Showing posts with label PayPerClick. Show all posts
Showing posts with label PayPerClick. Show all posts

Friday, October 6, 2017

How Pay-Per-Click (PPC) Advertising and Organic Search Results Work

How Pay-Per-Click (PPC) Advertising and Organic Search Results Work

The main advantage of Search Engine Optimization services is its ability to improve a client's online performance through search engine results and traffic to the site. The main two types are Organic results and "paid" or Sponsored Links.


Organic, also known as (natural), results are what appear in the search engines results page like Google. There is also no guarantee of higher page ranking in Google's organic search results, however taking strategies to implement keywords in as many ways as possible in the site either in the page titles or navigation will greatly help.


Positioning and relevancy is everything when it comes to a customer finding your landing page. Where in the past homepages was the central point for location of a site, this has now become more obsolete. New articles, blogs, news are all written on a daily basis and businesses would be advised to allow search engines to crawl their whole website rather than just their direct URL link.


Another technique to aid in the sites positioning is choosing an appropriate domain name for the business. Try to word it as easily as possible, something customers will remember. If possible try to combine a keyword or key-phrase in the domain name to give some indication of the types of products and services the company provides.


Paid advertising known as Pay-Per-Click (PPC) provides about 20% for the sponsored or promotional links that search engines provide i.e. Yahoo! Sponsored Search or Google Ad words. Businesses pay to have their results shown up as paid listings in the search results in the hope of gaining a competitive advantage over others. The advantages to having paid advertising are the positioning in the search results and having more improved visibility.


This can also be an expensive option for the company at hand. As each pay-per click ads are charged to the company. Where they pay a set amount, which they specify when they make the ad, with a maximum amount they are willing to pay. So in turn this affects the positioning as the higher the positioning the more the budget costs of advertising. SEO can take a while to take effect and doesn't solely depend on the bidding price. PPC could be a benefit in the beginning if used correctly and efficiently as these listings are only a short-term solution.


PPC does not necessarily guarantee a consistently higher position. However this is not always the case as many customers skip the paid advertising sections and click on the organic results, which in turn receives about 80% of the market share.


Overall paid advertising can be a costly expenditure to a business and it would be much more beneficial to try and gain positions in the organic results as much as possible.



For solutions to SEO techniques and Pay-Per-Click advertising an excellent source would be this Website Design company based in Edinburgh, expert professionals in this field.

Friday, July 28, 2017

Google AdWords Terminology - How to Speak "Pay-Per-Click"

Google AdWords Terminology - How to Speak "Pay-Per-Click"

There are many terms that will be completely foreign to any and all newcomers. Understanding the terms, numbers...aka metrics will allow you to look even deeper into each campaign you have running. The purpose of this article is to help you understand the information you see at the campaign level. Evaluating your metrics at the campaign level is considered to be the most broad overview of your AdWords performance.


When you are looking at your account (and you see all of the names of your campaigns running down the left hand side of the page), you will see the titles to each row at the top of the page. The first step is to understand what these rows represent. Once you understand what each row stands for, you will then be able to analyze the numbers associated with each of these metrics. So, lets get started on defining what all of these terms mean.


Budget: each campaign that you run will require you to set a daily budget. Determine how much money you are willing to spend each day on each campaign. That is your "budget". This is a great way to protect yourself from overspending. Google will run your ads until you reached your desired daily budget, and once this number is met your ads will no long be displayed until the next day.


Clicks: this metric identifies how many people actually click on your ad when it is displayed. Another way to look at it is how many website visitors you are gaining through Google AdWords.


Impressions (Impr.): impressions represent the number of times your ad is displayed. This number will help you understand the popularity of your keywords. If you have a lot of impressions, that means there are a lot of people searching the terms you have bid on. Many people use the word "traffic" and "impressions" interchangeably. (TIP: If you have a lot of impressions but not many clicks, you need to change your ad copy. Clearly your ad isn't captivating enough to entice people to click on it).


Average CPC: this stands for average "cost per click". This is the average amount you are spending each time someone clicks on your ad. Often times, your average cost per click will be less than your "maximum bid price". If you decided that you want to reduce your average cost per click, you will need to adjust your maximum bid price.


