Showing posts with label Results. Show all posts
Showing posts with label Results. Show all posts

Friday, October 6, 2017

How Pay-Per-Click (PPC) Advertising and Organic Search Results Work

How Pay-Per-Click (PPC) Advertising and Organic Search Results Work

The main advantage of Search Engine Optimization services is its ability to improve a client's online performance through search engine results and traffic to the site. The main two types are Organic results and "paid" or Sponsored Links.


Organic, also known as (natural), results are what appear in the search engines results page like Google. There is also no guarantee of higher page ranking in Google's organic search results, however taking strategies to implement keywords in as many ways as possible in the site either in the page titles or navigation will greatly help.


Positioning and relevancy is everything when it comes to a customer finding your landing page. Where in the past homepages was the central point for location of a site, this has now become more obsolete. New articles, blogs, news are all written on a daily basis and businesses would be advised to allow search engines to crawl their whole website rather than just their direct URL link.


Another technique to aid in the sites positioning is choosing an appropriate domain name for the business. Try to word it as easily as possible, something customers will remember. If possible try to combine a keyword or key-phrase in the domain name to give some indication of the types of products and services the company provides.


Paid advertising known as Pay-Per-Click (PPC) provides about 20% for the sponsored or promotional links that search engines provide i.e. Yahoo! Sponsored Search or Google Ad words. Businesses pay to have their results shown up as paid listings in the search results in the hope of gaining a competitive advantage over others. The advantages to having paid advertising are the positioning in the search results and having more improved visibility.


This can also be an expensive option for the company at hand. As each pay-per click ads are charged to the company. Where they pay a set amount, which they specify when they make the ad, with a maximum amount they are willing to pay. So in turn this affects the positioning as the higher the positioning the more the budget costs of advertising. SEO can take a while to take effect and doesn't solely depend on the bidding price. PPC could be a benefit in the beginning if used correctly and efficiently as these listings are only a short-term solution.


PPC does not necessarily guarantee a consistently higher position. However this is not always the case as many customers skip the paid advertising sections and click on the organic results, which in turn receives about 80% of the market share.


Overall paid advertising can be a costly expenditure to a business and it would be much more beneficial to try and gain positions in the organic results as much as possible.



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Thursday, September 28, 2017

Google manipulates search results

Google manipulates search results

As more and more businesses strive for a top ten Google ranking, it's becoming harder and harder to achieve. This is especially true for smaller businesses that simply don't have the budget for a big link popularity campaign. But hope may be just around the corner. If a top ten ranking for your primary keywords has been eluding you, then read on!


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Google manipulates the results


Google is trialing an 'enhancement' to the way it displays its results. Instead of showing the top ten results for the exact words you enter, in the trial Google suggests three related results that you might want to check out. Where does it display these suggestions? It shunts (or replaces) results 6, 7 and 8 !!!


In this article, I refer to these results as 'intruders'.


To see some 'intruder' results in action, search for "piggy bank". Results 6, 7 and 8 are actually 'intruder' results; they're the top three results for the more specific, less popular search, "piggy bank lyrics". Google assumes that people searching for "piggy bank" will probably be interested in results of a search for "piggy bank lyrics".


On first impressions, it's tempting to think that this makes it harder to get into the top ten (because now it's really the top seven, and the last two results may be easily overlooked). But it may actually make it easier - especially for smaller businesses. Let me explain why...


The advantage for smaller businesses


It all comes down to who can rank in the top ten for the most popular searches - like "computers", "cars", "doctor", "pets", etc. For anyone in these industries, a top ten ranking for these keywords is the holy grail. Unfortunately, these sorts of searches are presently dominated by big corporations with hefty search budgets. Most smaller businesses don't even try to compete. Instead of focusing on these hotly contested keywords, small businesses tend to focus on much more specific keyword phrases - like "computers boston", "second hand cars ohio", "female doctor new england", "discount pets for children", etc.


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But Google's trial may change that. Remember, it's replacing results 6, 7 and 8 of a popular, broad search with results 1, 2 and 3 of a less popular, more specific search. If the trial becomes a standard feature, a search for "computers" might well include three 'intruder' results from a search such as "computers boston". As discussed above, results 6, 7 and 8 are likely to belong to big companies, whereas results 1, 2 and 3 of the more specific search are more likely to belong to smaller businesses. Therefore, when the switch occurs, it's out with the big and in with the small!



