Showing posts with label Media. Show all posts
Showing posts with label Media. Show all posts

Friday, November 17, 2017

Social Media Aggregation Sites

Social Media Aggregation Sites

When I first started on line like most I had absolutely no understanding of how many social media sites there were out there. AND it is growing daily. With sites like Ning everyone can now create their own social media site, will it ever end?? As I learn more I continually hear people talking about the aggregation of their social media sites and have read a few blog posts on how to use them. Here is the wikipedia definition:


Social network aggregation is the process of collecting content from multiple social network services, such as MySpace or Facebook. The task is often performed by a social network aggregator, which pulls together information into a single location,[1] or helps a user consolidate multiple social networking profiles into one profile.[2] Various aggregation services provide tools or widgets to allow users to consolidate messages, track friends, combine bookmarks, search across multiple social networking sites, read RSS feeds for multiple social networks, see when their name is mentioned on various sites, access their profiles from a single interface, provide "lifestreams", etc.[2] Social network aggregation services attempt to organize or simplify a user's social networking experience,[3] although the idea has been satirized by the concept of a "social network aggregator aggregator."[4]


As you join more sites your content becomes spread all over the place and it becomes necessary to take some sort of control. If you do not then social media can be a BIG waste of time. Just think if you were using 25 different social media sites, how long does it take just to sign into them all? Here are 3 of the social network aggregation sites I have looked into...


Friendfeed "Read and share however you want - from your email, your phone or even from Facebook. Publish your FriendFeed to your website or blog, or to services you already use, like Twitter." I admit to not really getting this one, I signed up for an account months ago and almost never use it.


Fuser "Manage your email and social networking messages from one inbox" Looks interesting but I have never invested any time to learn how to use it. I would love to hear from people who are successfully using this one.


Spokeo is a "search engine specialized in organizing people-related information from phone books, social networks, marketing lists, business sites, and other public sources." This one was recommended to me by an associate and it does look interesting


You will need to decide exactly what you want the aggreation site to do for you, because there are many out there and more to come. Each one will do a little something different for you so it is best to look at the sites from the perspective of what you want it to do for you rather than what it has to offer. Take control or it will take control of you!



And now, I would like to invite you to get your Free Instant Access to 30 days of Social Media Tips & Techniques to build your home business using Facebook, Twitter, Linkedin and YouTube. Go To http://www.ButterFlyNetworking.com. Here you will receive a free email a day for 30 days with specific instructions for using social media to find contacts, leads, customers and clients. Brought to you by Carla McNeil - Baby Boomer Social Media Mentor.




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Monday, November 6, 2017

Social Media Optimization and Email Marketing Strategies

Social Media Optimization and Email Marketing Strategies

If you are a savvy online email marketer, you need to include Social Medial Optimization (SMO) as a key ingredient of your email marketing plans.  Websites that now have a larger integration with social media are gaining huge popularity as their rankings grow higher in the search engines.  SMO is a unique marketing tool, offering you live, interactive methods to engage your audience daily.

Social Media Optimization (SMO) produces a great deal of popularity for any website.  Using online communities create an endless flow of digital chatter called viral marketing.  Viral marketing is where a website becomes popular through the buzz created by using blogs, emails, social bookmarking, videos, and photo sharing.  SMO is a powerful free tool when considering all the strategies you might invest in when building and boosting your own website traffic.

While preserving your current listings, SMO helps you gain more search engine exposure.  By using videos, forums, blogs, Twitter, Facebook, and LinkedIn, you can capture a larger number of organic SERP positions.  Every marketer's goal is simple; increasing website traffic – by pointing them to a customized and predetermined landing page.  Using SEO marketing will help you reach that goal effectively.  It is imperative to understand what strategies will work for you.  Here are some basic tactics to get you started:

Link Building with:

1. Article Directories.  Submitting articles to article directories is a great source when creating valuable backlinks.  There are several article directories that are frequented by thousands of Internet surfers.  Many surfers will click on your email or website signature when your article is read.

2. Forums.  Adding your backlinks to a forum signature when posting your responses is another way of getting your company noticed.  Do not market yourself on the forum.  It is tempting, but forum moderators constantly scan the communications for spammers, and will quickly blacklist you if they believe you are only joining for marketing purposes.

3. Blogs.  Blogs are one of the most popular tools, when integrating social media into your marketing strategies.  Blogs open interactive dialogues with your clients and prospects, enabling an honest exchange of ideas and thoughts.  Viral discussions are not only good for your company, but are picked up by the search engines creating backlinks back to your blog.

4. YouTube.  Sign up with YouTube for your free account today.  Make a YouTube video of either your products or services.  Advertise the URL on your newsletters, blogs, Facebook and Twitter account.  You can leave your website and email as your video signature.

5. Business Directories.  Add your business listing to the Local Business section on Google, Bing, and Yahoo. It's free and the local business results appear first on the search results.

6. Pay Per Click (PPC) PPC is when you create advertisements on search engines such as Google, Yahoo, MSN, and Bing.  The advertisements will appear under the sponsored results each time a user types in a key word that relates to the subject of the ad.  Advertisers only have to pay for users that click on their websites, explaining the name "pay per click."  

A Few More Simple Strategies to Add

Listen to what your customers and prospects are saying:  Communication is a vital key towards gaining business success.  Honest and useful communication helps establish, and grow your customer base.  Be an active listener.  When you are an active listener, you'll know the best method and way to communicate to each individual prospect or client. Good listening skills foster good customer relationships.

Keep up with the latest Internet digital chatter.  Do some keyword searches for your product or service.  Read the blogs, articles, and Facebook comments.  See what people are saying.  What makes them happy?  What are their grievances?  Always have the attitude to grow and adapt along the way.

Track your marketing campaigns.  Integrate tracking tools to monitor and measure the success of your social media optimization campaigns.  Create linking reports showing inbound links pointing to your domain and specified landing pages. Tracking your metrics is important when determining whether your SMO campaigns are effective.



