Showing posts with label Simple. Show all posts
Showing posts with label Simple. Show all posts

Wednesday, December 20, 2017

Strong vs. Simple

Strong vs. Simple

Which is the best, CSS or XSL? CSS or Cascading Style Sheet is one of the most popular and widely used styling languages since the dawn of "tableless web design". However, many web design experts, as well as the many web design Philippines experts, have said that CSS' functionality is inferior compared to what XSL or Extensible Stylesheet Language is capable of. So which is the best?

CSS vs. XSL
CSS and XSL are considered as the two primary style sheet languages which are used in the market today. CSS was formed when two styling languages, Cascading HTML Style Sheets (CHSS) and Stream-based Style Sheet Proposal (SSP), was picked by W3C from 9 other languages to form a single language. XSL, on the other hand, was developed as an attempt to bring the functionality of DSSSL, particularly in the area of print and high-end typesetting, to XML, which has evolved into a family of languages used to transform and render XML documents.

The Strongest Styling Language
Many web experts agree that XSL is much more powerful compared to CSS in many ways. According to many web design Philippines experts, the combination of XSLT (XSL Transformations) and XSL-FO (XSL Formatting Objects) creates a powerful styling language compared to CSS. Part of the reason why is because XSLT is a Turing complete language, while CSS is not. Because of XSLT's functionality, this demonstrates a degree of power and flexibility not found in CSS.

In addition to that, XSLT is capable of creating content, such as automatically creating a table of contents just from chapters in a book, or removing/selecting content, such as only generating a glossary from a book. XSLT version 1.0 with the EXSLT extensions or XSLT version 2.0 is capable of generating multiple documents as well, such as dividing the chapters in a book into their own individual pages. By contrast, a CSS can only selectively remove content by not displaying it.

XSL-FO, on the other hand, is unlike CSS in which XSL-FO stands alone. CSS modifies a document that attached to it, while the XSL-FO document (the result of the transformation by XSLT of the original document) contains all of the content to be presented in a purely presentational format. It has a wide range of specification options with regard to paged formatting and higher-quality typesetting.

Simple is Better
However, there are several reasons as to why CSS is considered as the best. One of which is because the use of XML languages is much more complicated compared to CSS. The complexity of XSL-FO is a problem, largely because implementing an FO processor is very difficult.

According to many web design Philippines experts, CSS implementations in web browsers are still not entirely compatible with one another, and it is much simpler to write a CSS processor than an FO processor. However, for richly specified paged media, such complexity is ultimately required in order to be able to solve various typesetting problems. For more information visit to our site  at http://www.myoptimind.com


Margarette Mcbride is a copywriter of Optimind Web Design and SEO, a web design and seo company in the Philippines. Optimind specializes in building and promoting websites that are designed for conversion.



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Tuesday, November 21, 2017

Article Submission Tips - A Simple Guide For New Article Marketers

Article Submission Tips - A Simple Guide For New Article Marketers
Article marketing is a 2 part process. In this article, I wish to discuss the second part which is distributing the articles to directories. In here, I will give you a step by step guide to make sure that your articles will be accepted by reputable and most popular directories.

1.First step is to sign up to popular directories. Start the process by identifying the best directories to use in your article marketing campaign. Although there are hundreds of article submission sites in the online arena today, you do not need to use all of them. Some of these directories are relatively new and some of them are not even coming up on search page results.

To save some time and to easily get the kind of results that you want, focus on those that have been in the online arena for at least 3 years and those that have impressive page rank. I would personally recommend ezinearticles, goarticles, articledashboard, articlebase, and searchwarp.

2.Read the terms of service. It is crucial that you know the do and do not of the submission sites that you would like to use. Follow these religiously to dramatically lessen the chances of your articles getting rejected. Most directories have the same rules. Most of them would only accept articles that have at least 300 words and those that are 100% unique. They also want articles that are very informative, scannable, easy to understand, and those that offer real value to online users.

