Showing posts with label Places. Show all posts
Showing posts with label Places. Show all posts

Thursday, October 5, 2017

Local Internet Marketing With Google Places

Local Internet Marketing With Google Places
Are you in search of easy, fundamental things that will help you to flourish? You can take help from Google places which will help you to grow your local business. Google places were earlier known as Google Local Business Centre. It is a great way with the help of which you can draw the attention of the customers.

There are plenty of small business which do not take the help of these Google places. They do not have their pictures uploaded on google places. No reviews of products are also given here. These businesses do not flourish and they remain deprived of the benefits that google places could have offered. it is kind of like remaining away from the phone book.

The local google business centre is provided with maps. The google places get updated in the map search results by google. They also appear in the normal google search that you conduct. This suggests that there is a lot of locally targeted exposure from the google profile that you have made.

If you conduct a research, you will find that thirty to fifty percent of the inbound call enquiries are coming via this source. Several people are also showing up on walk in interviews, after getting messages on the internet. Thanks to google.

Now you can well imagine what a good profile of your local business on the internet can do to your business. You will get a lot more customers calling you and visiting your office than what you would have normally got. You will be able to raise above all your competitors with the help of local internet marketing.

Just by improving your existing place listing, you will be able to able to update a lot of important things. These important things include:

hours of operation,
add photos,
add videos,
coupons,
product offerings etc.

These things will make your business far superior than that of your competitors. You need to have some USPs that your competitors do not have and bank upon them. For example, if you include a welcome video in your site people will receive it with a willing heart. It need not be a long video. Even a welcome video of 30 seconds will be of a lot of benefit. The video must be accessible through google search directly. People will have the impression that they know you already and this is a great advantage that the rest of the people will not have. Thus, you will score above the rest of your competitors. This is how local online marketing can bring about a huge difference to your business.

Local online marketing facilitates communication with the consumers via google places. You can also make use of some added features like mobile coupons. They are not expensive and will not incur a lot of expense on your company. You can upload pictures of the interiors of your company to make the traffic familiar with the settings.


Google has become the new Yellow pages but local businesses don't know how to take advantage. Go to

Sunday, August 13, 2017

How Does Google Rank Local Businesses Using Google Places?

How Does Google Rank Local Businesses Using Google Places?
Google offers a free way for companies and consumers to list and find businesses in their area. This can be achieved with the new Google Places. This is convenient because regular Google results do not showcase all local locations. Google Places offers businesses the option to list relevant information about their company so that consumers can access this information on the web. Consumers have the option to view various businesses in their area, and compare and rate these businesses based on their specific needs.

How does Google rank all of these local businesses? Google uses a combination of factors to list and rank these companies. Google first considered relevance. This is how relevant the businesses are to what you are looking for. For example, if you are looking for book stores, Google considers book stores, and not other types of stores such as clothing stores. Google will only consider relevant companies based on your search. The next thing that Google considers is prominence. This is taking into consider how well known some businesses are than others. This is based on various sources on the web. A more well known book store, such as Barnes and Noble, would probably be listed before a smaller more uncommon book store. Lastly, Google considers the distance of the business from your search location. If you are for example searching for a book store near New York City, the closest book stores will be listed first. These are some of the factors that Google considers when ranking the Google local results.

Google Places is a great tool. Businesses have the option to market their business even more, with this free service. Businesses can claim their local listing for free, and can update all of the information found on their Places page. Companies can add their phone number, contact information, hours of operation, payment methods, photos, and much more. This can give an internet searcher all of the information needed in order for them to decide to use this business or service. Another great added feature that can benefit the web user is the use of reviews. Google lists any reviews that exist about a business. This can give a web user a better understanding of what other people think about a company, product or service. Not all Google local results showcase reviews. Many businesses do not take advantage of Google Places because they do not realize that it exists. Often businesses also do not realize that it is free. As more companies become aware of Google's local search, web users will have an easier time choosing the businesses that they want to use.

