Showing posts with label Landing. Show all posts
Showing posts with label Landing. Show all posts

Saturday, August 12, 2017

Importance of Landing Pages in PPC Services

Importance of Landing Pages in PPC Services

Landing pages are where all the fun and excitement promised in the external link really takes form!


Usually in most of the advertisements as well as in the social websites, there is lot of links provided for the potential customers. It's a tough task to make a person click on the links that are available in other websites used for campaigning.


So when a person has actually clicked on the link, half the job is done.


The most difficult task is to make the connection. In order to retain the potential customers, the promised action should really take place. If the external link has promised total fun and frolics, then the targeting page should brim with such excitement that the customers would still stick on.


The importance of these targeting areas is extremely important in the e business. Landing areas or targeting pages are the place to which the person gets transported when they click on any links found as an advertisement.


The target page has to be trendy as well as up to date. Most of the companies strive and stick to the competition by always being ahead of their potential rivals.


It is not such an easy task as it may seem. Being constantly aware of the trends, the rise and fall of business is a time consuming and patience testing activity. Some companies hire professionals to keep track of the recent trends and to design their targeting pages as per the most recent version.


Pay per click is gaining momentum in this fast pacing world. Most of the websites act as host to the advertising agencies. The concept that has materialized is the pay per click or the PPC. It is the number of clicks that a website or a link gets that enhances the business. Since survival of the fittest is the key, most of the companies, like to deal with the websites that are more popular.


The more the merrier is the silent pledge of these promoters. PPC optimization is what every promoter looks for. They have to work upon on certain aspects that make their website the most sought after one.


However, the landing pages are grouped into two categories. They are:


• Reference landing page and


• Transactional landing page


The reference page usually aims at attracting the customers with the data, while the transactional reference pages requires the customer to invest some of their time and fill out forms or pay money.


Unless otherwise the customer is in dire need of the information in the website, scanning through the transactional page is a rarity. But in case of reference page, the user is attracted by the readily available information. So in such scenarios, reference landing pages gain momentum.


However, since the transactional reference pages require the investment of time as a onetime activity, it will gain interest among members who are really in need for the information. The categories of people who tend to sign up for transactional reference pages are those who constantly have a check on the patterns.


Whatever be the case, targeting pages have to be at their best for any business to prosper.


Quick Recap: •Importance of landing pages in PPC Services •The landing page has to be trendy as well as up to date • PPC Campaign Management is gaining momentum in this fast pacing world •Two categories of landing pages are reference and transactional

Saturday, August 5, 2017

Importance of landing pages in PPC Services

Importance of landing pages in PPC Services

Landing pages are where all the enjoyable and pleasure promised within the outside link extremely takes type!
Typically in nearly all of the advertisements with within the social websites, there's lot of links provided for the potential clientele. It's a powerful job to form an individual click on the links that are on the market in different websites used for campaigning.
Thus when an individual has truly clicked on the link, 0.5 the work is completed.
The foremost troublesome job is to form the association. In order to retain the potential clients, the promised action ought to very receive place. If the outside link has promised total enjoyable and frolics, then the landing page ought to brim with such pleasure that the purchasers would still affix on.
The significance of these landing areas is very important in the e business. Landing areas or landing pages are the place to that the person gets transported when they click on any links found as an announcement.
The landing page has got to be fashionable plus up to date. nearly all of the businesses attempt and keep on with the competition by forever being before their potential rivals.
It's not such an easy task as it might seem. Being frequently awake to the trends, the rise and fall of business is a time consuming and patience testing activity. Some corporations hire professionals to stay track of the new trends and to style their landing pages as per the foremost new version.
Pay per click is gaining momentum during this fast pacing world. of the websites act as host to the marketing agencies. The idea that has materialized is that the pay per click or the PPC. The a lot of the merrier is the silent pledge of those promoters. PPC optimization is what each promoter appearance for. They need to work upon on certain aspects that create their web site the foremost wanted one.
But, the landing pages are grouped into two categories. They're:
· landing page and
· Transactional landing page
The orientation landing page sometimes aims at attracting the purchasers with the info, while the transactional orientation pages needs the client to invest a variety of their time and fill out forms or pay money.
Unless otherwise the customer is in dire would like of the knowledge within the web site, scanning from first to last the transactional landing page may be a rarity. But in case of orientation landing page, the user is attracted by the cheerfully obtainable information. But, since the transactional orientation pages require the asset of time as a onetime activity, it will add awareness in the middle of members who are extremely in would like for the information. The classes of folks who tend to sign up for transactional reference pages are those who constantly have a check on the patterns.



Quick Recap :

•Importance of landing pages in PPC Services

•The landing page has to be trendy as well as up to date

•PPC Campaign Management is gaining momentum in this fast pacing world

•Two categories of landing pages are reference and transactional

Sunday, July 30, 2017

Google AdWords Basics Part Four - Landing Page Optimization

Google AdWords Basics Part Four - Landing Page Optimization

When using Google AdWords, your landing page should always be highly relevant to the ad you're placing. The higher the relevancy of your ad, the better the price of your CPC per keyword. That's just how Google does business. Don't try to fool customers by sending them to some page you think they'll like better (or for whatever other reason you might have to do so); in the end you'll just be sabotaging yourself. Google knows how relevant your ads are by how much time someone who clicks on your ad stays on your landing page, as well as how many times the searched keyword appears on your landing page. There are other factors in the Google relevancy equation, however, the entire formula isn't revealed by Google.


