Showing posts with label Reputation. Show all posts
Showing posts with label Reputation. Show all posts

Sunday, July 30, 2017

Search Engine Marketing And Reputation Management

Search Engine Marketing And Reputation Management
Search engines

A well organized and funded attack campaign intended to damage a companys reputation and branding efforts will normally have at least some elements of search engine marketing. For an attack to be successful, search engine marketing is required to push the content of the campaign high enough on the pages of the major search engines so that it can be seen by searchers. The most effective and damaging attacks are usually sponsored by corporations due to the time, expense, and amount of work involved in the execution of the campaign.

These sponsored attack campaigns incorporate blogs, complaint boards, articles, and forums into a strategy of consistently posting negative content about the targeted company. That kind of breadth in an attack gives the impression that issues being brought up in the negative content are both widespread and ongoing. The repetition of the theme through multiple venues reinforces the message and over time can convert those that were skeptical of the content at the first exposure.

The same principles for conventional optimization apply to negative content campaigns. In situations where companies are under-optimizing their web presence, internet marketing negative content can be search engine optimized and marketed to the point where it ranks higher than the targeted company. Whether its justified or not, credibility increases in the mind of the consumer in a direct relationship with page rank on the search engine pages. If negative postings start getting higher page rankings than the targeted company the damage incurred can be swift and severe. Regardless of how outlandish the negative content may be, its repetition, focus on the message, and high page rankings can make it seem like the truth and steer potential purchasers toward the sponsor of the attack or other competing websites.

The counter attack to these campaigns will be very similar in design to the attack itself. Starting with a determination of where the attack is coming from, its scope, and where the negative content is being posted, the optimization and marketing strategy and its tactics are put into action. Positive content already on the internet is located and new, search engine optimized content is created. Fact based rebuttals to negative content get posted wherever possible. Links to all positive comment are put in place to add to the credibility of the new content.

Battle lines drawn, the ultimate outcome comes down to three factors:

1) Money Search engine optimization and marketing requires money and resources. An attacker is likely to scale back or stop altogether if there is a determination that a campaign is no longer cost effective.
2) Discipline Work has to be done constantly and consistently to determine a positive outcome.
3) Talent Without it, the expenditures of money and discipline/work are diluted. On the other hand, partnering with a talented and experienced reputation management company can make all the difference. A firm that can deliver quality content, a broad counter offensive, and cost effective results can turn back an attack, preserving a companys reputation and savings thousands of dollars in revenue that might have been lost otherwise.

Negative content campaigns, if left unchecked can wreak havoc for a company in many ways. Responding immediately with a talented and experienced reputation management partner can keep damage to minimum and provide a huge return on investment. Call us today at 770-529-2262 or visit Gervais Group at

SEO company providing search engine optimization, Internet marketing, online marketing, SEO, SEM and website design. Our SEO services and online website marketing can help you achieve top rankings on the web.

Friday, July 28, 2017

Blog Marketing, Personal Branding and Your Reputation

Blog Marketing, Personal Branding and Your Reputation

"I don't give a damn 'bout my bad reputation" Joan Jett, 1981

This may have worked for Joan Jett in 1981 but with the Internet's elephant-like memory, everything recorded about you and your reputation and personal branding will be around … well … forever. In fact, the elephant analogy doesn't work either since an elephant's expected life is only 50 to 60 years. The Internet is a digital warehouse of secrets and successes with an infinite shelf-life.

Not only does the Internet's digital information span time, but it also spans continents and languages. I did a search on my name: Dano Ybarra and found articles in Spanish published in Spain, Central and South America. I also found articles published in German, Korean, Japanese, Chinese, and even Arabic! I only speak English and Spanish! I found two articles published in InfoWorld magazine dated March 13, 1989 and Aug 14, 1989. I found my previous addresses, previous employers, and recommendations by others that I didn't know existed. After reading 14 pages of information on myself, I stopped. There was more, but you get the idea. Your online personal branding and reputation can be found by anyone, anytime, anywhere, in any language.

A recent study found that 82% of the US population has access to and uses the Internet (2010 Digital Future Study). 82% of the population can find information on you! If you have a "good" reputation on the Internet, congratulations! If you have a "bad" reputation on the Internet you may not be able to hide the information, but you can manage where it shows up. By doing a Blog Marketing campaign, publishing articles, and through active Professional Networking those negative articles will be pushed to pages deep in the search results of your name.

Start your personal branding campaign today and bury your bad reputation deep in the search engine results.

For this and other articles by Dano Ybarra please visit Dano Ybarra is General Manager of MyMark. I made my mark with, providers of an integrated personal profile, blog, eStore, and home base for all your social media, personal branding, article marketing, blog marketing, professional networking, and ecommerce activities. This original post can be found at

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