product's own website. They can also offer to write good reviews for certain products and get paid for doing it.

If you want to have your own blog, examine your intentions. Ask yourself why you want to have a blog and then tailor fit your blog according to your intentions. You can even have several blogs to answer your different needs. There is no rule that says that you have to be confined in just one area only. There are a lot of possibilities that go along with blogging. You just have to explore blogging and benefit from it.

Allen Jesson offers (according to Google) one of the top SEO services in the world. He is also a great fan of Article Marketing as an effective Internet Marketing strategy. He explains a lot more in his free e-book, 7 Sexy SEO Secrets, which can be downloaded for free by following the link.

How GIS Maps Are Used Today

How GIS Maps Are Used Today

GIS refers to technology known as geographic information systems. These systems capture, analyze, and present data based on location. The presentation is usually in the form of a map, but can also be output in other forms for analysis or to convey information. These systems are used by many industries, state and local government authorities, the Federal government and the military. Most of the systems are fairly similar, with the exception of the military which has different uses for the data. The use of GIS mapping has actually been around since the 1960's with the early computers. However, due to the massive amounts of data involved in these applications, there use did not become more widespread until the early 1980's.

This is when the computing resources became significantly faster at an affordable price. The earliest application of GIS technology was in Canada for a mapping project conducted by the federal Department of Forestry and Rural Development. The technology was used to develop detail mapping of rural land throughout Canada. The government was interested in determining where land was available for various purposes including agriculture, recreation and forestry. With the introduction of less costly and higher powered technology, the uses of GIS maps has grown significantly.

The applications have gone beyond simply presenting a map of land by type of use, to characteristics and demographics about the land. In the retail environment, companies will develop maps integrated with census and other data, to identify locations for building new stores or conducting various marketing activities. Governments can create maps to identify where services are needed, for example, locating areas where that are underserved by physicians or hospitals.

Law enforcement agencies have been using GIS to create maps identifying areas with criminal activity in order to increase patrols in that area. Events like 9/11 and Hurricane Katrina have allowed emergency responders to identify escape routes and relocation facilities. The advantage of GIS mapping is that it produces output, in the forms of map and other data, in a single place. By linking this data, it provides an easy to understand representation of the information. As computing capabilities increase the available applications will also grow.

For more information on GIS Maps and the related technology, please visit

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