Showing posts with label Page. Show all posts
Showing posts with label Page. Show all posts

Saturday, December 16, 2017

Stunning Layouts To Enhance Your Social Network Profile Page

Stunning Layouts To Enhance Your Social Network Profile Page
Layouts are predefined design templates that are used to intensify the beauty of any social networking profile or blog or website. These layouts are provided by some of the online layout services. Most of the services provide simple layouts for free. However, if you are looking to have a unique layout with a stunning design, then it is better to take the help of a paid layout service. When it comes to layout design, there may be so many ideas that may be creeping in your mind. You can jot down all your design ideas and find a layout that suits your needs. Even if you are not able to find a layout of your choice, you can get a layout designed by the online layout services. These services have professional designers who create attractive layouts for the users.

If you are not interested in using a paid layout service, you can use the simple pre-defined layouts. You can make these simple layouts look super attractive by customizing it. You can also add graphics glitter and animation effects to the layouts to make it look elegant and appealing. You can also visit design catalogs and books on layout designs. If you are a die hard fan of Facebook, then you may benefit with the use of layouts. A huge variety of people use facebook to interact with their friends, promote their online business or even to play games. If you are a business legend looking to maximize your revenue, then you can make use of an attractive layout on your facebook profile to attract the attention of potential customers. If you are a teenager trying to dominate your friends in facebook, you can grab all the attention by creating a unique layout for your profile. Even small changes to the layout design can have a tremendous impact on the appearance of your profile. You will see getting connected to more number of people by changing the layout of your profile.

You can add a new spirit to your profile page by changing the layouts frequently. Don't hang on with a single layout for a long period of time. Keep changing the layouts to impress your friends. Don't just limit yourself with the same theme on a layout. Try changing colors and the background images in the layout. You can even upload your own photos to the layout and add some animation effects to it. You can also add the images of your favorite personalities in your layout. Layouts play a vital role in improving the appearance of your profile page.

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Wednesday, November 15, 2017

Learn Ways To Increase Your Google Page Rank

Learn Ways To Increase Your Google Page Rank

For me, how to increase your page rank in Google is not rocket science. The key is without doubt to obtain as many backward links as possible, however these links have to be not only reciprocal links but also one way links. In this article, I describe simple ways of how to obtain both of these types of links.

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I am fairly sure, that most people who have a website are looking at the best ways of increasing their page rank in google. In this article I give free tips on how I believe you should go about doing this. These techniques are what I use on all of my websites.

I have spent huge amounts of money on search engine optimisation, which I now feel is wasted cash. For me, by far and away the most important thing is to obtain as many backward links to our websites as possible. This should be an ongoing project, far too many people in my opinion try to get rich quick, by for example buying a thousand links. This is a huge mistake, as it is totally un-natural, these people are normally penalised by google. My advice is to steadily increase links daily, hard work pays off and is normally rewarded. I also would certainly not ever buy a thousand links anyway.

So far we have established that we require lots and lots of backward links, the next question is how to obtain them. There are two types of links, reciprocal and non reciprocal. Non reciprocal links are of much higher value as they are seemingly harder to get. I actually disagree with this last point, if you write articles, like the one you are reading, one way links can be obtained quite easily, more on this later. Quick tip, start writing articles now, with the flood of blogs now joining the web, writing articles are without doubt, going to be the best and easiest way of obtaining one way links.

Non reciprocal links

To ask a person who has a website to add a link to your website for no reason, or without you adding a link back in return, is unlikely to meet a positive response.

To obtain these non reciprocal links my advice is to:

Write articles. Writing articles is an excellent way of gaining non reciprocal or one way links. Other webmasters are able to use your article on their website, including the links to your website. The article website you submit the article to, also gives you this one way link on their site.

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 Get a blog. Blogging is likely to become the next big thing on the internet. If you add a link to your main website on the blog this could then appear on every page. Over time a blog could have hundreds of pages.

Purchase a link text ad. It may be worthwhile purchasing a link text ad from a quality well established website. This should attract visitors to your site plus has the added page rank value for the backward link.


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Gain With a Google Page Rank Checker Tool That Works

Gain With a Google Page Rank Checker Tool That Works

So, you are the one who is responsible for ascertaining your company's web effectiveness and ensuring which option will work best? Here are a few things you need to know before acquiring that prized tool of knowing your website's stand in a web ‘jungle' where a few hundred million websites struggle for the attention.

A checker of Google rank comes as a savior by giving website owners the insight into a website's worth vis-à-vis its competition. One can check Google rank or PageRank that is more precisely a rating. A more complete picture can also be provided by a checker of Google rank by obtaining a position that is based on keywords applicable for a websites area of functioning.

Effective checker for Google rank tools captures the more comprehensive distinction of a website's search engine results page or SERP performance. SERP is indicative of the strength of the keywords used in a website. For example, you are Joe's Pizza in Bridgewater, Connecticut and have a website where people can look at your sumptuous offerings and order online or on phone. A primary PageRank signifies your rating when Google brackets you with all websites in the world. However, where do you stand where someone is looking for ‘cheese pizzas in Connecticut' or ‘pizza home delivery in Bridgewater'? Your website's keyword effectiveness comes into play. Unfortunately, if you missed out on mentioning the home delivery bit or that you are in Connecticut (Google does not connect the geography), you might loose out on Mr. Zack's order only 5 miles away. You can however remedy the situation by using a check for Google rank for such advanced analytics and optimize your page.