Google Places recently introduced Hotspot. This is a more social way of viewing local results. Users have the opportunity to rate businesses both on their computers and mobile devices. Google Places will even suggest other businesses and places that consumers will like, based on their ratings and reviews. Consumers can also see if any of their friends have enjoyed an experience at a particular place. This is an extremely beneficial update to Google Places, because Google Places results can become more individually based.

There are many benefits to Google Places. Both web users and businesses can benefit from this service. By providing relevant results and information, users can better decide on the businesses that they want to utilize. Businesses can benefit by providing accurate information to perspective customers, and can also obtain more customers from this free form of advertising. Google Places will continue to grow and change for the better. It is truly a great addition to the regular search engine results that Google displays.


Fred Meek is a professional search engine consultant in Austin Texas. For more information on Austin Search Marketing or Local Search Marketing

Friday, August 4, 2017

Top 10 Ranking Factors For Local Business Listings in Google Places

Top 10 Ranking Factors For Local Business Listings in Google Places

What is Google Places?


Local business listings is very important in Google. If you do a local search which includes a place, town, city or local service, Google will display the local business box. That's how important Google thinks local search results are.


What determines your Google Places Rank?


Everyone is wondering what the ranking factors for local search engine optimisation. Do you stuff your Google Places page with as many keywords as possible or what?


Here are the top 10 factors that determine your Google Places ranking - From Least important to most important -


10 - Add Coupons


Google wants to see more interactivity with their Google Places section to people keep coming back. By adding coupons, it adds value to the user experience and helps with your rankings.


9 - Proximity of business


This factor used to be very important but from my own experience, it is not as important as it used to be. You still need an address within the city that you want to optimise for.


8 - Add pictures


Add pictures of your business, products and staff. Make sure you name the files appropriately so Google knows what the titles are about.


7 - Add video


Google loves videos and they have made it very easy to add your own videos. If your profile does not include videos yet - what are you doing?


6 - Add reviews


Do not add fake reviews. Help the process of getting reviews by asking your happy customers to add reviews. Remind them to add the keywords you are targeting.


5 - Organic Ranking


Your ranking for your chosen words in the organic search results does have an indirect influence to your local business listing. Try and optimise your site for a good ranking in the search engine result pages.


4- Contact details on your own site


This is often an overlooked factor - make sure your website has your contact details including your business name, address and phone number. If you can, put it on every page.


3 - 100% completion


When you edit your profile page, Google will give you a completion rate. To get the best ranking, this needs to be 100%.


2 - Claiming your listing


You need to claim your listing. By claiming your listing, you can make edits to your profile page and add more information about your business. Google wants you to do this and make sure that it is up-to-date.


1 - The number 1 influence factor for Google business listings - Citations!


You want to add your business name and contact details to all the business directories and websites that you should be listed on. Any directory or website that is related to your location and industry must have your details listed on it. Many directories allow you to add your business by filling out a form. To get added to industry related websites, you may need to make some calls or send some emails. With a bit of effort, you will get a number of citations that will influence your business listings ranking.


When adding citations for your business, they do not need to include your website. The business name, address and phone number needs to be exactly the same everywhere. If you find a page on the Internet with inaccurate details, you must get the details corrected otherwise it will hurt your rankings.



Please visit my blog - Internet Marketing and eCommerce Expert is to help businesses succeed on the Internet. You could be setting up your first website or looking at increasing sales on your current website. Check out my website - http://nigelburke.com

Nigel works with Australian businesses in Sydney and Wollongong to get the best results possible from their websites. Having a strategic plan in place increases your changes of success with your website.




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Friday, July 28, 2017

Google Places optimising is becoming a very important element in business marketing

Google Places optimising is becoming a very important element in business marketing

It is no secret that Google Local Listings has come to be 1 of essentially the most crucial elements for any online presence of a company that operates inside a tight geo marketplace. This wonderful marketing medium is presently absolutely free, though filling it out to present the greatest possible leverage is rarely executed and normally requires expert aid. Having said that in the event you may have the time and patience to grasp the idea and Google’s small print any small business owner may do this.