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Thursday, August 31, 2017

Ppc Company Has Connected An Adword To The Results Of A Flight Timings Page.

Ppc Company Has Connected An Adword To The Results Of A Flight Timings Page.
As the millions of netizens are rushing by, the PPC Company India is capable of ushering majority your way. The HTML flags placed on the Search Engine Result Pages or other portals wave the visitor in the right direction, your direction. Statistics has proved that the traffic that comes in through, appropriate adwords or links placed on the result pages and portals are from serious buyers. The visits result in actual sales more often than when casual searcher looks up your site. The reason is simple. The visitor is looking for a service or product. Take this scenario. You are the marketing manager of a large hotel and, your Pay Per Click Company has connected an adword to the results of a flight timings page. The searcher, who is looking up flight timings to your city, will definitely be interested in fixing up suitable accommodation. When such visitor checks out your portal, you can be fairly certain of a booking.

The scenario is interesting, but it is not always easy. Your PPC India should be able to identify seemingly unrelated domains also to place your adwords widely and appropriately. Enormous research is involved. The metrics have to be sifted thoroughly to differentiate precise positioning of your adword. The Pay Per Click Company has to dedicate essential time and human resources to your business. Do not be one of the accounts, even if it is a bit cheaper.

Good Pay Per Click Company alone can offer you the specialized customization, critical for the internet-technicalities. The search engines charge a minimum fee PPC campaigns. For profitable deployment of your adspend, Pay Per Click Company will also come up with an elegant gateway, to make the visitor comfortable when he comes in and increase the chances of clicking a request for proposal before he exits.

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Tuesday, August 8, 2017

Internet Marketing Strategies For Proven Results

Internet Marketing Strategies For Proven Results

One of the most popular Internet career currently is online marketing. How do you leverage information to help boost that career?


BLOGGING - it's one of the most under-used and misunderstood aspects to promote you and your knowledge. You don't have to be an expert at blogging to get your content posted, just have the basic knowledge of what you are trying to market.


For example, there are many different blog sites that offer 'guest blogging' - you can google that term - from the various sites listed you can find many that will accept your content (Don't forget to always contain a link back to your website). This can give you the ability to reach out and target a much larger audience than just using your own blogging site. Once you have found sites that accept guest blogs, check you are posting to your target market (Don't post 'How to replace a roof' on a food related blog for example!) and keep it short (3 - 5 paragraphs is usually recommended). Just write good, simple to read content.


TARGETING YOUR AUDIENCE - when marketing online, step back and look at exactly what you are marketing - take replacing that roof - know the different ways to replace one, the materials needed, time frame, costs, weather related issues, difference in possible regulations from State to State, etc - and talk about these, use different angles on the same subject at different times, make yourself the EXPERT in home roof repair/replacement or whatever industry you are promoting, the more people read about your knowledge, the more they will perceive you as the EXPERT!


CREATE FREE REPORTS - Give people a reason to keep following you - offer free reports that are relevant - create a comparative analysis about your business and it's product, offer some information that can be used as a catch to have your audience click on your link for more, stay focused on your product, promote it with confidence and knowledge, impressions last, you want yours to be a first and lasting.


 


 


James Hickey


Master Business Consultant


 


 



http://www.SDCCPRO.com

http://www.sd-entrepreneur.com

James Hickey is a top leader in the Internet Marketing industry. He provides his clients and students with a proven business model for retail, home-based or MLM (Multi-Level Marketing) businesses. He is an expert in Social Networking Web 2.0 Marketing, dominating Twitter, Facebook, YouTube, MySpace, LinkedIn and many more.

Sunday, July 30, 2017

B2b Telemarketing Still Delivers High Quality Results In The Current Climate

B2b Telemarketing Still Delivers High Quality Results In The Current Climate
The United Kingdom has been one of the many first world countries that outsource lead generation services with the use of telemarketing to an offshore partner. Many companies in UK strongly asserted that no other direct marketing tool can deliver results in a fast-paced and accuracy-filled process as good as telesales. Even the highly praised online marketing has been hailed only for its cheaper costs and reach capability. Other than that, there is not a thing that it is better than business-to-business (B2B) telemarketing in UK.

So, why do British firms put their trust on telemarketing? Actually, there is a constellation of reasons why. To name some, the list below enumerates them.

Combination play in generating sales leads. B2B telemarketing works best with a combination of other direct marketing tools, like email and direct mail. A combo of techniques produces better results than solely depending on one strategy.