An ideal check of Google rank tool also allows you to keep track of multiple keywords. Such tools can be easily embedded into the codes of your website and let you do a lot more by giving you trends of page views and average time spent so that you can cash in on the knowledge. And if you are techno savvy, a user friendly ranking tool will not let you down on the move and goes beautifully as apps on your smartphone.


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Thursday, November 9, 2017

Google Page Rank Is Dead - Website Promotion

Google Page Rank Is Dead - Website Promotion

In part I - Google Page Rank Is Dead - Or Ist It?

I discussed how Google's Page Ranking System has become obsolete, but at the same time, many business savvy entrepreneurs still give it credit and could possibly discredit or credit your website accordingly to it's rank.

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"Let's really go in depth to take our 1st steps towards leaving Google's page ranking behind!"

If you're like 1000's of people online, you've been following page ranking so close for so long, it can be really though for you to break the habit. "No habit can be completely broken, it must be replaced with another".

1st Step: Remove Page Rank From Your Google ToolBar

Google probably won't like me for this one but I recommend clicking on "Options" within your google toolbar, take off "Page Rank".

Congratulations, you've done it. Marketing your website has taken a new turn, a bright road is ahead!!

We can now go back and search online. Before we do, try NOT to think about how a website's importance was measured by Google's page rank, instead take a good look at each site that you visit.

Pay special attention to the content, layout, usability, and friendliness. Do you like it? Why do you like it? Right down things, images, layouts, anything that you like from websites that you pass by.

Create a "Favorites Folder" within your browser, call it "Opportunities". Within this "opportunities" folder, add websites that interest you, or that would interest your visitors.

Combine all these favorite things that you like to form new ventures for your business. Keep GOING BACK to these web resources that you liked and take a look to see if there are any good opportunities for both companies to prosper together.

Web Marketing is never done alone, successful marketing online needs you to create your own "web" to catch visitors with. What better way to do so then by connecting with websites that you like.

Why should we do this?

In order to stay away from Google's Page Ranking all together, we need to replace it with our own "web measurement system" to determine whether or not our company should recommend, swap ads, or do business with the other.

In the end, we won't be selecting websites just because they rank well, we will finally be selecting only websites that we all personally like.

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Tuesday, November 7, 2017

5 Solid Strategies to Increase Your Google Page Rank

5 Solid Strategies to Increase Your Google Page Rank

Link Building can be tedious uninteresting and at times it would appear to be a waste of good time. Still, through time it can be one of the most successful activities of your commercial enterprise. See, back links will raise your link recognition which in turn will raise your Google PageRank.

Even though Page Rank isn't the beginning and the end of SEO, it is still a good indication of precisely how well-liked your website is with the search engines. The bulk of your PageRank is determined by backlinks. You just can't increase Google PR without bringing backlinks to your website.

Most people create the error of blindly plunging into link ramping up - hoping that it will assist their search engine ranking. Sadly not all back links are solid links. Here are 5 crucial hints you must bind to when establishing links to your web site.

1. Concentrate on relevant backlinks

Google's search bot is growing keener and some of the large matters for the future of links is relevance. Concentrate on inducing back links from relevant websites that are like yours. Back links from applicable sites has more good linkjuice and will receive a higher value than random back links from unrelated internet sites.

2. Head Off nofollow backlinks

Numerous internet sites now have the "nofollow" tag which was to begin with brought in to discourage spammers from sending hit-or-miss back links everyplace. The nofollow tag means that a link won't be commissioned as a link, so when you do get links from nofollow web sites they can be worthless from an Search Engine Optimisation point of view.

3. Apply anchor text

Anchor text is crucial in establishing quality backlinks. The anchor text is the text that bears the link and Google allots a large amount of price to a link with anchor text. Utilising your key words as anchor text in your links is a great way to add link juice to your back links.

4. Get backlinks from dominating PageRank internet sites

Obtaining a back link from a dominating PR place contains increased value over a backlink from a low PageRank internet site. PageRank price gets given on to an outflowing backlink from the top level URL. Put simply, the index page URL has most of the value and that is the reason why links from dominating PageRank websites are so wanted. If you can you need to try to get backlinks from superior PageRank pages - they have yet more worth.

5. Focus on getting enduring back links

The single thing that is more brutal than not ranking well, is to lose a high rank. It's not rare for your internet site to drift off the SERP's if you drop your links. If you purchase links from link services that require a once per month subscription you run the danger of losing your back links when you cancel the service. This can drop all of your links and make your search engine ranking to shake off also.

Don't be blinded by the tiny green bar that indicates your Google PR. It's infamously incorrect and can regularly be cheating - particularly for low PR


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Friday, November 3, 2017

Web Page Readability

Web Page Readability

Good web page design does not differ much from print. Consistent branding, clear and readable type and optimum white space still apply.

On screen reading gravity
Heat maps generated from user eye-tracking studies suggest a dominant reading pattern is shaped like a letter 'F'. Users first read in a horizontal movement, usually across the upper part of the content area where the brand sits, forming the F's top bar.

Next, users track down the page and then read across in a second horizontal movement that typically covers a shorter area than the previous movement. This forms the F's lower bar.

In other studies, the dominant reading pattern is typified by a letter 'Z'. This is more applicable to pages which do not scroll and have a maximum depth of 500 pixels. These may include a homepage, or an html email.

