In the late 90s, blogs were virtually unheard of except for people who were using them as journals or 'on-line diaries'. Now that practically everyone knows how to use the Internet and has heard of blogging, more and more people are creating blogs of their own - personal or business. Particularly business! The business community finally 'caught on' and is now discovering the power of blogs for their businesses.
Because there are so many blog services available on the Internet, it is now very easy to create your own account and start blogging. You can choose from some of the most popular services available, like WordPress, TypePad, SquareSpace, Blogger and others. The kind of service that you will choose will depend on the type of blog that you would like to have. If you are in business and serious, there is only one - that is your own self-hosted WordPress blog. If you want to get noticed faster, better and easier than you ever thought possible, create your own self hosted blog. Why is that different from the other blogging programs - including WordPress.com?
It's because Google (the search engines) and people will notice you more quickly than if your
blog is on one of the so-called free platforms like Blogger. Google owns Blogger but still
does not give Blogger blogs the respect that they give to your own WordPress Blog.
Let's see why. If you register your own domain, get your own hosting, install WordPress and are responsible for your own data, Google will respect you for that. If you choose one of the 'free' platforms, you just go there, sign up and you are blogging. What have YOU invested? That's the question Google asks and if you are on a free platform, the answer is not much. If you are on your own hosting account, the answer is a lot. Not money! It isn't expensive to register a domain and get a hosting account. What it means is that Google knows you are serious about your business because you have invested the time and effort to get your own.
So if you are serious about your online business, get your own hosted WordPress blog and watch your business grow.
The Bottom Line: Learn more about blogging and WordPress!