Showing posts with label Profitability. Show all posts
Showing posts with label Profitability. Show all posts

Saturday, July 29, 2017

Using Digital Print to Propel Your Marketing ROI Down the Tracks of Profitability

Using Digital Print to Propel Your Marketing ROI Down the Tracks of Profitability

Does your company's direct marketing return on investment lead the way in the organizations profitability statement like the engine of a train? Or is it more like the caboose bringing up the rear. A combination of digital print and direct mail marketing ideas can turn that ROI around.

Think of your direct marketing return on investment as a train. The idea of your train is to transport a potential client from point A to point B with minimum fuss and maximum profit. Each car is attached to another making it simple and easy to carry your message. If all your train has is engines, the message can get stalled trying to go off in different directions.

In the world of one-to-one marketing, targeting your clients with personalized direct mail marketing delivers more responses and results in more sales. Giving it the ability to be personalized using digital print and its variable data capabilities increases the chance of response and results.

Coordinating media and methods designed to elicit a response from a prospect in order to develop a client relationship needs to include more than an interactive website. How better to do that then measuring marketing results with the ability to send each recipient a personalized direct marketing piece?

Leek and Leek are a medical benefits company with locations around the southwest. Each location offers not only a general package of assistance but also packages specific to each regional office. Within each office are multiple client representatives whose job requires that they market directly according to their specialty.

Using a blend of databases of current clients, past users and psychographic data lists Leek and Leek employees are capable of using the abilities of digital print and direct mail to market their services efficiently. Their booklets and letters are personalized opening a line of communication from the very first moment it is received. The appearance is of obvious quality indicating the recipient is dealing with professionals. There is no need for massive amounts of storage to stockpile pre-manufactured marketing supplies. Most of all there is no more waste of material when something changes or a new employee joins the team. Nothing is printed until it is needed.

Today Leek & Leek company executives can spend their time investigating new and economical benefit packages for their clients instead of spending massive amounts of time, and dollars, to consistently redesign the business's marketing materials.

Marketing organizations that offer mixed media options, similar to Leek and Leek, put together strategies that can be customized based on specific business needs. Companies today with multiple offices, sales channels, or representatives are using the web-to-print capabilities of digital print to expedite the distribution of materials while maintaining control over corporate brand, content, and design integrity. In addition, back-end system integration can provide comprehensive budget tracking, reporting, and detailed statistics.

The next time you are looking to begin a new marketing campaign, think like an engineer. Look at different medias to see which are a perfect fit to keep you on track for the best ROI.

Grace O'Malley is the voice of Precision Analytics Group with 20+ years of helping companies market their visions. See how she and the rest of the team


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Friday, July 28, 2017

Increase Profitability with Search Engine Optimization

Increase Profitability with Search Engine Optimization

No matter, how bigger the online businesses have grown but still most of the companies do maintain a physical presence within a certain locality. They also set their target market based on that and try to design ad campaigns that would attract a good number of customers to spread their business further. A few years back, maintaining a good physical presence in the local market was the main concern for all the business houses. But things have changed since then; internet has proved out to be a great boon for all types of businesses. The professionals understand this changing scenario and offer you services like search engine optimization in New Jersey to keep your company websites visible.

This facility helps you to earn profit by giving you a good ranking among all the other search engine results. These upcoming industries believe in applying processes that are tested and proven. These industries have very efficient teams that offer you unique ideas that will allow you to stand out of the crowd. The application of search engine optimization in NJconsists of a series of processes that will bring you in the main flow of the competitive business arena. That is why; it is highly beneficial for the small companies. It makes them more independent and confident too. Companies who do not pay much attention to the importance of web designing and SEO services gradually lack behind in the market. Customers for the lack of updates lose interest in the ventures of the business organization.

It not only helps to maintain the maximum strength of regular customers but also increases the number of prospective customers. The medium of popular search engines like Bing, Google and Yahoo are a great way to channelize the marketing of your products and services. The benefits of search engine optimization in NJ are that these high-tech companies offer the perfect way to top over your business competitors.

Jovanky De Los Santos is a New Jersey SEO Services expert with a leading US based SEO company specializing in organic SEO. His web design company, JD Girol, LLC, specializes in search engine marketing and professional website design.

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