E-Mail Marketing Writer
http://il.linkedin.com/in/joycekuras
coolblogger@yahoo.com

Friday, November 3, 2017

Caboodle Social Media Marketing Firm And Video Overlay Ads

Caboodle Social Media Marketing Firm And Video Overlay Ads
I'm an affiliate of Caboodle social media marketing. We offer ways for retail businesses to use Facebook, Twitter and YouTube to drive more traffic. We also offer video overlay ads on popular Internet video sites and we have a number of mobile smart phone applications like a mobile store, mobile invoicer, etc.

I'm writing a series of question and answer blog postings on Caboodle. In a previous post we talked about the role Caboodle plays in social media. The second question I hear a lot is Who uses social media? Isn't it just a bunch of 13 year old girls on Facebook? At last count Facebook has 500 million users of all age brackets and believe it or not the Internet has beat out TV as the preferred entertainment medium. Video sites are growing fast. YouTube is the second largest search engine behind parent company Google. And Justin.tv, Ustream and Dailymotion are gaining on YouTube. For instance more videos are uploaded daily to Justin.tv than YouTube. And mobile smart phone apps are growing five times as fast as PCs. Social media is how folks get info when making buying decisions. Caboodle social media marketing offers a number of smart phone apps, video overlay ads on premium video channels like Justin.tv, Ustream and Dailymotion as well as ways to market through Facebook, Twitter and YouTube. We're an interactive marketing firm. Great place if you're looking at sales job openings in Omaha or anywhere...or looking for small businesses for sale in Omaha or anywhere.

Another question I hear is how do Caboodle products stack up against the competition? We've bundled our products utilizing existing software and procedures and we're using the best stuff. We're also first to market with an online rewards program.

I'm giving away One Page Mobile Website with loads of features for Free. Call me anytime toll free 866.433.8501 and we can discuss Caboodle.


Steve Sleeper is a 30 year sales and marketing veteran who owns a successful Omaha small business. He's also an experienced copywriter with a focus on sales letters. He can be reached at 866.433.8501 and his website is: http://www.sleepercaboodle.com

Wednesday, November 1, 2017

Do You Need to Hire a Social Media Marketing Consulting Firm?

Do You Need to Hire a Social Media Marketing Consulting Firm?

When it comes to marketing your business online, there are a good number of options that you can go for. However, there are only two basic options you need to decide on: whether to do it yourself or pay someone else to do it for you.


Making up your mind on this matter will help you determine how your business would go in a lot of ways. For example, opting for doing stuff yourself offers a lot of learning experience for you. On the other hand, however, you will lose a lot of valuable time that you could've used to make more money instead. By leaving your venture to the experts, on the other hand, you'll easily see a good amount of improvement, popularity-wise especially if you chose the right internet marketing firm, for example. It can also cost you some money as well, however.


Of course, if you're quite torn with these, you can always cut corners and do what most other folks do: they choose which specialties to focus on and pay for the others that they don't think they can handle well. One common example here is social media marketing consulting. People pay for this service because it is something highly beneficial, so investing in it can be a wise choice.


The great thing about this is that, once you've learned the ropes, you can now go on your own. Unlike other services like web development, this particular service is educational, profitable, and easy to learn. So, spending a little on it always proves to pay off very well.


By subscribing to a social media marketing consulting agency or firm, you can learn a good amount of stuff. You'll make a better call whether to use Twitter for your promotions and how to properly execute a Facebook marketing campaign. Learning about other helpful social networking sites is another perk you can enjoy from this service.


This is why if you're considering investing on your marketing ploy, going for something that will benefit you in a lot of ways. Social media marketing consulting is one of these, so don't hesitate to try your luck out. Just remember to only go for reputable companies, though, so you won't get ripped off by someone pretending he's an expert on something that you could've easily learn by yourself through the free tips available online.



Learn more about social media marketing at hangelbel's work from home job resources, online business resources and work from home tips.

Tuesday, October 31, 2017

What Social Media Can Bring Back B2B?

What Social Media Can Bring Back B2B?

Nowadays, proactive public relations is a vital part in businesses. For the entrepreneurial type starting out, social media tools and web 2.0 technologies play an important role. If you are a bit doubtful about the benefits of web 2.0 and social media which bring back your business then you should read this article. You will see some ways here that social media can be used to get benefit for you that is in the B2B sector.


 


Raise Awareness for those with a limited budget- Pretty much all social media work that you can or will do is free. The only cost to you is time. You can start a Facebook fan page for free. You can set up a Twitter account for free. There is no barrier to getting involved in forums related to your niche. They are a great way to build your brand, positioning yourself as an expert in your field. You should also start a blog so that you can share useful and relevant information with your customers.


 


Increase traffic to a business website- Building your brand and putting out there will increase traffic to your website in a number of ways. Back links to your website are great for search engine optimization but also, the more content that you have out there the more likely someone is to see something that you have written. If a potential customer likes what they have seen wherever they see it on the internet, they are more likely to click on a link to your main website and then make a purchase from you. You need to earn trust before making a sale and not develop it after the fact.


 


Engage with an audience to build a community of raving fans- Social media is just that- social. You need to interact with your audience for it to be worthwhile. It is not just an avenue to put out a carefully scripted press release. You need to engage, you need to show some personality. If someone asks you a genuine question you need to respond. If people get pissed off by you they are going to bad mouth you. I am sure you would rather see positive things said about your business when someone searches for you in Google instead of saying bad things.


 


Social Media is not just for young kids and university students with too much time on their hands. The adult market for social media is growing. There are 500 million people on Facebook and chances are some of them are your clients. Take the leap and get involved today.


 



Hamish Jones is the founder of Greenlight Communications, as specialist agency that helps customers create conversations with their clients and prospective customers. Become a Fan on Facebook to get great advice on how to grow your business online.




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Sunday, October 29, 2017

Social Media Anatomy

Social Media Anatomy
The Basic Anatomy of Social Media

Propelled by one billion peer users, social media has become the fastest growing marketing medium in the U.S. — nonetheless, the much-anticipated monetization of social media remains an unrealized quest for the Holy Grail. Legions of traditional marketers have predictably descended upon Facebook, Twitter, and countless blogs with transparent greed, but have largely failed to monetize social media, due to clumsy efforts that violate peer-to-peer trust etiquette. This can be directly attributed to the low levels of understanding as to how social media really works, within a business.