You ought to use your actual official business name as some company owners have attempted inserting additional words in their enterprise name. The move may well have resulted to a temporary boost in clicks, but not for long mainly because Google is punishing this method. That said, it is possible to still safely add words into your business name if the words usually are not misleading to your organization. Make certain that the organization facts you listed are appropriate. It is best to supply possible consumers with precisely what they must know about your small business. Here is the info you must add correctly: business address, email, fax number, telephone number, and internet site. A PO address will not work and also a no cost telephone number.


You will find 5 unique categories you are able to list your organization on Google Local Marketing which will affect local search ranking factors. Pick your category wisely mainly because this can make or break your Google Places Local listing. Your principal aim would be to appear below the proper category when people today search for a company. Often choose 1 or 2 of Google-suggested categories despite the fact that they could not match precisely along with your understanding of the business enterprise category. To add on top of the Google-suggested categories, add 3 far more categories of the selection to leverage your small business listing. You can find 5 categories available-make confident you use all of them. Google Places Local limits your Organization Description to 200 characters so you’ll want to get it perfect. The trick is to use essentially the most relevant key phrases & organization phrases in your outline. Furthermore make use of phrases like skilled, trustworthy, approved to emphasise your standing. Google places lets you issue 10 photos and additionally a small video to enhance your Places listing. Use a camera and get on with making a brief video pitching about your business’ specialties to your clients. This could possibly make you embarrased nevertheless it is worth it Mainly because local clients find it irresistible seeing something from the local organization itself. Give your business enterprise a profile on Google Places Search engine optimisation today.


There is no flipside but the upside potential is huge considering that in most enterprise classifications and towns there is upto one per cent of the local population every single month searching for phrases pertaining to your company. Of course that is a generalisation but definitely there’s a whole lot of business offered in Google Local in case you get it right.


It truly is no mystery that Google Maps has developed into 1 of essentially the most vital elements for the actual online profile of a business enterprise that operates inside a tight geo market. This incredible advertising and marketing platform is at present totally free, although filling it out to present optimal leverage is rarely accomplished and typically calls for professional support.






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Thursday, July 27, 2017

Submitting your Business to Google Places – How it functions

Submitting your Business to Google Places – How it functions

You would certainly not want to ignore the opportunity to promote your offering (business) and thus generate a level of online exposure via Google Places.

What is Google Places all About?
Google Places replaced the former Google Local Business Centre. Google Place assists web visitors by guiding them on their decision regarding where to go when searching for something online. Google Listings integrate just anything you can think of including hotels, dry cleaning outfits, bike shops and even non-business places such as parks and museums.

People are connected to relevant information from the best sources on the internet by Place Pages, which also displays reviews, photos, important facts and real-time updates as well as offers from those who own businesses.

Procedures for Submitting Your Business to Google Places
First step:
Click on ‘List your businesses' from Google Places. The bulk upload features will enable you to add more than 10 business listings easily.

Second step:
Verify if Google Places has already picked up your business. To do this, input your phone contact number on the initial sign up screen to find out if it matches exactly with your business number as well as location. If the matching is right, you can proceed with editing your existing listing. But if it is not matched correctly, you need to create fresh listing and ensure that the Google account you are signed in is the account you want to use.

Third step:
Ensure that you do not miss any step that Google guides you through.

Put in all your basic information. Use only categories that are relevant to your business such as payment options, hours of operation, videos, photos, including any other piece of information you want prospects to learn about your business.

Fourth step:
Verify your listing. Ensure that you have your phone handy, since Google will call you to verify your listing. Another option for achieving the verification is via SMS or postcard. After the verification, your listing will appear in 12 hours or less. It is now time to monitor the progress of your business listing on Google using a customized dashboard provided within Google Places.

