Showing posts with label Outdoor. Show all posts
Showing posts with label Outdoor. Show all posts

Tuesday, December 12, 2017

Digital Signage and the Advantages of Outdoor

Digital Signage and the Advantages of Outdoor

Digital signage is fast becoming one of the most popular advertising medium; it is certainly one of the fastest growing. It's effective, low cost and can reach large audiences for a fraction of the investment of comparable advertising systems such as TV or radio.

It is being deployed in retail units, transport hubs, concourses and in surgeries and waiting rooms. And one area where it is beginning to permeate and is becoming increasingly successful is outdoors.

Outdoor digital signage is growing in popularity and its rise is due to the many advantages an outdoor screen can offer for promotion and marketing compared to an indoor device.

Outdoor screens have one key advantage over indoor digital signage in that the audience figures for an outdoor display are usually far greater.

Just think about an digital sign inside a retail store, nearly everybody that will see the sign is already in the store (and presumably already a potential customer) but far more people will walk past outside and of there is a display there, then greater numbers will see it and if the content and promotion is appealing enough – it will drive people into the store.

Outdoor displays are now replacing many of the static signs and advertisements that have long adorned our high streets providing many advantages over these traditional signs and adverts.

The ability to provide multiple content on a single screen; to upload content centrally, without the need of a visiting technician; having an advertising medium that stands out and is more engaging than the static competition,  provides advertisers with all the advantages they need to justify the initial expense of an outdoor digital signage system.

And there is an expense. Ensuring the outdoor screen is going to be able to cope outdoors means either investing in a rugged outdoor or waterproof TV or using a commercial grade screen in a protective outdoor LCD enclosure but with the advantages outdoor digital signage offers advertisers and promoters it is a price many regard as worth paying.

Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.

Monday, December 11, 2017

Top Ten Outdoor Digital Signage Tips

Top Ten Outdoor Digital Signage Tips
Advertising outdoor signage is great for businesses to show shoppers the identity of your shop and what you are supplying. It is normally made of durable plastic signboard with big artwork and emblem on it, for consumers to view immediately. Some are crafted with UV protected plastic to combat fading due to long direct exposure to sunlight, others are crafted of metal and vinyl banners for a strong and lightweight design that will remain a long time. You can also make use of them to welcome dropping by colleagues and family at the entry ways of your house while incorporating a touch of design and beauty to the outside the house.

Using outdoor digital signage poses different challenges to indoor systems, from protecting the device from the elements to getting the content delivered but the benefits of using outdoor LCD's and plasma for digital advertising or information is that you can reach a lot larger audience. There are of course many pitfalls in implementing outdoor digital signage, here are ten ideas to avoid making costly mistakes:

Ice cold outdoor digital signage

Increasingly, there has a lot more installs and interest emanating from ski-resorts and mountain areas in Europe and the United States. The screens are being used for both advertising and information and their use in such areas it is a good example of the unique benefits that outdoor digital signage can offer.

Assessing the effectiveness of digital signage

Using digital screens for advertising and promotion is becoming a common form of advertising. Digital advertising and outdoor digital signage are springing up all over the place. With quite high initial outlays there is certainly a considerable investment involved in embarking on the digital route, but is it worthwhile?

What goes into protecting outdoor digital signage

As outdoor digital signage expands as a concept, more and more people are aware of the need to protect LCD screens in outdoor locations. Whilst waterproof outdoor TVs are an obvious choice for an outdoor campaign, commonly outdoor LCD enclosures are being implemented by more and more installed because of the cost savings.
With more and more businesses researching for possibilities where they can find their marketing solution for greatest eye ball views they are now deploying them in car lots, car dealerships, hotel parking lots, even McDonalds are using outdoor signage to up sell their menu whilst buyers are waiting in the drive through queue.

In each unit a thermostatic cooling and heating solution is accessible to guarantee the internally encased hardware is kept at the ideal temperature inside stopping the systems from overheating.