Like the 'F', the reader begins with a strong horizontal sweep. Where the 'Z' pattern differs is where the eye moves next. It falls to the bottom left, and then tracks right where it comes to rest.

The top right and bottom left are the power spaces. These should be reserved for important images, headlines and branding.

Page alignment
What both patterns suggest is a web page should be branded at the top of the page. Text should range left, ragged right, creating a hard left edge to guide the eye to fall downward.

Centred or right aligned pages should be treated with care. They work against natural readability.

Choosing fonts for web pages
Font sizes pose a major problem for web page design. In print, body copy is still readable at 9pt. On the web, it can be no smaller than 11pt. Content taken from a printed page and placed on a web page will run deeper, because the type has to be larger.

HTML code has some limitations for type. Font types are limited to default PC fonts. In addition, fine typographic controls available in print are not well catered for by HTML. For a long time, designers favoured Flash, as it provided greater typographic control.

However, new versions of Cascading Style Sheets (CSS) have provided some answers like space before headlines and leading control.

Unlike print, sans serif fonts are easier to read than serif. Research proves the sans serif is read 11.5% faster than serif. As a rule of thumb, use no more than three fonts on one page. Avoid reversing body copy (white text on a coloured background). Reversed content is easy to read in print, but hard work on screen.

Allocate white space
The tendency is to coat the entire web page with content. The idea being 'more is better'. When it comes to readability, less is better. A page with no white space is congested and confusing. A well-spaced web page 'breathes' and allows the reader to gauge the hierarchy of elements.

White space is no accident. The more white space surrounding elements like logos and headlines, the more attention they are given. For example white space between paragraphs and in the left and right margins increases comprehension by almost 20%. (Lin, 2004)

Layout using grids
The use of the layout grid system allows for flexibility and creativity while maintaining a sense of order uniting all the page elements. Grids are not literally drawn on the page - they are merely a guide. Nor do elements need strictly fit one column.

In the example note how the elements can break out and range across multiple columns to create contract.

A simple page may only require a three or four column grid. A complex page might need nine columns.

The more columns you add, the greater flexibility is in your layout.

Grouping page elements
Web pages need to communicate a sense of order. By grouping major elements together in designated areas your reader can quickly scan the page and be drawn in to read further. Elements in proximity imply a relationship.

When engaging with a page long enough, the reader's eye becomes 'trained'. A trained eye which has grown accustomed to the page, can read more. To effectively train the eye, make sure type, grid, and grouping of elements are consistent.

Anthony Coundouris is a director and digital consultant for the digital marketing agency Firestarter.
Servicing multinationals companies in Singapore and South East Asia, Firestarter provides business leaders avenues to engage and convert prospects using social media marketing.
Visit Firestarter to read more articles or contact me.

Tuesday, October 17, 2017

Reach The Zenith Of Success With Page Turning Software

Reach The Zenith Of Success With Page Turning Software

The age old traditions of reading, writing and learning are slowly and steadily being transformed with the invention of internet. Earlier, the people used leaves and petals of flowers to write and jot down their feelings, their beliefs and to pass on it to the next generation. The inscriptions on stones and caves are yet another example of the form and mode of writing to preserve for centuries to come.

With the discovery of books and the mode of transforming the papyrus tress into papers by Egyptians, the world and the art of studying and writing underwent radical changes. Whatever the mode of communication and entertainment, be it newspapers, books or magazines, the papers have becomes an indispensable part of your lives. But now, with the invention of internet, a new and improvised form of newspapers and magazines are at the disposal of all the readers; the online magazines and newspapers.

Also, the Online Catalog software furnishes you the ability to create online catalog and now communicating and promoting your company is like a piece of cake. The long processes and stressful procedures of printing and posting the catalogs and then awaiting the responses of the clients are long gone. With this effective and magnificent software you can create your digital catalog within no time, instantly send them through internet and receive the positive approvals of the prospective customers and other crucial people.

The organizations, irrespective of their size are now striving to make a mark for themselves and their company and enhance the goodwill and clientele of their business. Wasting time and money in manually sending the catalogs, documents or other forms of promotional memos can prove fatal and instead of converting your prospective client into a real one, you can end up losing the whole deal or even completely turning them off from your company.

So, utilizing and installing the Page Turning Software can take you miles ahead of your competitors and you can even create your own digital publication within minutes. Just imagine the responses of your targeted customers when they receive a well crafted digital document or a catalog as soon as they demand it. They can be easily lured into establishing a firm and never ending relationship by demonstrating professionalism and impeccable service with the help of this software. So, why refrain yourself from increasing your clientele and let your competitors gain an edge? Be the winner in this competition with the Page Turning and online catalog software.

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Thursday, September 28, 2017

Web Page Keywords - Make Your Site Smoking Hot

Web Page Keywords - Make Your Site Smoking Hot
Finding the right web page keywords so your website will show up on the first page of Google, and other search engines, is the main goal for internet marketers. The good news is that it really is not that hard to do, with a little patience and a little practice you can optimize your web pages and benefit from free traffic too.

It is really quite simple, if you do it the right way and you get that coveted first page ranking for your website, you will get a lot of traffic, quality targeted traffic, for free.

These are called organic searches. Someone will go to their web browser and type in a search term. Let's say someone is looking for golf balls. If they search for that term and if you've optimized your web pages with those keywords your website can show up very high in the search results.