This is virtually all it takes to getting your business listed in Google Places. Once you are done with this process, watch out for the amazing exposure this will bring about for your online business.



Jeff Matthews is a freelance writer who wrights about Internet marketing ideas To know about this subject and Jeff please visit http://www.aceinternetmarketing.ie




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Google Places SEO Tips

Google Places SEO Tips

If you happen to be a small business entrepreneur, you will benefit much from having your site listed in Google Places. However, you have to make sure that your small business local listing is optimized to maximize your benefits.


 


Here are some SEO tips that you may want to consider:


 


In creating your local business listing, you should include as much local information about your business as you can.  You should be able to include your locality along with the right keywords to use to optimize your local business listing.

 


To cut the time you need to spend to determine the right keywords, use the keyword tool that Google provides.  In using this tool, you can find out the keywords that relate to your business including the volume of searches made on these keywords.

 


It is important and crucial that you provide only accurate and exact information about your small business and that these data are consistent with all the information you have across the internet.   The more consistent the information is, the better Google will rank you.

 


The higher the ranking of your main website is, the more favorable your website is in the eyes of Google Places. If your website has relevant content using the right keywords and updated regularly, the more credible you can be on Places.

 


Only go for legitimate methods in optimizing your listing on Places.  This is also the reason you can get more benefits from outsourcing your optimization needs to an internet marketing professional who understands better what and what not to do in optimizing your local business listing on Places.

 


 


Be sure to include your physical address in your listing.  If you happen to have several branches and in various locations, you have to include each of your physical address covering the locations where your branches are.

 


Google Places is an important marketing tool that every small business entrepreneurs like you should be able to take full advantage of.  The benefits of internet marketing in growing your business profitably are just too many to disregard.  Start to optimize your local business listing now.


 



Are you spending thousands of dollars on your website and you are nowhere to be "found" on Google?


Download free Google Places video tutorial that will show you how to easily add your business to the Google Maps and Google Places Listings. Also, checkout our Search EngineMarketing services, it may be a great fit to you.


What's The Difference Between Google Maps & Google Places?

What's The Difference Between Google Maps & Google Places?

If you are wondering what the difference between Google Maps and Google Places is- here's the quick answer. The former is a mapping service to easily locate your local business with Google's online maps while the latter is a more detailed listing of your local business.


 


It is suggested that instead of just using the Google Maps, local businesses should opt for an optimized listing in Places.  It's a free service for local businesses to create their profile including all pertinent information necessary to attract your target market, get themselves listed and have their location marked on Google Maps service.


 


When you want to appear in the front page of the Google search engine when your target traffic conducts a local search, you should make it a point to have an optimized business listing in Places.  You will find it simple and easy to have your local business listed in Places.


 


An optimized listing in Google Places will go a long, long way for your business.  It is proven to be an effective traffic generator and the traffic that you will be able to get from Places is the kind that actually converts.  It helps to include as much as possible location specific information in creating your listing.


 


You also have to ensure that all the information you have included in your listing are accurate and reliable.  With an optimized business listing in Places, you are assured that every time an online user searches for products or services that are covered by your location, your business gets to appear on the front page at the top position of the search results.


 


Another difference between the Maps and Places is that the latter is an interactive avenue where your customers get to leave reviews about how satisfied they are doing business with you.  The more reviews you earn on your listing, the more favorable it is to your Google ranking.


 


One important aspect in using Google Places is for you to build your information based on the right keywords that your target traffic use to find your business online.  When you have identified the right keywords to use, you can now build your local business listing optimized for Places.


 



Are you spending thousands of dollars on your website and you are nowhere to be "found" on Google?


Download free Google Places video tutorial that will show you how to easily add your business to the Google Maps and Google Places Listings. Also, checkout our Search EngineMarketing services, it may be a great fit to you.