Showing posts with label Presence. Show all posts
Showing posts with label Presence. Show all posts

Friday, July 28, 2017

Online Presence - Blogs Vs Websites

Online Presence - Blogs Vs Websites

Which is better for your online business - a blog or a website? Or both? Here are some easy ways to decide on which way to go. These work equally well if you are just starting out or if you already chose one method and you are having second thoughts.


First, we'll see what the major differences are, and then we'll see how to decide what works best for you. You will be living with your decision daily, usually, and you want to be comfortable with the format you choose, so we'll also cover upkeep or maintenance.


Blog


Most blogs are free. You can choose your name providing no one else has already used that name. Most blog hosts allow you to archive your articles. You can link to a store or shop you may have on Etsy or eBay or Amazon or anywhere else, so you do not have to worry about shopping carts or orders. Your shop will manage that. You can concentrate on promoting and explaining your business, how it can help, the quality of your products or services, and why they should click on your link. Most blogs allow you to track stats and add images. Blogs have a comfy, casual feel.


Website


Most websites cost money. There is the domain name registration fee plus the website hosting fee. There are some free website hosts but if you grow, you will need to upgrade, for a fee. However, you have a large number of features available, if you want to use them - shopping carts, auto-responders, guest books, top and bottom of page links, and the ability to move things around whichever way you wish. Websites have a formal, business-like feel.


How Do I Know Which is Best for Me?


This depends on which type of business image do you want to offer.


If you like the idea of a casual, cozy, "come visit with me" type of feel, then a blog is for you. If you want to talk about your products and services, and why they are good, but let your shop handle the orders except for the mailing, then a blog is for you. If you prefer an easy-going, low-upkeep online presence, a blog is for you.


If, however, you want a really snazzy, sharp business-look, you are probably better off with a website. If you want to handle it all - orders, fulfillment, catalog, plus have a great look, a website is for you. If you want lots of features, starting small but knowing you can add and add as you grow, then a website is for you. If you prefer knowing that you and you alone "own" your site, then a website is for you.


Maintenance and Upkeep


Blogs are low-maintenance. At most, with some templates, you will have one or two sidebars, and maybe a row of links across the top for areas of interest. Upkeep is very low once you've laid out your site.


Websites are high-maintenance unless you have the money to pay someone to update yours.  For this article, we are discussing do-it-yourself sites. Even if you are at a high computer-literate level, website maintenance is tricky. Change something on your catalog page and you have to follow through on orders; change something on Contact Us and you need to be sure it doesn't affect the order form on another page. Change the name of a page and you must be sure to follow through on all the links from your other pages. It's not impossible, but it's a lot of work. Many entrepreneurs like the challenge of keeping all the puzzle pieces together, and if this is your style, go for it.


In general, a blog is fairly stationary; a website is very flexible.


You can always change your mind down the line. If you are still unsure, then start with a blog and move into a website later. That is far easier to do than to build a website and then downsize to a blog. Either way, you now have a few guidelines to help you decide.



Evelyn Mayfield has been writing and editing for over 30 years. She spends her time writing, crafting, and blogging. She is the author of the paperback, The Busy Person's Prayer Book, and sells her handcrafts on Etsy.
Blog -- http://prayersncrafts.blogspot.com
Etsy Crafts -- http://www.evelynmayfield.etsy.com

Thursday, July 27, 2017

Online Marketing and Web Presence Explained

Online Marketing and Web Presence Explained

This opens up a world of potential clients. After all, people around the world can invest in a business even if they are miles or even an ocean away. The following are some ideas for those who want to dip their toes into online marketing.

The first thing to do is to develop some advertisements that you can use online. You can advertise on nearly any website or blog. Sometimes, you will have to pay to post a small advertisement or banner on a website whereas other times you may just have to agree to link the page to your own website. Explore different pricing options and think about the type of advertisement you want to run. Be careful, too, with the design of such images or ads: You want to catch the viewer's eye when he or she is scrolling down a page or clicking from page to page.

Next, remember to use social networking websites. People like to stay connected to one another in new ways. Social networking websites allow people to do everything from message back and forth to share photographs, music, and more. The best part is that most of these pages are free. Thus, you can sign up, create a page for your business, and get to marketing your group.

Remember, too, that you will need to establish a solid web presence of your own. This means developing a website that symbolizes or best represents your business or group's focus. Don't try and do this all by yourself. Often, it is smarter to work with a web designer who can craft a website that is not only beautiful to look at but also user friendly. If a website is cluttered or difficult to use, a person will simply click away and look at other groups. You want your blog or website to really be incredibly clear and easy to use so that you can keep viewers on your page for as long as possible.

Pay attention, too, to the language used on your web page. You do not want your mission, product descriptions, or advertisements to appear sloppy. This means that the language should be specific, catchy, not too long, and should be free from errors. Talk to loved ones, your staff, and to professionals before you post anything on the website so that you can be sure that it best represents your group. Every word and image counts.


Explore all of your options so that you know where and what to market online. The Internet is a powerful tool that you need to explore if you want to get noticed in today's day and age. This is an easy way to reach hundreds, thousands, and or even millions of potential customers. Be smart about this investment so that you get your money's worth when marketing to people around the world via the world wide web. Standoutuk.com


 



Standoutuk.com an integrated web design and online marketing agency