Lari Smith has been writing articles online for nearly 3 years now. Specialize in flashing board articles. If you need more about neon signs and outdoor signage, please reference

Saturday, December 9, 2017

Digital Signage ? Reasons to go Outdoor

Digital Signage ? Reasons to go Outdoor

Digital signage and advertising is now as common in shopping malls and concourses as two dimensional posters and signs. The reason: LCD screens are very cheap and the costs are falling all the time. And because digital signage content can be uploaded remotely, without the need for somebody to visit the advertising site, they eventually save money too.

Digital screens are more engaging and eye-catching too, far more so than static signs; however, this can lead advertisers into a stalemate – as more and more people get involved in digital advertising the more difficult it is to get noticed.

There is a solution, however, that can raise the profile of digital signage promotions and advertisements, and help get advertisers ahead: outdoor digital signage.

There are far less digital signage devices outdoors, although they are becoming increasingly common, that said, there is still advantages to advertisers who have far less digital competition in outdoor locations.

It can be challenge, placing a screen outdoors, as obviously it will need protecting from the weather and extreme temperatures but this need be neither difficult nor expensive.

While specialist outdoor digital signage displays are available, as are outdoor LCD screens, they can be highly expensive – one of the reasons that many advertisers are yet to embark on outdoor projects. But, there is a simpler and more cost effective solution – use a standard LCD device, the same as you would indoors but house it in an LCD enclosure.

Outdoor LCD enclosures enable standard LCD devices, either commercial or consumer grade; media players, or small factor PCs, to be completely protected and housed in the correct environment – no matter the weather, temperature or location.

Resistant to impacts and vandalism, LCD enclosures are a simple and cost effective solution for placing a screen outdoors and even for small businesses they enable them to get ahead of the crowd.

Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.

More Digital Ad Agency Articles

Thursday, October 26, 2017

Outdoor Patio Lighting is a Great Way to Add Your Personality to Your Deck

Outdoor Patio Lighting is a Great Way to Add Your Personality to Your Deck

The warmer months are coming, and now is the time to start considering what you will do with your patio or garden area's outdoor patio lighting. Lighting your outdoor area will let you to stay out on your patio long after dark, and you will enjoy your outdoor living area that much more.

More than just a few simple solar lights are involved in lighting your patio or garden. Technological innovations and modern styles and designs have given outdoor lighting an entirely new look.

The great thing about outdoor patio lighting is that you can be creative. There are no rules and you have an amazing backdrop to set the lights against: the outdoors. Candles are a great addition to any lighting scheme. Not only do they set the mood, but they are also very affordable.

If candles are included in your lighting, you should enclose them in glass fixtures to prevent their flames from being snuffed out by evening breezes. Mason jars are unexpectedly charming and work well. You can create a lovely illuminated focal point for your patio table by placing three or four candles in a rectangular glass vase.

Torches can be used as an alternative to candles. Some use oil as fuel while others provide a place to insert a candle. They work well when placed along a garden path or around a patio dining area.

Citronella oil torches can be used to keep bugs away. If you want a different source for your lighting, try installing some patio fixtures or lamps. You can provide your guests with an unexpected touch of atmosphere by removing your standard patio light and using an outdoor lantern in its place.

The outdoor patio lantern will provide the additional benefit of being pleasant to look at even during the day. Keep in mind that it is best to keep your lighting as warm as possible. This means you should use bulbs that have a warm tone. Warm lighting will keep your outdoor area cozy and comfortable for your friends and family.

Bringing some of your inside lighting outdoors provides another option for outside lighting. If an awning covers your patio dining area, bring out a few table lamps from your home and place them on tables near the patio. Floor lamps can make the atmosphere quite cozy. Always make sure you are using electric outlets that are suitable for outdoor use.

You can have an electrician install these for a very low cost. You can also have an electrician install dimmer switches. This will allow you to control the outdoor patio lighting as the night becomes more dark. As you can see, outdoor lighting can be fun, inviting, and affordable with a few simple touches.