3.Aside from your article content, you also need resource box, article summary, and keyword list when distributing your articles online. Keyword list is the list of keywords that you are targeting on your articles. You can target as many as you want but if you want to keep your articles focused, I would recommend that you only target 2 to 3 terms/phrases. Article summary, as what the term implies, is the short summary of your article. In here, you need to tell your readers what they can expect to get should they read your articles. Keep it short but intriguing.

Make sure that it does not exceed 5 sentences. Also, avoid telling your readers everything. Leave them wanting for more so they will be enticed to open and read your articles. Lastly, the resource or author box is where you can tell your readers who you are and what products you sell. It is best if you keep it short but catchy.

4.Do not over-optimize your articles. Do not insert too many keywords on your article body. Believe me, this will not do you any good. Popular directories will only allow you to use your keywords 1to 2 times for every 100 words. What I suggest is that you use synonyms or words that carry the same meaning. Through this, you will make it easier for search spiders to analyze your articles and it will become much easier for you to make sure that your articles will not sound redundant.


Do you want to learn more about article marketing? If so, click here Article Submission Tips

Also - do you want to read more articles? If so, go here: Article Writing for Blogging

Thursday, October 5, 2017

Finding Good Survey Sites Can Be a Lot More Simple Nowadays

Finding Good Survey Sites Can Be a Lot More Simple Nowadays

Many of you don't even know what good survey sites look and feel like. I say this because over 95% of people never find them. Instead, they get totally lost in a bucket full of very low paying websites. This usually happens because of the ways you "search" for good survey sites and the wrong way will drag you in the total opposite direction.


I want to show you how to get back on the right path, because it can be so darn easy to find the better paying places now. If you can absorb two extremely simple steps, you can begin finding tons of good survey sites in the next ten minutes if you feel up to it. This involves two straight forward tips and the first one is actually something that you "don't" want to do. To make some more sense of that last statement, let me explain it like this: You don't want to use search engines as your only way of hunting for websites to do surveys.


It might sound like a pretty drastic step, but it's really not. It's just a step that is very necessary. Search engines are not even close to being great tools for finding good survey sites now. They are on the opposite end up the spectrum now, because they keep yanking up lists of these newer, low paying websites. There are so many of these tiny, copy cat places out there now and they have taken over the search results, kicking out all of the better paying places. You can still find them, though, which will be my final tip on this matter. How do you finally find them, you ask? It's as simple as using the strength of large forums.


I know that it sounds a bit odd, but they are unbelievably valuable tools when looking for good survey sites. All it takes is ten minutes of your time and you can pull up tons of completely honest knowledge about surveys. Big forums are very determined when it comes to taking out all of the spam and deleting all of the misdirecting info that some people leave in their comments. If you dive into the archive section of a big forum, you can bring up tons of topics about surveys. You just need to select two or three of the bigger ones and jump into them. Just begin reading for a bit, because people are constantly talking back and forth about the various places they've found to do surveys. They talk in great detail about the payments they are getting, the amount of surveys they have and so much more.


Good surveys sites aren't just some mysterious place that can't be found, because you now have the instant way of getting to them.



Here is a Top5 List of Good Survey Sites.




Find More Good Blog Sites Articles

Friday, September 29, 2017

Simple Secrets to AdSense Success

Simple Secrets to AdSense Success

AdSense is a fairly simple application and an easy way to make money. It is the competition that makes it difficult for everyone to achieve AdSense success. A large number of web masters are trying different techniques to get high traffic to their websites and high CTR for their ads. It is in their interest that new web publishers consider it difficult to make money through AdSense as it can help keep the number of competing websites from increasing. But, the truth of the matter is that if you follow some simple tips, AdSense success will be assured for you.