This is called Search Engine Optimization (SEO) and it is a great way to get a ton of very targeted traffic which is completely free.

By ranking so high it also gives your site a lot more credibility. The average internet web surfer does not really know that much about how it all works. For that reason, many people assume that the websites listed on the top of the results pages are the best.

And in a way they are, they are the best at optimizing their web pages so they can cash in on all that organic traffic.

So, how do you benefit from using these keywords to land on the first page of the search engines? Well, the first thing you have to do is compile a list of keywords. If you really want to benefit from a top ranking you need to target the keywords you use very carefully.

It's easy to think that you should grab all the most searched for keywords in your niche, but that very rarely works because those keywords are just too competitive.

A much better, and more efficient, strategy is to find keywords that are made up of 3 - 4 words. These long tailed keywords won't get the huge hundreds of thousands of searches, but they will get plenty of searches a month and they won't be so competitive that you can't rank for them anyway.

If you choose a dozen, or more, of these long tailed keywords and each one gets say around 1,500 searches a month, you stand a very good chance of ranking for several of them, not just one.

That will provide you with plenty of traffic and since the traffic you are getting is from people who are searching for the exact keyword (and item) that you have to sell, you will get a lot of sales.

It's just not that hard to optimize your web pages for search engines. The better you get at adding the best
web page keywords, the more organic search results you will get. That is free traffic and you will make more sales and have a much higher rate of return on your investment of time. Other than time, it's totally free.

Clair Bennet has been writing articles for several years and is a freelance contributor for Save On Your Car Insurance and passive aggressive husband.

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Wednesday, September 27, 2017

How Does Your Product Page Measure Up?

How Does Your Product Page Measure Up?
Your product page is an incredibly important part of your website. It is really the showroom floor and the salesperson wrapped up into one place. Your product page has to make teach the potential buyer about your product, point out the benefits, create enough visual appeal to show off the product and close the sale with the pricing or other features. That is a tall order but it is necessary. Use our evaluation tool to monitor how you are doing.

Page Organization
It is a big help to make your page very organized and very consistent.
Are all product pages similarly organized?
Are the pages uncluttered so viewers can find the right action buttons?
Does each product page contain links to contact information, terms and conditions, guarantees and so on?
Is there a search box on every page?

Product Image
Your customer can not walk into your shop and pick up your product. That means they can not feel the smooth finish, notice the great shine, appreciate the vivid color, recognize that it is just as beautiful on the back as on the front, get a sense of how the size will fit into their home, be impressed with how heavy and substantial it is and so on. You will need to use product images to accomplish most of these subtle evaluations that are taking place in a bricks and mortar environment.

Do you have a crystal clear product image? Be sure that the image is not blurred and that the lighting is sufficient to show the true colors.

Do you have either multiple images so the product can be seen from all angles or do you have an interactive function that allows the product to be turned and magnified?
Do you show the product in all of the available colors?

You need to both paint a picture and convey relevant information in your description.
Do you describe what the viewer is seeing in the product picture?

Is each product description unique? (versus the same tired spiel with a word or two changed)

Do you provide the right information including weight, materials used, sizes and colors, personalization options, pricing differences associated with options?

Call to Action
Have you asked the viewer to buy your product?
Do you show availability?
Do you show delivery options and estimated delivery date?

The pricing needs to be clearly distinguishable from the rest of the content.

Is the pricing obvious?
Are all fees disclosed so there are no surprises?
Do you have the ability to add sales and other pricing promotions to the page?
Do you provide international pricing or conversion?

Customer Reviews
Nothing sells a product better than a customer who gives it a positive review.

You should always supply options for people who need to think or who may be poised to buy more.

Do you have a save for later option?
Do you provide information on related products on the same page?
Do you have a printer friendly option?

Small changes on your product change can create big jumps in conversion rates.

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Wednesday, September 20, 2017

Why Backlinking Is Important For Getting On To The First Page Of Google

Why Backlinking Is Important For Getting On To The First Page Of Google

Merely put, a back link is usually a hyperlink from someplace on the internet that results in your web page. In case you need to personal a well-liked website, creating links can be a have to. Search engines are intended to run on algorithms that recognize internet page significance based on the number and good quality of backlinks leading to your web site. Backlink building can be a complicated and from time to time frustrating process, but for those who are a beginner you will discover a few simple approaches to obtain started back linking.

1. Forum Posting: Come across some common forums within your web site’s niche. Location a link to your website within your forum profile. Each post is usually a no cost backlink!

2. Weblog Posting: High-traffic blogs are another terrific solution to promote your internet page. However, getting your comments and links approved may be extra hard

3. Article Writing: Write high-quality articles about your topic and location a link inside your author signature. There’s no greater promotional tool than genuine details that folks in fact would like to read!

When building back links keep away from posts that appear to be “spam”. Nobody desires to be told, “CLICK HERE!” or “CHECK OUT MY AWESOME WEBSITE”. Numerous website promoters make the mistake of favoring style more than substance. Bear in mind, building links isn’t just about receiving a backlink, it is also about bringing real traffic to your site. Hopefully your readers will wish to maintain coming back for additional.

Finally, when building a link it can be a fantastic notion for the anchor text to be descriptive. For example, if your website is about recipes for cupcakes your hyperlink text should say “cupcake recipes” or “baking cupcakes”. Steer clear of hyperlinking an URL as these links will not carry as considerably pull with search engines.

