Showing posts with label Placement. Show all posts
Showing posts with label Placement. Show all posts

Friday, July 28, 2017

Search Engine Marketing with Social Media V/S Paid Placement

Search Engine Marketing with Social Media V/S Paid Placement

The world of Internet is big and a number of things are to be kept in mind before setting a website to work.

Competition exists everywhere, and the Internet world is no exception. When you type a word in the search bar, you get plenty of results, which are probably more than one could use. Considering this, website owners brainstorm to figure out whether it is Search Engine Marketing or Paid Search Engine Placements that fit the best into the site.

Over the past few years, it is seen that online shoppers are very comfortable in making quick decisions. Majority of them trust only those websites that pop-up on the first page and do not even bother to browse to proceed to the next page. Factors that used to have an impact on them like traditional advertising, catalogues and word of mouth, no more have such a great impact. The new search option does the task by finding new retailers and brands for consumers very easily. And this new search option has put website owners in a big dilemma to decide the better one amongst the two techniques namely Search Engine Marketing and Paid Search Engine Placements.

However, for sure Search Engine Marketing is definitely an important method to climb up the search engine's ranking. Techniques like paid search, SEO affiliates and e-mails are a few other ways to attract the consumer towards a website.

Despite everything, there are cases when some or rather many consumers reach the website directly through their own sources. So, it depends on the consumers as well. Paid Search Engine Placements have gained popularity because of the return of investments that marketers get from it.

While you decide what fits in your business, both Search Engine Marketing and Paid Search Engine Placements are good choices depending upon your understanding on how they work. Also, you can mix both of them to get the maximum benefit out of your business. The only thing is that website owners and businesses should be aware of their aim and at what point they want their business to reach in the world of Internet.


SEO Expert

Thursday, July 27, 2017

High Search Engine Placement - The Sure Fire Way To Get More Visitors

High Search Engine Placement - The Sure Fire Way To Get More Visitors

If you are starting a business venture online then you are going to need to get high search engine placement to be able to reach large numbers of people, otherwise web surfers are simply not going to know that your business and website even exist. There are many factors which go in to having a successful online company, it takes a lot more than just a nice looking website - though of course that is also important, but more so to attract repeat visitors as opposed to new ones.

When it comes to search engine placement it is important to get each of your web pages as high as possible in the rankings. If your website is way down, after the third page of results, then it is not going to be noticed by many people and all your good work will be wasted.

There are a number of techniques you can use to improve your rankings -

1. Sign up for a pay per click advertising service. These are a great way to get your details appearing on the relevant search engine pages. Also, they are quite economical as you will only be charged each time an individual clicks on the link and these people are likely to be interested in your product if you have given the correct description.

2. Create a good sitemap. This should be in an XML format so that the search engines can read it correctly and understand which pages go together.

3. Make sure that all your web pages are compliant with the latest standards. This includes XHTML and W3C. There are online services that allow you to check whether this is so.

4. Choose different keywords and titles for each of your web pages. They will be ranked separately. As each page is likely to contain different information the keywords need to show this.

5. Do not repeat any of the same text on two or more pages. This may result in those pages being rejected by the major search engines.

6. When choosing the keywords you need to choose phrases that are relevant to your site but also not so common. It is easier to get better search engine placements with a niche website then one of the most common businesses.

7. Make sure your coding can be read by the search engines. Do not use JavaScript in your pages as it will not have any effect on your rankings.

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