Professional Website


If you are intending to make money through AdSense, it is important that you treat this venture as professionally as you would like any other business venture. You wouldn't turn up at work shabbily dressed and in the same way you should not present a shabby website to your visitors. It is important that your website is professionally designed and is geared towards making the visitor's browsing experience pleasant. For AdSense success, it is important that visitors can easily navigate through your site and access every page. This means that more pages of your website get viewed by every visitor, dramatically increasing your chances of a high CTR.


Purposeful Website


Visitors go to a website for a purpose. Your website also needs to fulfill some purpose for the visitor. It is important that your website is a resource for web users to visit for information, service or product. Identify the purpose of your website and design the website around it. Ensure that the website is filled with original and relevant content. Both visitors and search engines can easily see through websites that are not really offering any information and are simply platforms for AdSense ads. AdSense success is difficult to come by if you simply focus on serving ads and not on serving a specific purpose through your website.


Original Website


The ads displayed on your website depend upon the content of your website. This is why it is important that you have keyword rich content on your website. But, it is also equally important that the content on your web pages is original. If you have copy and pasted the content from another website simply to create a platform for serving ads, your ruse will be quickly seen through by Google and you risk being blacklisted from using AdSense. For AdSense success, it is recommended that you write original content for every page of your website. These days it is very easy to hire freelance writers to write original copyright free content for you.


Fresh Content


For AdSense success, it is important that you get high paying ads for your website. One of the ways to ensure good ads on your website is by ensuring that you keep adding fresh content to your website. Fresh content is equated with more relevant content by Google and your chances of getting high paying ads on your website substantially increase by adding fresh content on a regular basis.



There are many other simple practical tips to Make Extra Money Online. To find out more, visit http://www.goodinternetmoney.com today.

Friday, August 25, 2017

WordPress Design Allows Blogging to Be Simple and Easy

WordPress Design Allows Blogging to Be Simple and Easy

The WordPress design is a publishing system that makes starting any blog a piece of cake. All you really need is a hosting account, domain name, some type of FTP client software that permits you to upload files directly to a server, and the WordPress application will make the rest easy.


For the sake of argument I will assume you have a Hostgator account. This is not the only hosting company out there but they are reliable, very customer service oriented, and inexpensive. Any hosting service that uses a cPanel Linux Control Panel is fine as well. I will also assume that you know how to go to GoDaddy, Namescheap, or any other internet domain registrar and get a domain name. Once you do that all you have to do it set your nameservers and point it to your hosting account. If you need to be walked step by step on how to do this call your hosting company and ask them. This is what I did and they are good at guiding anyone through this seemingly daunting yet really in fact very easy process.


Next you need to log into your control panel. Cpanel makes uploading the WordPress application onto your server really easy and a matter of minutes! You go to your control panel and go the "Fantastico De Luxe" section. Click on "WordPress" button and click "New Installation." It will ask you for some simple information, like the title you want your blog to be, and then it will automatically install the platform.


The rest is easy. WordPress makes posting any content you want on your blog a breeze. And its set to automatically "ping" so within a week Google will most likely find you. I have found that any new WordPress blog I set up is indexed within a couple days even without one single link pointing to it.


To add a new post, surprise, surprise, all you have to do is go to "Posts" and then go to "Add New." If you need to add a picture from another URL or your computer its extremely easy to do that. You press on the "add image" tab and you can either enter in a URL image address or upload it onto your blog from your desktop. When you get done with a post you press publish and the application automatically makes your permalinks and puts your newly published post on your main home page. You can designate how many posts you want on your home page but its recommended by most experts you have no more than three. More than that leads to information overload for your readers.


The whole template is easy to use and virtually self explanatory. Once you navigate your WordPress control panel for 30 minutes to an hour I am sure you will have mastered all the basic principles of running your WordPress blog. Its made to be so easy to run an elementary school aged child could do it. It was launched in 2003 and has been the catalyst for the blog explosion of the later part of this decade. There are millions of people using it and its extreme ease of use is a huge reason. Takes advantage of this publishing system to make the blog of your dreams and if you make great content you will possibly attract 100s to 1000s of visitors wanting to read what you have to say every day.



