Showing posts with label Principles. Show all posts
Showing posts with label Principles. Show all posts

Sunday, October 15, 2017

New Template or New Theme - Blog Designing Principles

New Template or New Theme - Blog Designing Principles

Usually there is a default theme for designing a blog. There are exceptions to this especially when you want to write a blog based on a new theme. When a blog is to be written on the basis of a new theme there are a number of factors to be considered. Some of these prominent factors are as follows. These factors are also applicable to the configuration of the content management system (CMS)

When a new template or a theme is being created, the appearance of the blog is of prime importance. If the blog is not having any visual appeal, there are chances of the visitor not reading it. In this situation, the blog despite being hosted on the net is not serving the purpose of its existence.   

Navigation is about the ease with which the visitor has access to other articles or pages published in your website. If these links are not working it can cause hurdles in navigating through the website. On the other hand if the web page layout is too crowded with links, it may be difficult for the visitor to visit the web page of his/her choice. If the visitor finds some of the articles informative and interesting he/she would like to have accesses to the blogs of the similar kind. Links to other articles should be provided with the blogs.

Articles can be linked on the basis of months. This can be done through archive or default pages. The archive pages can work as site map and facilitate the visitor.  The blog posts can be categorized as well as tagged. This helps in categorizing the websites. The CMS software can automatically generated the new index for that specific category. These category pages should be linked in the new template or theme. One cannot totally trust the links that are automatically created through the blog software. Every page in the website should be accessible from every other page of the same website.

If there is a facility of "tag cloud" provided by the blog software, use it effectively.

Categorize the posts meaningfully and not haphazardly. The tagging system may turn useless if everything is posted into the "miscellaneous" category.

If there are a lot many tags to be placed and the tag clouds have a negative effect on the appearance of the blog it is recommended that a master index page be created. All the blogs should be linked to this index page and vice versa.  The latest posts should be indexed on the top of the index list.

Markers like "You are here" are called breadcrumbs. These breadcrumbs should be used effectively to make the navigation easy. Implementation of tagging drastically reduced the effectiveness of breadcrumbs. Tagging has proved to be more flexible than using breadcrumbs.  

It is better to avail the services of a professional adept blog design company for optimizing the utility of the blogs.

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Sunday, July 30, 2017

Four Indispensable Principles of Social Media Marketing (SMM)

Four Indispensable Principles of Social Media Marketing (SMM)

Social Media Marketing (SMM) has grown by leaps and bounds in the recent past. It has changed the dynamics of the business communications. Today, we see many companies using social media tools such as Twitter and Facebook to promote their brands. The basic advantage of Social Media Marketing (SMM) is it allows companies to explore the untapped markets with the help of a computer. It also helps in enhancing the brand reputation of the company. Some of the popular Social Media Marketing activities include:

Ø  Facebook Fan Page Promotions

Ø  Twitter

Ø  Posting in Application Review Sites

Ø  Social Bookmarking

Ø  Press Release Submissions

Ø  Forum Postings

Ø  Directory Submissions

Although, there are many advantages of Social Media Marketing, companies have failed to take optimum use of this resource. Here are some of the principles which need to be kept in mind before starting Social Media Marketing (SMM) campaign:

Social Networking is not direct selling. It takes time to get the desired results from the audience. The very first thing in Social Media Marketing (SMM) is to build an audience. Remember, it takes considerable amount of time for a new born baby to learn different traits. Treat Social Media Marketing as an infant. Write as many blogs, articles and press releases as possible. This will help the organization in getting brand recognition and will help you during crunch times.
It is very important for companies to understand that in today's dynamic world, people no longer want to purchase things. It is more about how organizations solve the queries of the potential customers through blogs, tweets, and Facebook pages.  Please note that a satisfied customer tells about his/her experience to only few people but a dissatisfied customer shares his/her experiences with many people.
Social Media Marketing (SMM) coverage should include multiple media channels like: videos, emails, and text. Organizations need to understand the basic requirements of different users and provide the content through different media. It is very important to meet the expectations of the potential customers and deliver messages through right mediums in an effective and efficient manner.
Organizations should publish quality content on their website. It should not be a case wherein the information is being provided just for the sake of it. It is very important to understand that every article, blog or comments posted on the web will ultimately lead to brand recognition of the organization. Hence, it is important to understand the value of each channel and how it can enhance the customer's experiences with your brand.