Everyone of us at want to help you with all your Patio Dining Sets needs we also want to help and make sure that you discover your best Outdoor Patio Lighting to suit your specific outdoor decor and personal design.

Thursday, August 24, 2017

Digital signage and outdoor advertising

Digital signage and outdoor advertising


Advertising, in today's world, is a whole new industry which is fast-growing and has achieved monumental popularity and success. There have been astounding advances in this field. As and when technology has developed, advertising and its techniques have also improved. Gone are the days of pamphlets and billboards, the 21st century welcomes the era of digital signage with open arms. Digital signage is a new trend in advertising in the form of an electric display. It has replaced the billboards by LCD, LED plasma displays, or projected images, which can be found in public areas like corporate building, retail show rooms, malls, important city junctions etc.


Digital signage displays messages, advertisements, slogans etc. It is mostly controlled by basic personal computers through a variety of proprietary software programs, which is quite cost effective. Advertising agencies charge a bomb to display an ad in this cutting edge technology. It is quite advantageous as the content can be easily exchanged; supports animations, signs can adapt to the context and audience, and can even be interactive. It's like watching a giant TV, specialized only for advertisements, on the road! They are more effective than billboards or other static signs. Digital signage has many different purposes to it. Some of the most common applications are:


Public information – news, weather, and local city news, there are also messages regarding travel information and public safety messages like fire exists etc
Internal information – the screen is in a corporate building and the messages displayed pertain to only the corporate working there, health messages, safety drills, and corporate news.
Brand building
Influencing customer behavior
Enhancing customer experience – in a mall or a drive through restaurant, people can be entertained when they wait for their order
Enhancing the environment – they add impressive décor to the place and interactive display signage add more value to the environment.


This type of advertising is referred to as outdoor advertising. Digital signage displays content and messages on the big screens with the aim of delivering messages to a specific target audience at specific locations. The timing of displaying is also specific. It is commonly referred to as "digital out of home" or DOOH. Outdoor advertising has always had a success in influencing the customer behavior to a particular brand or product or service, however, it has amassed huge success through the digital signage medium.


The success rate it has shown has exceeded the results seen by the effect of billboards. Gone are the days where billboards needed to be changed manually, these days' messages and ads can be changed like flipping channels when you watch TV. By the success rate it has displayed, the use of digital signage by outdoor advertising, it is clear that both are here to stay.



Resus offer forward thinking advertising solutions in the Digital signage market place.

More Digital Marketing And Advertising Articles

Wednesday, August 9, 2017

Outdoor Digital Advertising - Stopping Destruction To Digital Signage Screens.

Outdoor Digital Advertising - Stopping Destruction To Digital Signage Screens.
Outdoor dynamic signage is utilizing awesome systems to sell and increase branding for any number of firms.

Branding is moving away from printed posters or even newspaper print, but a simple flat panel screen Television along with a fundamental media player is being deployed to seize your eye with jaw dropping impact.

Out of home dynamic signage is in every shopping centers, airports, ferry terminals and transit hubs. Even small businesses are using them to sell their products in store and strengthen sales.

Out of home electronic marketing is a marketing solution that can promote or enforce you brand every second of the day, so is the expenditure worth it? Well it certainly is as many advertisers are employing this method to get their marketing point across, now using new equipment you can broadcast your advertising to local mobile/cell phones ideal for messaging to local people.

Outside electronic advertising will replace previous promotional methods within the next 3 years this is the motivation why many broad sheers have gone on line, so they can advertise for customers but the return on investment is very poor compared to open-air digital advertising.

Outside digital advertising - defending your investment

Outdoor dynamic signage is fitted outdoors, nevertheless we are all conscious of how fragile the monitors are, if you have ever had an LCD or plasma display, you will know they are noticeably thinner than CRT screens and the slightest bang can smash the screen and render the TV ineffective.

