Showing posts with label Local. Show all posts
Showing posts with label Local. Show all posts

Saturday, October 14, 2017

Local Verses Hosted Exchange Server Cost Comparison

Local Verses Hosted Exchange Server Cost Comparison

Let's have a closer look at the breakdown of the costs of a local exchange server vs a hosted exchange service for an organization with 25 users. Please note that all pricing is for New Zealand in New Zealand dollars.

Hosted Exchange Costs


$ 100 one off per user cost to migrate all emails data to the new hosted exchange environment and setting up users new exchange email.

Monthly Cost

$ 23 per user per month, which includes spam protection (users can be added or removed as required)

$ 17 per domain per month, domain name hosting i.e.

So total first year cost for 25 users/email addresses is fixed at $ 9604 and then $ 7104 per year.

Local Exchange Server Costs

With a local hosted server the costs would hugely vary depending on whether you are going budget or purchasing high quality equipment and services. Therefore I have included a range, the reason being you can go cheap i.e. use second hand hardware, used a low skilled IT technician however these are false economies and it generally will end up costing you more in time and hassle fixing the shortcuts that were taken in the future.


A Server $ 4,000-$ 10,000

Backup hardware/software $ 2,000-$ 6,000

UPS $ 500-$ 1000 (stops your server being blown up with a power spike or power failure)

Microsoft Exchange Software & Licensing $ 6,100

Warranty $ 500-$ 1,000

Technician to setup $ 2,000-$ 6,000

Ongoing Costs

Backups & Restores $ 5,000-$ 10,000/year (1Hr/week either you or your staff charged at $ 100/hr)

SLA $ 500-$ 2,000/year

Fixed IP Address $ 240/year

Power $ 300-$ 400/year

Spam Protection $ 600-$ 2000/year

Domain $ 200/year

So total 1st year cost for a local exchange server setup will be between $ 22,000-$ 45,000 please note that does not include; technician time to perform updates, technician time to perform backups and restores when you or your staff can't do it, repair failed hardware, software upgrades or the fact that server hardware generally last between 3-5 years where you would have to go through the whole process of a new server and licensing expense again.

When you compare the costs over a 3 year period there really is no choice. To have a local server can vary wildly from $ 35,000-$ 75,000 whereby the cost of having a hosted exchange solutions for the same period will be fixed at approximately $ 23,812

(please note all costs are approximate, excluding GST and vary across different providers)

Dan Ballard is a Technology Writer and a IT Business Development Manager. He specializes in showing businesses and organization how to make the best use of technology.

Thursday, October 5, 2017

Local Internet Marketing With Google Places

Local Internet Marketing With Google Places
Are you in search of easy, fundamental things that will help you to flourish? You can take help from Google places which will help you to grow your local business. Google places were earlier known as Google Local Business Centre. It is a great way with the help of which you can draw the attention of the customers.

There are plenty of small business which do not take the help of these Google places. They do not have their pictures uploaded on google places. No reviews of products are also given here. These businesses do not flourish and they remain deprived of the benefits that google places could have offered. it is kind of like remaining away from the phone book.

The local google business centre is provided with maps. The google places get updated in the map search results by google. They also appear in the normal google search that you conduct. This suggests that there is a lot of locally targeted exposure from the google profile that you have made.

If you conduct a research, you will find that thirty to fifty percent of the inbound call enquiries are coming via this source. Several people are also showing up on walk in interviews, after getting messages on the internet. Thanks to google.

Now you can well imagine what a good profile of your local business on the internet can do to your business. You will get a lot more customers calling you and visiting your office than what you would have normally got. You will be able to raise above all your competitors with the help of local internet marketing.

Just by improving your existing place listing, you will be able to able to update a lot of important things. These important things include:

hours of operation,
add photos,
add videos,
product offerings etc.

These things will make your business far superior than that of your competitors. You need to have some USPs that your competitors do not have and bank upon them. For example, if you include a welcome video in your site people will receive it with a willing heart. It need not be a long video. Even a welcome video of 30 seconds will be of a lot of benefit. The video must be accessible through google search directly. People will have the impression that they know you already and this is a great advantage that the rest of the people will not have. Thus, you will score above the rest of your competitors. This is how local online marketing can bring about a huge difference to your business.

Local online marketing facilitates communication with the consumers via google places. You can also make use of some added features like mobile coupons. They are not expensive and will not incur a lot of expense on your company. You can upload pictures of the interiors of your company to make the traffic familiar with the settings.

Google has become the new Yellow pages but local businesses don't know how to take advantage. Go to

Monday, September 25, 2017

The Pros of Social Media to Local Search Marketing

The Pros of Social Media to Local Search Marketing

Every now and then I bumped into entrepreneurs asking if there really is a need to engage in social media given that we have enough existing venues for local search marketing. To them I say in business, there is never enough for everything. New ways are by themselves, opportunities to move your business up the notch.

Why then is it essential to use social media for local search marketing? Social media is undeniably the latest platform for promoting your business online by developing links and connection and subsequently generate traffic. It is excellent for local search marketing because of the following:

These days, practically everyone has his or her social media profile. It is actually a repository of just about any niche that you can choose and sort to your business advantage.

Generate more traffic. You can augment your other local promotion by tapping into social media to increase more leads. If you can get people to hear your thoughts and comments in various forums and communities, it wont be long before they will search you out further for more information. Consider this therefore as the highlight of your local search marketing, you being able to drag your targeted niche to your website.

