Showing posts with label Necessary. Show all posts
Showing posts with label Necessary. Show all posts

Thursday, September 14, 2017

Is It Necessary To Have a Business Website to Market My Company?

Is It Necessary To Have a Business Website to Market My Company?

Many small and medium sized business owners wonder about a business website to market their company.


 



A website is not right for every business, although it is recommended that every commercial business should undertake some form of marketing that does not always include the development of a website. However, for the majority of businesses, success on the web can often mean the difference between profit and loss or success and failure. 


 



Important points to consider when assessing whether to invest in a business website are:


 



·     Do my customers and prospects use the internet? If you can't find any statistics for your industry sector then ask your customers - it's the most effective form of free market research


 



·     How many clients do I have, if offering a personal service to a handful of clients will a website add value and return the investment? It is important to highlight that if you are not targeting new prospective customers, a website can still add value. For example, a section on your website could house important documentation and information available for download  when required by the client


 



·     Would prospects use the internet to find my services? Some businesses such as dry cleaners, often win customers by their business location.  Others such as tree surgeons may win customers using word of mouth recommendation


 



·     How do I currently win business? If the way that you currently market your business is not producing satisfactory results then a new tactic may be required


 



·     How would I like to win business? Are you targeting the wrong sort of customer using your existing marketing methods, do your ideal customers tend to ignore you as they prefer to use the internet?


 



·     Am I currently generating enough revenue through other offline forms of marketing and business development? If you generate a satisfactory amount of revenue without a website you may feel it is not worth investing in one


 



·     Do you want to grow your business and extend your message to new audiences? This question is key, if the answer is no then a business website is probably not right for you. If you do want to grow your business then a website is an extremely important part of your marketing arsenal


 



·     Can I afford to invest in a new website? When considering this question it is important to keep a focus on return on investment. Any money invested in a website today should provide return tomorrow as long as you have clear objectives and a plan of action


 



·     Do I have the time to effectively manage and update my website? There are a number of options for managing your business website, which can make the process more straight forward than you think (see Potential Barriers section beneath). Be sure to give this area some thought as a website containing out of date information can damage to your brand image


 



Therefore, if you think your profitable customers are online and want to grow your business and increase your customer base then investment in a website is your best course of action.


 


 


Paul Featherstone is founder of Digital Solutions provider We Are Web. Paul has over a decade of online marketing experience and a wealth of knowledge covering digital project management, web design and development.

Friday, July 28, 2017

Joomla Seo: the Necessary Components of Joomla SEO

Joomla Seo: the Necessary Components of Joomla SEO

Introduction The main concept behind this article is the steps that lead to Designing and developing of Joomla based SEO websites. The first work to be done before going through the steps is to install standard version of Joomla along with some mandatory installation of other essential components (URL changing SEF and sitemap component).


Importance of SEF URL changing component Search Engine Friendly is abbreviated as SEF. At the time of Joomla installation, the URL is: 'index.php?option=com_content&task=view&id=5&Itemid=6'. Standard URL of Joomla does not explain anything related to the contents of the webpage. This feature also called SOS (Search Optimization Stunted) is disliked by most users. SEF URL Changing component plays a huge role in removing this discrepancy. It takes the standard URL and modifies it to become meaningful for a general viewer, e.g. 'purchase-red-bag-here.html'. The drawback that is associated to SEF is that there is a concealed advert in coding from their respective developer. SEF does an acceptable task of transforming Joomla URL's to SEF, still the chances of duplication of many URL is there.


Installing SEF URL converting component SEF URL converter can be installed using interface of Joomla Administration. After installation it is to be checked that 'Search Engine Friendly URL's' is positioned 'Yes' in 'Site->Global Configuration->SEO (tab)'. It is to be ensured that the file 'htaccess.txt' of the root directory during Joomla installation is transformed to .htaccess and then follow the simple instruction for turning 'mod_rewrite' on. It should be followed by going to 'JoomSEF Component and Configuration' for turning it on. After the complete procedure, less confusing URL's can easily be generated.


Sitemap Installation Working out a Sitemap is the next process following SEF installation. The legitimate component of Sitemap is Joomap. Standard 'Joomap' version has no output for a file of XML format of a Search engine. Hence, it is advisable to download a 'Joomap patch', which has similar installing procedure as SEF URL's converting component. There is no configuration required after installing Joomap patch. Now, it is left on us to select and include the menu we desire in Sitemap. Top Menu and Main Menu are generally included. Creation of fresh Items in Menu and selecting the linking components are the task that follows. This leads to getting Joomap and the procedures that are left undergoes automatically.


Importance of Joomap One big advantage that is associated with Joomap is the way it permits to hooking up with Sitemaps of different search engine websites. Admin interface have the URL of Sitemap of search engine website. Now the thing required to do for generating a dynamic sitemap of the search engine website, is to paste the URL in the webmaster interface of the website. At the end of the procedure when the search engine requires downloading the sitemap of your website, it acquires a version that is dynamic in nature. Joomap allows the search engines to get the information of all the pages connected to your website for effective scanning procedure from them.




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