Have you ever asked associates and family about their new flat screen TV when they have infantile offspring, you will see that a plasma or LCD television is easily smashed; this could be from your child's favorite gadget or a gaming consoles handset accidentally hitting the screen.

Now a commercial screen that is used for dynamic advertising can cost in excess of $ 2300 per monitor so protection is a requirement, if not it is quite senseless in deploying the costly displays if they are not protected.

Now envisage the dangers when you put a commercial monitor outdoors, you have the probability some hoodlum will through a rock or stone at the display and if it hits the Monitor, you are sure to have an pricey replacement cost, however on the other hand if the display is protected in an LCD enclosure, this will offer all the protection required, principally if the unit is fitted to a wall high up at say 12 feet from the sidewalk.

Outside digital advertising protection with an LCD enclosure

Sunlight Dilemma.

There are several challenges to watch for, first there is the sunlight if the screen is placed too near the front of the enclosure the heat build up will over a period of time start killing the pixels in the screen making the screen crash before it should.


An LCD enclosure must have a UV filtered viewing window; this will filter out most of the destructive UV rays that kill the pixels and another point is the display must have a minimum of 2" gap between the TV and the door if not this gap will trap the heat and it will not dissipate.

Vandalism Dilemma.

When you leave out-of-doors digital advertising unattended in isolated environments, there is an enormous chance they will get smashed if there is no protection.


An outdoor electronic marketing enclosure offers special solutions against vandalism, ordinary units that are designed to be installed from ceilings or high up on walls, keeping all the hardware out of arms way, stopping vandals from spray painting the monitor.

Then there is the locks, look out for outdoor dynamic marketing enclosures that are fitted with high security door locks as most manufacturers fit ordinary locks that are easily accessed by a screwdriver.

Let us think about the viewing window, now when deploying digital out-of-doors marketing solutions in volatile areas you need to also upgrade the viewing window thickness, look for a company that provides these in a variety of thicknesses up to and including " (19 mm).

Over the past 21 years the author has created a range of outdoor digital signage protective enclosures and founded LCD Enclosure Global who are the leading manufacturer of LCD monitor enclosures, they also offer anti vandal Lcd monitor enclosures that provides all the protection and security needed for outdoor use, this range of monitor enclosure is perfect for home use too.

Monday, August 7, 2017

Digital Outdoor Marketing - Awareness What Is Involved

Digital Outdoor Marketing - Awareness What Is Involved

Dynamic outdoor advertising is deployed to market every thing from food, clothing to cars; due to the hardware used this method of promoting is so flexible and can be geared to buyers needs.

Gone is the day of the printed promotional poster, now these are being replaced by electronic outdoor signage, the motivation is due to the move in systems and the less technophobe consumers who are demanding data and if a merchant or manufacturer can not meet the command for the hardware the consumers will move on to someone who utilizes and integrates their hardware with a technology based solution.

This is why the movers and shakers such as Nike are using automobile mounted dynamic advertising to update customers in cars that a Nike shop is at the next exit on the parkway, this will then split a trip up and provide some retail therapy for the travelers.

Dynamic outdoor marketing ordinarily consists of an electronic display, a computer that stores the ads and power. These can be on trucks, at the side of the road, on gas pumps, on the roof of a taxi.

The equipment can be supplied in the structure of a modular video wall, or a commercial screen and a electronic sign case, these provide the fortification needed for extreme weather. The solution will rely  upon the setting, the elements and most notably the budget to conclude the project.

With the introduction and increase in LCD advertising screens and LCD advertising screens, indoor dynamic advertising demand is soaring fast, these are undoubtedly not for outside use as they do not have any protection for water or dust ingress and these will definitely become damaged if used outdoors without protection.

Dynamic marketing has been around for a while and now there are solutions for interior and outside purposes, based on expenditure anything is possible, with the digital poster range in sizes from 17" to 80" and LCD monitors accessible in popular sizes from 15" to 80", but it is clear a digital sign case is needed for outside use to protect commercial and domestic televisions.