There are so many “things” involved in social media that it becomes almost impossible to figure out what is truly going on. YouTube, Facebook, Twitter, Blogs, Bookmarks, keywords, searches, email and many more options make it almost impossible for the layman to grasp what to do. In this article we hope to clear that up by explaining social media as a living thing, a functioning body of communication similar to the human body.

The premise of the body is simple, without food we die in a matter of days, without water that time is cut in half and without air air we will die in a couple of minutes. So, the primary needs of the body are air, water and food in that order. In order to do this let’s take a look at the human body first. Within the structure of the body there are musts, and that’s all we will cover for now. The brain, the heart, the lungs, the vein system, blood and bones provide us with a great background for explanation and connection to social media.

The bones provide protection and structure, some would even say protection through structure to the organs in the body. This is easily associated with the basics of an internet presence. Your bones in a social media presence are your website and all its functionality. It is the modern day equivilant to the business card and without it you are spinning your wheels. As the old saying goes, it is the “bare bones”.

Next is your veins system. This caries blood around the body and provides for nourishment and replenishment of the vital organs. They are the highways within anatomy and must be used correctly. If one is sending blood north and it is supposed to sending it south, we have big trouble. So, the association here is that your vein system is directly equal to the outside (not your) sites on the web. YouTube, Vimeo, Podcast sites, iTunes, Ezine and many more are the veins, or highways, that help distribute your content and message. Use them wisely and the flow will be steady.

Now that we know these sites work like veins within our social media system, what is the blood? Blood on its own is the most vital thing in the world for the body. It is the carrier of oxygen, nutrients and DNA. This is exactly like the content you put out to the world. It is your DNA. It is the essence of your brand and the fingerprint of your business. Your blood, or content, should remain pure and treated as the one thing that you cannot live without.

The heart plays a major role in this functioning of your body, as well as your media. The heart itself is nothing more than a muscle; it is driven by electricity that stems from your brain, or neural center. The act of pumping or flexing is the important thing to think of in this process. This is closely associated with the habits and routine of your media actions and behaviors. Good rhythm in your your media expression to your audience makes sure that your content is “pumping” through your distribution channels consistently.

Your brain is the command center of the body and your brands message. This command center is the place that tells you what to think, do, feel and transmit. The brain take sin information from other organs and makes decisions based on the feeling. For this to be closely associated with a portion of the social media mix for brands, we would have to suggest that it is, in part, run by a non-bias third party. The brain is made of many different parts and it always tells the truth, because it is relaying data from one part of the brain to another and providing guidance based on fact, not opinion.
This brings to mind the lungs, the most underrated organ in the human body and the most misused and misunderstood part of the social media mix. The fact is that the most essential thing living things need is air, it is the stimulator for the entire body. Air should be thought of as data. The more you TAKE IN the more success you will have in contemporary marketing. The lungs take in air and send it to the blood and brain at the same time. In other words, data from your audience should feed your content and choices as a modern brand. Social networks are the E-version of the lung. They are ready available organs that draw in all kinds of information, sort the useful from the not useful and pass it on to the brain and blood. Social networks should be used as tools to draw in info, much like lungs to air.
So let’s look at the simplicity of this analogy. The process should go like this when it comes to your media division. You must:

•Create a foundation (website,etc….)
•Determine which ways to use your distribution avenues (veins)
•Be present in the social networks to constantly give you data (Lungs and Air)
•Feed your neural center to ensure that you have the right information (Brain)
•Use this data to create proper content to send through the distribution centers with a purpose of driving people back to your website or sales center
•Create a daily plan of tactics and behaviors (heartbeat) to create a consistent circulation of your message

In conclusion every business should think of media (ways you connect with the public) as a child or birthing a new being. If you are not prepared to create a good body, don’t take it on. It is better to NOT be present in the space if you have nothing to say or a fuzzy message about who you are and what you do. It is tough to abort mistakes on the internet, so take parenting classes and build a parenting plan for this new organism of engagement and information marketing. Effective exercising of this plan will result in productive and accurate customer information, which in turn will produce healthy lines of revenue.

By Eric Rice
LWI and The Founders Den


Eric Rice
Lone Wolf, Inc., Chief Executive Office and Co-Founder
Former college baseball player and serial entrepreneur,
with strong finance, marketing, and sales background.
Top digital media consultant with a large portfolio of
social media clients in the private and public sectors.




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Friday, October 27, 2017

Purchase Roxio Easy Media Creator 8 cheap

Purchase Roxio Easy Media Creator 8 cheap

Roxio's Easy Media Creator 8 Suite enables you to edit, back up, burn and copy all of your video, photos, music, and data seamlessly.


Buy Roxio Easy Media Creator 8 cheap

At the heart of the software is the Home page which is designed to initiate many of the programmes contained on the two discs without having to go through reams of other folders and sub-menus. If you need basic instructions on how the processes work, then a handy icon directs you to a range of online tutorials. The interface throughout is clear, logical and uncomplicated; exactly the right appeal for both novices and the more experienced practitioners of data manipulation.

Obviously the main function of the Suite is copying material onto discs. Disc Copier enables you to make backup copies of CDs and DVDs and to convert DivX or WMV files to DVD-Video format. If you wish to backup all of your system or just a few important folders, then this is easily achieved through Backup MyPC 6. In addition, Drag-to-Disc takes the pain out of burning (as the name implies) and Creator Classic can be used to archive large projects to multiple discs as well as to encrypt material for security purposes.

The most fun that can be had with this package is by using Media Import and Media Manager to grab all the photos, videos and audio files on your computer and then sort them into infinite variations. What's especially useful is that all your photos, for example, are automatically gathered together from far flung files and presented to you in one folder so you don't have waste huge amounts of time hunting for them individually. You can even share photos over the Web with your nearest and dearest through an application called Liveshare.

A certain amount of photo enhancement and editing can be done through the provided PhotoSuite but if you already own Paint Shop Pro X or PhotoShop then you'll know these have far superior photo correction and manipulation features. Although if you just want to knock off some personalised calendars, greeting cards or collages, then these can be swiftly and impressively created.