Custom WordPress designs can be found by going to several experts, Felix, Chris, and Dan at Nicasio Blog Design who can create any WordPress template for program you can possibly think of. They are certified WordPress Consultants that specialize in helping clients who are ready to take the next step in making any type of website of their dreams.

Sunday, July 30, 2017

5 Simple Tips For Improving Your Search Engine Optimization Strategy

5 Simple Tips For Improving Your Search Engine Optimization Strategy
Writing an article doesnt merely mean putting down opinion into language so

therefore typing and copy it. You control to capture the profit of your readers and

persuade them to keep on evaluation. To transmit your message across you control to

persuade the attention of the person who reads and control a multinational grasp of

their profit and anger their curiosity.

The most important ingredient in baking up an article is a copious dose of

creativity. While creativity possibly will get nearer natural to many group, a

number of merely gets into a bar or something to with the purpose of effect with

the purpose of can drive someone crazy. Many writers control accurately torn their

pelt not at home what time they persuade writers bar and merely cant seem to

persuade their creative juices flowing.

Putting language into images in the readers mind is an art. A translucent and

business-like depiction requires a convinced flair with the purpose of simply

creativity can provide. Similes and metaphors help a luck, but the way an article

gets entwined word in support of word, sentence by sentence so therefore item by

item into a unbroken article develops the essence of the article.

So merely what did you say? Figure out you control to figure out what time nothing

comes to mind? There is veto surefire ways to persuade the achieve ideas but in

attendance are relaxed ways to persuade your creative juices flowing. No solitary

can warranty you of having the achieve mindset but many methods possibly will aid

you in achieving with the purpose of state of mind. Here are five relaxed ways in

support of with the purpose of.

1) Keep a diary or a journal with you forever. Ideas can be triggered by something

you possibly will hear, see to it that, or smell. Your senses are your radar in

result terrific ideas. Write all of them into a journal and keep it with you in

support of coming reference. You possibly will plus create down something with the

purpose of you control read or heard, someones ideas might be used to develop your

own ideas and this is not stealing. Remember with the purpose of ideas and

creativity can get nearer from anywhere; its the development of the indication

with the purpose of makes it unique.

2) Relax and take period to sort things not at home. A cluttered mind cannot create

a few area in support of contemporary ideas. Everyone be obliged to control a

translucent mind if solitary wishes to control their creativity in plump tempo. Get

free of all obstacles with the purpose of can be a difficulty to your creativity.

If you are bothered by something, you cannot force your mind to stay listening

carefully.

Try to relax all period with the purpose of you can and think approaching your

experiences and interactions with others. Your experiences are what did you say?

Appearance your mindset and your opinions which might be reflected on your

writings. Try to discover manually, learn not at home what did you say? Triggers

your emotions. Discover what did you say? Inspires you and what did you say? Ticks

you sour. You can employment these emotions to help you in expressing manually and

your ideas, with this you can grow ingeniously.

3) Create a working place with the purpose of can inspire your creativeness. Your

working place can be quite a difficulty if it doesnt promote to you feel pleased

or relaxed. Creativity comes from being in a lovely state of mind and a messed up

office with the purpose of causes desperation wont be encouraging in firing up

your creative surge.

Surround your working place with objects with the purpose of makes you pleased and

relaxed. You possibly will set up pictures, or scents, objects with the purpose of

inspire, or something with the purpose of can persuade your creativeness cranking.

A clean and well systematic office plus rids of distractions and superfluous

hindrances. With a lovely working place, you can piece in freedom from strife and

not at all notice the period pass by.

4) Set the mood. Setting the mood requires you to merely operate with the flash or

to induce your self to feeling what did you say? Makes your mind factory

unsurpassed. Finding not at home what did you say? Makes you tick might help you

learn ways to persuade your creative juices flowing. Set the pace and cadence in

support of your mood and everything in addition will go along.

