Showing posts with label Mobile. Show all posts
Showing posts with label Mobile. Show all posts

Wednesday, November 8, 2017

Effective Mobile Marketing Strategies

Effective Mobile Marketing Strategies

Despite being relatively new to the internet marketing scene, mobile marketing is making its mark as a method with extreme potential. Since mobile marketing is not well known as of yet, it is important to find all the facts about this strategy. Here are a few things that you should look at before getting started:

Build and maintain your list the right way. No one likes intrusive advertising. This is especially true when it comes to receiving text marketing messages on their personal cell phones. Make sure you avoid being an annoyance by requiring that everyone opts-in to your subscriber list. Also, every message you send must include clear instructions on how to remove themselves from further messages. Don’t forget about the quality of your messages and value of your offers. If you are offering exclusive discounts to your subscribers, they will likely feel that it would be a huge mistake to stop receiving your messages.

The timing of your ads is very important in mobile marketing, just as it is in email marketing. You should not assume that you can simply send an SMS or a more expensive MMS message and automatically get a massive response. Despite the fact that many people carry their cell phone with them everywhere they go, they may not have the time or may be in the middle of something and not be able to read your message. Therefore, sending one at the wrong time may mean that your message will simply be ignored.

For example, say you own a grocery store, it would be best to send your ads close to the times people are usually shopping for groceries. This may be after 5pm during weekdays as people often shop after they leave work. If you are a restaurant interested in announcing your new lunch specials, you may want to send them out at 11am or so just as people are starting to think about what they want to eat for lunch.

Test, track, and segment your campaigns. Mobile marketing systems allow you to keep track of the results of your campaigns, including the number of messages sent, delivered, read, and more. If you are sending a coupon, make sure each campaign has a unique code so that you can keep track of how many times it is actually redeemed. Most systems also allow you to segment your list into different groups, meaning you can send different messages to your chosen demographic groups. For example, you may have a group of clients that have purchased a particular product. You likely have the option to send messages only to that group offering discounts on related products or upgrades.

Take a note of these tips when you are adding mobile marketing into your overall strategy. Mobile marketing offers a level of intimacy and ‘instant’ communication that no other advertising medium offers. It is quickly growing in the United States and any business that adopts it now will likely take a huge step past their competition.

Warren Miller is the Lead Marketing Consultant for Logic Path, a 'new media' marketing agency that delivers customized solutions through new technologies. This includes full-service marketing solutions, SEO services, membership programs, and more. Their Marketing Blog is updated daily with essential business marketing advice and tips.

Saturday, August 19, 2017

HTML 5 vs Mobile Apps

HTML 5 vs Mobile Apps

Years ago, Google predicted that mobile search would be bigger than PC search and that applications for mobile phones would be replaced by Web sites designed specifically for mobiles. Since that time, mobile search has indeed seen explosive growth with the rapid development of smart phones, helped along in large part thanks to Apple’s iPhone and Google’s Android mobile operating system.

The iPhone’s biggest selling point is the >250,000 mobile applications available to download from Apple’s iTunes store (some for free, some paid), along with all their media content. Android is catching up fast with over 100,000 applications available in their ‘Market’.

While Apple are control freaks and like to moderate everything that happens on their devices, adopting a ‘walled garden’ approach to mobile internet, Google prefer to allow anyone and everyone to write software for their Android platform. A strategy which seems to be working as Android devices now outsell their iPhone rivals.

Google probably realise that mobile applications are merely an intermediate step in the evolution of mobile content. Developing a mobile phone application for every major smartphone OS is very expensive and time consuming. Apple probably hopes that this situation will persist as they can really control the content on their smartphones and iPods and hope to maintain their market advantage. Many mobile applications never get released on iTunes, without Apple so much as explaining why they won’t approve them. Indeed, Apple doesn’t allow Flash on their phones at all!

HTML 5 could replace the large majority of mobile applications as many of them do not require advanced functionality that is beyond the capabilities of its language. It would also dramatically lower the cost for anyone wanting to offer their product or service across the major smartphone OS’s.  So why aren’t HTML 5 sites already replacing mobile applications?

There are a few reasons. HTML 5 is not an official standard yet, and different browsers offer different HTML 5 compatibility. Therefore it is still difficult for Web developers to create mobile ‘applications’ using HTML 5 which will work perfectly across the major smartphones. Secondly, Apple won’t get behind HTML 5 sites for mobiles as they are making far too much money from iTunes apps. Thirdly, Apple/Google/Microsoft/Nokia need to work out a way for users to easily find and ‘bookmark’ their favourite HTML 5 sites and access them via icons on their phone.

