Showing posts with label Text. Show all posts
Showing posts with label Text. Show all posts

Tuesday, November 21, 2017

HTML Email - Why it is Better Than Text

HTML Email - Why it is Better Than Text

Plain text mail can have no pictures, colors in the text, different types of fonts, hyperlinks or other graphics. It is for these reasons that plain text mail falls short of what is required for the sender to prepare a dressed up mail. HTML emails and newsletters more than adequately fills the void that is made by the lacking abilities of plain text mail. When mails are prepared by senders, more often than not, they prefer to have at their disposal various features that will make the email more pleasing for the reader to view and more interactive for the reader as well. The HTML format gives senders the ability to express themselves by way of bulleted lists, emphasized texts, subscripts and superscripts, which all lend a helping hand to improve the readability of the mail. Many senders rely on these features when preparing mails to be sent out for the logical reason that they want their mails to look presentable enough so that the reader will give their mails a second look. The email should have some character so that the reader is more driven to read the mail. We can now enter the world of HTML email, which gives our emails the ability to advertise themselves sufficiently enough to warrant a better chance of a response.


To start with, we will look at the most basic advantages that HTML format has over plain text mailing. It enables us to use different colors, fonts, vary the type face size, and change the background which, as discussed earlier, plain text does not. This helps to make our emails more catchy and appealing yet not too ostentatious. In addition to enriching the text of the mail it helps us add sounds, movie clips, images and other features which definitely make the HTML email more fun and enjoyable to read and respond to. The use of multiple columns, graphics and different layouts give HTML newsletters the ability to grab the attention of the viewer. HTML email can use hyperlinks which allow the reader to go to various Internet sites to get more information than what is just given in the email itself. HTML email also has the advantage of offering marketing professionals a measuring tool. This enables them to see how many people have actually read the emails that have been sent by them and how many have clicked on the hyperlinks that were given in the emails. HTML email offers these wonderful possibilities which clearly optimize an email newsletter.


The debate about whether HTML email is preferred to text mail has been knocked about in different circles and Email marketing has been greatly ameliorated by HTML email. Emails that are used for the purpose of marketing products and conducting surveys among other things are just not as appropriate when sent in plain text format. Mails sent in HTML format receive a higher open rate because the senders can be creative with the body of the email. Email newsletters are gaining popularity and rightly so since they are cheaper to send principally because the sender incurs no print or mail costs. HTML email rather than plain text mail wins the battle here.HTML has won most of the time. Surveys show that HTML newsletters appeal to a greater number of readers than plain text newsletters. HTML format is here to stay and continues to do its job as the more capable cousin of plain text mail.



Jamie Colbs is a best practices activist and advocate for Benchmark Email (http://www.benchmarkemail.com/email-marketing/html-email-templates) a leading Web and permission-based html email service.




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Monday, November 20, 2017

Ad Text Generator Critical Overview

Ad Text Generator Critical Overview

A.M Khan is a professional Internet Marketing and PPC Expert who put out the Ad Text Generator. What makes Khan different than a lot of the other Pay Per Click Marketers that are out there these days is that he manages large campaigns for huge corporate entities so he has years of experience in working with the big boys. He has experienced observing his campaigns reach success on a large scale, and the reason he released this software is so his clients could hopefully experience the same level of success as he has. There are lots of elements you need to think about when it comes to running a successful campaign.

First off you need a thorough understanding of how to select your keywords, which is where most people fail before they even begin. Then you need to understand how to create and design your ad groups properly. But the most imperative dynamic you need to grasp is how to get your conversions as high as possible. Once you understand the process of writing ads that get a lot of click throughs, you won't have to pay as much as everyone else for the top keywords in your particular niche market. The search engines only get paid after visitors click one of your ads. So the key is learning how to setup your campaigns correctly from the start, which will give you a significant advantage over your competition.