On the video side, VideoWave will permit you to combine audio and home videos and then you can capture them on DVD using the newly included Sonic MyDVD, adding menus, narration, transitions and animated backgrounds. The finished product can then be played back via Sonic's CinePlayer (another new face since the last version) which can handle VCD, SVCD and DVD formats with comfort.

Lastly, the sound element has been improved with the inclusion of a new LP & Tape Assistant that will let you capture audio from analogue sources and then store it using Music Disc Creator onto DVD, CD or in MP3 form; in the latter case, storing up to 50 hours on one DVD.

Finally, a word of warning. You will need to allow for 1GB of disc space so make sure you have plenty of room on your hard drive.


Purchase Roxio Easy Media Creator 8 cheap

A practical, user-friendly and versatile compendium that has made significant improvements on the previous package, including easy starts, better tutorials and the ability to copy LPs and cassettes to disc.






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Thursday, October 26, 2017

Caboodle Social Media Marketing Firm And Video Overlay Ads

Caboodle Social Media Marketing Firm And Video Overlay Ads
I'm an affiliate of Caboodle social media marketing. We offer ways for retail businesses to use Facebook, Twitter and YouTube to drive more traffic. We also offer video overlay ads on popular Internet video sites and we have a number of mobile smart phone applications like a mobile store, mobile invoicer, etc.

I'm writing a series of question and answer blog postings on Caboodle. The first question I get asked a lot is what is social media marketing? Well that's a bit like asking "How long is a piece of string"? There are a lot of moving parts. But Caboodle fills in certain pieces of the social media marketing puzzle for small and media sized businesses including Facebook Twitter and YouTube account set up, initial rounds of fans and followers and content. With YouTube we'll get you targeted channel views, ratings and favorites so your business gets pushed up in the search engines. We also provide video overlay ads on popular video sites and a social media rewards site. So Caboodle is an interactive marketing company. And because of the network marketing module, it's great for anyone looking for a sales job openings in Omaha or anywhere or anyone looking for a small business for sale in Omaha or anywhere.

That takes me to the next question I hear a lot. Isn't network marketing the same as MLM? It is. And a lot of people ask if MLM is a pyramid scheme. The answer is some are. The key is you have to offer products and services and the products and services have to be priced at or below market levels. Caboodle has an outstanding line of social media marketing strategies and products priced at below market prices.

I'm giving away One Page Mobile Website with loads of features for Free. Call me anytime toll free 866.433.8501 and we can discuss Caboodle.


Steve Sleeper is a 30 year sales and marketing veteran who owns a successful Omaha small business. He's also an experienced copywriter with a focus on sales letters. He can be reached at 866.433.8501 and his website is: http://www.sleepercaboodle.com




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Wednesday, October 25, 2017

Social Media Mastery

Social Media Mastery

In order to master social media you must first master yourself.


What I mean by that is you must get away from all the hype, the spam, and the ridiculous money making offers out there. While some of them maybe be legit, there is just to much 'noise' out there to tell sometimes. You need to place yourself in the position of giving value to the rest of the social media users out there. When you can truly give excellent content and provide really strong, good tips and strategies about marketing or just social media in general is when you will start to see your social media following start to build at a very fast rate.


The most common mistake newbie's make is trying to promote themselves and their products and their mlm companies or whatever it may be. Let me just say that this stuff does not work. It may lead you to a few sales up front if you get lucky but there is no real long term value here. The whole purpose and goal of this is to provide massive value and build great relationships with people on those sites. When you begin to do this, you will see great results.


Another common problem that new people run into is thinking that they have no real value to offer people. I want to make perfectly clear that you DO have value and you DO have the ability to provide that value through social media. All you have to do is share what you are most passionate about. And don't tell me you don't have any passions. There is always something that you are great at that most people are not. To give you a literal example, for me it started with skateboarding because that is something I have been doing since I was a kid back in middle school. And took what I had learned from skateboarding and translated it into real life values and principles like overcoming your fears or persistent practice leading to the mastery of a trick. You can do this to for your passions and skills.



So if you haven't yet figure out the secrets to social media mastery then it is about time you learn them because if you are spending anywhere from 30-60 minutes a day on various social media sites and are not generating at least 10 to 25 fresh leads for your business then it's simply because no one has taught you how yet.




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Tuesday, October 24, 2017

Social Media Discovery

Social Media Discovery
We have discovered theres a lot on connections between the different social sites enjoying fame with the young and old, and I think somebody told the marketing industry about this, I think they have discovered the connection between the internet, social media and internet traffic, where in trouble now

Social media has surpassed search engines for priority in gaining internet presence, and like email, where the mind set was if we just send out enough emails, people will visit our sites and buy!, then search engines and back links, so then it was If we create more back links and site referrals than the other guy, well have more traffic!, so before we Here we go again, lets stop and think?

Email blasters got smart and started targeting, gee just like direct mail companies!, Keyword targeting has not been figured out yet except for VITAL COMPUTER SERVICES, but we here at Vital know thats where its logically got to go. The pattern is there, the pattern is full. You cant just make a million connections between the social sites or try and get a zillion followers on twitter, Facebook or whatever.

Everybody can do that, everybody is doing that, except VITAL COMPUTER SERVICES, we have a plan.
Were going to figure out how to target, be selective about the connections we create, we add to the formula, geography, demographics, trends, we call them connection bots, like the web bots that making all the uncanny predictions that seem to come true we use the same concepts with social media connections.

We send out connection bots that analyze the connections between all the different media social sites, grab the data, analyze it, spread it out and figure were all the best connections are, why there the best, what value they hold to the most important markets, the hard time markets, and what we discovered is unbelievable!

The results of our first wave will turn the internet marketing world on its head, but we plan on waiting 4-6 more months before we start deploying this knowledge and the technology we developing because of what we found.
We though about selling this as an application, but have decided to sell this a internet service, Our major concern is somebody like Google coming up to us and making a huge, HUGE offer of a lot of money, and our weaker side caving in, but that wont happen, instead we thing Google will be our first customer.

Whatever the case, we will be springing this TRUE paradigm of how the internet is marketed not till sometime next year. When we started this project within Vital Computer Services consulting brain trust, we knew we were on to something but we didnt know where it would go, we thought the connection bot technology was a revolution in it self, but the results of the connection bots was explosive.