I foresee an HTML 5 ‘marketplace’ being created by someone (if it doesn’t already exist) and catching on in the not too distant future. Web developers and designers can then show off what they can do with HTML 5 and hopefully have as much success as some of the mobile application developers. The whole point of the Internet is that it is open and (largely) free. Google appears to understand this concept and is helping it come to mobiles with Android. The ‘walled garden’ concept pioneered by AOL failed and we have to hope won’t hang around for long on mobiles either.

Author Bio

Find more useful and insightful advice on how to outsource website development and discover the simple techniques used by the pros to successfully hire web development companies in India, China and the Philippines

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Saturday, July 29, 2017

Mobile Adverts Are Powerful, Cash in on This New Industry

Mobile Adverts Are Powerful, Cash in on This New Industry

Advertising on cars has a relatively short history. Company vans and trucks as well as public transport such as buses and trams have long had advertising on them. Cars, on the other hand, have largely been seen as a personal transport vehicle and not to be tampered with. Ads adorning cars can sometimes be seen as a vulgar intrusion into the devoted car owner's world.

That is now changing fast. Now there are companies who are willing to pay car owners to have their adverts plastered all over the car body. Of course, you do have to qualify for the privilege of being paid to drive a car with ads wrapped around it, but it certainly does happen, and increasingly so too.

Of course, anyone who agrees to have a flashy advert on his or her car must also be the kind of person who doesn't mind being stared at. The new vinyl wraps that can create just about any kind of image imaginable on a car can be - and usually are - very eye-catching. People do turn by the dozen to look and stare as the car drives past.

It's the computer-generated vinyl wraps that have revolutionised advertising on cars. These can be a full wrap where the entire car is covered with the ad or a partial wrap where only parts of the car have advertising and the natural paintwork shows through elsewhere.

Buses and trams are natural choices for vehicle advertising. They spend all day trundling around city streets, thousands of people travel in them and thousands more wait for them to arrive, watching other buses and trams go past in the meantime.

This translates into an advertising medium that few can avoid. The more creative and inventive the advertising on cars, buses or trams, and some are real works of art, the more eyes turn to look as the mobile ad moves past.

Advertising on cars is really a progression from traditional advertising on company vans and trucks. Company logos and trademarks have long been seen on company vans. It's essentially free advertising for the company since they own the van or truck anyway. They can place their company logo with an address and telephone contact, email and web address and expect to get some increased business as a result.

Now there's a new twist in all of this. It has been noted by some enterprising people that there are many white company vans running around that don't have company details on them. These are usually small companies with small fleets, but they represent a great opportunity.

White vans without advertising or company logos can carry advertising for other companies and be paid to do it. Of course, they are unlikely to want to carry adverts that might benefit their competition, but they might be happy to carry ads that complement their business. Being paid to do this has the added bonus of helping to offset the cost of running the van in the first place. It doesn't get much better than that.

David A Robinson
Get in touch for help and advice about all aspects of vehicle advertising, advans and mobile advertising.

Friday, July 28, 2017

Sm Marketing And Search Engine Optimisation For Computers And Mobile Internet

Sm Marketing And Search Engine Optimisation For Computers And Mobile Internet
With the evolution of the web, Search engine optimization has taken a massive revolution in offering the normal web customer together with small and large business hubs, a huge scope of Internet advertising possibilities along with online connectivity via engines like google, cell web and social media websites. Recent research show that, social media websites are the once drawing the most traffic; this revolutionary boom in site visitors offers a singular opportunity to on-line advertising experts to faucet into the huge resources through revolutionary social media marketing methods. Recent times have additionally seen a gradual development within the mobile web space. With sale of cellular handsets reaching an all time high, plenty of visitors now prefer to use mobile web whilst on the road.

With the advancement in expertise, Search engine optimization has moved into the digital world of quality news feeds plus HD video news feeds in bettering and improving the advertising and marketing of any web site. These sites as well acts as e-shops displaying so many merchandise for purchase. Multiple websites that are coming up newly are offering interactive contents in order to engage the customer. That's probably the explanation why internet designers are taking extra time in designing websites as there is so much content material to portray. The modern day social media marketer has a whole host options in the form of applications and social media that presents incredible options.

The major thing a web based enterprise want is an acceptable website, a fair search engine ranking and in many cases a connection with its customers. As efficient advertising tools, one is able to use attention-grabbing videos and news feeds on regular points or some urgent one. This is because some people want viewing over reading. Since mobile Web users have increased splendidly from a depressing figure, to a whooping one, online advertising scopes have additionally broadened with it. For that, however, it's essential have a cellular model of your website. All these have contributed to effective Search engine optimization.