Building effective conversations and relationships adds value to the organization. In fact, organizations which are using Social Media Marketing (SMM) have better financial results than their counterparts. The basic principle of marketing is still prevalent in Social Media Marketing (SMM) which includes: understanding the needs of the customers, creating a strong value preposition and being sincere. If you wish to learn more about our Social Media Marketing practices and are looking for an expert Social Media Consultant contact us now at: and get personalized solutions as per your needs.

Softweb Solutions a Microsoft Gold Certified Partner and Global IT Solutions Provider having strong performance record in Custom Software Development and expertise in Technology, Financial, Healthcare media sectors offers services like Custom Application Development, website development, software testing and quality assurance with industry-specific software expertise in Technology, Financial, Healthcare media sectors.

Thursday, July 27, 2017

Wide-format Digital Inkjet Printing Industry And Print The Course Of Development Principles -

Wide-format Digital Inkjet Printing Industry And Print The Course Of Development Principles -
Changing the current printing market in China and increasing competition, but also full of opportunities, including large format printing is a promising market. Some report that, in the commercial printing company can provide all potential value-added services, large format printing is the most potential, is also the most easily overlooked opportunities.

HC screen Special Indian network Carried out in a variety of large format printing material Print Demand more and more Advertisement Companies, design studios, poster posters, indoor and outdoor POP advertising and retail display of logos and business applications have needed large format technical support, and many commercial printers are missing in the field of large format printing for large gains.

1, wide course of development of printing technology
Five or six years ago, many people predicted, the impact of digital printing technology, screen printing will soon disappear. But today, screen printing is still vibrant, business is booming. This in the end is a temporary phenomenon or prophets who prophecy itself is wrong?

1. Digital printing continues to grow
Digital printing process of the growth rate and growth not as an expert in the 90's as predicted, but we do see the power of wide-format digital printing is growing. 5 years ago, the forecast is the reason why failures, because the wide printing market forecast is that it is really difficult to form a market, it is the companies use different images for the various hybrid technology to the field of customer service. To predict, you can not only observe the number of existing users, but also must identify and analyze non-users and potential users of digital printing equipment.

2. Wide format digital printing growth only in the individual printing company
From the new rate established in the printing shop of view, with wide-format photographic image printing lab, labels, etc. in the workshop and copy shop reached its peak between 1985-1990, has been in decline in recent years. Look at digital printing, digital printing will be found only continued to grow, but there is no wide-format digital printing press just a few years ago when the growth is faster to install Bale. To this trend with the data obtained from the government compared to that, although the European image markets continue to grow at a rate of 15% per year, but the wide-format images, and printing and screen printing suppliers who were slow decline in the total number of . This lack of market trends

skills, innovation, digital technology or financial company is extremely unfavorable to the declining competitive position. In the past, those who engage in simple production printing, image lab and label companies can rely on control of the local small market, get some old customers, but to the era of digital prepress technology determine who is the winner of wide format printing images. Professional image studio, copy room, screen printing or label manufacturer, to win customers. But digital printing different, since all these images using digital pre-press markets, communications and imaging technology, whether in the traditional areas are still in the new field should be competing.

3. Foreign Market Analysis In Europe and the United States, these problems will continue to shape the wide printing equipment and consumables market itself and its structure. Many manufacturers and suppliers of printing process has been envisaged as a non-technical, a lot of the new company will produce, numerous existing printer wide format digital printing will be used as a natural expansion of their company direction. This seems to lead to a huge market, but the market is water-based ink and expensive.

Slow inkjet machine images related industries, but also seems to lead to all the local services market, but that does not seem realistic.

Wide format printing companies have traditionally found themselves than to start digital printing seems to facilitate the development of new companies. And when the existing users to increase and re-investment, the purchase of machinery types for different meanings. A simple rule is to be successful with different capabilities wide-format digital printing volume of business. This is to increase the included machines with production capacity that can be directly printed on conventional substrates rather than expensive special substrates machines. This trend will inevitably lead to a number of companies had to reduce the number of expected production volume of substrates to meet the actual demand. The actual needs of the current level has reached twice, if not lower production will result in a large number of product mix.

In short, the digital revolution, it has been the traditional supplier of wide format printing, such as screen printers, image studio and label printing shop such a huge impact. With the progress of the times and the technology matures, the future of digital printing is an inevitable trend of development.

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