Vital Computer Services has always claimed to ride the edge of marketing concepts, this time we sharpened the edge and made it wider. Are you ready America?



Michael Robert Cummings
Born in Chicago, Illinois
Graduate of CDI, Wilbur Wright College
Father of 1 daughter, I was Born 1955
Email: VitalComputerConsulting@gmail.com
Website: http://www.VitalComputerServices.Info

Developer and solution provider since 1986, started in California, currently Living in
Phoenix, AZ
Member of VFUG.org, DMA.org

Marketing Hamilton And Social Media Marketing

Marketing Hamilton And Social Media Marketing
Marketing Hamilton: What Every Hamilton Business Owner Ought To Know About Social Media Marketing

Marketing Hamilton presents the benefits of social media marketing - as discovered by researching internet marketers.

Social media marketing is not new. Far from it. It has been around since the beginning of time. The web has simply expanded how rapidly information can be spread and distributed.

The sheer power of social media as a marketing tool can't be ignored. Social Media has changed (and will continue to change) how people research information, interact with each other, communicate and how business will need to market to their intended audience.


The ability to produce and share information with their business and social network, respond to and with the writer and each other fosters online communities.

While social media is about commenting and collaborating it is such a new phenomenon that it is easy for someone to claim to be an expert in a subject - any subject and this raises some concerns. But, none the less... the sun rises in the East and sets in the West, ice cream cones taste best on a hot summers day and the internet is the preferred communication channel for social and business interactions.


The benefits of social media are just now starting to become understood as to how valuable a marketing tool they are, and these benefits will continue to grow.

Many believe that driving traffic back to their site will instantly turn into sales but this just isn't so. Simply having a Facebook page, Twitter account, blog or LinkedIn profile is not a marketing strategy. They simply provide a means to market interactively. Social media is one to one, one to many, people-to-people communication and is the new conduit through which society and business operates. Of itself, it is neither 'good' nor 'bad'. It is what it is: It is a new tool that will be embraced by business; Or those businesses that don't embrace it will disappear.


According to many marketers, the benefits of Social Media Marketing Include:

- increased business exposure

- increased traffic

- new business partnerships

- improved search engine rankings

- increased lead generation

To use social media to research your competitors and to learn what works and what doesn't work is a smart marketing strategy. You want to be tuned into what is being said through social media.


It's important to remember that social media doesn't sell. You sell.Social media brings you an audience that learns who you are and what you do. Think of them as new neighbors. You need to get to know each other and over time get to know what each other does. If you like each other you may end up doing business with each other.


Social media as a marketing tool must demonstrate value. It starts the relationship-building process. Constant interaction and engagement builds familiarity and trust.

You must make a commitment to providing value and must be consistent in your communication. When you do this you will be far ahead of the game and will be way ahead of most businesses trying to use social media just to sell.


Bob Tracz is a Social Media and Internet Marketing Coach. Go to http://www.MarketingHamilton.com to get his free report, "How to Leverage Social Media, Video and the Internet So You Can Grow Your business Easily and Affordably." You Will also get a coupon redeemable for a free marketing consultation.

Monday, October 23, 2017

Social Media Marketing Is the Latest Marketing Buzz

Social Media Marketing Is the Latest Marketing Buzz

In the past, businesses make use of television ads, radio ads, posters, tarpaulins, newspaper, and fliers to promote their products and services. But today, the most popular advertising technique is social media marketing. This is a marketing strategy that is greatly influenced by the World Wide Web. Marketers publicized their products through social-media tools like blogging and social networking sites. Experts consider this as an effective marketing strategy because the interaction between the consumers and the sellers are immediate and efficient.


Promoting a product or service online gives the customers a chance to proactively show interest toward the product. They can ask questions about it, inquire how to purchase it and even submit their orders without the hassle of having to be physically there. The seller or marketer can answer their queries right then and there. This immediate response should send a positive impression to the consumers. Therefore encouraging them to not only buy the product, but also promote it to their family and friends. After all, nothing can ever beat good customer service.


One good thing about social-media is that it has a wide array of web sites and web spaces that allows this exchange of thoughts and ideas to take place. Blogging is actually one of the most popular types of social media. People post their blogs on the internet for many different reasons. Blogs are very useful as they can send across important information to numerous individuals around the world. Marketers can look into these blogs to spy on some of their possible customers. Through these blogs, they can easily spot the people who will strongly respond to their product or service.


Another type of social media is micro-blogging. This is very similar to blogging, the only difference is that it's shorter. The words that a blogger is allowed to type in are limited to 140 characters. However, they are easier to understand as they are very straightforward in manner. Social media sites such as Facebook and Multiply are also very popular forms of social media. One common strategy among businesses online is that they put up a fan page and add as many people as they can to make their product and services known to many. Since social media marketing is fairly new to the industry, there are still a lot of different strategies to discover. What online businesses have to do is to think ahead of their competitors and get the ball rolling.



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Sunday, October 22, 2017

How To Use Social Media Marketing To Advertise My Website

How To Use Social Media Marketing To Advertise My Website

The last few years have seen an explosion in the use of social media. Millions of people are choosing to connect with their family, friends, coworkers and sometimes long-lost loves through the Internet. People have many different options to choose for their social media outlets, and many have two or three accounts. Keeping up with more than one account can be difficult, but many people do it on a daily basis. Businesses are learning the benefits of marketing through the social media to advertise their own websites.


 


Not too long ago, little advertising was done much on the computer. Advertising was mostly done through television ads, radio ads or billboards. Due to the rise in the use of social media outlets, advertising is taking another direction. Yes, there are still the old faithful ad media, but for businesses to grow they must understand the use and potential of other outlets. There are many benefits to using the Internet to boost your business sales. For one thing, by using the social media networks you get free advertising. They do not charge to open up a page. You can get as much free advertising as you have time to do - all with a social account.


 


Learning how to harness the power of social media for business can mean the difference between sales rising and sales dropping. Many companies are choosing to have their own pages or accounts on the social media sites to help their fans learn more about the company. They also use this as a way to branch out and share their products with others who may not know they are around. Many have also shifted to advertise with social media to draw in more and more customers.