This is why the focus of Ad Text Generator is two fold. The first objective is to help you bump up your overall campaign quality. The second objective is for you to lower your click prices. If you can do these two things, there's a great chance you can trump your competitors, since the key here is to work smarter and not harder. One of the other things this software will help you with is split testing and monitoring your ads. You'll realize after setting up a campaign that you might need to tweek your ads a little bit so they'll perform better than the ad before that did. This is the ticket to achieving a highly optimized PPC Campaign.

Right now as of the time of this writing you can get Ad Text Generator for just $ 197.00. That's really not a substantial cost in the world of Pay Per Click Marketing, because you could recover this fee really easily after just one successful campaign. If you were to go the other route and try to source an Adwords Professional it could easily cost you $ 1000 or more just to get them started. So I believe the value in this software is there for those of you who are serious about PPC Marketing. Lots of successful affiliate marketers are using this application with great success. There is a bit of a learning curve for the newbie, but if you are a serious newbie, don't let this hurdle stop you. Just focus and learn what you need to so you can start enjoying success with this product.



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Sunday, November 19, 2017

Understanding Different HTML Text Replace Solutions

Understanding Different HTML Text Replace Solutions

HTML is an abbreviation for Hypertext Markup Language and this is a programming language that is being utilized in most of the web pages today. HTML offers a method of creating structured documents through the use of structured documents by referring to semantics for HTML text including lists, paragraphs and headings. You are also allowed here to embed your images as well as create interactive forms. At times when the code has been generated already and suddenly you decide that you should perform an HTML text replace, you may have to go over the whole code and modify the ones that are needed to be changed. This manual way of editing can be effective because you can really check whether the alterations are correct and precise. However, when you have thousands and thousands of lines for your HTML code, this could mean lengthy job for you and complicated as well. However, in today's world, we can now simplify the things that make our work difficult through technology.


Currently, there are a lot of programs that can aid you to do an HTML text replace in your HTML code. These HTML editors are more valuable than having to review your entire code and replace what you have to replace. One of the most common tasks that are being performed for HTML text replace is the dynamic text replacement. This type of text is considered as very important especially when you want to make sure that your conversion rates are high. This is when you get to customize the ads on your website so that when they type some keywords, the results will match what they are looking for.


Dynamic text replacement enables you to improve your ads so that you can gain more clicks and higher relevance as well. To perform this easily, you will need to make use of any of the HTML editors that are available today. Most of them are compact, flexible and indeed useful so you can really get excellent functionality from these pieces of software. There are even a few programs that allow you to edit not only your HTML code but also the other programming languages they recognize along with the other applications they support. When creating ads for your dynamic text, you can put them in the title, the text, the display URL and the destination URL but of course, you are not required to write the dynamic text in all the fields mentioned. The key is to plan ahead so that you will be able to determine how you should utilize the dynamic text to be able to suit the needs of your customers. In turn, you will obtain a greater impact on your clients.


HTML text replace can be done easily through the use of the different solutions that you can download today. Modifying your HTML code is a great way for you to relate to what your customers are demanding for. You can cater to their needs in terms of updating your website and providing more relevant and fresh information for them.



If you are interested in HTML text replace, check this web-site to learn more about HTML editors.




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Friday, July 28, 2017

SEO Text Tips For Web Pages

SEO Text Tips For Web Pages

When composing the text on your web pages, there are a few things you want to do in order to make it very easy for search engines' "crawlers" to see what's important on your website. These crawlers, or "spiders," comb over the millions of pages on the internet and report their findings to places like Google and Yahoo. Google and Yahoo use this information to categorize and rank web pages.


Therefore, it's very important that the crawlers see your web pages clearly. The thing is, though, that crawlers don't look at your pages the way people do. Crawlers read ALL the text within your web page, including the text behind the scenes, like the html code, the file names of images, and something else called the "meta" information. Crawlers don't see the colors or actual images--they just don't care about that kind of thing!