The most important section that links them all is the display and a memory device for the ads and the ability to run ads in a set sequence, the similarities stop when you start talking about scheduling updates so an entire electronic marketing network synchronizes and refreshes the media with fresh advertisement campaigns.

It then gets different when sundry kinds of media players are installed from 3g for mobile electronic marketing, wireless for ease of deployment and hard wired media players that are used to offer a redundancy free solution.

When done right they are all amazing, still get it incorrect and the entire project can be beached before it takes off. When thinking about any digital advertising campaign, it must be planned down to the last aspect, from setting, to the availability of apparatus to produce the solution required. Trying to skip a solitary planning step will make problems later in the project, so the best is to plan the solution is to evaluate every part of it.

Graham is the leading manufacturer a range of LCD enclosures, this range of product is supplied to digital signage integrators throughout the world, now they also offer an indoor solution a digital poster, but it does not have the protection of an LCD enclosure.

Saturday, July 29, 2017

Outdoor Digital Signage – 24 hour marketing

Outdoor Digital Signage – 24 hour marketing

We now seem to live in a 24-hour society of rolling news, round-the-clock TV and never closing supermarkets. Advertising too is becoming a 24-hour industry, especially in the outdoor sector where the night, no longer limits the ability of street advertisers.

Outdoor digital signage is fast becoming one of the fastest growing advertising mediums. Over ten percent of all outdoor advertisements are now digital with LCD, plasma and LED screens taking the place of many of the traditional print and static media.

The great thing about outdoor digital signage is its flexibility and noticeability. Not only are digital screens fare more engaging and eye-catching than static media, the ability to schedule adverts, place content from multiple advertisers on once screen and remotely upload content are a real boon for advertisers.

They can maximise the revenue from a single screen by selling advertising segments, having several different companies advertising on the one screen, and they don't need to hire a technician to post up new content either.

Protection is the only real challenge with outdoor digital signage as the screen needs to be guarded against the weather and adverse temperatures of an exterior environment.

This can be simply achieved, however, with the use of an LCD enclosure. LCD enclosures protect, not only against the weather – providing a waterproof barrier. But they also ensure the housed LCD is operating in the optimum environment as they have internal temperature controlled systems. Fans, heaters, air conditioners and insulation can all be added inside and LCD enclosure to ensure the temperature inside the device is at the optimum.

LCD enclosures don't just enable digital signage for outdoors but will extend the life of a manufacturers system – saving money. They are also far cheaper than using bespoke outdoor systems and can be used in industrial and factory type locations too, as the LCD enclosure is just as good at keeping dirt and grime away from the device as they are the weather.

Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.

Related Digital Marketing Industry Articles

Digital Outdoor Signage Are Good Advertising Tools

Digital Outdoor Signage Are Good Advertising Tools
Electronic outside marketing is a growth sector for the past couple of years and due to its success in the flexibility it brings to fresh signage techniques.

One of the chief problems for a firm who rolls out dynamic marketing in outdoor locations is that they some times do not plan ahead, for instance if they are fitting a wireless network in October they sometimes wonder why they have challenges with the installation in spring, the fact is the survey was unquestionably done when all the leaves had fallen from the trees, then when spring comes the trees burst into bud and this natural thing prevents the wireless signal. The same can be said for the electronic outdoor signage hardware.

Now this was okay in the spring and summer but now as the weather turns for the worst, these eatery proprietors have to thing about removing the outside monitors and putting them into storage for the winter which in turn could upset some individuals who enjoy this entertainment, or the other decision is to put the TV into a winter proof casing, these units offer the accurate heating level at a preset temperature, so for instance if you are in Alberta and have to maintain a minimum of 5 degrees Celsius you would just set the built in thermostat and the heater comes on when the temperature falls below 5 and then knocks off when the temperature is met, only using power as and when it is desired.