There are many ways to agree the mood. Some writers control been acknowledged to

employment alcohol, a little sip of wine to stir up the imagination. Some would

like a number of mood melody while others accede to the lighting of the natural

environment create the mood.

5) Go on a getaway and merely figure out something unlike crazy. Letting manually

operate and control fun produces adrenaline with the purpose of can promote to your

imagination operate wild. Take an adventure or a formal hike. Whatever it is with

the purpose of is infrequent from your each day routine can take the furrow not at

home of your schedule. Taking part in veto period next to all, your creativeness

will promote to employment of with the purpose of experience and persuade your

imagination to operate on overdrive.


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Cool Google AdWords Content Network Traffic Strategies - Simple Ways to Reduce Your Bid Prices

Cool Google AdWords Content Network Traffic Strategies - Simple Ways to Reduce Your Bid Prices

One of the best ways to make more money from the Google AdWords Content Network is to make sure you reduce your bid prices! If you can reduce your bid prices and keep the same levels of traffic, you are going to make a lot more profit and have a lot more success with this source in your market. In this article I want to show you exactly how to do this the easy way.


Why You Can Reduce Your Bid Prices And Still Keep The Same Traffic Volume...


One of the things that people don't realize about using the Google Content Network is the fact that you can actually pay less money on a per click basis for your traffic and still maintain the same daily volume if you know what you are doing.


You have to realize that Google wants to make sure they can get more and more people to click on your ads and come to your site. So if you have the highest click through rate in your market, they are going to reward you by giving you more impressions on your ads and reducing your click through rate.


The reason is because if you are getting a 10% click through rate on your ads and everyone else is getting a 2% click through rate, you are making Google five times the amount of money that everyone else is making them.


They only make money when people click on your ads! So that means they are going to want to show your ads more than they will show the other advertisers ads. They will make more money from you and because your click through rate is so high, it shows them that you are more relevant as well.


Because of this they will drop your cost per click rates in order to reward you for doing this.


Here Is How You Can Reduce Your Bid Prices...


First - Make sure you focus on maximizing your click through rate.


The better job you do at getting a higher click through rate, the more visitors you are going to get to your site and the more money you will make for Google.


Second - Make sure you stay away from running your ads on sites that are going to give you bad traffic.


The reason is that if you use sites that are going to send you visitors that will not buy from you, you'll end up getting a low click through rate and you will waste a lot of money.


So make sure you weed out the bad sites that your ads are showing on and only run them on the good ones in your market so you can maximize your results.


 


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Saturday, July 29, 2017

4 Simple Steps to Choose the Best Keywords For Search Engines

4 Simple Steps to Choose the Best Keywords For Search Engines

We all know by now how important it is to have a website on the World Wide Web, but if you don't properly optimize your website, it will be next to impossible for people to find you simply by using search engines, such as Google or Yahoo. You may have the best looking website, but if no one is finding you on the Internet, you probably will not get the success that you want for your website.


You want to make sure that you optimize your website so that search engines can find you easily and let's face it, we all want to be ranked first on the search engine pages. So, how do search engines rank you? Search engines scan keywords and phrases in order to rank you, so in order for your website to rank higher over time in the search engines and attract more people to your website, you need to know the basics of using keywords on your web site.


Here are steps to take:


Step One: Take out a sheet of paper and make a list of at least 20 words and phrases relevant to your business and what information that you have on your website. You may not be using all of the words on your list, but it will give you a great starting point to narrowing your list to give you the best search engine optimization results. Tip: be specific! For example, let's say that you are the owner of a French-style bakery in San Diego, California. If you use "French bakery" as a key phrase in your website source code, you may never be found within all of the other websites related to French bakeries. If someone searches "French bakery," they will get over a million results. However, someone looking for a French-style bakery in San Diego, California may get a couple hundred thousand. This is still a lot of results, but you see my point. The more specific you are, the more likely your ideal clients will find you.
Step Two: Narrow and refine your list to make your keyword phrases more specific.
Step Three: Order your list from most specific to least specific. Search engines read your text in that order, so having the most specific key phrases toward the top of your list may help you get indexed more easily. Tip: don't have all of the same keywords and phrases the same on all of the pages of your website code. Only use words and phrases that are relevant to the content on the particular page of your website.
Step Four: Take a look at the rest of the words and phrases in your list. You can use these words throughout the body copy of your web pages. Search engines read ALL of the text on your web pages. The more that you use relevant keywords throughout your pages, the easier it will be for the search engines to appropriately index and rank you.