 


When you first start to use social media to advertise your website there are a few things you should be aware of. First of all, this is a time consuming venture. You cannot expect to open up an account and see your sales and business increase overnight. It will take time and dedication to make the profits show; in fact, it could take weeks or months to truly see the benefits of your social media marketing. There are a few different social media avenues out there. The main ones are Twitter, YouTube and Facebook. You can also use a blog to help share information about you and your business or industry.


 


On Twitter you can set up a business account and let people know you are out there. Use Twitter as a daily post or updates to your main website. You can share news updates or post that are happening in your industry. You do not want to flood your Twitter account with posts about your website because this could be considered spamming. Post updates regularly, but insure that they have interesting content--don't just plug your website. Share information that people who are interested in your business or industry would want to know.


 


Many people are using YouTube for sharing their videos of their families, friends and things they may see that are odd or interesting. You can make a small advertising video for your website or business and share it on YouTube without having to hire a video team. You can make and upload the video yourself. This is a great way to get your business in their minds of your customers, telling them what you are doing and what your website has to offer.


 


Facebook has grown rapidly over the years. It has quickly become one of the most popular social media outlets out there. People have personal pages, group pages and create their own fan clubs. There may be an unofficial page already supporting your brand. Use this to your advantage. Once you have created your business page, make sure to coordinate with any existing pages mentioning your business. If there none, create your own page to start promoting your business. Try emailing any of your customers who may be on a newsletter list. Share with them that you have created a page. Many people love to see the businesses they frequent on Facebook. You can use this site to have promotions for sales or giveaways, or just to share new products that may be coming out. The marketing potential with Facebook and other social media outlets is endless.


 


Remember that making a page online will not automatically give you results. You must work the page and actively advertise. Just starting the page will not do it. With dedication, hard work and patience, you will see amazing results from these different outlets. Advertise your website and watch how quickly it can grow for you. Maintaining your pages and keeping them current will help you to see growth in your business. Learn to use the social media to benefit your business.


 



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Saturday, October 21, 2017

Social Media Marketing And Stone Barn Marketing

Social Media Marketing And Stone Barn Marketing
Using Social Media and Stone Barn Marketing as your marketing tool

Everybody is on (or knows someone is on) social media sites for example Facebook, Twitter and Linked In to name a few. You create and connect your business to those social media outlets and help draw followers / customers for your business. Regular updates to these social media sites can improve site rankings and keep the followers / customers up to date with your business or organization.

Small company networking has never been easier. With this online world your next business prospect could only be a "Like" or "Facebook, Myspace and Twitter" away. There are several internet sites that can be used to network and exchange services with other professionals. Social network can provide marketing opportunities for both you and your company.

If you are going to blog on your website or update content on a regular basis, it's wise to give visitors to your website a chance to share your content with other people. One 0f the best ways to get this done would be to add a share button for every blog entry or on pages that have content that's constantly being updated. This really is easy to do by visiting www.addthis.com and using the free share widget. Visitors to your website will be able to share your content on the most popular social networking sites for example Facebook, Myspace and Twitter. Now they are sharing your content with all of their friends and followers. This new technology takes the area of the "word of mouth" method once accustomed to drive new customers to smaller businesses.

Social Media may also be used for smaller businesses to network with each other. In this current economy it isn't unlikely for companies to talk about ideas, methods, projects and maybe even team up on projects. Another business' strengths might be your weakness and vice versa. Teaming up to create a better product can only benefit both businesses.

Stone Barn Marketing are a Social Media and Marketing Experts. For more great information on Social Media Marketing, visit http://stonebarnmarketing.wordpress.com


Stone Barn Marketing are a Social Media Marketing Experts. For more great information on Social Media Marketing, visit

Monday, October 16, 2017

How Social Media Marketing Works

How Social Media Marketing Works
Many business owners are asking themselves, How does Social Media Marketing work? Also known as SMM, this type of marketing revolves around social media and networking, thus allowing businesses and organizations to reach more people in new and innovative ways. It has many benefits, such as being an entirely green form of marketing, in addition to being highly efficient and easily organized. Knowing just how to make SMM work for a particular business involves understanding the potential of this kind of marketing.

The Ins and Outs of SMM

Social media marketing is a relatively new technique in the realm of integrating and communicating in business. It is used to promote businesses, organizations, companies, products, and services, in a variety of different ways. Prime examples include using SMM to advertise, to sell on a personal level, to create publicity, to promote PR, and to promote sales. Companies can make use of Web Design and SEO services to promote their products or services over a variety of sites, such as social networks, article directories, and company blogs.

Using Social Networking in Marketing

As mentioned, social media marketing can be used to create a social network for an individual company. Social networking is no longer just for individual people keeping up with friends and family, but can instead be used to promote products and ideas to a target market. It is possible to both have a page on the most popular networking sites and to buy advertising space on a side bar. Social networking can also keep consumers in the loop and make them feel endeared to a service, product, or the company promoting it.

Sharing with SMM

Social media marketing provides the opportunity to share everything from videos to blogs to bookmarks. It is not just about blogs and social networking sites, although those are good places to start. It is a mistake to think that everything shared should be solely about the company or the product. Instead, it is vital to share information about other things as well, because this gives consumers and customers the opportunity to feel on an even keel with you. This does more than create repeat customers; it offers the most invaluable kind of advertising: word of mouth.

The Best SMM Strategies

SMM strategies can revolve around many things, such as targeted web design and Email Marketing . The proper design for a web site might include the layout, links, and the ability to navigate to a Facebook or Twitter page. Email marketing also offers a way to reach people for any number of reasons, including offering deals and coupons, providing news and information, or simply keeping consumers in the know about the company. Without question a good strategy will always involve using social networking.

Using SMM for Support

Social media networking allows for the unique ability to support customers, consumers, fans, and so on. This type of media lets people stay in contact with one another in real time. That means that a company using SMM can let their target audiences know about news, events, sales, et cetera, as they occur. By sharing those things and unrelated tidbits, even funny videos or interesting articles, people will start talking about you; word spreads exponentially, and that type of talk ultimately reveals itself in sales and profits.