Social network for local search marketing allows high interactive chance between you and your targeted clients. Social network is one of the most effective media to evaluating what your customers think about your products and services. If they like it, they will tell you and even share their thoughts with other people in their network.

You could capitalize on this to drive more clients into trying out your products and services. If they do not like it, they will also tell you about your low notes. You can take their comments and improve your products to suit their needs and demands.

Social network is critical in relating to your target niche. The keyword here is "share" and most definitely, the very essence of social media and Internet for that matter is "info sharing". To give you're a better edge and earn their trust, you need to reach out well to your target niche. It is too expensive to organize events offline but with the Internet, you can easily start forum topics and community discussions and even events where your target niche can gather up and share their thoughts.


Explore more useful ways on how to boost your business via local search marketing. For more 
information about social media and online marketing tips, click on
right now.

Friday, September 8, 2017

Local Search Marketing Trumps The Yellow Pages

Local Search Marketing Trumps The Yellow Pages

Years have passed since people relied on the Yellow Pages. There are times when it has been months since the last Yellow Pages was published and the company you are looking for has transferred location or changed numbers. Nowadays these heavy books are often stuck in storage without them even being opened. Honestly I think that the importance of the yellow pages is slowly coming to an end, unless you live in a place with no internet access or where internet is a hefty premium.

Now as a small business, you should ask yourself if investing on advertising space in the yellow pages is worth the expense? These expensive ads falls the risk of not even be seen by people. But it is not the end of the world. You have an option in Local Search Marketing. With Local Search Optimization gaining popularity over the years, companies are starting to shift their spending, preferring this over the Yellow Pages. You don't even need to have your own company website to be listed online. May your business be internet based or be a local shop the benefits of Local Search Marketing definitely outshines that of the Yellow Pages. What are the immediate benefits of Local Search Marketing?

1. Local Searches are displayed above normal searches. This gives you the opportunity to be seen first which would translate to more traffic for your business and have the opportunity to be the first to try closing the sale.

2. The ability to keep your listing updated anytime you feel the need to do so. You can include ongoing promotions in your listing for free. Should you need to change shop location or phone number you can change your listing as soon as you are able to unlike with publications where you need to wait for the next release of phone books to keep your contact details updated.

3. Your business will have more visibility to customers. By optimizing your local listing you can include step by step directions on how to get to your shop, where is the nearest parking spot for your customers convenience and other such details.

Creating a business listing won't cost you a penny, but creating a comprehensive and optimized one would take up a lot your time and effort. If you have been allocating marketing budget for the Yellow Pages, take moving some or all of that budget for local search engine optimization into consideration. I am a firm believer that hiring professionals to do the optimization for you is worth the investment opposed to you spending time to learn and set up an optimized listing yourself. In line of that, having a professional LSEO company author and manage your local business account would increase the possibility of potential clients finding your business through relevant keywords and will equate to more traffic for your business. The phone book as a source of information is on its last breath as more people nowadays heavily rely on the internet when searching for local businesses. Wouldn't you want your business to be found as well?


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Wednesday, September 6, 2017

Local Marketing For Small Businesses - Build Your Online Business by Helping Others Be Found Online

Local Marketing For Small Businesses - Build Your Online Business by Helping Others Be Found Online

Marketing locally for small businesses is the best way to help others while building your own online business. I first did this in 2006 when a family member was having difficulty getting his handyman business up and running. I had just been online for about six months at the time, and I watch for about two months as he spent hundreds of dollars for a small advertisement in the local newspaper, and went door to door in the heat of the summer, leaving his homemade flyers on people's doorsteps.

He did get some calls that turned into jobs for him, but at the end of two months he had worked more than fifty hours each week and had earned less than two hundred dollars per week. At an average of four dollars an hour, I could see that it wouldn't be long before he decided to give up his dream of having his own business and returning to the work force. He was in his fifties, and the recession was just beginning to take its toll; my guess is that he would have had a hard time finding work that paid him more than about eight dollars an hour.

I offered to start a blog for him. He had heard of blogs, but didn't read any or know much about it. I set up his blog using the Typepad blogging platform. I wrote two paragraphs every day about one of the things he could do as a handyman - installing and repairing kitchen and bathroom faucets, hanging pictures, installing ceiling fans in rooms that were prewired, and hanging interior doors. For each post I included a picture. This improved my blogging skills at the same time.

Then I went to a forum and signed him up. It was free to do this, and I completed his profile and wrote a little about what he could do. It turned out that the forum was very good for SEO (search engine optimization), so when I used the name of his city and the type of work he could do it showed up on page one of Google. His blog posts soon showed up on page one as well.

The rest, as they say, is history. He is still in business today, and receives more calls than he can handle. He refers the extra work to two other handymen in his city. Instead of having to close down his business during the worst recession in recent history, his business is thriving because of local marketing. My business has grown as well, and now many of my students are doing the same thing for clients where they live.


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Take a peak at the system that is going to cause CHAOS all over the internet... Dumb kids on Facebook make 9,833.57!

Related Local Online Marketing Articles

Tuesday, September 5, 2017

Local Search Marketing in Three Easy Ways!

Local Search Marketing in Three Easy Ways!