Personal Brand Designer Lisa Hromada provides practical and powerful guidance for entrepreneurs and small business owners who want to create a strong and memorable brand and market their unique business.

Friday, July 28, 2017

Simple and free way to create DVD from video using free DVD creator

Simple and free way to create DVD from video using free DVD creator

Simple and free way to create DVD from video using free DVD creator


 


Looking for a Free DVD Creator that helps you creates DVD from video files stored on your computer or captured from camcorders? For people who have tight budget will find this free DVD creator is your best choice. Free DVD creator helps you add your own subtitles, menu, it has easy to use interface and completely free of any adware, spyware. It can satisfy most requirements to burn video files to DVD disc, all the resulted DVD can playback on your DVD player, Media Center or Home Cinema Set.

However, the Free DVD Creator can't edit your raw video files before burn them to DVD, that's to say, you won't be able to split, trim, crop video clips if you need to cut out unwanted frames like credits, commercials. What's worse, if you use Mac, the software just can't help you; there is no Mac version at all, but only for Windows 7, Vista, XP and Windows 2000. So, if you need to create a DVD from flip video on Mac or would like to cut out some unwanted frames before burning flip video to DVD, you can use flip video to DVD Creator which is available for Mac as well as Windows flip video to DVD Creator can create DVD from flip video.mp4. flipshare on Windows as well as Mac. You can burn DVD from flip Mino, flip Ultra, Flip SlideHD.


Create DVD from video file:


AVI to DVD Creator can be simple and fast to use to create DVD from Xvid AVI, Divx AVI and DV-AVI. AVI can be burned to DVD disc, DVD folder as well as ISO files with super fast speed and high out quality on Windows 7, Vista


Create DVD from most famous camcorders:


 


Burn Canon M2TS to DVD offers you multiple choices of templates to create personalized DVD, background music and picture can be added to project and DVD folders and ISO files can be burned to DVD as well. Canon M2TS to DVD Burner is able to burn DVD with custom menu, audio tracks, subtitles, video thumbnails and video effect and more 


Flip Video to DVD Creator should be the simplest tool to create DVD from Flip video.MP4, FlipShare, Flip Mino (HD), Flip Ultra (HD) and SlideHD. Flip video can be burned to DVD disc, DVD folder as well as ISO files with super fast speed and high out quality on Windows 7, Vista as well we for Mac OS.


JVC Everio mod to DVD Creator enables you add personalized menu topic, background picture and music, load subtitles and audio tracks to create a more personalized DVD, which can be compatible with most portable or home DVD players.


If you have recorded TV programs that are in TRP file format, and want to convert these TRP to a file format that can be burned to a DVD and played on a DVD player to the TV. It is a simple thing to find lots of program that can burn TRP to DVD, but most of them are not good enough to make final DVD unrecognizable on DVD player. TRP to DVD creator is the easiest DVD creating program to create DVD from TRP file and with the final DVD can be playable with most DVD players. Besides burning DVD-format discs, the DVD movie creator also allows you to burn DVD folders and ISO files.



Thursday, July 27, 2017

SEO Kept Simple

SEO Kept Simple

SEO is another term for search engine optimization. Both refer to a practice of associating words and terms with particular results' pages on engines such as Google, MSN, Bing, and Yahoo.


While many elements are associated to SEO, constructing and implementing content related to words and terms is one of the core practices. Search engine optimization is beneficial to all, yet understood on varying levels. Sometimes, it is best to keep things simple.