Landing Page Optimization is equally as important as ad optimization in Google AdWords. If someone clicks on your ad and find themselves on a page which is not directly related to the ad they clicked on, the chances are that you've just wasted the money you spent on that click. Maybe your ads have a great CTR, but if your cost per conversion is horrible your CTR doesn't mean anything. Say you're advertising a Harry Potter book; don't link the clicker to the bookstore homepage, link them to the exact page where the Harry Potter book can be bought. If your ad mentions some sort of specific deal, make that deal visible on your landing page.


As mentioned above, your landing pages are just as relevant as the ads they're linked from; this is why you should also split test landing pages (if you own the domain you're using to advertise of course). To split-test landing pages, make two identical ads and just change the landing page links (you want the ads to be identical because otherwise you won't know what the discrepancy in cost per conversion is due to). If you don't know anything about "web -copywriting" and you have access to the source code of your capture page, you should definitely read a web-copywriting book. Testing your own ideas and layouts of landing pages can also be great, but knowing what really sparks interest in the human mind could save you a lot of money.



That does it for "Google AdWords Basics Part Four - Landing Page Optimization". If you're unfamiliar with Any AdWords terms I've mentioned, check Google AdWords Basics Parts One and Two, hosted on my blog at mossopblog.com.




Related Google Adwords Cost Articles

Friday, July 28, 2017

Search engine optimisation can increase leads generated by landing pages

Search engine optimisation can increase leads generated by landing pages

Companies looking to make the most out of the traffic their search engine optimisation strategy attracts should ensure that their landing pages can generate leads, an expert has warned.


Justin Rees, director of marketing and partnerships for LeadPoint UK, has told Econsultancy that it is important that companies not only focus on attracting traffic but on converting these into solid leads.


He said that a growing number of brands are finding themselves in a position where they need to take online lead generation (OLG) seriously, especially when they are selling a product that a customer can purchase online.


"Products that are fairly generic where the consumer typically searches for the product or service rather than a specific brand are generally better for OLG campaigns," he explained.


The fact that only a small number of the consumers hitting a company's website submit their information means that it is essential that websites are designed to attract as many visitors as possible, he suggested, which could include deploying an effective search engine optimisation strategy.


Mr Rees explained: "This means you need a large number of potential consumers to generate quality leads in any volume."


He added that there can be additional problems with lead generation in those instances where sites are selling niche products, as the smaller customer base can present companies with problems.


This further emphasises the importance of using search engine optimisation in order for the company to be exposed to as many potential customers as possible.


Mr Rees said that it is a wise move to assess the benefit, cost and efficiency of deploying a lead generation campaign before committing to the process as it does not suit every business and product type.


Those companies which have reaped the rewards of an effective search engine optimisation strategy and an intelligent lead generation campaign must also ensure that they follow up this information correctly.


Jamie Klein, author of Lead Domination, has told Sales and Marketing magazine that the leads generated from this type of initiative are useless without an effective follow-up strategy.


He advised that these often have a limited shelf-life, making time of the essence for the sales teams tasked with converting potential customers into concrete sales.



Mediarun is a search engine optimisation company in London providing search engine marketing, pay per click advertising and social media services to clients with quality traffic.

 

AdWords Tips - Checklist For High Converting PPC Landing Pages

AdWords Tips - Checklist For High Converting PPC Landing Pages

For very obvious reasons you want your pay per click landing pages to convert as many leads or as much sales as possible. Here is a quick checklist to help you create high converting pay per click landing pages.


Marketing Flow


Your marketing communications must make sense, they must flow smoothly from your keywords to your ads to your landing pages to your offers. You mess any of this up, your conversion rates will surely suffer.


On-Page Optimization


Doing on-page optimization will help you get a much higher quality score in Google AdWords which will often get you lower cost for your clicks & better ad position.


Place your keywords in your title tags, meta tags, meta description, meta keywords, H1 & sprinkled all over your landing page. Do it in such a way that the text is still readable & it will look more natural.


Image Optimization


If you have any images which are relevant to your offer, add your keyword as the name of the image. Such as diet-pills.jpg, pre-owned-audi-a4.jpg & much more. If you have non-relevant images such as order buttons, guarantee buttons, name them as 1.jpg, 002.jpg, 3x.jpg & such.


In this way, the non-relevant images will not affect your landing page quality score & your relevant images will boost your on-page optimization. This is a very unknown yet simple method that works all the time.


Copy & Offer


After all the above steps are done, you must write compelling sales copy or presell copy to get others to spend money with you. Also, make sure your offer is irresistible if not you must use your words to make your offer appear much more desirable.


Call To Action


Landing pages for paid search traffic should have only 1 single purpose, either you want people to buy something or you want them to enter their email or zip code. If you page is slightly longer, you might want to have more buttons & links for the same call to action.



Samuel Ng makes a very comfortable income online with search engine marketing, affiliate marketing, membership sites & more. On top of all that, he is always sharing unique & practical tips to help you make more money with search engine marketing, affiliate marketing & membership sites.