If you have ever been fortunate to visit the big apple and got to Times Square, you see plenty of massive video walls displaying videos and adverts for various products, this is dynamic outside signage. This includes a huge format screen with a device that holds the ads on and plays the adverts through the display at particular times to appeal to certain viewers.

Targeting specific audiences is very worthwhile and this is why firms from large corporations to mom and pop stores are evaluating electronic marketing as the return on investment is very hasty and can even pay for itself from month one. This is why businesses such as Tommy Hilfiger have an interactive signage window in their store so consumers can use it when the store is closed.

Still if you are a new company for instance in the clothing sector and are targeting the 30 something age range, you will need to use modern technology, so your store could have a face book page or you could tweet your offers on Twitter, using this technology appeals to more youthful clients and are willing to give firms a chance if the technology is right.

Outside electronic marketing can be deployed to sell coffee deals on cold mornings, picture you are in a spot, you are frozen just after getting of the tube, you pass an advertising display displaying a person warming their fingers on a mug of coffee and the coffee shop is just opposite, can you ignore the temptation or would you call in for a warming beverage?

Lari Smith has been writing articles online for nearly 3 years now. Specialize in flashing board articles. If you need more about neon signs and outdoor signage, please reference

More Digital Marketing Tools Articles

Digital Outdoor Signage - Captive Viewers Marketing

Digital Outdoor Signage - Captive Viewers Marketing
Digital outside signage or advertising can vary in magnitude depending upon what you want to reach the public and how you want to achieve it. For instance there are large video walls in Times Square NY, or you will see Flat panel displays in your local shopping center, both options work well but they vary in cost significantly so it depends on how much you want to invest.

Electronic out-of-doors advertising goes under a number of names, but "captive viewing marketing" conjures up an image in my mind, a little like brain washing. But let me highlight how this is being done successfully.

Air ports.
Whenever you go to any public transportation service you are confined to that specific designation until your bus or taxi or even plane arrives. As you are waiting you are basically killing time and are forced to hear or watch whatever is being advertised. This is a big example of "captive audience marketing" as you are seeing a specific message on a display board.

Vehicle Electronic Marketing.
These vehicles are both trucks and specialized transportation that has massive video walls on them, they usually park in areas that are known for being congested during rush hour, this means that through the hustle and bustle of getting to and from the destination they see advertisements on the vehicle screens. This way the marketing enterprise gets the information across to you for the duration of the time you are detained, in the nicest of ways.

Physicians and sickbay waiting rooms.
Going to the doctors for some is painful and upsetting enough, however picture you are waiting for the doctor to mosey in and start discussing the reasons that brought you in. As your waiting you watch the commercial so to take your mind off what you are worrying about. This is done in all doctors' offices and hospitals so showing commercials assorted with cartoons to both mother and child is ideal.

Car wash.
Even the small entrepreneurial businesses are using electronic outdoor advertising. Car washes are one of the many to incorporate this marketing scheme to try and sell other services offered through their business or another company. So customers are watching whatever messages are being displayed while having their cars washed.

To do this they are using LED neon message boards. This allows the store or shop owner to write any message he wants people to see. This is more resourceful because it can be changed as often or as less as one chooses. Without needing to worry about the same repetitious message being seen over and over again.

Lari Smith has been writing articles online for nearly 3 years now. Specialize in flashing board articles. If you need more about neon signs and outdoor signage, please reference

Find More Digital Marketing Jobs Articles

Increasing Awareness, Marketing and Branding – Outdoor Digital Signage

Increasing Awareness, Marketing and Branding – Outdoor Digital Signage

Promotion is part an parcel of nearly every business; from retail to education, manufacturing to finance, getting the message across is an essential to increase awareness and drive up revenue.

Outdoor digital signage is one of the latest marketing tools in the advertisers' arsenal. It's a term to describe the use of any type of digital, LCD or plasma screen, used for promotion in place of traditional signage.

An outdoor screen has many advantages over other types of outdoor advertising such as the static poster of billboard.

Not only are outdoor digital signage screens brighter and more colourful than static signs, the use of transitions and moving images makes the digital version far more noticeable and engaging.