Karen Barney wrote this article for inSegment. She is recommending inSegments Internet marketing, Online Marketing, and Boston SEO services for those who are in interest.

Social Media Marketing Strategies

Social Media Marketing Strategies
So are you ready to start using social media but just are not sure how? Well you are not alone, in fact this is where the majority of businesses currently sit. They have heard about what social media can do for their business, they have done a little bit themselves, maybe even created a page BUT where to from here. How do we get thousands of followers, how do we get business from and how do we showcase our product or service.

Nowadays, a lot of companies are considering social sites as a new means of engaging with existing customers and attracting potential clients. With more than 1 billion users on just facebook, twitter and linkedin alone.

Here are a few tips in using Facebook as an effective tool in connecting with your customers.

Make a sound plan before implementing Facebook marketing.

Like with all other marketing campaigns and strategies in your business you need a plan, you need measurable targets and you need to know the return on your marketing dollar. Do not just go into social media marketing not knowing what you are going to do or what you expect out of it. Most importantly you need to learn and understand the different strategies and how to be competent in using such strategy to gain maximum impact.

Establish metrics and measure all your social media marketing efforts.

There are measurement tools available like Google analytics that help you track website user visit activity. Never make the mistake of going into a marketing campaign without knowing how to gauge the effectiveness of your efforts. Well on your fan page there are insights to show you how many new fans you are getting per day, how often they are coming to your page and how often they are interacting with you. These insights are the data you need to know how to measure the effectiveness of what you are doing and the tool to show you if you are getting a good return for the time, effort and dollars being spent.

Incorporate your social media with all the other channels that you use for marketing.

Cross integration is a must for businesses to be successful on social media. Your prospects, clients, customers and friends need to see your social media presence from a variety of different forms. Therefore places such as your website, email signatures, promotional material are all great spots to include links to your business fan pages and increase the number of people following you. Every opportunity you get to self promote your business and its community of followers should be taken.

Never assume that you know how to attract Facebook users and understand Facebook marketing simply because you are a Facebook user.

People who are on social media believe that their presence is enough to get people to follow and join their community. Unfortunately this is probably the biggest mis-conception around. There are tested and measured strategies to getting followers and strategies that should be used daily to continue growth. Businesses that are pro active in building their social media following will see results a lot quicker than those people sitting and waiting for others to come to them.

Avoid annoying customers and schemes that would give your brand a bad name.

Unfortunately in all walks of life there are people who have set their purpose to create trouble for others. This is not a large percentage but yes they do exist. Therefore you need to be weary of such people and schemes and just remove and ban such people from your pages. This is different to someone having a different option or a complaint against your business. Such opportunities should be used to show everyone else how you handle such events. It can be turned into a positive very quickly when dealt with correctly. Having followers that have different options to yourself can make the page interesting and the interaction actually helps to promote your page to others.

Social media marketing should be a part of all small businesses marketing plan. Getting onto social media and writing a few comments or showcasing a product or service or sale is not a marketing strategy and in fact it is a waste of time. You need to understand the strategies, implement them daily and have measurable goals and targets to test your success upon.
We hope that has given you a little more insight into not only the power of social media marketing for businesses but some ways that you can or tweak your own social media.


Michael Griffiths is the CEO and Founder of My Small Business Marketing Guru, helping small business owners generate more leads, more clients and greater profits. Grab your free 'Black Mask' marketing resources when you visit http://www.mysmallbusinessmarketingguru.com.au

Thursday, October 5, 2017

How Social Media Marketing Works

How Social Media Marketing Works

Many business owners are asking themselves, “How does social media marketing work?” Also known as SMM, this type of marketing revolves around social media and networking, thus allowing businesses and organizations to reach more people in new and innovative ways. It has many benefits, such as being an entirely green form of marketing, in addition to being highly efficient and easily organized. Knowing just how to make SMM work for a particular business involves understanding the potential of this kind of marketing. 


The Ins and Outs of SMM

Social media marketing is a relatively new technique in the realm of integrating and communicating in business. It is used to promote businesses, organizations, companies, products, and services, in a variety of different ways. Prime examples include using SMM to advertise, to sell on a personal level, to create publicity, to promote PR, and to promote sales. Companies can make use of Web Design and SEO services to promote their products or services over a variety of sites, such as social networks, article directories, and company blogs.

Using Social Networking in Marketing

As mentioned, social media marketing can be used to create a social network for an individual company. Social networking is no longer just for individual people keeping up with friends and family, but can instead be used to promote products and ideas to a target market. It is possible to both have a page on the most popular networking sites and to buy advertising space on a side bar. Social networking can also keep consumers in the loop and make them feel endeared to a service, product, or the company promoting it.

Sharing with SMM

Social Media Marketing provides the opportunity to share everything from videos to blogs to bookmarks. It is not just about blogs and social networking sites, although those are good places to start. It is a mistake to think that everything shared should be solely about the company or the product. Instead, it is vital to share information about other things as well, because this gives consumers and customers the opportunity to feel on an even keel with you. This does more than create repeat customers; it offers the most invaluable kind of advertising: word of mouth.

The Best SMM Strategies

SMM strategies can revolve around many things, such as targeted web design and Email Marketing. The proper design for a web site might include the layout, links, and the ability to navigate to a Facebook or Twitter page. Email marketing also offers a way to reach people for any number of reasons, including offering deals and coupons, providing news and information, or simply keeping consumers in the know about the company. Without question a good strategy will always involve using social networking.

Using SMM for Support

Social media networking allows for the unique ability to support customers, consumers, fans, and so on. This type of media lets people stay in contact with one another in real time. That means that a company using SMM can let their target audiences know about news, events, sales, et cetera, as they occur. By sharing those things and unrelated tidbits, even funny videos or interesting articles, people will start talking about you; word spreads exponentially, and that type of talk ultimately reveals itself in sales and profits.


I became interested in Internet marketing during my last year in college. After graduating from Babson College with a marketing degree I took on several jobs working for Internet websites as a consultant on how they could improve their outreach. I thinksthat the best way to help a business of any size is by expanding its horizons on the web. As a mother of 2, I found a way to work from home through the Internet and not leave my kids alone. I believes that a mother can do both work and take care of her family. I have been recommending online jobs for housewives and people who work at home for many years now. This is a way that I can balance the two passions of my life, family and internet marketing.




