Showing posts with label Switch. Show all posts
Showing posts with label Switch. Show all posts

Tuesday, September 5, 2017

Optimize Images For Search - Your Traffic is Only a Light Switch Away

Optimize Images For Search - Your Traffic is Only a Light Switch Away

It always surprises me when I see websites where images are either ignored, or undervalued, or both. Really, your traffic will come in flowing if you follow these simple steps and make sure your images meet the basic search engine requirements.


Every standards-compliant, Google-sensitive image reference should contain these five key items:


1. A src (source) attribute specifying the destination URL of the image
2. A width declaration where the width of the image is specified in pixels
3. A height declaration where the height of the image is specified in pixels
4. An alt (alternative text) attribute that describes the content of the image
5. A title attribute that contains text to be displayed when the user hovers the mouse over the image


So, the ideal XHTML image reference would look like this:




Now, you probably still have questions, so here are some Q&As:


1. Do all the images need to be in one folder?
Yes. The entire folder will be crawled even if just one image in on the page. It is not, however, it's a good idea to include page components that are images (i.e. borders, dividers, etc.) in a separate folder.


2. Do I need a sitemap for images?
No. I actually double-checked with Google and the answer is definitely no. If you include direct image URLs in sitemap, Google won't index the images because they do not index the images directly, but rather index the page on which the image appears.
Rather, make sure the image folder is not blocked by your robots.txt.


3. Does image file name matter?
It does. Also, use dashed between words, rather than underscores. Originally, alt text was introduced to improve the usability for people using plain text browsers. So, it is a safe assumption that if a plain text browser does not see the image information in text format, neither will the search engine crawler.


4. Do I need to use a caption by the image?
Yes. Placing a small caption directly under, on top, or on the side of the image will help the search engine see what the image is about, and with a caption, you can be more descriptive about the image.


5. Should I monitor the number of Google images indexed?
Yes! Simply type on http://www.images.google.com?q=site:yoursite.com


Also, check out the Google Image Labeler http://images.google.com/imagelabeler/ which allows you to label images already indexed by Google better.


Lastly, view this video from SMX West on the Image Search:
• Some background on the reach of Image Search
• Interesting findings on the behavior of image searchers
• Our efforts at handling multiple image referrers
• How to best feature images (image quality and placement, relevant surrounding text, etc.)



About The Author:
Maria Nikishyna is the Client Manager for Point It! Inc. and the author of Search Marketing Blog.
Maria is an accomplished search engine marketer specializing in Pay-Per-Click (PPC) and Search Engine Optimization (SEO). She oversees lead generation programs for small and medium size businesses, helping clients get outstanding results on a reasonable budget. Maria has a degree from the University of Washington.