Small business owners must innovative nowadays in selling themselves to their niche market. They should be aware of the competition they have against the big fishes in the industry. Luckily, in the 21th century, even business marketing is now digital. Small online business owners should understand how of great magnitude it is to make sure that they somehow get adequate placement in the search engines so they can easily be found. Moreover, they ought to be familiar with some local search engine methods that are particularly effectual for their type of business. Here are very simple ways of getting that wanted placement.

Local Business Profiles. Developing your business profile will make it easy to get your business places in the local searches. Leading search engines have made it simple for business owners to create their very own local profile. Be sure to provide all the necessary information your possible clients would want to know. Leaving a blank and insufficient profile would drive away customers as a more complete profile would tickle their fancy more. Information like this would let your potential customers decide whether to give a call, visit your office or write you an email.

Take Advantage of Local City Guides. There are a variety of different local city guides online these days. Most of them will let you put forward information for no cost at all! Word of mouth from customers will attract more customers to your business.

You will want Traffic. No this is not highway traffic but traffic to your business. Search engine optimization is of the essence for being of assistance in ranking you locally. It is very imperative that you use your city along with crucial keywords in the titles and in the content on your website. Link building is also helpful in pulling traffic to your website.

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Wednesday, August 30, 2017

Improve Your Local Business Internet Marketing

Improve Your Local Business Internet Marketing
Having efficient local business internet marketing will drive traffic on your website and will surely boost your profit. Aside from putting up an online ad, small business owners should also have awareness on Search Engine Optimization. This makes your listing be simply searched by your goal market. The correct usage of keywords will create your customers reach your business.

It is currently time to urge with the newest wave of publicity your native business by obtaining your Fan Page property on Facebook.
The rules are recently modified for Facebook Fan Pages. Facebook is ideal for people who cannot invest the couple seconds it needs to urge a phone and decision up an associate. It's for those that have gotten to possess a contest with individuals to seek out who might possess by way the foremost shut contacts. The most recent spot for business house owners to showcase or show their company and merchandise and services is that the Facebook Fan Page. The initial Facebook Fan offer has been taking care of company issues before now.
Currently, local businesses worldwide are ready to have a presence on one amongst the foremost productive Social networking sites on the web to exhibit their merchandise and services to native buyers! It's currently or never if you need to get your business estate on Facebook.
It's one factor to create a Page and a new to form one thing that differentiates your native business from competition and attracts within the awareness of potential Followers. But, even if they click on the Like Button doesn't essentially mean they're going to visit your website with any quantity of frequency. Productions of your Fan Page have to be compelled to be the event of a branding instrument for your little company.
Always have the URL of your Facebook Fan Page in your business card and as a vicinity of your email signature .Inserting Google analytics onto your Facebook Fan Page may be a demand, however it should be done with a picture instead of with JavaScript. Place during a button to sign on in your local business internet website or blog site. Putting a signup kind and Google Analytics on your Fan Page can enable you to trace statistics regarding your several website guests, and learn their demographics. Endorse your newly formed Facebook fan page on other networks, including MySpace and any other associated Facebook fan pages.
For more details on local business internet marketing Westport visit:

Lavizsia is the author of a series of articles for improving your web marketing with small business online marketing Westportat

Sunday, August 27, 2017

Local Online Internet Marketing Offers Bright Futures For Companies Seeking More Clients

Local Online Internet Marketing Offers Bright Futures For Companies Seeking More Clients

If you are a business owner or marketing executive in a business, I'm sure it's old news to you that a major shift in the buying habits of people began in the late 90's and now involves an estimated 83% of the population. Yep, According to the Kelsey Group, 83% of the populations now first search online before buying their products or services. For many businesses local internet marketing has become a primary for generating revenue. However, most business have missed an incredible opportunity with internet marketing that has been staring them right in the face.

If your business's market is local in nature and its survival is dependent on conventional advertising, this spells bad news. Simply put, most people research what they want on the internet before they buy. If a company has adequate exposure on the front page of Google, and provides the information they are looking for, bingo, that company just acquired a very hot lead.

Why the big shift to the internet?

People now shop the internet because they can find out so much more about a business online. However, it goes further than that. They gravitate to the businesses online that offer the best and most information relating to their need. They view businesses that do this as the authority on the subject and are much more likely to buy from them.

One website will not give your business the exposure it needs

If you only have one website that is poorly placed on the internet it will not bring any traffic of consequence. In many cases, even a website well placed on the front page of Google will not drive the traffic you need if you are targeting a local market. It of course depends to a large extent on how much search volume there is for the keywords being used in their internet marketing campaign.

Pay Per Click Campaigns Miss 80% Of Traffic

If you are relying on Pay Per Click ads to promote your business on the internet, you're missing about 80% of the traffic. Google's statistics show that about 70% to 85% of the traffic will click on the natural search ads and Google Local search results. It varies between these two percentages depending on the type of business you are in. Why is this? Because potential customers need information before they are sold. That's the beauty of the internet.

Your Company Must Have High Visibility, Authority and Dominate Local Natural Search

Customers are looking for the company that comes across as the authority in the market they are searching, and can give the valuable information they desire. Because of the competition online, just having a nice website on the front page of Google is not enough anymore.

As a business owner, you have to think in terms of 3 types of exposure online.

1. Visibility - How many times will they find you on the front page.

2. Authority - Have you established your company as the THE company to do business with online (Authority). When the potential customer returns ready to buy your service or product, are you the one they return to? You better be!

3. Dominance. Have you chased most of your competition off the front page of Google in the local, natural search. You need too!

