Showing posts with label OnPage. Show all posts
Showing posts with label OnPage. Show all posts

Saturday, July 29, 2017

Ridiculously Powerful On-page Optimization

Ridiculously Powerful On-page Optimization
On-page optimization for dummies always begins with the usual keyword research, assigning of keywords to various pages according to relevance, title tags, introductory copy et el. But when it comes to optimizing a website that contains tens of thousands of pages, such an optimization strategy is thrown out of the window. Imagine performing the above mentioned exercise for a website which consists of over 100,000 indexed pages. Nightmarish, isnt it?

The optimization of your website should be such that the uniformity is visible throughout the website, not only to you, but more importantly to the search engine spider. Hr, the Title tag is of immense importance. Take the case of a website like Slideshare, which has thousands of pages indexed by Google.

Here the subtitles and the titles gains importance as it follows the following mechanism in its tagging - SlideShare Slideshows tagged with [keyword], whereas the right strategy should be to tag the Powerpoint presentations/slides with the right keywords. This would definitely have a much better influence in the ranking of the website as well as the presentations on it.

So you think the work is done here? Well not exactly, as there are much bigger things waiting to youre your attention. The HTML script optimize it till the last letter in the script. Heard about BlackHat SEO strategies? If you have, forget them because a short term solution will land you up in long time trouble. Do not clutter your page with keywords; rather give enough breathing space between the titles and the content. H1, H2, H3 tags should be chosen and written carefully and make sure that the same description does not go with the whole template and so do the keywords.

Optimizing URLs is a taxing job, but a rewarding one. There are certain parameters involved in the optimization of URLs. One revelation we would like to make here is that dynamic URLs and static URLs are treated the same by Google.

Also a URL like www.yoursite.com/linen-bedsheets.php is considered to much better than a URL that goes like www.yoursite.com/product-82543.php. The separators used in this case need not be sweated upon. Make sure that your old URLs respond with a 301 permanent redirect to the pages new, optimized URL.

The end motive behind all this is to being in as many visitors and therefore as many leads as possible. This can also be done through the effective use of platforms like forum, discussion groups and blogs. User generated content is hugely popular with search engines as it speaks volumes about the kind of interest which people show in your website. Content syndication is also important as you should be able to provide the users with RSS feeds from your blog.

Tag clouds are one thing of my fag which always raises many heads and many issues. Many website vote as well as against tag clouds and therefore it remains totally your call to have them or not.

If you have anything more to share on on-page optimization, feel free to get in touch.


E2 Solutions (SEO India) is a leading SEO company offering complete web marketing services worldwide such as website designing services, search engine optimization (SEO) services, PPC management, and social media marketing. We are India's top web design company awarded by TopSEOs.

Friday, July 28, 2017

Discover 5 On-Page SEO Secrets to Boost Your Website Rankings

Discover 5 On-Page SEO Secrets to Boost Your Website Rankings

Search engine optimisation (SEO) is a part of internet marketing that every serious online marketer should have a basic grasp of. SEO is simply a means by which you can boost your website ranking in the SERPS (Search Engine Results Pages) in search engines like Google, Yahoo and Bing (the top 3 search engines amongst many others) and subsequently lead to more traffic.


Now there are 2 types of search engine optimisation namely on-page and off-page. Now while search engine experts have come to the conclusion that off-page optimisation is a much more powerful and effective way to boost your website rankings, on-page optimisation also has its place in improving your rankings.


What is on-page SEO?
On-page search engine optimisation is what you do the pages of your website to improve their visibility in the SERPS. Below are 5 things you can do to boost your on-page SEO. These are things that I do on my websites and work for me.


1. Title Tag
This is the title that appears at the top of a web- page. If you look at the top of this page, the title tag is the title of this article. Now you can improve your title tag by making sure it includes your important keywords and is composed in a way to entice web surfers to click on it when it appears in a search engine search results. Make sure you limit the characters in your title to about 60 characters. Anything higher and you limit the potency of your major keywords.


2. H1 Tags
Make sure you have your major keywords in a H1 tag somewhere on the page you desire to have high rankings for. Preferably, you want this to appear towards the top of the page. Also include H2 tags on your webpage.


3. Meta Description
Your meta description is the brief description found in SERPS results when your website is shown in a potential customer's search results. You want to ensure that you have your main keywords in your description and you write it in a way to describe your web page in a way to entice someone looking at it to click and find out more about your website's products or services.


4. Meta Keywords
Instruct your web master to include the main keywords you want your web page to rank for. Make sure you do not have a repetition of the same word more than 5 times. For example if you have a website that sells fitness equipment, you could have different keywords that have the word 'equipment' in them. Limit your keyword phrases/terms with the word 'equipment' to five.


5. Main Keywords hyperlinked at the bottom of your webpage
This is one secret that I have found to give me an edge over my competitors. Have your major keywords that you want to rank for hyper-linked to your main web pages (from your home page) and locate them towards the bottom of the page. Increase the power of this tip by having these set of keywords located at the bottom of every web page on your website.


So there you have it, 5 secret tips I believe will boost your websites rankings in the search engines. There is so much more you can do to enhance your website search engine rankings and I would love to show you how.



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