Cost: this metric describes how much you have spent on the campaign you are viewing. This metric is produced by taking the number of clicks and multiplying it by the average cost per click. For example, lets say you have a campaign that has 20 clicks at an average of .25 cents a click, your "cost" will be $ 5.00


Average Position: this metric explains where your ad is displaying on the page. Generally the number displayed for average position will be in decimal form. For example, you may have an average position of 2.8 this means your ad is being displayed in position 2 some of the time and position 3 some of the time, but more often in position 3. Position 1 represents the first ad on the page...the one at the very top...the #1 position, which is most likely the most expensive position. If you find that your average position is bigger, lets say your average position is 47.1, that would indicate you are the 47th ad. If you have your ads running on the Search network that would mean your ad is displaying on the 4th page of Google, the 7th advertisement down on the 4th page. So, if that is the case, you probably are not getting many impressions and even fewer clicks. As you may know or not know very few people even click to see the second page of a Google search, let alone the 4th page.


Conversions (Conv.): a conversion occurs when someone clicks on your ad and continues to take action that you the advertiser decided is valuable. This might mean a sale or it may mean that your visitor filled out an opt-in box on your landing page. What ever action the advertiser deems as valuable.


Cost/Conversion: the cost per conversion indicates how much you are paying for each individual conversion. This number is generated by the total cost divided by the number of conversions. For many people, this is synonymous with cost per lead. For example if your "cost" on Campaign #1 is $ 30.00 and you have 5 conversions, your cost per conversion would be $ 6.00. You should always have an idea of what you would like to spend or what your budget will allow you to spend per conversion or per lead.


Conversion Rate: conversion rate is the percentage of people who click on your ad that actually turn into a conversion. Again, a "conversion" might mean that someone filled out an opt-in box or maybe for you it means a purchase (see "conversions" above). Conversion Rate is influenced by your ad quality, efficiency of your keywords, and the quality of your landing page. If you decided to "trick" people into clicking your ad I can guarantee your conversion rate will be very low, because your visitors are landing on a page that doesn't really match the ad and your visitor (that you just paid for) will end up clicking back to find what they were really looking for. Tip: don't trick people into clicking on your ad, all you are doing is throwing money away. You want to find qualified buyers that are looking for what you have to offer.


Google AdWords does a great job of providing support through the help tab if you need additional information or explanation. Be sure to take the time to use the help tool provided. With this tool, you know you are getting the facts and the source is credible. Don't overlook the power of this information and insight.


As I always say about Google Pay Per Click, take the time to educate yourself and be patient. It will take some time to iron out the wrinkles. Just know, when you maser this skill you will be on your way to "printing" money for your business. Are you willing to fight through the pain to reach the sweet success?



Brian and Krysti Horwitz are professional Internet Marketers that coach hungry entrepreneurs how to use free and paid advertising online to seriously profit in business. They are the authors and creators of BulletProof Marketing, a “must-have” lead generation training tool for any network marketer, home business owner or entrepreneur. Gain access to their Free training right here: BulletProof Marketing




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Thursday, July 27, 2017

AdWords Pay-Per-Click - Using Google to Your Advantage

AdWords Pay-Per-Click - Using Google to Your Advantage

Google is the most popular search engine, so the use of Google's AdWords is essential if you wish to maximize the potential of Pay-per-click marketing. A great many people use AdWords to bid on advertisements and using it for your business can be a very smart move.


An important first step in the use of AdWords is to go to its own help section on AdWords.com. It will answer the most common questions, although it doesn't delve too deeply into its more complex workings. This is a good start, but you should get more information before diving in.


Fortunately, there are many guides and e-books available to help you through the process. Another alternative is to hire a pay per click coach. Keep in mind that a coach can be very expensive, and you need to consider that you will be spending a fair amount of money on AdWords itself.


One important thing you need to keep in mind is that AdWords has a quality score. If your landing page is not high quality, you might be "Google slapped," which will make it hard to bid on the search terms you want. On the bright side, if your quality is high, your bids tend to be lower.


Another thing you need io be aware of is that many people create the wrong kind of ad. They are going for quantity over quality. The fact is, you don't want everyone clicking on your ad. Just because you get a lot of traffic, it doesn't follow that it is quality. It's important to attract the best customers, rather than large numbers that have no potential. If you educate yourself by reading a guide, you can save a great deal of money you might otherwise waste by figuring it out on your own.


Don't be put off by the fact that you will need to do a bit of legwork before getting started. Once you have the basics down, you can start bidding. Many people find the bidding fun, even addictive, and once you've learned how to create targeted ads and get your bids down, you will find yourself making good money.


If you make good use of AdWords, you can make a lot of money. Just keep in mind that a lot of people have also lost a lot of money because they didn't fully understand how to bid and which keywords to choose. This is easy to avoid, simply by reading an AdWords guide that will help you run a profitable campaign.



Paul Jarman is the creator of Advice-Giver.com, a website giving clear and honest reviews on various products and services.