Showing posts with label Postcards. Show all posts
Showing posts with label Postcards. Show all posts

Friday, July 28, 2017

Why Postcards Are Still Effective Marketing Tools in a Digital World

Why Postcards Are Still Effective Marketing Tools in a Digital World

These days, everyone has gone digital. Websites, emails, texting, and phones and computers that allow you to connect to it all. If your business is part of the online network, you might feel like advertising through the "snail mail" is a waste of time. However, it might be a better investment than you think.

Why Email Doesn't Work

If you are already online, you might think that just emailing your customers is a better investment. After all, it costs next to nothing to send an email, whereas postcards, although cheaper than other advertising methods, still cost at least the price of the postage. However, take a moment to think about email:

• People can get hundreds of emails a day. Stop and think about how many emails you receive during the average workweek. Some people can receive hundreds of emails a week or even daily. This can make it hard for your email to stand out from the others. On the other hand, when is the last time that you received a postcard?

• Email has spam blockers. Most computer-savvy consumers will have some sort of spam blocker or other protection on their email account. While you could be sending them the emails, they may not even receive them. Instead, the email could be getting funneled to a junk mail folder and quietly deleted. With postcards, at least there is the time it takes for the person to walk from the mailbox to the trashcan/recycle bin for you to make a first impression.

However, don't give up on email entirely. Keep in mind that not everything can be explained on the back of a postcard, so you can use the postcard to encourage people to subscribe to email newsletters or visit your website for more information.

Crunching the Numbers

One great advantage about postcards is that they are so inexpensive and yet can generate you multiple sales. First class postage is less than $ 0.30 per postcard. Printing can be even less than that, especially if you buy in bulk. If you spend $ 0.50 on each postcard, including the postage, to send out to 500 customers, you would only spend $ 250! Depending on your products or services, you could make this back with just one or two sales! This means that you can cost effectively market your business on a regular basis.

How to Get Started

Getting started with postcards is easy to do and likely will not cost you any more time than any web-based advertising. To get started:

1. Get your addresses together. This can include mailing lists from current client lists, purchased sales list, personal contacts, and more.
2. Create a winning design and message and/or contact a printer to assist you with creating a fantastic design and message.

3. Address and mail out the postcards. You may consider having the addresses preprinted on the cards to save time, or have address labels made to make it easier for you.

4. Determine your results. You should see your postcards bring in at least four times as much money as it costs to send them. If they aren't, then you need to rethink your strategy.

5. Repeat. Keep sending the postcards out. A client who wasn't interested in your services today may be interested in the future.

Learn about how your company can take advantage of printing to take your exposure to the next level of branding. Capitalize upon the variety of corporate and postcard printing services that PsPrint offers to maximize your company's branding efforts and marketing presence.