Backlink building is all about trial and error. The additional avenues you discover to promote your website, the a lot more search engines will recognize that your site is of high quality. The ultimate objective is usually to bring your website to the top of the search engines via high-quality back linking. It may well take some time, but your efforts will probably be rewarded.

Start Building Backlinks To Your Website Today

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Saturday, September 16, 2017

Help For Professional Cover Letters - How to Jump Off the Page (and Into an Interview)

Help For Professional Cover Letters - How to Jump Off the Page (and Into an Interview)

Here's a secret. You're not human. Not to a hiring manager. Not yet. At first you're just facts and data on a page. But don't feel bad, so is everyone else. Your first chance to come to life is in your cover letter. The good thing for you is that most of your competition doesn't get it. So they don't know how to write professional cover letters that make them stand out. So you have a chance to differentiate yourself.

In addition to outlining your skills and credentials, focus on making yourself memorable to the reader and you're more likely to wind up sitting in their office.

Here's two quick ways to jump off the page and into an interview:

1. Be an interesting story to tell

People tell stories to each other all day long. Brief snippets and anecdotes that make them seem more interesting or just give them a chance to engage with others. What story could a recruiter tell about you around the water cooler?

For example, imagine Nick the Recruiter sitting at a table full of co-workers just before a meeting. He decides to break the ice by saying, "So, I'm interviewing this guy today who base-jumped off the Space Needle." Instantly, Nick is more interesting. His status is raised because he's got the "fun" interview. More importantly, he's looking forward to interviewing you. And you can bet that story will come up giving you a chance to connect on a more personal level.

2. Make yourself the hero of a story

Use an anecdote to showcase your skills. Instead of creating professional cover letters that are a bare recounting of your job history, pick a specific event in your career and create a story around it. It should give concrete examples of how you were resourceful, hard working, how you overcame obstacles, or achieved results. Give the reader a reason to root for you and applaud your creativity or guts. Again, it's likely to come up in the interview allowing you to lock in a favorable and lasting impression.

I'm not saying that hobbies are more important than job skills. What I am saying, is that you're competing with big stack of paper. And hiring managers know, when all is said and done, they've got to hire a person. Help them get to know you as a well-rounded person up front, and you'll have an edge over all the 2-dimensional, 8 1/2 by 11 sheets on their desk.

You're facing a huge opportunity. Every job applicant you're competing against submits two docs - a resume and a cover sheet. And they completely waste one of them. Imagine your advantage when you consistently knock it out of the park. Here's two steps to take:
Get your copy of tips and tactics for writing professional cover letters in the new millennium. You'll be far ahead of the crowd.

Thursday, August 31, 2017

Ppc Company Has Connected An Adword To The Results Of A Flight Timings Page.

Ppc Company Has Connected An Adword To The Results Of A Flight Timings Page.
As the millions of netizens are rushing by, the PPC Company India is capable of ushering majority your way. The HTML flags placed on the Search Engine Result Pages or other portals wave the visitor in the right direction, your direction. Statistics has proved that the traffic that comes in through, appropriate adwords or links placed on the result pages and portals are from serious buyers. The visits result in actual sales more often than when casual searcher looks up your site. The reason is simple. The visitor is looking for a service or product. Take this scenario. You are the marketing manager of a large hotel and, your Pay Per Click Company has connected an adword to the results of a flight timings page. The searcher, who is looking up flight timings to your city, will definitely be interested in fixing up suitable accommodation. When such visitor checks out your portal, you can be fairly certain of a booking.

The scenario is interesting, but it is not always easy. Your PPC India should be able to identify seemingly unrelated domains also to place your adwords widely and appropriately. Enormous research is involved. The metrics have to be sifted thoroughly to differentiate precise positioning of your adword. The Pay Per Click Company has to dedicate essential time and human resources to your business. Do not be one of the accounts, even if it is a bit cheaper.

Good Pay Per Click Company alone can offer you the specialized customization, critical for the internet-technicalities. The search engines charge a minimum fee PPC campaigns. For profitable deployment of your adspend, Pay Per Click Company will also come up with an elegant gateway, to make the visitor comfortable when he comes in and increase the chances of clicking a request for proposal before he exits.

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A wild net technology is a Good Pay Per Click Company alone can offer you the specialized customization, critical for the internet-technicalities. The search engines charge a minimum fee PPC campaigns.

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Sunday, August 27, 2017

How to optimise a page title for maximum exposure

How to optimise a page title for maximum exposure

The page title is one of the most important on-page factors in Search Engine Optimisation. The page title is located in the head section of your standard web page and between two tags labelled "title". Visiting search engines will look at your page title as an indication on what you website is about. You page title will also be visible to users at the top of their browsers whenever they click on your listing and follow through to your website. Needless to say, a page title can have a significant impact on both conversion rate and general SEO performance in the Search Engine Results Pages (SERPs).

The first thing you need to keep in mind when it comes to the page title is to avoid over-optimisation. Over-optimisation refers to the process of stuffing a page title with "relevant" keywords with the main purpose of increasing your exposure for your target terms across the main search engines. For example, if you have decided to optimise for the terms "SEO Manchester", "SEO London" and "SEO Birmingham" from the homepage of your website, then your page title may look like the following: "SEO Manchester, Birmingham and London – Call Now". There is no need to fill the page title with all three keywords – the page title listed above makes your page more relevant to all your target terms.

