Showing posts with label Learning. Show all posts
Showing posts with label Learning. Show all posts

Monday, October 30, 2017

Why You Need XML to Reuse Learning Content

Why You Need XML to Reuse Learning Content

In his seminal article Education and Training: the Road Ahead, Joe DiDonatos refers to the 20/30/50 model for delivering and teaching content. In this framework, the most effective and long lasting training results are derived from the following mix: 20% classroom training, 30% e-learning and 50% performance support.

Unfortunately, training organizations are far from delivering to learners this ideal blended learning environment. This is due to the overwhelming tendency to create content for a singular purpose (e.g. instructor-led training) and then recreate that same content for another purpose (e.g. e-learning) using a different tool. It is the Achilles heel of the training industry.

Training organizations need to find a more efficient and cost-effective way to meet the customization and performance support demands of learners. And that means embracing XML for content reuse. The good news is that this is not a new concept, adopting a single source XML framework has proven phenomenally successful in other domains such as product documentation and publishing. The benefits reaped by these industries can be easily applied to learning content. Here is how:

Reuse across multiple audiences

XML allows you to break learning content down into granular elements that can be reused and repurposed in many forms and many contexts. At its most basic definition, XML is simply a way of labeling information by identifying its components and structure. This semantic mark-up gives us detailed access to the content. As a result, applications can now process these pieces in different ways, greatly increasing the usefulness and the value of content.

To illustrate, how a piece of machinery works is something that affects multiple job roles at a manufacturing site. On the flip side, how to operate that piece of machinery is specific to the machine operator and how to draw a sample from that machine for testing is unique to the quality associate. XML allows us to tag these information components as shared or audience specific. Applications supporting XML can process the shared content to appear in all e-learning courses for example and filter the audience specific content to appear only in courses taken by employees in a certain job roles. This filtering can apply to almost any variable, be it departments, brands, product lines, geographies, etc.

Reuse across multiple formats

XML represents data in a platform-neutral, open, and extensible manner. In other words, XML is channel-independent and as such, allows you to deliver content real time in a variety of formats to worldwide audiences. Content maintains its quality, integrity and security no matter how it is delivered - via instructor-led training, online courses or mobile performance support applications.

Research compiled by Chapman Alliance and Brandon-Hall, shows the ratio of development hours to course hours is 34:1 for instructor-led training and 33:1 for converting PowerPoint from this instructor-led training to e-learning. In these instances the same learning content is created twice, once for each output format. By contrast, if course content is created in XML, which separates content from presentation, the output format would be a non-factor. In other words, there would be no need to spend 33 meaningless hours to convert existing content.

The trade off is that content development needs to take on a more formalized approach than most authors may be used to, but the productivity gains that can be achieved using XML are enormous.

Real-time customization

XML gives you the ability to create customized training information by assembling on-demand, multiple pieces of learning content into a single document. In other words, it allows you to "slice and dice"€learning content on-the-fly to create new training products and deliver information personalized to individual requirements.

Content customization is something that the majority of training organizations struggle with due to the excessive cost and resources required to create and maintain hundreds of versions of the same content, but tweaked to individual requirements. XML solves this problem by allowing you to break content down into relevant pieces and tag it for different profiles (e.g. use this compliance procedure for learners located in only the US) and different outputs (e.g. use this graphic if outputting to mobile devices).

Using this XML-base approach, customization is no longer manual. Instead, it's a completely automated, on-demand and self-service process. One that reuses the same content over and over, simply assembling and distributing it based on a learner's input.

Instant Content Synchronization

In case it hasn't become clear yet. XML allows you to create content once and reuse it across multiple training products and outputs. This drastically reduces one of the biggest costs associated with content development: maintenance.

With XML, when a change is made to a piece of content, that edit can be automatically propagated to all training products where that content appears. Eliminated is the need to update the content in print documents and then updating it again in e-learning courses and then updating again in performance support applications and so on. XML ensures content integrity and content timeliness. For companies that are highly regulated, this can even dwarf the massive cost savings achieved from not having to maintain multiple versions of learning content.