Scouting for big opportunities. For the business organisations in the Great Britain, the best thing about telesales is that, it gathers a pool of big opportunities that may be lost if a lame technique is employed. Through the specialised pre-qualification process, telemarketing segregates prospects from those that exhibit the BANT (budget, authority, need and time) attributes to those that do not. After the extraction, the focus is centred to qualified sales leads.

Direct conversation. Aside from its reach capacity, telesales allows prospects to respond in real-time. This live conversation allows the telemarketers to easily search for companies that are interested in doing business to the former's clients. Furthermore, the agents can directly know what goods and/or services do the prospects use and need. This kind of information may be used to analyse current market trends and consumer behaviour.

Qualification of prospects. As opposed to other direct marketing mediums, it is only through telemarketing that qualification happens after a prospect is identified. Meaning to say, potential buyers are immediately screened to verify whether they possess the attributes of a qualified sales lead from a pre-determined criteria.

Engaging with the decision makers. Unlike business-to-customer lead generation, B2B telemarketing permits professional telemarketers to talk with the decision-makers of a particular business entity. Reaching these people directly leads to decreased miscommunication and prospects can become sales in an easier fashion.

Enhance internal efficiency. The risk of failure is higher if a British company does telemarketing duties than outsourcing it. It is expected to be that way because doing something that is not within the field of expertise begets poor results. On the other hand, contracting a third party service provider uplifts internal efficiency, and overall effort is directed towards the core functions of a company.

Build a strong brand. From a list of a thousand prospects, not all will show the qualities of a good lead. The positive note on this is that, telemarketers aid in building a strong brand for a clientele. Many prospects may not be potential buyers as of the present time, but their knowledge of the products of a certain firm in UK helps create popularity.

International expansion. For business organisations planning to expand their operations outside Great Britain, telemarketing serves as the most appropriate device to use. The reasons are already enumerated on the preceding items.

If the distance of a lead generation is lightyears away, then firms in the United Kingdom have to prepare a space shuttle that will be able to reach such objective. Among the many models to choose from, they ought to select B2B telemarketing as the fuel that will power the entire program.


Oliver Scott works as a professional consultant. He helps businesses in UK increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: http://www.callboxinc.co.uk

Saturday, July 29, 2017

Seospidy-Golden resource for successful small business seo results

Seospidy-Golden resource for successful small business seo results

Our internet globe is kept on rotating and shaking with changes in search giants like Google, Bing and Yahoo. These search engines are becoming breadth and lifeline for existing in internet for seospidy like search engine marketing gurus. Search engines Like Google, Bing and Yahoo keep on crawling, indexing as many websites as possible in their databases and showing excellent result with interactive representation making searching in internet more comfortable and easy.


Now a days for tracking visitors to our website we don't need to buy analytical tools as Google offer Google analytics tool which is best media to track all the look and feel of our website and what customers thinks about our website and from which text phrases they come to our website. We can create funnel to keep track on how much we are near to our door to success and whether we reach our already setting up goals of daily sales.


Even we can track how many visitors are coming to our website directly, or come from another websites. What is result for news letter publishing and email marketing etc.


If you search in Google for local search engine optimization services provider in your country or states you will see there are 1000's of search engine optimizers who offer guaranteed inclusion of your website into search engine page result + 100 % guaranteed traffic to your website. What matters us a lot is who is visiting our website what the user is doing in our website. How much visitors are converted into customers and why others only visit it but not interesting in buying product and services from our website.


We should ask for our seo consultant to work under wire frame management so we can track all the factors affecting our online business. By practicing A/B testing to our website we can track what works best and how we improve online sales leads what are the factors which are customers feel comfortable and very excited about it like for Ecommerce online business company offering clothing they can practice A/B testing by cross check analysis of free shipping and discount which works much better for selling their products online.


Search Engine Optimization is steady process it takes time to get your website listed in niche business keywords and text phrases generally search engine optimization takes 3 to 6 months to list your website in top 10 results in Google, Bing and yahoo. So we should start paid search engine marketing by doing inhouse organic search engine optimization + pay per click advertising for time period of minimum 6 months so that the time when our website is not listed in keywords in search engine customers can see atleast our advertisement in search engines on the right side. It mathematically proofed that upto 20 % clicks pay per click advertisement and most interesting part of starting PPC service for our website is that our advertisement is becoming live in internet within 30 minutes.