I recognized the internet marketing opportunity staring me in the face and jumped on it.

I personally own a home improvement corporation that fell victim to the huge shift in buyer habits. Off line advertising that use to work great in the 1990's either was legislated away, and or just quite working well because of the huge buyer shift to the internet. I shifted my efforts to internet marketing.

After recognizing the huge opportunity that apparently few were seeing, I formed a local internet marketing corporation that I not only used to liberate my struggling home improvement corporation, but other companies as well. Using the Visibility, Authority, and Dominance pillars of promotion, we have produced amazing results. Of course a lot of work and time goes into a local internet marketing campaign of this size. Most internet marketing firms do not possess the skill or the organizational structure to pull off a campaign like this and still make money. However, when properly organized with the proper systems in place, it is possible. We do it every day.

Seiss Taylor is COO Of an Atlanta Ga internet marketing firm called Web excel Inc.. If you're serious about really


Now Pay Close Attention --

On the next page you will take a sneak peak at the upcoming secret system release for driving herds of targeted traffic to any site, affiliate or product and dump wads of cash into your bank account using this hidden facebook secret

==> Dumb kids on Facebook make $ 119,833.57!

So if you want to take a behind the curtain pre-release look at the facebook secret that is about to shake the internet to its core then I strongly recommend you read everything on the next page before it's too late!

Visit this page ==> Dumb kids on Facebook make $ 119,833.57!

What if I told you to stop working day and night writing articles, posting blogs, setting up PPC campaigns, searching high and low for joint venture partners, creating videos ... and all the other back breaking and boring stuff? You don't need a website. You don't need Google. You don't need to create products. You don't need to fork out on costly advertising. You don't need any previous experience.
Take a peak at the system that is going to cause CHAOS all over the internet... Dumb kids on Facebook make 9,833.57!

Wednesday, August 23, 2017

Making Money From Home by Offering Online Marketing to Local Offline Businesses

Making Money From Home by Offering Online Marketing to Local Offline Businesses

If this article grabbed your attention then you might already know how huge the internet marketing industry really is. What you may not know is that there is money to be made in selling marketing services to small businesses as well.  Most offline business owners do not understand how important it is to have an online presence or else they would already be online! This is where you come in. It is incredibly easy to set up email marketing campaigns, and a simple website for the online newcomer and profitable at that!

This is the day and age of the internet. It is estimated that 3 million people log on daily in the United States alone, so why not take advantage of this traffic and target it toward small businesses for an income? Even if you are not too familiar with the internet you will still be able to profit and make money from home by doing this. This job is for the newbie and the expert.

It is as simple as setting up a direct response website that can be found on search engines therefore making the clients money, creating a blog, submitting press releases and articles, using social mediums like MySpace or Facebook. This may seem like a lot but its not. If you can send an email or then you can easily charge a monthly fee for your service, same with updating blogs and using FREE services like Facebook and MySpace.

As for the direct response website, its used as a way to grab the customers information such as name, email, and address. This way you can email them or direct mail them the business updates. Not only can you charge upwards of 1200 dollars to set up the site (which might cost you 100 bucks.. maybe) you can also charge a monthly fee for the upkeep of the site.

I'm amazed that more people have not tapped into this gem of a business! It is for anyone who has access to the internet and wants to work for themselves. How would you like to be able to support yourself and your family with putting in maybe 10-15 hours a week? Now you can.

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Monday, August 21, 2017

Local Business Online Marketing That Is Effective Every Time

Local Business Online Marketing That Is Effective Every Time

Having a local business means that you have to local customers in order for your business to be successful. This leaves many business owners thinking that they are limited on the marketing methods that they can use. The truth is, you just have to know the local business online marketing methods that are effective for every business.

The following are a few of the effective marketing methods that you want to use in order to help you reach as many local customers as you can.

1. Article marketing - This is a very effective method that will work to bring customers to your business now and for a long time in the future. You want to write articles based on keywords that target your local business and then distribute the article to as many directories as possible.

You can also hire someone to do this marketing method for you because it is very effective, but it requires a lot of time, hard work and research to do it right.

2. Search engine optimization - This is another method that will work for any business. You want to have a website online that SEO can be used on. Again, this is a method that you can learn to do on your own, or you can hire a service to do this method for you.

3. Forum marketing - There are many forums that are for local businesses that can be used. You will need to take time to find these forums. To help you attract more customers, you need to get involved in them and use them.

4. Pay Per Click advertising - This is a method that will bring in the most local customers, but it can also get very expensive if you don't know how to do it right. You need to take time to educate yourself on how to use this method.

You will see an increase in customers every month, once you know how to use it effectively.

5. Blogging - This is a method that can be used by all business owners to help them reach local customers, but also to get them interacting with you. Blogs are a great way to keep your customers informed about important business things and a great way for them to interact with you so they feel more comfortable spending their money with you.

For local business online marketing, these are just 5 of the many methods that can be used. You want to start using these methods right away, along with other effective methods to help you reach as many local customers as you can. The sooner you start using them, the sooner you will see an increase in local business traffic.

If you enjoyed this article by Jeff Schuman please visit our local seo website today. You will find useful information to help you quickly start local business marketing that will help attract as many local customers as you need.

Friday, August 18, 2017

Online Marketing For Artists - Local Tv Shows

Online Marketing For Artists - Local Tv Shows
Local television needs guests constantly to create content for their viewers. What better way to promote your art business than to get on a local television show and talk about an upcoming art fair, charity event or gallery opening? Getting seen by the community really gets your name out there.... that's what every artist needs if they want to sell more work. And it's not as hard as it seems.