Another thing to keep in mind about a page title is length. The standard length of a page title should be 65 characters inc. whitespace. By ensuring that all your page titles meet this length you can avoid any possibility that they will be cut off from view in the Search Engine Results Pages (SERPs). This can have a notable impact on the amount of click-throughs your listing receives and it will also make your page title more targeted to what are your core terms. It's also important when crafting page titles to include a relevant call to action - an example of a call to action can include "buy", "get" or "find". These terms generally entice the user to perform some sort of desired action on-site e.g. "buy clothing online".


Mark Jang is a renowned author on SEO. Please visit glasgow seo training for more information on how to find the best seo training courses in Glasgow and Scotland.

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Friday, August 18, 2017

Off Page Optimization - The Success Behind Your Online Endeavour

Off Page Optimization - The Success Behind Your Online Endeavour

Studies show that top three search results on Google garner more than 60/: of all other search engine clicks. So, traffic just rolls into your site once it is in the top three placements on Google. Once all the on-page techniques are done for your site, you need to analyze the off-page optimization techniques. It is the most effective technique for improving your search engine results. Try to identify top ten ranked competitor's sites for your keyword. Try to give Google exactly what they want.

Off page optimization basically consists of all the ranking factors that search engine looks for while ranking a website. These include various means.

External Factors That Impact Your Google Ranking:-

A high percentage of traffic would come into your website via search engine. Links from other relevant websites with proper anchor text are important for your website since it provides a way for the search engine bots to find your website. Link popularity represents the number of back links to your website. The higher the link popularity of your website the higher your page rank will be. What you have to get is unilateral links for your website. Article Marketing is an effective way of one way link. You can do this only by ensuring that you have unique, highly informative content. Content is the king, writing unique content and distribution of that content is better known as article marketing. Always remember to write article on such subject that will include the specific targeted keywords for your website. Submit your website to various online directories.


Blogging is a great way to share your thoughts, ideas to the web world. Once you have a blog, try to provide valuable information on a specific niche and such a content which will encourage interaction with blog followers. Depending on what platform your blog is you can use your blog to generate revenue via Google Ad sense. The mantra behind every successful blog is having original content which will also build a large following for you. You can also leave a comment on others blogs and never forget to add your link with the comment.


Social Media Optimization is an essential key of viral marketing of your website. It generates publicity for your website via online communities. Join relevant social networking sites which will promote your business. Social media marketing uses podcasts, wikis, blogs, folksonomies, online videos, photo sharing, news sharing and posts on social networking sites to reach a large number of targeted audiences in a more spontaneous way. Proper and right usage of social networking websites will increase the number of traffic to your website which in turn will increase your page rank. Use social bookmarking sites like digg, stunmbleupon etc to for saving weblinks to websites that you want to remember. Later on share these bookmarks with others. Register to a bookmarking website and bookmark sites that you want and tag them with descriptive words so that visitors can find websites that other people found useful. The more often a webpage is submitted and tagged, the more traffic it will receive.

Forum Marketing: A Powerful Free Marketing Tool:-

Leveraging forums for promoting your website is the simplest way of marketing your website. All you have to do is to interact with people in such a way as if you are not marketing your products or services rather just interacting with them. Display about your web services/ products in your signature which will come with every post you make. This is a very helpful tactic to effectively place a link back to your website. The interested people will definitely visit your website and thereby you will get bulk traffic for your website. The best approach for successful forum marketing is by just simply answering questions or by asking a question. Apart from this you can ask for an opinion to a critique for anything, be it your article, or may be about your blog.

Keep these things in your mind when embarking upon your SEO efforts and marketing of your website. You have an industrial website or a finance website or any other sort of websites as par your business, the technique will be more or less same for the all.

Jennifer Salerno is a veteran in Internet marketing and a wordsmith par excellence with countless articles on a wide range of subjects to her credit. She is an expert on industrial web services

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Friday, August 11, 2017

Scrapbooking More Than 2 Photos on a Page

Scrapbooking More Than 2 Photos on a Page

Scrapbooking layouts can be as simple or as elaborate as you wish. Often layouts become artistic masterpieces in themselves - regardless of the photo used. The embellishments and techniques which can be used is limitless. This scrapbooking creativity works wonderfully well for one or possibly two photos on the layout. What do you do then, if you want to include more than 2 photos on a page? Magazines are wonderful places to browse for inspiration but most of the layouts published are for less photos and more embellishments.

To create memory masterpieces with several photos can be quite easy. You need to think creatively yourself and allow your own individualism to shine through. Some suggestions which will help with this include:

Create 'collage' photo layouts. These collages can look extremely effective if done correctly. To create collage masterpieces:
1.Don't try to add every photo you have, just for the sake of it. This can look very 'scrappy' and childlike in it's appearance.
2. Do use photos with a similar theme or from the same event. This creates consistency in the layout, making it easy on the viewer who can scan the layout and see the whole story, then look closer and see the details of the individual photos.
3. Use 4-5 full size (4x6) photos positioned to allow space for a title or embellishments on one side or corner of the page.
4. Overlap the photos to eliminate distracting elements.
5. Crop the important details from lots of photos and fit them in like a jigsaw. This does require a lot of patience but does look very effective if done with an eye for detail and artistic balance.
6. Keep the 'extra's' simple. Focus on the memories and photos with the extra embellishments just that - embellishing the main focus.
7. Keep in mind what you are recording - holiday, event, childhood, family etc. Allow this to dictate the theme and feel of the layout.