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How to Get Great Results With Mind Mapping

How to Get Great Results With Mind Mapping

In most peoples lives there comes a time when you hit a crossroads or even a dead end in extreme cases. The more you think the harder it seems to be to get movement or come up with ideas. Now you can either push on through, just wait for outside influences to change your direction or best of all make a considered choice.


There are many techniques out there you can use to try and find a new direction, I have found Mind Mapping to be the most useful and easiest to use. I read about it first with Tony Buzan's book, which goes into the many advanced uses for this technique. I have used it both originally by hand and also using software.


The problem is though this takes time and for many people they are not artistic at all so feel that it will just make a mess. There is an easy way around this I use mind mapping software, in fact the only one Tony Buzan approves and he should know. It makes the process so much quicker to do; you can really individualize your plans and there done in minutes, then print them off.


I use mind mapping for any plan I have and it is especially useful in laying out a web site and the marketing campaign to go with it. Mind mapping lays out information in the way the brain works, so is easy to assimilate and put into action at a glance.


The only the thing I would say is be careful, it is addictive, but guess it is better than chocolate for you. Before anyone asks, yes I have worked out my plan for the 100 articles in a 100 days in a mind map. It works for me and all my friends who have tried it love it too, also their children find it really easy to plan out schoolwork using this method.



I have been a Sales Trainer and Motivational Coach for more than 20 years, teaching both individuals and major companies. About 5 years ago I decided I wanted a change of pace, I moved abroad and down shifted to part time work.




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Friday, July 28, 2017

How to Improve Your Google AdWords Results?

How to Improve Your Google AdWords Results?

Google AdWords can deliver powerful results in increasing your website's traffic when implemented properly.  Its effectiveness in generating the right traffic is proven than even internet marketing beginners are benefitting from its use.


However, to experience maximum benefits from AdWords, it is necessary that you optimize your campaigns to improve the results.  Seeing you ads posted on Google's search results should not be your end but only the beginning of a continuing process meant to achieve higher conversion to make more money from your business through your ads campaigns.


To improve your AdWords campaigns and increase conversion rates, here's what to do:


Look for the right keywords to use in your campaigns.  You must know how important choosing and using the right keywords to start your campaigns on course.  It is these keywords that will allow your target market to reach you on the internet; it is also these keywords that will have your ads posted in the right search results.

You can look for these keywords manually but it may take you a lot of time to identify the right keywords to use.  A better option is to use the keyword tool to save time in maximizing your Google AdWords results.


Lower your cost per click or CPR.  There are several ways to lower the cost of your AdWords campaigns.  Using long tail keywords or keywords that appear in six (6) ads or less can cost a lot less than the most popular keywords.

Your ads do not have to occupy the highest position in the search page and pay more for it; you can be in the next two to three positions after, pay less, and yet get the same results or even better.  You'll also be surprised to find out that these ads often attract those who are most likely to convert.


These are the two (2) proven methods to improve your Google AdWords results.  You can choose to follow these methods or use them as a guide in formulation your own AdWords campaign strategies.  What's important is to keep track of your campaigns and continue to improve the results.


 



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3 Proven Strategies for Writing Google Adwords Ads That Get Results

3 Proven Strategies for Writing Google Adwords Ads That Get Results
If you're looking for some of the most targeted traffic on the net, then PPC and Google Adwords can help you out. If you've been having some trouble with ad copy, then do continue with this article because in it we go into how to produce higher converting ad copy.

Avoid being cute or clever with ad copy - make your point and give solid information. There is not enough space to mess around, and that is why you must get to the point quickly and clearly. Keep in mind that Google AdWords limits the title count to 25 characters and description to 35 characters. Your PPC (classified) ads must out of necessity be short and to the point. How much time will your fabulous ad copy have to convert someone? Oh... 3 seconds, maybe? Don't get too upset about it because we all do the same thing when we see ads? Right? Even you... If you want to add another filtering element to your ads, then be bold and insert your price point in the ad. Obviously price matters, no kidding, so it's important to know that anyone who clicks on your ad with the price in it should be accepting of the price. We feel it's a wasted click through if the price is too high; so if they see the price and still click through - better.

The display URL is often ignored by some PPC advertisers, but that is a mistake because you can benefit from parts of it. Look for yourself, and you will quickly notice that some display URL's are not being used properly. Lots of marketers, or PPC advertisers, have proven that the display URL comes into play with click through rates. As long as the destination and main domain match, then you can have a little bit of room to play with. What you will want to do is use your keywords in the display URL; usually as a backslash or filename extension.

