Showing posts with label Opening. Show all posts
Showing posts with label Opening. Show all posts

Tuesday, November 21, 2017

Creative Advertising Ideas for Your Grand Opening

Creative Advertising Ideas for Your Grand Opening

Your store grand opening is one of the biggest and most important day's of your new business's life and a very big part of ensuring it's success over the coming years.  One of the main aspects of a grand opening is advertising.  New businesses usually don't have a lot of money to spare on advertising and promoting, but not advertising is obviously not an option.  If necessity is the mother of invention, then new entrepreneurs are in need of grand opening and creative advertising ideas.  Here are some creative grand opening ideas (some are common sense) to help give your business a kick-start.


One of the best grand opening ideas is to have a goodie bag (either a zip close sandwich baggie, party favor bag, or some other small container and put your new business cards, some candy, a coupon for your new business, an invitation to your grand opening, one of your new promotional products, or whatever you think would be best to include in the first impression of your new business.  Have a few with you wherever you go and hand them out!  Leave it with your waitress' tip (make sure it's a good tip too!), offer it to the person behind you in the check-out line, give them to friends and family at your child's sports event, ask your hairdresser to give one to her next customer… anything and anyone you can think of to get the information about your new enterprise into as many hands as possible.  This is much more memorable than simply handing out a flyer for your first day or offering your business card to acquaintances and gives a much better first impression of you and your new company.
Another creative advertising trick is to ask local businesses and apartment complexes if you can leave fliers inviting people to your store grand opening.  Be sure this flier has all pertinent information on it (directions to your new store, phone numbers, websites, email addresses, coupons, etc).  Also offer special coupons and discounts (maybe even some freebees) to the employee's and owners of those who agree to let you advertise to their clients.
Grand opening promotions is all about advertising your new company in a high traffic area without having to pay the big bucks for a top advertising agency. Find some way of specifically targeting those who spend the money and do the most shopping for themselves and their families – moms and wives!  That might mean asking for permission to post fliers at local daycares, parks, grocery stores, or schools.  And be sure to remember that this niche market is often very big on a good deal.  Women love a good, honest, coupon.
Places of worship and other religious facilities are another good place to announce your store grand opening.  Most churches hold a spring and fall festival where booths are very inexpensive.  Set up an inviting table, well-stocked with some kid-friendly promotional products as well as plenty of information about your new company.  An additional grand opening idea is to have a contest drawing for anyone willing to exchange their contact information.  This will give you jump-start on a potential customer listing.

 



To find out more about renting inflatable balloons in Central Florida, Orlando, Tampa, Ocala, Jacksonville, or Tallahassee, please visit Florida Inflatable Balloons, or call (888) 781-8300.

Or, order a grand opening advertising party kit and find other grand opening ideas at Grand Opening Kit, or call 888-781-8300.

Sunday, October 1, 2017

Creative Advertising for Your Grand Opening

Creative Advertising for Your Grand Opening

The key to a powerful grand opening is having a lot of people attend who are excited to hear about your product and can't wait to finally have your company open for business to meet their needs and help solve their problems.  In the months and weeks leading up to your company's first day, as many people in your surrounding area as possible need to see your business name, understand where you are located, and what service you will be expertly providing.  Here are some ways to build anticipation and excitement, and to spread the word throughout your local Florida community with creative advertising…


Particularly in Florida where so much time is spent outdoors all year long, one idea is to have a custom printed banner designed announcing your grand opening.  A professional printing company can make a very clean, attractive, durable banner that can be made in any dimension and can be hung virtually anywhere.  This is a great way to start on your brand marketing campaign.
And if the message you have printed on the banner does not use the words "grand opening", it can be used over and over again in the future for many years of Florida outdoor advertising.  While these types of banners hold up very well for quite a few years of use, they last even longer in Florida where they don't have to contend with the ice and snow during the winter months.  Months and years after your company's first day has gone by, your custom banner can still be hauled out and strung up as a part of your on-going business advertising.
Another creative advertising idea for your grand opening is to use those same types of custom banners and take them with you out into your community.  Set up a booth at Florida outdoor concerts, sporting events, neighborhood block parties, carnivals, parks, community centers, and other opportunities for outdoor business advertising.  Anywhere your local community is, your custom banner needs to be.
Another creative advertising idea is to use vinyl window clings or car wraps.  This is a constantly mobile business advertising technique that never requires asking permission to be put up.  Most business owners prefer the window clings as they are cheaper to have made and leave no permanent mark on the car.  This also means that it can be changed out to fit the brand marketing season of your company, beginning with announcing your grand opening party and then moving on to seasonal sales and other promotions.  The most common issue with this type of Florida outdoor advertising is that the location of the company being promoted is not included.  It may seem silly to have directions printed on a car, but if potential customers see your business name but don't know where to find you, what good is it?
One final idea for some creative outdoor advertising is to always wear your business id/nametag whenever you are out in your local Florida community.  Be sure it looks professional, is not cluttered with too much information, and is easy to read with some sort of catchy saying or slogan to make people curious.

 



To find out more about renting inflatable balloons in Central Florida, Orlando, Tampa, Ocala, Jacksonville, or Tallahassee, please visit Florida Inflatable Balloons, or call (888) 781-8300.

Or, order a grand opening advertising party kit and find other grand opening ideas at Grand Opening Kit, or call 888-781-8300.