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Sunday, September 3, 2017

Amadeus Consulting Discusses: Learning AdSense Using a Google Grant

Amadeus Consulting Discusses: Learning AdSense Using a Google Grant

What Google Grants can teach you about AdSense

Google Grants is a very unique program sponsored by Google. The program works by donating in-kind AdWords advertising, and is available to 501(c)(3) organizations in the US, as well as other charitable organizations around the world.

The value of the grant is $ 10,000 a month, which is divided into a daily limit of approximately $ 329. Successful use of the grant allows recipients to renew the grant each month, or apply for an extension with can give as much as $ 50,000 per month. The money is put into an AdWords account budget, which lets you buy ad space on any of Google's services, which shows ads as "sponsored links". You can see some examples by searching for "world poverty" on Google.

Although $ 10,000 would be relatively easy to spend in any other ad campaign, the Google Grant has a couple stipulations: one, the maximum bid for ad placement is capped at $ 1. Two, the grant has a "use it or lose it" policy, meaning that if you fail to actively manage the campaign and use most of the money, then you run the risk of being removed from the grant program.

Learning the Long Tail

One of the first things you will learn is that spending $ 329 every day is hard when you have to do it one dollar at a time (or even less, because even if your max bid is set at a dollar, the cost per click for the winning bid may only be as low as ten cents.) Since you only spend your grant money when somebody clicks your ad, it can be a challenge to find so many people to click your ad each day.

To solve this, you have to get creative with the keywords you use, and include specific and detailed search terms.

"Long tail" keywords tend to receive much less traffic, but tend to convert to sales (or donations) at a much higher rate. Being able to find and target these keywords means that you can more accurately target ads, which results in more people clicking on them (spending your grant money), and which hopefully leads to more website conversions.

You can also broad match more generic terms, however since you can only bid up to $ 1, these also run the risk of being outbid – which would result in your ad not showing.

Focus on the Goal

Google only gives you the AdWords Grant. The value of the grant to your organization will depend on your ability to make good use of it. This means that you have to find a way to monetize by driving traffic to your website and converting that traffic into donations. With a little practice, or by working with an experienced professional, you can turn a $ 10,000 ad budget into a successful marketing channel for generating donations.

In most commercial organizations, we measure this as a return on investment (ROI), which measures how much we get for how much we put in. With a Google grant, it is still important to maximize its potential. This may mean turning it into monetary support, recruiting volunteers, or bringing attention to an urgent issue. Whatever your plan, make sure you identify your goals early-on, otherwise you will never accomplish them.

Many non-profits also tend to get creative after receiving a grant, since they are used to soliciting larger donations from a smaller number of people. With the grant, they have the opportunity to solicit smaller donations from a huge number of people each month. It is a great way to build a large support base very quickly, which can be utilized and mobilized in the future.

Regardless of your tactics, focus on your goal: converting the grant money into support for your organization.

Make No Mistakes

One benefit to Adwords is that you cannot make a mistake. Of course, there are some strict guidelines for Google grants, which you should review carefully, but you cannot make a budgetary mistake at least. In other words, it is impossible to spend above your daily limit, meaning that you can experiment and try all sorts of ideas, ads, and keywords without worrying about spending too much money.

For most campaigns, Pay-Per-Click (PPC) managers are tightly limited by budget and have only a little bit of space to experiment and test without risking serious budget over-runs, or very poor cost-per-conversion results. With Google Grants, you can test and experiment as much as you want (active management is encouraged), and you can try things that you might not normally have the freedom to do with your regular campaign.

Great for Any Experience Level

Learning Adwords is very challenging in any other setting because every action may have a serious impact on budget and revenue. But with a Google grant, it is a perfect opportunity for individuals to learn how to manage an online PPC campaign without the worry and limitations of a normal budget.

This lets non-profit organizations manage their campaigns without needing to hire their own specialized staff. However, many non-profits have also found that more experience also results in better conversions, meaning that an experienced PPC manager tends to more than pay for themselves by increasing donations and accomplishing more with the same grant budget.

Also, experienced PPC managers generally have experience in conversion optimization, which can help design and optimize a website and other web properties to help your organization better accomplish its goals. This does not necessarily need to be done up front (although the Google grant requires that you have a website), and can be done later down the road.