You can contact any number of people within the television station ranks for the opportunity to have the show producer see you. Even the receptionist has the ability to pass along a good interview topic to her boss. Every person who works in a TV station knows how important getting good guests are and how they get the information varies all over the board. These is usually a "community affairs" contact or producer who's email or phone number should be easily available on the station website. For local events, this is your best bet.

Art shows, charities and galas are the easiest to get booked, but do not discount simple business promotions. Galleries and art shops can create a buzz by letting TV producers know that you are available for an "ask the expert" show where people can call in to get tips in your industry. Anything interesting to a viewer is valid material for a TV interview. And don't let being on TV scare you.... it's easy. Just be yourself and you'll be fine. There are producers and directors there to help you. They know most people will be nervous and they have ways to calm your nerves.

How can you sell more of your artwork online and make bigger sales?

Discover the number one resource that artists all over the world have been using to excite their customers, create cash flow and get more of their art in front of the eyes of thousands of prospects. Learn to expand your art and craft business beyond the shows with a trusted, online presence.

Alka Dalal is an experienced internet marketer and fine artist that has been speaking to audiences for over 25 years about ways to increase their businesses.

Sunday, August 13, 2017

How Does Google Rank Local Businesses Using Google Places?

How Does Google Rank Local Businesses Using Google Places?
Google offers a free way for companies and consumers to list and find businesses in their area. This can be achieved with the new Google Places. This is convenient because regular Google results do not showcase all local locations. Google Places offers businesses the option to list relevant information about their company so that consumers can access this information on the web. Consumers have the option to view various businesses in their area, and compare and rate these businesses based on their specific needs.

How does Google rank all of these local businesses? Google uses a combination of factors to list and rank these companies. Google first considered relevance. This is how relevant the businesses are to what you are looking for. For example, if you are looking for book stores, Google considers book stores, and not other types of stores such as clothing stores. Google will only consider relevant companies based on your search. The next thing that Google considers is prominence. This is taking into consider how well known some businesses are than others. This is based on various sources on the web. A more well known book store, such as Barnes and Noble, would probably be listed before a smaller more uncommon book store. Lastly, Google considers the distance of the business from your search location. If you are for example searching for a book store near New York City, the closest book stores will be listed first. These are some of the factors that Google considers when ranking the Google local results.

Google Places is a great tool. Businesses have the option to market their business even more, with this free service. Businesses can claim their local listing for free, and can update all of the information found on their Places page. Companies can add their phone number, contact information, hours of operation, payment methods, photos, and much more. This can give an internet searcher all of the information needed in order for them to decide to use this business or service. Another great added feature that can benefit the web user is the use of reviews. Google lists any reviews that exist about a business. This can give a web user a better understanding of what other people think about a company, product or service. Not all Google local results showcase reviews. Many businesses do not take advantage of Google Places because they do not realize that it exists. Often businesses also do not realize that it is free. As more companies become aware of Google's local search, web users will have an easier time choosing the businesses that they want to use.

Google Places recently introduced Hotspot. This is a more social way of viewing local results. Users have the opportunity to rate businesses both on their computers and mobile devices. Google Places will even suggest other businesses and places that consumers will like, based on their ratings and reviews. Consumers can also see if any of their friends have enjoyed an experience at a particular place. This is an extremely beneficial update to Google Places, because Google Places results can become more individually based.

There are many benefits to Google Places. Both web users and businesses can benefit from this service. By providing relevant results and information, users can better decide on the businesses that they want to utilize. Businesses can benefit by providing accurate information to perspective customers, and can also obtain more customers from this free form of advertising. Google Places will continue to grow and change for the better. It is truly a great addition to the regular search engine results that Google displays.

Fred Meek is a professional search engine consultant in Austin Texas. For more information on Austin Search Marketing or Local Search Marketing

Friday, August 11, 2017

Local Business Marketing Is Changing Big Time

Local Business Marketing Is Changing Big Time

Not too long ago one quite well known local business marketing technique for car dealers was to get a crazy guy out on the lot busting up cars with a sledge hammer. Usually it was the owner. It was copied all over the country and proved a very successful method of local advertising, which was its purpose. Whatever marketing and advertising agency came up with this idea had a real gem. People noticed and they went in to buy cars from this guy.

Small business advertising ideas come in all forms. In the old days it was newspapers advertising your small business that brought in your traffic but people don't read the newspapers like they used to. Yellow Pages marketing ideas were pitched to all new local business listings in the phone book and in some cities the phone book became so large it took more than one volume to contain it all. And people actually "let their fingers do the walking," as the old TV ads used to urge you to do when you needed to locate a product or service. But guess what, things have changed!


Roughly 80% of U.S. households are now online and it's estimated that somewhere around 70% are using the Internet to find information on every subject under the sun. Years ago, when someone came up with the nickname, "Information Superhighway," they hit that nail right on the head. And the Internet phenomenon has changed local business marketing strategies forever (and for the better). If a business can get its website address into the heads of their target audience and the site to which they are directed is well designed then the sale is practically already made. This is where a good Internet marketing business plan comes in.

