Showing posts with label Stretch. Show all posts
Showing posts with label Stretch. Show all posts

Monday, November 13, 2017

5 Creative Ways To Stretch Your Marketing Dollar

5 Creative Ways To Stretch Your Marketing Dollar
One of the most important things for any business, no matter what the size, is marketing. Without the right kind of marketing, how else are companies going to get the word out to the public about the products or services they are offering? The only problem with marketing is that it can get really costly. If you are operating a small business, you probably don't have the same kind of marketing budget as the bigger businesses do, so you need to be able to find ways to stretch your marketing budget as far as it will go. Here are five excellent tips you can use to make your marketing dollar go further.

- Word of mouth advertising is the best advertising you can get. So, take advantage of it. When you treat your customers right, and provide them with a product or service that they need at a reasonable price, they are going to tell others about what a great deal they got. This will give others the incentive to do business with you and it can cause a chain reaction. Remember the old shampoo commercials, "and they told two friends, and so on, and so on"? Well, that is exactly how it works. Look at how much advertising you can get this way, and you don't have to spend a single penny.

- Co-Op advertising benefits all involved. If you have a product or service that goes along with the product or service of another business, it only makes sense to team up and combine your advertising. This is going to benefit both sides, in more ways than one. You will both be advertising to your target audience, and by splitting the costs, you will be saving money too.

- Joint ventures are a great way to save money on marketing. When you team up with another business, you can advertise through them. This means that people who do business with these companies will also get a chance to learn about what you are offering. Just make sure to really do your homework, and pick partners who are going to be able to provide you with the right customer base, and remember... our relationships has to be win/win so make sure you are able to reciprocate your joint venture partner's offer in some way.

- Save money with wholesale media buying (at distressed rates). Advertising on television, radio and newspapers/magazines is very expensive, and if you decide to use these advertising avenues, you need to find ways to save as much money as possible. Purchasing advertising in bulk and at distressed rates (which means; not purchasing until the deadline for the media's advertising is almost due) are great ways to save money, as you will be getting a greatly reduced rate for buying so much advertising space at one time.

- Take full advantage of the Internet and mobile advertising. There are so many ways that you can use the Internet as a great marketing tool, and, there are many things you can do that won't cost you anything. Use social media websites such as Twitter and Facebook to get the word out to potentially millions of new customers. Publish blogs, and send out newsletters. Utilize your email to send out newsletters and other advertising to your clients. It may take a little bit of time to get yourself established on the Internet, but once you do, you will find that you are really saving costs on your business marketing.

Advertising is important, and saving money on your advertising is even more important. Use these tips, and ask others for advice. The more you know about effective marketing and where to save money, the more profits you are eventually going to see.

Andrew McCombe is the owner of Activate Your Business where they teach new and existing business owners to Start, Grow and / or Automate their business(es) with EASE, so they can live a life of EASE. For more information visit Activate Your Business

Related Creative Agency Articles

Thursday, October 19, 2017

How a Direct Marketing Firm Can Stretch Your Advertising Budget

How a Direct Marketing Firm Can Stretch Your Advertising Budget

Are your media and advertising budgets being squeezed? Are you facing an uphill battle because your shriveling budget has to work so much harder to produce even better results than you've been getting? If so, you need to read this article because there is a way to increase your advertising's effectiveness while simultaneously lowering its cost.

Yes, there is a way to multiple the value of every penny in your budget and to make every cent work more efficiently and effectively. That way is to hire a direct marketing firm that will devise and implement a cost-effective direct marketing campaign for your company.

In the past advertising was used like a broadsword. It was targeted to the mass market and cut a ragged edge through the whole of society. Today's direct market firms use advertising like a rapier; as a strategic weapon that pinpoints the precise people who are most interested in what you have to offer.

What to Look for in a Direct Marketing Firm

When searching for a firm to handle your marketing it is important to ascertain the philosophy that's behind their marketing strategies. Are they are in alignment with your operational standards? If so, the most important asset this firm will have is a list of A+ leads that they will deliver your messages to.

Even if it sounds as if they have the best "insider tips" that they purport will bring business streaming through your doors, unless they have the means to deliver these tips - via an over abundance of targeted names, addresses, phone numbers, etc. - their tips will be useless.

Do They Match the Message to the Market?

Once you have found a company to represent you, your next step will be to make sure that they match the right message to the best markets. Ascertain that they use the most effective strategies and marketing methods to deliver your message.

Work with them to develop a mutually acceptable long term strategy. Although there are inherent risks in planning for the long term because there can be an enormous amount of work involved, the potential rewards can be phenomenal.

Do They Test Results?

Any direct marketing company worth its salt will be continually testing your campaigns in order to make your strategy produce results as efficiently as possible. They will weed out and replace elements of your campaign that are not working with processes that will increase your market share and bolster your bottom line.

Click here to find out more about a leading direct marketing firm that's been in business for over a decade. Or go to and get the results you need today.

Find More Marketing Firm Articles