But there are other advantages to outdoor digital signage too. Because of its digital nature, content can be uploaded remotely, this means unlike billboards and static signs, no technician is required to put up new content or replace the older adverts.

As content is digital it also means that multiple advertisements can be used on the same screen, this is extremely attractive to advertisers who can maximise revenue from a single display but equally it drives down the cost of outdoor advertising as more space is available.

Another great advantage of outdoor digital signage is the flexibility of it. Content on outdoor screens can be timed for particular events, days or times of day – equally content can be uploaded instantly, making outdoor screens ideal for use as narrowcast information or emergency displays.

The only downsides to outdoor digital signage is the high initial cost of sourcing the screens, protection and installation; however, this cost can be driven down by using an LCD enclosure combined with a standard commercial grade screen rather than an expensive waterproof outdoor LCD. Content too can be generated in-house, further reducing costs and making outdoor digital signage more available.

Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.

Friday, July 28, 2017

Uses of Outdoor Digital Signage – News and Information

Uses of Outdoor Digital Signage – News and Information

Anybody looking into outdoor digital signage or display screens for public areas, may be excused in thinking that signage is predominantly designed for advertising, branding and promotion; while marketing is obviously a key area for Dooh (digital out of home) as it gives advertisers great advantages over static posters and commercials, there is another key area for using screens in public places: information.

We all live in an information age with the internet, mobile communication, 24-hour rolling news, Twitter and other technological innovations, many people dislike being away from a source of information and news for too long. Even on holiday when people are relaxing on the beach or during other leisure times and locations, you will find PDAs and smart phones being deployed to keep people up-to-date with the latest happenings at home and abroad.

Many locations such as transport hubs, waiting rooms and receptions are now utilizing digital signage as a means of satisfying this information demand. The great advantage of digital screens is that this information and news can be mixed with advertisements or localized information such as railway timetables, news of flight cancellations, advertisements and other self-interested content.

As people are keen to look at, and even seek out information and news, the information provided acts as a hook to get people to view the screen and therefore take heed of the localized or advertizing content too.

This is very successful in all sorts of locations. Doctor's surgery's can provide important health advice and intersect it with the latest local news, while in transport hubs news feeds can display the latest headlines while also providing crucial news of cancellations and delays.

Many locations for news and information screens are not in the best location for conventional TV devices; for this reason, many of these news and information screens are housed in an LCD enclosure. LCD enclosures are weatherproof and can cope with a wide range of temperature extremes and also protect from dust, airborne debris and vandalism.

Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.

Outdoor Digital Signage Protection – Challenges and Solutions

Outdoor Digital Signage Protection – Challenges and Solutions

Using screens as out of home digital advertising is becoming an increasingly popular advertising and marketing tool. Many shopping malls, retail parks and stores now have screens installed as part of their in-house marketing.

Indoor locations are not the only places where digital signage screens are installed for advertising, more and more outdoor locations are being used making outdoor digital signage one of the fastest growing mediums.

There are many challenges in using screens in outdoor locations, particularly when you have to consider the environmental elements that can damage or disable a screen.

Protecting the screen in an outdoor location is therefore vital but understanding what type of protection is required requires some thought and an assessment of the outdoor location it is to be installed in.

Type of Environment

Not all outdoor locations are the same and different locations present different challenges for protecting LCD screens and there are also drastic seasonal variations at some locations.

The first thing to consider is waterproofing. Any outdoor screen, no matter where it is placed, will require waterproofing. Even the hottest and driest areas on Earth are still susceptible to some rainfall so no matter where the sign is to be situated in an outdoor location ensuring the water can't penetrate the outdoor digital signage enclosure.

Temperature is another aspect that needs to be looked at carefully; both the highest ambient temperatures and the lowest need to be catered for. In some locations that means that the digital signage display has to operate in extreme heat of the summer whilst still being able to function in the freezing temperatures of winter.