Truth be told, most people running a successful small business company know little or nothing about setting up effective Internet marketing websites. What they do know, however, is that advertising on the Internet these days is critical and finding an advertising firm specializing in online marketing for small businesses is a simple enough mission. And, when you think about it, it's also a good test of an advertising businesses ability to get you to choose them over all the competition out there. If they got you to somehow notice their company, they should be able to get the same results helping to market your business online.


Shakespeare wrote it, and it's been repeated a billion or more times over, "That which you call a rose, by any other name, would small as sweet." The biggest Internet marketer online, a company called Amazon, used to be called 'Cadabra' when it was first started as an online bookseller. That wasn't so very many years ago, really. But Jeff Bezos, the founder, learned that people were put off by the name because it sounded too much like the word 'cadaver' which, of course, is the term for a dead body! Part of his local business marketing plan was to come up with a name to which people would respond positively. He also wanted something starting with the letter 'A'. That way, he figured, it would be near the top of any lists compiled alphabetically that included his company's name. Good choice, wouldn't you say?

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Friday, August 4, 2017

Top 10 Ranking Factors For Local Business Listings in Google Places

Top 10 Ranking Factors For Local Business Listings in Google Places

What is Google Places?

Local business listings is very important in Google. If you do a local search which includes a place, town, city or local service, Google will display the local business box. That's how important Google thinks local search results are.

What determines your Google Places Rank?

Everyone is wondering what the ranking factors for local search engine optimisation. Do you stuff your Google Places page with as many keywords as possible or what?

Here are the top 10 factors that determine your Google Places ranking - From Least important to most important -

10 - Add Coupons

Google wants to see more interactivity with their Google Places section to people keep coming back. By adding coupons, it adds value to the user experience and helps with your rankings.

9 - Proximity of business

This factor used to be very important but from my own experience, it is not as important as it used to be. You still need an address within the city that you want to optimise for.

8 - Add pictures

Add pictures of your business, products and staff. Make sure you name the files appropriately so Google knows what the titles are about.

7 - Add video

Google loves videos and they have made it very easy to add your own videos. If your profile does not include videos yet - what are you doing?

6 - Add reviews

Do not add fake reviews. Help the process of getting reviews by asking your happy customers to add reviews. Remind them to add the keywords you are targeting.

5 - Organic Ranking

Your ranking for your chosen words in the organic search results does have an indirect influence to your local business listing. Try and optimise your site for a good ranking in the search engine result pages.

4- Contact details on your own site

This is often an overlooked factor - make sure your website has your contact details including your business name, address and phone number. If you can, put it on every page.

3 - 100% completion

When you edit your profile page, Google will give you a completion rate. To get the best ranking, this needs to be 100%.

2 - Claiming your listing

You need to claim your listing. By claiming your listing, you can make edits to your profile page and add more information about your business. Google wants you to do this and make sure that it is up-to-date.

1 - The number 1 influence factor for Google business listings - Citations!

You want to add your business name and contact details to all the business directories and websites that you should be listed on. Any directory or website that is related to your location and industry must have your details listed on it. Many directories allow you to add your business by filling out a form. To get added to industry related websites, you may need to make some calls or send some emails. With a bit of effort, you will get a number of citations that will influence your business listings ranking.

When adding citations for your business, they do not need to include your website. The business name, address and phone number needs to be exactly the same everywhere. If you find a page on the Internet with inaccurate details, you must get the details corrected otherwise it will hurt your rankings.

Please visit my blog - Internet Marketing and eCommerce Expert is to help businesses succeed on the Internet. You could be setting up your first website or looking at increasing sales on your current website. Check out my website -

Nigel works with Australian businesses in Sydney and Wollongong to get the best results possible from their websites. Having a strategic plan in place increases your changes of success with your website.

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Sunday, July 30, 2017

Generating New Leads Online Using Local Web Marketing

Generating New Leads Online Using Local Web Marketing

If you're a small business owner you need to set up a local listings acount on Yahoo, Bing, and Google. It's one of the best ways to generate more leads, prospects, and customers!

Directories for local listings have been around for only the last few years. They are a wonderful service that can provide your business with easy, quick, and free direct response advertising.

Best of all, after you setup your accounts, you'll be able to include a direct link to your website or landing page, your direct email address, your physical address, your phone & fax numbers, and much, much more.

There are tips and tricks to help you find the ideal optimization for your site. One sure way to do this is to be sure and develop a mafia offer. What this means is make potential customers an offer they can’t refuse. You’ll want to put together an offer that none of your competitors are doing. Make it something that is so simple and brain-dead easy for a person to accept that they really can’t turn it down.

This is what you want to focus all of your marketing around. You want to be seen as different and you want to make it very, very easy for customers to come in and do business with you. This mafia offer can be included on your actual local listings or you can put it together on a landing page that you develop with a video and maybe and opt-in form.

Make sure you develop a landing page for your listing. If you don’t know how to do this, there are a lot of resources on the internet. The idea is that to remove 100% of the distractions that are typical on a business homepage. If a customer is unable to find what they are looking for on your site quickly, you stand the chance of losing them. You’ll want to drive customers to one page that has a very specific call to action-it might be your phone number or it might be an opt-in form. It must definitely have an offer you want to make to the person visiting your site.

Be sure and take advantage of the traffic that you’re going to be getting from these local listings and drive customers somewhere which very specifically states what you want them to do. Don’t just drop people on your homepage, they’ll get lost, they’ll get into other things and they’ll forget why they came there in the first place. You want to make sure you convert these people into customers.