Corinna Rhodes is the inspiration behind Easy Scrapbooking Ideas which is a place where you can come and gain some creative inspiration. You can see what is happening in the scrapbooking world and find links to many other wonderfully creative sites as well. If you want your scrapbooking layouts and photography to contain that 'WOW' factor then you must visit

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Tuesday, August 8, 2017

Link Building-Indigenous Technique to Promote websites by ranking page higher in the search engine ranking

Link Building-Indigenous Technique to Promote websites by ranking page higher in the search engine ranking

Link building is the process of increasing the traffic on a particular traffic. It is part of search engine optimizing. Link building marks the presence of the website on the Internet. Learn about the technique to know how it can benefit your business.

Advantages of Link Building:

There is a direct correlation between the page rank of a website and the number of inbound links published pointing to that website. But remember, a website is different from a webpage. A webpage is just one page with only one URL that can be used for linking. A website, however, is built of multiple pages that each require links to gain and maintain that same page rank.

Increases Traffic: Link building services is important, as they increase the traffic to your site. By using contextual links, you get larger set of people hitting your site. This can be very beneficial to your business, as it creates a pool of new business. In addition, it increases the traffic towards your site.

Popularity: Using link building service, you get a chance to make your site more popular. Such links when added to rich content texts can get you a large audience for your site. It allows you to make a good business gambit. Popularity is very essential in marketing. It can surge your business from nowhere to top. Using ideal strategies such as posting your website links on articles relevant to your business can help you get new business.

Save Money: A huge part of a company's assets goes in marketing and advertisement. However, using link building services, you can save a lot of money that otherwise you will put in advertisement. Moreover, it saves the labor. Thus, link building not only saves money, but also saves labor utilization. Link building gives you a good opportunity to save your money. Thus, counting on link building is more or less like smart networking.

Save Time: It is said that ‘time is money'. It is true, as contextual link building not only saves money, but time. In no time and little effort you can attract a large crowd of masses to your business websites and thus, market your web products and earn new businesses. Your company website links placed on relevant articles can help you save time and hence, in turn money.

Link building proves to a very cost effective method of advertising and generating traffic. A strong network of links established with other known and established sites helps in getting traffic. Links established in forums and blogs that are regularly visited, can be a good source of traffic. Often users exchange links with other users. This is like cross linking and both the parties benefit from it.

Therefore effective link building acts as a method of advertising and in turn bringing more traffic which could result in higher conversion rates. However care should be taken to take the services of professionals for the very important task of link building.

Link building is the gasoline that powers Search Engine Optimization (SEO). Its job is to build a site's value in the eyes of a search engine.

There is a lot of misunderstanding around the subject of link building. As a result, most people build links that don't help improve their search engine ranking.

SEO Expert India | Search Engine Optimization Company Delhi

IT Outsourcing Companies in India | Search Engine Optimization Expert India | Search Engine Optimization Delhi

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Sunday, August 6, 2017

Writing Sales Letters That Jump Off the Page

Writing Sales Letters That Jump Off the Page

When you need to write the copy for a sales letter or ad, marketing flyer, direct mail piece or a sales statement, etc., it can be hard to find a copywriter who can do it for you right away. And yet the sooner you get it done, the quicker you can start generating a return.

So why not do it yourself? Simply follow these 7 top tips to get started:

Start at the heart When you're faced with a blank page or screen and don't know what to write, think about who's going to read your copy. What is the biggest issue they need to resolve - one that you can help with? What's at the heart of their problem? When you know that, you have your starting point.
Write an engaging headline Take the reader's biggest problem and use it to write your headline. There are many different ways you can do this: ask a question; make a statement or a promise; include a unique offer or incentive; flag up the consequences of not using your product and show you help the reader avoid the problem; promise to show the reader how to do something; introduce a new way of doing something, etc. Simply decide what kind of headline will suit your target reader.
Talk about the reader, not about you You have a specific message for a specific type of person - so focus on that, not on your company. Show the reader that you understand what they want.
Use the word "you" and "your" Addressing the reader using the word "you" is much more engaging than talking in general terms about "customers" or, worse, talking about yourself.
Be specific Don't offer anything and everything to everyone. Remember who you're writing for specifically, and keep your message on track for that niche. Be ultra-specific.
Backup what you're saying Include a testimonial from a happy customer; use a case study; get a third party to endorse your claims; outline your own credentials. These all add power and credibility to your copy.
Get emotional! The most important thing is to move your reader from a point of indifference to a place of action. To do that, you have to touch the reader at an emotional level - even with things like IT services and machinery! What matters is the difference that your product or service really makes to your customer's own life, work or business.

These 7 tips will get you started - but there's a lot more to writing powerful ad copy and getting your readers to shout "Yes, this is for me!" The secret to copywriting is not about using 'clever' words, but about understanding what it is that your prospective buyers really want - not simply what they need.

Angela Sherman is a professional sales copywriter who helps her clients win more business. You can download her practical step-by-step e-guide, How To Write Powerful Sales Letters, here. It shows you how to write powerful sales letters, direct mail and advertising copy for your business - fast. How To Write Powerful Sales Letters

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Sunday, July 30, 2017

Link Building is basically the basic part of off page optimization

Link Building is basically the basic part of off page optimization

Link Building is the function of creating applicable and inbound links to your website which help your website achieve higher ranking with the major search engines and drive targeted traffic to your site. Link Building is basically a process to create links between different services. Link building is done to avoid traffic to links and to make links fast.