So let's take a look at the not-to-be-missed "text to do list" for each page on your website.


Page Title


Every web page has a title--it appears at the very top of a page in the blue bar across the top of a web browser. You want the title of your page to exactly match the content of the page. Make sure each web page of your website has a title that matches its particular content!


In the popular website design program Dreamweaver, there's a window near the top of the screen where you can type in a title for the web page you're working on. If you don't see this window, go to "View," "Toolbars," then choose "Document." Now you should see it. (You can also go to "Modify" and choose "Page Properties" to type in a title for your web page.)


H1 Text


The first bit of text on a web page should be in "H1" format. There are various formats you can use for text, from "paragraph" to "preformatted" to "none." The heading at the top of a web page should always be in "H1" format.


It's easy to re-format text. Just select the text and in the text properties box, select the format you want from the "format" box. In Dreamweaver, the text properties window is usually visible at the bottom of the screen. If you don't see it, go to "Window" then select "Properties." Now you should be able to see it. (You can also go to "Text" then "Paragraph Format" to select a format.)


Keywords and Key Phrases


Here's one way to think of key words and key phrases: Key words and key phrases are the words and phrases that people might type into a search engine if they're looking for a web page like the one you're working on.


Brainstorm a list of key words and phrases. If you have a page about major league baseball hats, your brainstorming list might include: baseball hat, baseball cap, ball cap, hat, cap, major league baseball, MLB, major league baseball hat, major league hat, MLB hat, pro baseball hat, baseball, baseball fan, baseball team. You might even add "Yankees hat" since Yankees hats are the most popular baseball hat.


Try to come up with 5-15 words or phrases. Now these key words and phrases aren't going to be visible to someone viewing your page on the internet, but they will be visible to crawlers. There's a place in the html code where they go.


In Dreamweaver, one way to insert keywords and phrases into your web page is, from the main menu, click "Insert," "Head Tags," and then choose "Keywords."


Web Page Description


A description is a 10 to 20-word (approx.) sentence that succinctly describes the content and purpose of a web page.


In composing your description, include your best keyword and/or key phrase. For our baseball hat page, we might have a description like this: "Your source for authentic Major League Baseball (MLB) baseball hats."


This description is often picked up by search engines and displayed when the web page is listed in search results. Otherwise, the description is not visible to people browsing a page.


In Dreamweaver, one way to insert a description is, from the main menu, click "Insert," "Head Tags," and then choose "Description."


"Alt" Text for Images


If you've ever rolled over an image on a web page and seen a little line of text appear next to your mouse arrow, then you know what "alt" text is. "Alt" stands for "alternate," and it's a label you give to images. Alt text is only visible when a mouse cursor hangs over an image for a second or two. It then disappears when the mouse is moved away. However, "alt" text is always visible to crawlers.


So label each of the images on a page with alt text--and try to use keywords and phrases in your labels.


In Dreamweaver, click on a picture and in the "Properties" window at the bottom of the page, in the window marked "Alt" you can type a label for the picture.


Planting Keywords and Key Phrases


Embedded in the text on a web page should be your most-important keywords.


Like all of the strategies discussed on this page, what you're trying to do is to make it abundantly clear to the crawler what the exact focus of your page is.


Also, the more the crawler sees the phrase, let's say "baseball hat," the more convinced the crawler will be that you have a website that really is totally focused on baseball hats. Now don't overdo it! Apparently crawlers get a little disgusted with pages that are stuffed with certain terms. When this happens, a page's ranking can suffer.


What's most important is that your text be adequately peppered with what you've determined to be your key words and phrases.


And the first block of text on your page is the most important. Be sure to use a phrase or two prominently there.


These strategies above are a good starting point for anyone interesting in optimizing his or her website for search engines!



Michael Flemming is a freelance writer and web designer whose current projects include http://www.babyoopsbaby.com/ and http://www.websiteslug.com/.