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Wednesday, October 4, 2017

A Social Media Marketing Factor

A Social Media Marketing Factor

Many businesses, regardless of their size, flock to the internet to attract more clients and grow their business. With the internet’s wide reach and availability 24/7, it is a perfect medium for businesses to introduce themselves to the market with the goal to earn more profit. But, with thousands of competition online, it can be a challenging and daunting task.

With social media marketing sites popping everywhere, businesses found this as a good venue for advertising and promotion. However, introducing you business to this market is not as simple as joining the site. Businesses need to build a strategy on how they can make their business more visible than the rest. In comes effective social media marketing.

Social Media Marketing benefits many businesses by providing them with an additional channel to communicate and advertise their products to their targeted markets. It improves businesses’ customer support by interactive communication between the buyer and the seller. Visibility is increased by introducing the business to the numerous followers of these social media sites. With increase in business visibility, there is “name recall” and people begin to associate the need for a certain product or service to the brand. An added advantage to this form of online advertising is that it is free.

What makes Social Media Marketing work is the “social” factor. Social media sites allow interaction. There is open communication amongst the members. People are allowed to connect and build relationships. Here, you are able to build a network. For businesses, this is important, since this makes it easier to get information to their clients. It also allows business owners to hear what people want. They are able to find out what they need, thus creating more opportunities for business. It is important though for businesses to remember that marketing through social media sites may not generate instant sales. However, it is through building a rapport with the people in the network that will help generate the income for the business. This is the essence of social media marketing.

Once businesses are able to create a solid relationship with their customer base, they improve their image, strengthen their brand and in turn build customer loyalty. By knowing what your clients’ want and by being able to address these, you strengthen your brand’s credibility. When you make your customer feel that you care about what they need and not look at them as means to a “sale”, you gain their trust and loyalty. With the loyalty and trust of your clients, they are surely to come back to you for their future business.

Social Media Marketing is a very powerful tool and can definitely help boost your business online. Know your strategy and implement it. Maximize the social media platform by investing enough time to create relationships with your customers. As they say, you get what you put in. Remember that social media sites are built on establishing relationships. You can make this work to your advantage and for sure, your business with flourish and slowly but surely you will soon reap the rewards.


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Sunday, October 1, 2017

Social Media Marketing Strategies

Social Media Marketing Strategies

The keyword that everyone is familiar with in the industry is social media marketing services. The promise that is a part of social media for businesses is the ability to get into direct contact with individuals and to begin building a business identity that gets results from others. If you are looking into this concept for your own business, then you will want to understand some of the methods that are used for professional services, as well as how this can benefit you with your own identity.

Probably you as a consistent online user may have heard of social networks such as Facebook, LinkedIn, Blogger, and the like. You may have even used one of these websites to promote your business and advertise there, given the fact that there are a lot of subscribers, but how many are there really? As of now, Facebook alone has over 500 million users and still growing, along other popular networks not trailing far lower in terms of user database.c

Syndicated videos. Videos are increasingly accepted as a means of reaching a larger, targeted audience with interactive and engaging content. Videos may be hosted on YouTube or other providers and syndicated across networks, or be featured on a company-owned web property.

How effective can Twitter be with so many Tweets being sent? Yes, the people active in Twitter are getting a lot of Tweets and as a result your advertising message has to be of interest to your followers to get noticed. There are a lot of direct messages and useless information floating around Twitter as noise.

On these social media channels, you find a large number of visitors, and many of them would love to visit your website to know what you are selling. This is something that will increase your website traffic, with which there will be an increase in the chances of selling your products. Moreover, when more people start following your link and visit your website, this makes search engines to tag your website as a popular link, which in turn improves your ranking.

Social media marketing is not a one time process. For instance, let's take the example of marketing through the social networks like Facebook. To get noticed in the social networking crowd, your profile should be active. All the profiles should be updated with some content frequently. Fresh, updated content is always loved by the search engine bots.

Give or add value- Once it is known, who the target audience is, value needs to be added to them. Know what questions arise in the mind of the audience, what problems they face and what their needs are. The answers to all this can be put on your website in the form of articles, blogs and videos. Social networking sites can be used for this purpose. People do not want to waste their time and would like to work with a leader.

Bookmarking and media marketing is a vibrant marketing strategy to market your website, products, and services. You can create your own content and distribute it in the market to make a more effective impact on your audience. It's considered as one of the latest kinds of viral marketing because the messages sent through such outlets reaches the target market within seconds!



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Monday, September 25, 2017

The Pros of Social Media to Local Search Marketing

The Pros of Social Media to Local Search Marketing

Every now and then I bumped into entrepreneurs asking if there really is a need to engage in social media given that we have enough existing venues for local search marketing. To them I say in business, there is never enough for everything. New ways are by themselves, opportunities to move your business up the notch.


Why then is it essential to use social media for local search marketing? Social media is undeniably the latest platform for promoting your business online by developing links and connection and subsequently generate traffic. It is excellent for local search marketing because of the following:


These days, practically everyone has his or her social media profile. It is actually a repository of just about any niche that you can choose and sort to your business advantage.


Generate more traffic. You can augment your other local promotion by tapping into social media to increase more leads. If you can get people to hear your thoughts and comments in various forums and communities, it wont be long before they will search you out further for more information. Consider this therefore as the highlight of your local search marketing, you being able to drag your targeted niche to your website.


Social network for local search marketing allows high interactive chance between you and your targeted clients. Social network is one of the most effective media to evaluating what your customers think about your products and services. If they like it, they will tell you and even share their thoughts with other people in their network.


You could capitalize on this to drive more clients into trying out your products and services. If they do not like it, they will also tell you about your low notes. You can take their comments and improve your products to suit their needs and demands.


Social network is critical in relating to your target niche. The keyword here is "share" and most definitely, the very essence of social media and Internet for that matter is "info sharing". To give you're a better edge and earn their trust, you need to reach out well to your target niche. It is too expensive to organize events offline but with the Internet, you can easily start forum topics and community discussions and even events where your target niche can gather up and share their thoughts.


 



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