Web development is mostly used for web development processes and also used in website designs. Web development is also used in many parts of developed sites. Website designing is the most important part of web development. Web design is the combination of Web pages and sites using HTML, CSS, JavaScript and other Web languages. Web design in general is just like the design; it is the combination of lines, shapes and textures and color to create an aesthetically pleasing or striking look. Web design is the work of creating design for Web pages.

Image Illustration is basically used to illustrate an image. It is an imitation, representation or similitude of any person, thing or sculpture.  Image editors are intended for outputting bitmap-based graphics. When working with vector objects in a bitmap editing program, they only preserve their vector-like qualities as you work in that particular software, saving your files in the program’s native format.

About The Author: – Android Infosys is basically a complete solution for online marketing. It is basically used for website development, website design and SEO development. This is basically used for Image Illustration and link building. At Android Infosys, we strive to provide best services to Small & Medium Enterprises. We also have expertise in providing services to Government and Non Government Organizations. We translate our knowledge of business and modern technologies into value for our customers through our professional solutions and services. We have a firm belief in aligning your IT with your business needs.

Google AdWords Basics Part Four - Landing Page Optimization

Google AdWords Basics Part Four - Landing Page Optimization

When using Google AdWords, your landing page should always be highly relevant to the ad you're placing. The higher the relevancy of your ad, the better the price of your CPC per keyword. That's just how Google does business. Don't try to fool customers by sending them to some page you think they'll like better (or for whatever other reason you might have to do so); in the end you'll just be sabotaging yourself. Google knows how relevant your ads are by how much time someone who clicks on your ad stays on your landing page, as well as how many times the searched keyword appears on your landing page. There are other factors in the Google relevancy equation, however, the entire formula isn't revealed by Google.

Landing Page Optimization is equally as important as ad optimization in Google AdWords. If someone clicks on your ad and find themselves on a page which is not directly related to the ad they clicked on, the chances are that you've just wasted the money you spent on that click. Maybe your ads have a great CTR, but if your cost per conversion is horrible your CTR doesn't mean anything. Say you're advertising a Harry Potter book; don't link the clicker to the bookstore homepage, link them to the exact page where the Harry Potter book can be bought. If your ad mentions some sort of specific deal, make that deal visible on your landing page.

As mentioned above, your landing pages are just as relevant as the ads they're linked from; this is why you should also split test landing pages (if you own the domain you're using to advertise of course). To split-test landing pages, make two identical ads and just change the landing page links (you want the ads to be identical because otherwise you won't know what the discrepancy in cost per conversion is due to). If you don't know anything about "web -copywriting" and you have access to the source code of your capture page, you should definitely read a web-copywriting book. Testing your own ideas and layouts of landing pages can also be great, but knowing what really sparks interest in the human mind could save you a lot of money.

That does it for "Google AdWords Basics Part Four - Landing Page Optimization". If you're unfamiliar with Any AdWords terms I've mentioned, check Google AdWords Basics Parts One and Two, hosted on my blog at

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Create More Trafficto Your Web Page With Online Marketing Tips

Create More Trafficto Your Web Page With Online Marketing Tips
Online marketing is using the power of the Internet to advertise a product or service and generate a response from an audience. The audience may be targeted through marketing strategy or it may be an audience that finds your home on the Internet through a search engine or by chance.

Traffic is the key to marketing online. Just like the department store has to get shoppers in the door and spend money to be successful, the online marketer has to drive traffic to an online store by creating an interest and a buzz about the place. There are quite a few ways to do that. Not all ideas will work for all people but the ideas are worth exploring and fine tuning to a particular situation.

The written word is a powerful tool. Anything related to your marketing whether it is a web page, article, blog or advertising copy has to be well written. It has to make sense, flow smoothly and make the point of all quickly. If the reader has to stop and try and figure out what the story is all about, they will be gone before you know it. The well written copy will grab the reader's attention and then explain it.

Fresh content is a must no matter what the marketing strategy. If people see the same content on a web page or read the same thing in a blog, they will put that page and blog on their do not disturb list. There will be elements of a web page that will remain constant but there has to be something different for the visitor to read to necessitate a repeat visit.

Links to and from other web pages will be an enormous help when it comes to generating traffic. The links have to be reliable and relevant. Even if the links are something for fun, they have to be reliable. Providing good content is not just your written word it is the written word on other web pages. Blogs are perfect for links, if the blog is active and fresh. If the blog writer has reached the level of "expert", that is a bonus that will help drive traffic your way. In exchange for good links, be sure you are providing the same level of content for others.

Online newsletters are another way to generate traffic. Like a web page and blog, the content has to be unique, fresh and relevant. Make sure a link to a web page is included and any other contact information that might be helpful. Provide a means of allowing the recipient to opt out if they wish to no longer subscribe to your newsletter.

The name of the game is traffic and the more traffic coming your way, the bigger and better your business will become. Online marketing is the one thing that has to be performed on a continuing basis. For every visitor to your web site, there are thousands more that have not visited yet.

Ultimate Business Marketing is a small business online resource centre providing online and offline marketing techniques that will grow your business. Propel your business and profits now and Visit Visit

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