Always keep in mind, that, the more variety of content material you display on you web site, the bigger would be the mass you join to. Businesses utilizing e-commerce, txt, movies, newsletters, etc. will have larger publicity resulting from their interesting content. The technology, over the years, has advanced rapidly, and has opened varied doorways for additional progression and advancement of selling opportunities. Search engine optimisation, therefore designs the roadmap of accomplishing a brighter future for your service. With the enlarged accessibility if devices, technologies, and software program, optimization has been basically encouraged.

In case you are trying for a reputable agency to have your Search Engine Optimization job carried out, were here to help you. We provide Search Engine Optimisation services of high quality.

How to Create a Mobile Website

How to Create a Mobile Website

This is the world of Internet and fortunately we are a part of it. We cannot live without Internet today as it has gotten into our lives so much. It has dug deep into our daily routines; it is now a part of our lifestyle and with the facility of Internet on mobile phones, its usage has seen a huge leap in the past few years. The entire idea of designing a Mobile Website came into picture after the usage of mobile phones increased. Businesses and manufacturers found it the best way to reach their target audience, owing to the fact that cell phones are now in every pocket. Hence, the practice of Creating Mobile Sites began there and then.

New Generation phones like iPhone and Blackberry brought a revolution in the mobile industry. Now, one could read and send e-mails with these kinds of Smart Phones. Slowly and steadily, Internet fixed its place in mobile phones and many websites created a version of their website compatible with mobile phones, i.e. a Mobile Website.

And, here we are using the same technology at our comfort as every web page is just a click away. Since the concept of Creating Mobile Sites has started, its popularity and usage has reached new heights. Simultaneously, there has been a considerable increase in local search activity, hence enabling businesses to get maximum visibility and exposure so as to make profit.

The task of Creating Mobile Sites was considered to be tedious earlier, but Mofuse Mobile Website builder has made it extremely easy. This mobile designing software helps in Creating Mobile Sites by mobilizing your feeds. The software is embedded with various features like automatic redirect script, SMS widget, automatic image resizing, and highly compatible .mobi sites. Mofuse gives you the power to customize the logo of you website and numerous other features like adding text, links, RSS feeds, and comments.

Also, Mofuse allows you to change the URL, colors of your text and background. And this is not all as you can also add your logo to make it a default header. So, go for it and create a full customized Mobile Website for your business only with Mofuse mobile designing software.

One of the number one requested features from our tech-savvy fan base was a dynamic Mobile Website that included up-to-date news. To get more information click here: -

Thursday, July 27, 2017

Mobile Ads In Google Adwords

Mobile Ads In Google Adwords
Before creating a mobile ad, create a separate campaign because to get a better understanding of the data and statistic for mobile ads. You can monitor and optimize the performance of your mobile ads.

Advantages of creating a separate campaign for mobile ads
1.Mobile-specific keywords
3.Mobile ads statistics

Note that the iPhones and other mobile devices with full Internet browsers option applies to standard text and image ads; mobile ads are eligible to show regardless of the setting you choose there.

To create a campaign with a new mobile ad, follow the steps:
1.Sign in to your AdWords account.
2.If this is your first campaign, click Create your first campaign. If this isn't your first campaign, look for the New campaign button on the Campaigns tab.
3.You'll be taken to the Settings tab of your campaign to begin choosing your campaign settings.
4.Name your new campaign, then select your other settings: audience language and location, network settings, bidding and budget options, and any available advanced settings. Click Save and continue.
5.Follow the remaining instructions on your screen to enter your ads, keywords, and placements.

Once you've finished creating your campaign, you can adjust the settings or update the contents at any time.

To create a new mobile text ad in one of your existing ad groups, follow these steps:

1.Sign in to your AdWords account at
2.Navigate to the Ads tab at the ad group level. (Select the campaign and then the ad group in which you want to create a new ad.)
3.Click the New ad link at the top of the table, and choose WAP Mobile Ad.
4.Fill out the fields, as needed.
5.Click Save ad.

The system will check your ad. If there are no issues, you'll exit editing mode, and you should see your new ad in the ads table.

To create a new mobile image ad in one of your existing ad groups, follow the steps above but choose the radio button for Image. For more details visit google adwords support.

If you are looking to improve your online business through Pay Per Click Advertising contact Fever360 Internet Marketing Agency.


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