One of the simplest and cost effective methods of protecting screens in an outdoor location is to use an LCD Enclosure. These digital signage enclosures can contain everything required to ensure the screen will operate no matter what the ambient conditions.

These LCD enclosures contain circulation fans, heaters, air conditioning not too mention waterproofed housings that ensure no ingress of any outdoor elements.

LCD enclosures are also rugged offering protection against vandalism and impacts – another important factor in using outdoor digital signage in unmanned locations.

Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.

LCD Enclosures – Outdoor Digital Advertising

LCD Enclosures – Outdoor Digital Advertising

LCD Enclosures are used to protect outdoor electronic marketing, owing to the susceptible electronic hardware that makes this dynamic marketing jaw dropping.

No longer are plasma televisions the property of the elite, with latest hardware emerging on a daily basis the prices are falling dramatically this is why from the mom and pop shop to the large corporation who are deploying these displays in out-of-doors sites. Not forgetting many domestic users who have a flat screen in the deck.

With the introduction of flat screen screens into factory environments for factory data systems, the demand for shielding LCD and plasma cases has increased; with the use of LCD cases you can deploy either a dynamic signage solution or a factory information solution knowing that the systems are enclosed from anything that would normally damage the hardware.

These exclusive LCD enclosures are fitted with everything you need excluding the Plasma, inside the enclosures is a mounting frame for the display as well as a cooling and heating system that keeps the electronics including a small factor PC, thin client or content player and the screen at the best probable temperature, prolonging the life of the electronics maximizes the return on investment.

These can also be fitted with interactive panels so that the whole dynamic marketing comes alive and engages with the shopper directly, this is the most pertinent type of marketing presently on the market. Remember if you feel as though you are being sold to as a collection you will interact less, however if you feel it is tailored exactly to your necessities and your needs you will engage more and even think about buying more openly than if you where in a group.

These interactive panels come in many different forms from resistive touch, Sound Acoustic Wave (SAW) or infrared, nonetheless resistive touch comes out the best for outside use as there have much better weatherproofing, they are more stable and generally last between 3 and 5 years.

Then there is the recent introduction to 3D dynamic advertising, here the adverts will just jump out at you off the monitor and scream bye me! But it will be some time before we see these out-of-doors.

Electronic Out-of-doors Marketing – Location Based Advertising

Place based marketing is a new name for out-of-doors electronic advertising and is normally used to market items in high traffic areas, that are pin pointed to precise geographic locations.

Location based publicity is perfect for marketing small companies to consumers in a particular locality, for example if you where in the Trafford Center in Manchester and wanted to know what other traveler attractions were round, this could be used, for instance how to get to Old Trafford and look round the world famous Manchester United Football Club while the females of the shopping trip continue shopping.

Another instance is if you are in foreign town or city on business and you are considering of taking a customer out for lunch, this style of advertising can be employed by dining places in the locality to market their products and services, even to the point of providing money off coupons that are text to the customers mobile phone.

On the whole the technology consists of a cellular or 3G campaign player at the particular site is and then show the pertinent ads from businesses, there are two parts to this method called push and pull.

The push approach is when the potential viewers are shown advertising, then when a consumer requests a cut rate voucher the pull method is used.

But this can not be abused as it would be the equivalent of transmitting spam emails if consumers had not requested your data.

This industry sector is said to be worth an estimated $ 1.7 billion by 2015 even though it is in its infancy right now.

Place based marketing is a jumble of both out-of-doors digital signage and cellular advertising, using an conventional digital signage network is unquestionably an edge in set up costs, this is why all the system can be fitted into LCD monitor enclosures, these screen enclosures provide the relevant defense from the weather and physical attacks.

Using new technology is marketing is essential for businesses to stay ahead of their field and winning the contracts and orders.

The author has over 15 years experience as he owns the leading maker of LCD enclosures, as well as supplying a range of LCD advertising displays that are available from 17″ to 80″ and used throughout the world through a network of integrators.