It is worth the effort to take the time and develop this very special offer, because in the end you want to make sure that people not only come to your page and learn about your company, but they take that next step; they call you, they contact you and they do what you want them to do. Making this offer helps you to stand out from your competition, which as you know is not an easy thing to accomplish. Follow these simple guidelines and enjoy the fruits of your labor with active leads. Don’t let any lead go to waste.

If you're a small business owner who needs more new customers, leads, & prospects, check out the Local Biz Bully local business listings home study course at

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Saturday, July 29, 2017

Raise Your Ranking In Local Google Result Page

Raise Your Ranking In Local Google Result Page
Google Local Business Listings are very much different compared to organic/natural or pay-per-click listings. They just usually show up when an internet user key-in a service oriented business followed by the local area for their search. A large map from Google Maps shows alongside to the first result page with a contact number indicated by each. If you really need more than ten listings, you can simply click in "More Results from 'Insert City' " tag and then you will be taken to a map with alphabetically lettered red pegs for each and every registered local business on Google Maps.

It also shows that over the past few years that websites who are being listed on Google Maps and/or Google's Local Business Listings are gets even more vital since they are being displayed from time to time in search with up to ten listings before organic listings even begin.

Now let us discuss the changes in Google Local Business Listings algorithm...
One of my clients was listed Google Local Business and is still listed under a Local Business Listing up to now for their service, however, it seems that the listing fell in quite a short period of time; they went from #2 to #36 out of 3,412. Since a lot of local business owners are now seeing the value in these local business listings and that Google makes the submission process much easier and simpler to understand instead of the general ins and outs of SEO, competition is really on the rise specially during the time of recession.
With this current surprise in dropping my ranking, I have determined that Google Local Business Listings has its own algorithm. After seeing what are the patterns are and what the top listings did, I made a few adjustments by utilizing the modeling method.

Based on my own research, understandings and observations, the patterns that present it for those that are high on the listings is that they have:

1. Photos- Currently they just allowed this. Add as many photos as you can and even your company logo.

2. A lot of good reviews- It is a lot more important that these be from real clients. You cannot handle too many. As well as you should not fake them, for the reason that it is easy to see. Just as with Amazon, a lot of people trust products with lots of reviews that have kept above three stars.

3. Use Keywords in Your Business Description- They offer an area where the business agent can describe what their company offers.

4. Use Keywords in Business Name- Do not be unreliable by changing your business name, but if your keywords are in the extended business name or LLC, make sure this is the name in which you are registering.

5. Add a Coupon or Freebies- Google allows printable coupons or freebies to be added by your business listing.

Add these attributes to your Google Local Business Listing and you can guarantee that you are going to be in the top ten.

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Local Business Marketing Tips

Local Business Marketing Tips
The past decade has seen many important inventions and most importantly innovations come in the scene to further re-defined technology. Technology has always been optimized to make it more user-friendly; this quest for perfection is what drives everybody and everything around you.

Through internet marketing, one can easily pave their way to becoming one of the internets hottest business of the times. It all depends on how you utilize the internet for marketing and advertising. Here are some tips that will ensure that you spend quality time on the internet by optimizing resources and promoting your local business.

Search Engine Optimization: If there is a single most important factor that determines the success of your business on the internet, then it is the SERP or the Search Engine Results Page. One always seeks to be listed in the first page of the SERP because it is the place from where you can get the maximum traffic. Sadly enough for the pages at the bottom of the list can safely rest to lay their website in graves because there is hardly anyone who ever visits that part of the results! SEO is even more important for survival of local businesses because the search engine algorithm works in a way that it gives the best results for a local search.

Naturally, to be on the list of best and the most relevant sites, you have to optimize your website accordingly that matches the criteria laid by the search engines algorithms. Keyword optimization is also a big part of SEO!

Email marketing: Email marketing is building lists and then sending out promotional mails to the list in order to generate more in-depth curiosity in your website/product. A successful email marketing strategy only works if you have a good website backup at your hand because that is the place from where the maximum input to your list will come! Hence use a website, use tools that give you the option of drawing in more clients and customers, like the squeeze page and Autoresponder; give your clients the choice of a landing page and witness huge website traffic in-flow to your email list ultimately!

Lead Generation: Even before email marketing can actually begin, you need to generate leads/build lists. It is another thing that you can even generate leads after you have resorted to email marketing, but that is more of a by-product of a result than a real result itself. Therefore it would be wise on your part to generate contacts and build your list rather than simply depending on your clients and customers to take you forward. Better still, give them a chance to take you forward or even compel them to do so!

The internet is a glaring example of what it has done to enrich our lives. One of the things that strike you as a matter of fact is that businesses have evolved today; to be precise the marketing part of businesses. There is no business today without internet marketing. Even if it is an old and trusted brand, without internet presence it simply cannot survive the onslaught of the increasing competition!

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"panda" Turned Out To: Local R & D Team Of Growth - Oscilloscope - Electronics

"panda" Turned Out To: Local R & D Team Of Growth - Oscilloscope - Electronics
A complete design team surgeon from China, specifically optimized for the Chinese market to meet the local test and measurement needs world-class performance Oscilloscopes How R & D come from? With the Tektronix "Panda" series Oscilloscopes Are more and more attention of correspondents and Tektronix Development Center of China's elite team of intimate contact, to explore "Panda" oscilloscope interesting people and things behind, listen to R & D engineers from the line the most sincere feelings.