Join the Community

One of the best parts of the Google grant is that you can see how powerful search engine marketing can be for your organization.

There is a large community of search engine and Internet marketing professionals out there, and most are very willing to help new people learn the ropes. If you ever have questions, concerns, or just need a bit of advice, look online or find a local community of search engine professionals. There are a lot of us out there, and we'd love to help you out.

About Todd McMurtrey

The marketing team at Amadeus Consulting considers it part of their daily tasks to stay on top of what is going on in the technology marketplace. It is important to our company culture to be technology thought leaders, but we also want to share our knowledge and insights with readers excited about the latest and greatest tech news in the Tech Market Watch blog.

Sunday, July 30, 2017

Learning Wordpress

Learning Wordpress
Learning WordPress can be a great publishing tool that is especially useful in the field of blogging and website management. WordPress integrates great features, easy to use interface, and the ability to integrate multiple platforms into one seamless action of posting. There are many facets to learning WordPress, but you should take some time to familiarize yourself with features such as as the Administration Panel, Theme, and the use of Widgets.

After creating a WordPress account, you will want to familiarize yourself with the Administration Panel. The Administration Panel is presented in sections that include the header, navigation area, work area, and the footer. The header will show the name of your blog and is displayed as a link to your main page. In this section, you will also find your privacy settings, favorites menu, link to your profile, and the Log Out feature. On the left-side screen you will find the navigation menu that has all the administrative functions that can be performed. All features can be hidden or collapsed by hovering over the title area. The largest area is the work area. This area is where your posting ideas are collected and arranged. In the footer, which is at the bottom of the Administration Panel, you can find links to documentation and feedback. Feedback is a useful part of WordPress that allows website viewers to leave valuable opinions that can be used in further polishing your website.

Another feature that you will want to take into consideration is the Theme. In this section, you can customize the look and style of your website. The theme, also called a 'skin', comes in packages that include graphics, text, and colors. There is a long list of Themes for WordPress users to select. There is even a Theme Swticher plugin that can help publishers switch out the style with ease and also includes a preview function to view your website. Another neat feature of WordPress is the ease of using Widgets. Widgets are gadgets that can be used for multiple purposes and are easy to incorporate into your website through drag-and-drop user interface. These gadgets can be used to add extra components to your website such as categories, recent posts, recent comments, and even archives. In addition, gadgets that integrate social media such as Twitter, FaceBook, and MySpace can be used to deliver information faster and easier than ever.

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Thursday, July 27, 2017

Search Engine Domination Learning SEO

Search Engine Domination Learning SEO

Simply put, if you have your own website, improving the visibility of your website to potential searchers is key to attracting more attention to the content of that website. If your company has one of the best-looking website in the world but no one gets to see your effort, it is for naught. This has led to the expansion of the Search Engine Optimization industry, or SEO.


It is therefore critical that a search engine should be able to direct searchers to your website without much hassle. There are a number of ways and tips to achieving this kind of status. For you to maximize your position in the major search engines like Google and yahoo, you have to understand that all they do is to provide their visitors with the best experience as they browse. They therefore go to the lengths of even tracking how often their visitors are interested in your website content and either upgrade or downgrade it according to the track results.


To improve the position of your website on the major SEOs, it's impetrative that you improve in the content of your website and give visitors a reason to prefer your site to other sites. Contrary to common believe that purchase of more advertising will make the SEOs give your website preferential treatment, the bottom line is improving the content that will attract the advertisers in the first place.


If your website has been running for some time now but you don't feel like it's getting the best from the search engines, it's time that you consulted a professional to work on it. Some of the things an expert should do to your website include developing more relevant content through reviews, improving your keyword search and training your webmaster in some of the tricks of the trade. In fact your keywords should be completely changed to see if the search rates increase.


At this stage, it is also advisable that you consider hiring a different webmaster to see if things can change for the better. With some search engines claiming that they can guarantee your website's position increase, the secret lies in having a better website that has viable content and of high quality. Remember that as you do the redesign there are other companies out there who are struggling to be ahead of you. Overdoing your competitors should be your objective.


For more information about SEO and Naples Web Design you can find a Naples Web Design Specialist in your area.87K69239J1103993P

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