Showing posts with label Indispensable. Show all posts
Showing posts with label Indispensable. Show all posts

Sunday, July 30, 2017

Four Indispensable Principles of Social Media Marketing (SMM)

Four Indispensable Principles of Social Media Marketing (SMM)

Social Media Marketing (SMM) has grown by leaps and bounds in the recent past. It has changed the dynamics of the business communications. Today, we see many companies using social media tools such as Twitter and Facebook to promote their brands. The basic advantage of Social Media Marketing (SMM) is it allows companies to explore the untapped markets with the help of a computer. It also helps in enhancing the brand reputation of the company. Some of the popular Social Media Marketing activities include:

Ø  Facebook Fan Page Promotions

Ø  Twitter

Ø  Posting in Application Review Sites

Ø  Social Bookmarking

Ø  Press Release Submissions

Ø  Forum Postings

Ø  Directory Submissions

Although, there are many advantages of Social Media Marketing, companies have failed to take optimum use of this resource. Here are some of the principles which need to be kept in mind before starting Social Media Marketing (SMM) campaign:

Social Networking is not direct selling. It takes time to get the desired results from the audience. The very first thing in Social Media Marketing (SMM) is to build an audience. Remember, it takes considerable amount of time for a new born baby to learn different traits. Treat Social Media Marketing as an infant. Write as many blogs, articles and press releases as possible. This will help the organization in getting brand recognition and will help you during crunch times.
It is very important for companies to understand that in today's dynamic world, people no longer want to purchase things. It is more about how organizations solve the queries of the potential customers through blogs, tweets, and Facebook pages.  Please note that a satisfied customer tells about his/her experience to only few people but a dissatisfied customer shares his/her experiences with many people.
Social Media Marketing (SMM) coverage should include multiple media channels like: videos, emails, and text. Organizations need to understand the basic requirements of different users and provide the content through different media. It is very important to meet the expectations of the potential customers and deliver messages through right mediums in an effective and efficient manner.
Organizations should publish quality content on their website. It should not be a case wherein the information is being provided just for the sake of it. It is very important to understand that every article, blog or comments posted on the web will ultimately lead to brand recognition of the organization. Hence, it is important to understand the value of each channel and how it can enhance the customer's experiences with your brand.

Building effective conversations and relationships adds value to the organization. In fact, organizations which are using Social Media Marketing (SMM) have better financial results than their counterparts. The basic principle of marketing is still prevalent in Social Media Marketing (SMM) which includes: understanding the needs of the customers, creating a strong value preposition and being sincere. If you wish to learn more about our Social Media Marketing practices and are looking for an expert Social Media Consultant contact us now at: and get personalized solutions as per your needs.

Softweb Solutions a Microsoft Gold Certified Partner and Global IT Solutions Provider having strong performance record in Custom Software Development and expertise in Technology, Financial, Healthcare media sectors offers services like Custom Application Development, website development, software testing and quality assurance with industry-specific software expertise in Technology, Financial, Healthcare media sectors.

Friday, July 28, 2017

Search Engine Optimization (seo) Is Indispensable To Your Success

Search Engine Optimization (seo) Is Indispensable To Your Success
Probably the most lucrative asset in your internet marketing campaign is Search Engine Optimization. This is where you make the search engines, like or do advertising for you. The essential idea is to make it on the front page of these search engines, especially Google.

This can be accomplished in more ways than just making yourself at the top of the search engine results list. In fact, you could only hit a page 2 or 3 by this normal thinking, but you could still be listed on the front page otherwise. How is this, you might ask? doesn't do just one search when it fills out a request. Oftentimes, there is an image result list of 3 images that appear above the search engine results list. If, say, these were one of your images, you have a page 1 placement! Even better, you have a placement listed before the actual list is started.

The same is true if you register your company's physical address with Google. Just below the image results, Google will often put a Google map result before the search engine result list. If it just so happens that you have an address, and have filled out the one sheet of paperwork at the post office to make it so, you could again be on the front page. The beauty part is that if Google is aware that there is a website associated with this address result, it will put a link up for you.

Another way to get on the front page is to buy adwords from Google. This will put you in the sponsored links category. You will find yourself in a banner across the top of, and to the right side of, the search engine results. Though it's not as inexpensive as the previous two options, it will definitely do the job of getting you on page one.

Finally, there are ways to design your website, and create accounts outside of the website that will get your web page ranked higher on Search Engine Optimization than others. There are certain web layouts whose HTML is considered to be "search engine friendly." This part is a bit more technical than most people want to deal with, so it often gets outsourced.

One of the most important elements of getting a high ranking is how many one way links lead to your website. The more there are, the higher your ranking, simply put. Naturally, it follows that a person can create a blog account here, another there, put some images up on YouTube, and many other things, all of which can provide one way links back to your website. As you can imagine, other benefits can be taken from such accounts as these. The maintenance of these marketing accounts is also often outsourced, since it could be quite difficult to keep up with so many blog posts a day, or so many backlinks being kept up with, and so on. As you can see, the visibility of your site is key to everything.

Jesson Preston is an internet marketing expert, specializes in Search Engine Optimization and Social Media Management. Mr. Preston is currentlybased in Baltimore, Maryland.

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