Chance to share the "Panda" series oscilloscopes development process? Why the name "Panda"?

Tektronix Development Center in China started in 2005, our corporate culture driven by engineers, so special attention to the construction team of engineers. After 5 years of development, engineers grow. With many companies in different R & D in China, our engineers have complete autonomy, the definition of product from concept to production the entire process, not only provides support for entry-level products, but also bear the next generation desktop family of devices based R & D work.

Research began that year, "Kung Fu Panda" The film swept the world, the film's protagonist is a very cute panda, willing to use their abilities to help others. We hope this new scope, the world-class products more user-friendly image is passed to all users. "Panda" is our internal development code, when in the market, it follows the name.

Panda oscilloscope TDS1000B-SC is completely developed by the China Centre for eight core engineers responsible for developing the implementation. Tektronix has available before the decade is still a popular TDS1000 Series oscilloscopes, "Panda" series is based on the development of this product on the part of the function is optimized and improved, to be closer to the needs of Chinese engineers. We do a detailed needs analysis, determined to increase the functionality, under the coordination of the project manager to determine the framework, software and hardware engineers to complete the development of rigorous testing to enter the final production processes.

New "Panda" series which features added? Is how to meet the needs of Chinese engineers?

First, we increased the support of the Chinese panel. And customer contacts as well as in universities and Cooperation Found that the large number of young engineers in China, a survey showed that 44% of Chinese engineers between the ages of 20-30 years. Oscilloscope menu option there are many terms, often stands for the young engineers and students in school, understanding and learning of English abbreviations to time some of them, while the Chinese are more easy to them quickly get started. Chinese panel therefore decided to provide support.

Early in development, the availability of the Chinese team had differences with the panel. Because for many years, has been familiar with the environment and terminology in English engineers, the English panel more in line with their usage. How to balance the needs of all the engineers? We finally decided to offer Chinese language panel, while providing an optional menu of Chinese and English. And this approach not only to take into account the characteristics of the Chinese market, but also does not limit the product range in the local market.

Color display is another important function. Not only because of aesthetic considerations, in the two channels when the input waveform, with different colors show different channel waveforms, more convenient for users. In addition, we also made a USB interface to a large degree of increase.

Readers can share and interesting story development process?

USB interface on the testing process is very interesting. Domestic manufacturers produce a lot of U disk, product variety, quality uneven. When we are in software testing, specially went to the market to buy a lot of kinds of U disks, one by one to do testing to ensure that most of the U disk can be identified. That period was particularly difficult, because often the problem is not the Tektronix software, U disk itself does not recognize the problem led to the situation occur.

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Friday, July 28, 2017

The Suitable Guidance That Your Local Seo Service Can Provide

The Suitable Guidance That Your Local Seo Service Can Provide
Every internet marketer knows that traveling increased traffic aimed at your web is the greatest approach to make money. This is why most of them have tried different ways to attract people and add-up for the traffic of the site. Increasing the visibility and presence of the website could lead and generate profits. This is also, why a large number of marketers are into SEM or Search Engine Marketing.

Businessperson would love to see their business grow or expand. Inside the online world, you can do this through internet search engine optimizations. By increasing your rankings for most search engine queries, odds are, you are going to land some visitors or interested parties. With a simple keyword that is closely related to what you really are offering, the search engine could possibly place you on top of the search list.

Search engine optimization is always good, but when you would ask a local seo service company, you will discover that there are more good ways to make your site more visible and it make people become more mindful of your products. This will impose information of what you really are marketing, where you are marketing, the best way to contact you and ways to create a transaction with you.

At some point, you can also do that by joining an online community or create a blog. While using community you are in, odds are, there is a forum running, you might open a topic with regards to you and your business to boost the visibility and understanding people towards your business. Like the ones you post on forum topics, it's also possible to create a blog that will lead to your product or business.

Finally, you can look at article submissions in different directories online. Alongside the article are the links that would redirect them to your website or to your business. Your local seo service company must be there to help. Not only will it increase your visibility and presence, but also your credibility towards business and products you are into since the article you're writing is all about your products.

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Internet Marketing - Online Internet Marketing For Local Companies

Internet Marketing - Online Internet Marketing For Local Companies

Whether you own a business or you are involved in any sort of marketing, it's likely that you realized that customer buying habits have shifted, 83% of consumers now search online prior to buying a product or service. As you can imagine, Internet marketing (IM) has played a massive role for local businesses to generate more revenue. Unfortunately for some, the majority of businesses have been missing a remarkable opportunity with IM and SEO - and it's been staring at them right in the face!

If you're a local business and your survival has been or is dependent on traditional advertising, this is very, very bad news. The majority of people research on the Internet what they want to buy before they buy it. It's a fact. If a company is positioned well on the front page of Google and provides relevant information for the customer, bingo, chances are the company just got a smokin' hot lead.

Why the big Internet shift?

People shop online for a variety of reasons, but it's primarily because they can find out a lot of information on a business. They also are highly attracted to businesses online that give them the most relevant information and offer the best solutions relating to their needs. When something like this happens, these businesses are viewed as an authority in their fields and consumers are much more likely to buy from them.

I'm someone who recognized the potential of Internet marketing and I jumped on it.

After graduating from a computer related program in school, and seeing the potential and few were seeing, I formed my own Internet marketing company. Using a variety of techniques to promote, there have been some amazing results! Obviously a lot of time and effort goes into a solid IM campa


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