Find the best benefit about your product or service, and then express that in your ad copy. When in doubt - test, and so just do some split testing with a short list of what you consider to be the best benefits of your product, or service. Your market audience will let you know if you've done your job. If you're not sure about the difference between a benefit and a feature, then that is something you need to do some research about.

The Adwords ad copywriting tips we've talked about will only be as effective as you're willing to make them; keep taking action and continuing to learn. Ad copywriting is not rocket science, but if you want to learn how to do it well you'll need to study, practice, and keep moving forward.

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Thursday, July 27, 2017

Write Google AdWord Ads that Get Results

Write Google AdWord Ads that Get Results

Adwords ad copy is much like classified ads, and you need to talk in specifics. If you ever thought about saving time by using an ad copy template - just do not ever do that. The thing to remember about your Adword campaigns is they must be relevant and targeted to your audience. This is important because you want your customers to get the right message and that can only happen when your copy is not generic in nature.


For instance, let's say you're selling shirts online and have various types of shirts in the stock, such as, men's shirts, women's shirts, full sleeve shirts, half sleeve shirts, etc. Ok, so your Adwords ad groups will contain keywords that only apply to one particular kind of shirt, and each ad within each ad group will be written specifically for those keywords. Ok, so what's the best approach to do this? Easy as pie, all you have to do is write an ad for each separate ad group. This is how you make your PPC campaigns the most targeted they can be, and actually this is not just for Google, but all search engine PPC platforms work in a similar manner.


Learning how to write good ad copy means economy of words; so make darn sure you are not using any wasted words - at all. Your ad should be short and powerful, which is why you should get rid every word that doesn't need to be in the ad. Words that do not need to be there are taking up space that can be better used to express your benefits and call to action.


Testing your headline, which you should do first, is of critical importance because your headline is what sets it all in motion.


Split testing is merely testing one thing against one other thing, and that is what you will do with your headlines. All you do in your marketing funnel culminates with your conversion rate, and the numbers are stark and brutally truthful. Also, during your testing, you should also test various offers. You can include your offer in your ad or not, but no matter what always split test your ad copy.


Eventhough a PPC ad is very small, there are quite a few things you can test, and the only way to know what those things are is to discover through study. If you get a lot of impressions, then that's great because you can get a higher sample at a much faster rate for testing. Just keep furthering your knowledge about writing advertising that works, and then keep at it until you get the results you like. Don't allow yourself to feel intimidate with PPC, and just keep getting experience.



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Using SEO To Boost Traffic Results

Using SEO To Boost Traffic Results

If you want a sure way to improve the visibility of your site, you might want to consider using search engine optimization on your website. SEO involves the use of optimization techniques in order to increase the traffic on your site. Web pages are optimized so that they would be recognized much easier by the search engines. There are a number of methods and tools used to facilitate SEO. But at the heart of all these techniques is optimizing keywords.


To start with SEO, you need to make a research on the keywords that would most likely be linked with your copy. You can use free keyword analysis tools online to generate the said words. All you have to do is make sure that the keywords are closely related with what your website is all about. Soon as you have the keywords in place, the next thing for you to do would be to optimize them within the copy. You might need to make revisions so that your copy reflects the keywords you have identified. Take note of the density which means the number of times you repeat the keywords within your article. Make sure you keep them within the limit.


Soon as you have your copy in place, you can now begin to use other tools and methods related with search engine optimization. One of them is through directory entries. There are different online directories which you can take advantage of. Among them are article submission sites. Most of these sites can be used for free. All you have to do is create an account and then place your articles under the specified categories. Some article directories give you the opportunity to create links which you can track back to your business website. Take advantage of this because it will cause more hits for your website.


You can also use social media marketing as a means of expanding your website's reach and popularity. Use social networking sites to create better visibility and also target some niche markets. There are lots of free and popular social networking tools these days and all you need is a link or some compelling content to use them to your full advantage. Even these social networking sites can turn up when the keywords you have on your site are used by your target markets.


Creating blog posts and press releases are also an efficient way to beef up your search engine visibility. Just make sure you also use your keywords within such content and also add links to your site.



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Cedric is an article marketing expert, SEO freelancer expert , link building specialist, and a freelance article writer.




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