Showing posts with label Propel. Show all posts
Showing posts with label Propel. Show all posts

Monday, August 14, 2017

Internet Marketing Strategies To Help You Propel Your Online Income

Internet Marketing Strategies To Help You Propel Your Online Income

The Most Effective Twitter Tactics For Online Marketing

A new cutting-edge approach to communications is Social Networking. It has exploded onto the online marketing arena and is allowing businesses to expand in new and unusual ways. Its true power and capabilities can only be harnessed if you have a firm understanding. Twitter is scorching hot in the IM world. Smart and savvy marketers are leveraging Twitter to build lists of followers, gather new leads, and present offers for products and services. Marketers are abuzz because the traffic from Twitter is responsive and targeted as well as highly converting. Experienced marketers perform testing, and this is just one great benefit of a presence on Twitter. Many online marketers now spend all their marketing time at Twitter. Up next is more talk about how you can increase awareness of your products using Twitter.

First and foremost, your focus should be on enhancing and customizing your Twitter profile page. Keep in mind that your profile page is where people can find out who you are and what you have to offer. In truth, the tweets you send out to other users on Twitter are the most crucial part of using this resource. However, if you want people to subscribe to your tweets, they must do so on your profile page. You should use a custom background, as well as a photo, any business logo you might be using and your website url. You have the choice of doing all of this yourself or hiring someone else for the job. The most important thing to understand is that you don't want a typical profile that is like everybody else's; this won't do you much good. This really means creating a brand that is uniquely you, so when you start reaching out and communicating with people they will take notice of you. How you present yourself will determine how people perceive your business; so you shouldn't ignore this part. You also have to remember that you are competing against other people in your industry or niche, so it's important to set yourself apart in some way.

It is possible to have a viral tweet, but for that to happen you'll need to specifically ask for people to 'retweet.' People very often will do something you ask of them, so it's necessary to ask for a "retweet, please!" Readers typically need direction for doing something, so making a request will give that to them. And this will give you more exposure and traffic. This simple method can produce more traffic to your sites. All the small things will add up, and you'll be able to apply leverage to your business.

So, if you want to take advantage of all that Twitter offers, it's important to abide by a few rules and lay a strong foundation. It may seem that traffic will be slow to appear. But a little patience and perseverance will turn that around, and you can find the profits you're looking for there. Twitter can be the success story you've been waiting for, so be sure to take action now and don't let it pass by.

project site flip
project site flip

Saturday, July 29, 2017

Using Digital Print to Propel Your Marketing ROI Down the Tracks of Profitability

Using Digital Print to Propel Your Marketing ROI Down the Tracks of Profitability

Does your company's direct marketing return on investment lead the way in the organizations profitability statement like the engine of a train? Or is it more like the caboose bringing up the rear. A combination of digital print and direct mail marketing ideas can turn that ROI around.

Think of your direct marketing return on investment as a train. The idea of your train is to transport a potential client from point A to point B with minimum fuss and maximum profit. Each car is attached to another making it simple and easy to carry your message. If all your train has is engines, the message can get stalled trying to go off in different directions.

In the world of one-to-one marketing, targeting your clients with personalized direct mail marketing delivers more responses and results in more sales. Giving it the ability to be personalized using digital print and its variable data capabilities increases the chance of response and results.

Coordinating media and methods designed to elicit a response from a prospect in order to develop a client relationship needs to include more than an interactive website. How better to do that then measuring marketing results with the ability to send each recipient a personalized direct marketing piece?

Leek and Leek are a medical benefits company with locations around the southwest. Each location offers not only a general package of assistance but also packages specific to each regional office. Within each office are multiple client representatives whose job requires that they market directly according to their specialty.

Using a blend of databases of current clients, past users and psychographic data lists Leek and Leek employees are capable of using the abilities of digital print and direct mail to market their services efficiently. Their booklets and letters are personalized opening a line of communication from the very first moment it is received. The appearance is of obvious quality indicating the recipient is dealing with professionals. There is no need for massive amounts of storage to stockpile pre-manufactured marketing supplies. Most of all there is no more waste of material when something changes or a new employee joins the team. Nothing is printed until it is needed.

Today Leek & Leek company executives can spend their time investigating new and economical benefit packages for their clients instead of spending massive amounts of time, and dollars, to consistently redesign the business's marketing materials.

Marketing organizations that offer mixed media options, similar to Leek and Leek, put together strategies that can be customized based on specific business needs. Companies today with multiple offices, sales channels, or representatives are using the web-to-print capabilities of digital print to expedite the distribution of materials while maintaining control over corporate brand, content, and design integrity. In addition, back-end system integration can provide comprehensive budget tracking, reporting, and detailed statistics.

The next time you are looking to begin a new marketing campaign, think like an engineer. Look at different medias to see which are a perfect fit to keep you on track for the best ROI.

Grace O'Malley is the voice of Precision Analytics Group with 20+ years of helping companies market their visions. See how she and the rest of the team


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