How does content influence SEO?


Search engines issue fresh, consistent, and celebrated content in reference to particular searched words and phrases. This means, it is to each Web site's benefit to construct content associated with services and products. Think of content like a salesperson; the search engines link Web browsers to results' page that act as the best, virtual salesperson.


How should content be organized?


As mentioned, many elements are associated with exercising SEO, but there are a few, simple things to consider:


- Write towards a target audience. Each product and service has a "target audience," and it is the job of a site to discover what words and phrases that population uses. Many free and paid-service "keyword search tools" are offered online to assist writers.


- SEO does not always celebrate creativity. It is best to use key words and phrases in titles, sub-titles, and headings rather than attempt to implement puns, humor, etc.


- Organize the content with spacing, as well as succinct titles and headings to facilitate reader comprehension.


- Supplement information via other sources. Provide hyperlinks to other informative entities. This is beneficial to search engine optimization as well as an added tool to readers.


- Content implementation is a continuous process. Constructing a few articles and expecting any search engine benefits is nonsensical. Write often and on topic.


- Again, many elements are associated with search engine optimization. Some "professionals" may mention ways to "manipulate" the engines via content organization. That is both unethical and a fallacy. The best way to ensure great search engine results is through consistent, on-topic content implementation.



WebiMax delivers innovative online marketing, e-commerce, Web development and database driven solutions for our clients through the aid of our proprietary technology and industry experience. Our goal is to provide our clients with the highest level of service and to truly partner with our clients to help improve their businesses.




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New Digital Campaign For Quaker Oat So Simple – Perfect Online Marketing

New Digital Campaign For Quaker Oat So Simple – Perfect Online Marketing

Standout UK has created a dedicated microsite for the healthy breakfast brand under a ‘We Love Winter’ theme (www.whywelovewinter.co.uk).


Microsites are a new way of targeteing the correct audience for in this case a limited time, to maximise exposure and capture the data that the company is looking for. Microsites are then removed after the time period has expired, in this case, when the competition time period has expired. However this could be when a products promotional period has expired.


The interactive digital strategy will seek to engage customers with a competition while promoting the launch of two new seasonal flavours by the brand. It is the latest project to have been unveiled by Standout UK, which manages the strategy, creative and delivery of a number of brands for Pepsico – the parent company of Quaker Oats.
Dan Barber, managing director of Standout UK, said: “We’re delighted to have created and launched this new digital campaign for Oat So Simple.
“Using the winter theme alongside a competition is a great way of getting even more people involved and engaged with the brand. We hope the campaign can grow virally and drive porridge fans to try the new flavours.”
The campaign objectives will be to publicise the season’s new flavours – Winter Pudding and Honey & Almond while reinforcing the Oat So Simple’s association with the winter season.
The microsite will be used by consumers to discuss the topic ‘why you love Winter’ with the best answers winning weekly prizes which include; a Pride of Britain Hotels break, 200GBP shopping vouchers for a shopping centre of their choice, a year’s supply of Oat So Simple and ice skating for four people.
It is being promoted in a number of ways including the use of social media with a dedicated Facebook page to advertise the competition and engage with fans daily. In addition, 60,000 postcards featuring the competition and two new flavours are currently being distributed alongside samples of Oat So Simple in 36 nationwide Ted Baker stores.
Over the last 12 months, Standout UK has won a number of contracts with household names such as the UK’s number one healthier snack brand Snack-a-Jacks’ and luxury chocolate maker Lindt.
Its client list now include a number of household names including Scott’s Porage Oats, Copella Fruit Juices, Monster Munch, PepsiCo and Triumph International on a whole range of design and marketing campaigns.
Last month, it helped launch the first direct online store for household lingerie brand Triumph International.
The Quaker Oat So Simple winter campaign can be found on
www.QuakerOatsCompetition.co.uk


Quaker Oats, Quaker Oats Competition






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