Showing posts with label Jump. Show all posts
Showing posts with label Jump. Show all posts

Saturday, September 16, 2017

Help For Professional Cover Letters - How to Jump Off the Page (and Into an Interview)

Help For Professional Cover Letters - How to Jump Off the Page (and Into an Interview)

Here's a secret. You're not human. Not to a hiring manager. Not yet. At first you're just facts and data on a page. But don't feel bad, so is everyone else. Your first chance to come to life is in your cover letter. The good thing for you is that most of your competition doesn't get it. So they don't know how to write professional cover letters that make them stand out. So you have a chance to differentiate yourself.


In addition to outlining your skills and credentials, focus on making yourself memorable to the reader and you're more likely to wind up sitting in their office.


Here's two quick ways to jump off the page and into an interview:


1. Be an interesting story to tell


People tell stories to each other all day long. Brief snippets and anecdotes that make them seem more interesting or just give them a chance to engage with others. What story could a recruiter tell about you around the water cooler?


For example, imagine Nick the Recruiter sitting at a table full of co-workers just before a meeting. He decides to break the ice by saying, "So, I'm interviewing this guy today who base-jumped off the Space Needle." Instantly, Nick is more interesting. His status is raised because he's got the "fun" interview. More importantly, he's looking forward to interviewing you. And you can bet that story will come up giving you a chance to connect on a more personal level.


2. Make yourself the hero of a story


Use an anecdote to showcase your skills. Instead of creating professional cover letters that are a bare recounting of your job history, pick a specific event in your career and create a story around it. It should give concrete examples of how you were resourceful, hard working, how you overcame obstacles, or achieved results. Give the reader a reason to root for you and applaud your creativity or guts. Again, it's likely to come up in the interview allowing you to lock in a favorable and lasting impression.


I'm not saying that hobbies are more important than job skills. What I am saying, is that you're competing with big stack of paper. And hiring managers know, when all is said and done, they've got to hire a person. Help them get to know you as a well-rounded person up front, and you'll have an edge over all the 2-dimensional, 8 1/2 by 11 sheets on their desk.



You're facing a huge opportunity. Every job applicant you're competing against submits two docs - a resume and a cover sheet. And they completely waste one of them. Imagine your advantage when you consistently knock it out of the park. Here's two steps to take:
Get your copy of tips and tactics for writing professional cover letters in the new millennium. You'll be far ahead of the crowd.

Sunday, August 6, 2017

Writing Sales Letters That Jump Off the Page

Writing Sales Letters That Jump Off the Page

When you need to write the copy for a sales letter or ad, marketing flyer, direct mail piece or a sales statement, etc., it can be hard to find a copywriter who can do it for you right away. And yet the sooner you get it done, the quicker you can start generating a return.


So why not do it yourself? Simply follow these 7 top tips to get started:


Start at the heart When you're faced with a blank page or screen and don't know what to write, think about who's going to read your copy. What is the biggest issue they need to resolve - one that you can help with? What's at the heart of their problem? When you know that, you have your starting point.
Write an engaging headline Take the reader's biggest problem and use it to write your headline. There are many different ways you can do this: ask a question; make a statement or a promise; include a unique offer or incentive; flag up the consequences of not using your product and show you help the reader avoid the problem; promise to show the reader how to do something; introduce a new way of doing something, etc. Simply decide what kind of headline will suit your target reader.
Talk about the reader, not about you You have a specific message for a specific type of person - so focus on that, not on your company. Show the reader that you understand what they want.
Use the word "you" and "your" Addressing the reader using the word "you" is much more engaging than talking in general terms about "customers" or, worse, talking about yourself.
Be specific Don't offer anything and everything to everyone. Remember who you're writing for specifically, and keep your message on track for that niche. Be ultra-specific.
Backup what you're saying Include a testimonial from a happy customer; use a case study; get a third party to endorse your claims; outline your own credentials. These all add power and credibility to your copy.
Get emotional! The most important thing is to move your reader from a point of indifference to a place of action. To do that, you have to touch the reader at an emotional level - even with things like IT services and machinery! What matters is the difference that your product or service really makes to your customer's own life, work or business.

These 7 tips will get you started - but there's a lot more to writing powerful ad copy and getting your readers to shout "Yes, this is for me!" The secret to copywriting is not about using 'clever' words, but about understanding what it is that your prospective buyers really want - not simply what they need.



Angela Sherman is a professional sales copywriter who helps her clients win more business. You can download her practical step-by-step e-guide, How To Write Powerful Sales Letters, here. It shows you how to write powerful sales letters, direct mail and advertising copy for your business - fast. How To Write Powerful Sales Letters




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