Showing posts with label Implementing. Show all posts
Showing posts with label Implementing. Show all posts

Friday, September 22, 2017

Implementing a Successful B2B Email Marketing Campaign

Implementing a Successful B2B Email Marketing Campaign

B2B Email Marketing is still considered a very effective marketing approach when creating a buzz about your company, product, or services. When planning any B2B email marketing campaign, several considerations need to be addressed.


Without a Vision, Campaigns Perish


Any successful campaign needs to have a well thought plan of action. What are the goals of your campaign?
· What businesses are you targeting?
· Who is your audience?
· Do you know your competitors, what they are they doing, and why they are successful?

Direct email targeting is effective. When specializing in a type of industry or product, you will need to look at the types of businesses, their size, and their location. Think of a business as a prospect with its own unique characteristics and demographics. You cannot send out the right messages and offers to those people who will not benefit from its purchase. Taking the time to research your perfect audience will bring a guaranteed return on your investment.

Use your competitors' knowledge for your own advantage. Your competitors, like all other marketers, are using social media tools for their power and effectiveness. Get on their websites, blogs, and forums. See what they are talking about - what issues they deem important. If your product or service is not considered a type of specialized niche, you will have to see what gaps are in your competitors' products or services, an area that you can fill, an area that may be unrecognized and neglected. Utilize your email marketing campaigns to distinguish yourself from the crowd, beyond the act of pure competitiveness.

· Do you have the right resources?
· Have you built a solid email database list of interested prospects?
· What is your bait? - What is your hook?

Every strategy and marketing mix needs the right foundation. What are your available resources? Do they fit your marketing mix and strategies? One of the most important foundations for any business, service, or campaign is your in-house database lists. Every email marketing campaign needs a starting point of reference. Client lists, newsletter subscribers, and prospects, that have opted-in, or have expressed a genuine interest in furthering their knowledge of your company, is worth more than gold.

Build your e-campaigns on specific demographics and behavioral statistics. Every response and outcome of your email marketing campaigns is another step and opportunity to closing the gap between you and your recipients, as you collect the data needed to build accurate and specific behavioral patterns. That type of data can only be obtained with the help of good email campaign software; which enables you to track every campaign from start to finish. Smart marketers adapt their campaigns according to the facts and stats they receive. People are not the same, and their lives are constantly changing. Many people marry; move, change jobs, and have children. Life changes paralleling new priorities and different needs. Information and services that may have been relevant and meaningful before may not be anymore. Make sure you are maintaining an accurate database, applying the appropriate updates and changes. Having too many of your email campaigns returned, bounced, or trashed, can unfortunately lead to the label of spamming, culminating in unwanted results.

A call to action must be compelling. How will they benefit from clicking on your call to action? Offering free rewards is effective. Giving away eBooks on relevant topics of interest, free software, newsletter subscriptions with coupons, anything, and everything that you are convinced is meeting some relevant need. That is why you need your campaign results to guide you. Finding out what people want, is always the key. Be consistent in providing value at all times. It is your prospect's perception and opinion not yours, that you need to address.

Make it Simple, Easy, and Worthwhile to Know You

Whether joining your newsletter, watching your video, or clicking on your call to action, make it easy for your prospects to find you and communicate with you.

· Your call to action needs to be clear, precise, and easy to follow.
· Your signup page should be visible, not overwhelming them loads of personal questions.
· Always have a recognized name and company in the sender's address box. No one today opens unrecognized email.
· Make it easy for them to unsubscribe, do not hold prisoners.
· Your landing or squeeze page should always match your email campaign's call to action. Do not leave them wondering what you are talking about, or where they should click.
· Your recipients should be able to contact you. Have a clearly defined contact link within your campaign.
· Your content must be engaging. Relevant information should be in the very first paragraph. Few people read an entire email campaign.
· Monitor inactivity as well as activity. Knowing why people unsubscribe is vital when looking to audit your own campaign strategies and presentation.

Email Marketing - Nurturing Client Loyalty

It is a fact that it is easier and more cost-effective to get repeat sales from loyal clients, than to pursue new prospects. A business is not built on impulse purchases. It is constructed and developed with loyal clients - repeat buys, and viral campaigns stemming from compliments and satisfaction. Household names do not happen overnight, nor are they obtained from quick sales schemes.

As you climb up a ladder systematically, step-by-step, to reach a destination, you must climb the ladder to success in much the same way. As no one wants to fall off a ladder, no marketer wants to invest in campaigns that are not built from the right foundation.





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Friday, July 28, 2017

Implementing Low Cost Web Design and SEO - Websites For Small Businesses

Implementing Low Cost Web Design and SEO - Websites For Small Businesses

Gone are the days when web design was costly and you had to carefully consider your options before taking your business online. These days, finding low cost web design solutions for your business needs is very easy. One just needs to look in the right places and not only can one get a nicely designed website for cheap, but one can also employ some basic search engine optimisation techniques to get the website traffic and visibility.


The First Step


Before hiring a cheap web design firm, one should know exactly what it is that they are offering in their low cost package. Do these services suffice for your needs or do you need something more? The right questions to ask your potential design company could be-


1. Experience - Like any other firm, it is very important to inquire about the experience of the firm in the web design industry. Technologies are changing rapidly and these days, web design technology is at its cheapest. Working with an experienced firm will save you from getting swindled.


2. Previous work - Look into the previously designed websites. Are these websites good for the money spent on them or are they just 'spammy'? A website conveys everything about your firm so you want a web designer who can translate your core business ideologies and services onto simple web pages.


3. Can the firm provide custom web design - if you want to build a brand, can the firm use your existing logos, colours and graphics on a website? If not, can they create these? Look for such additional services as these help enormously in the long run.


4. Number of pages/ Content - Content is the most essential part of your website as it showcases your products to your customers, highlights the importance or usability of your company and can also push your business up against your competitors. How many pages of content will the firm also provide?


The Next Step - Low Cost SEO Packages


After getting your website all ready to be promoted, the next vital step is to look for an affordable Search Engine Optimisation firm - one which can promote your newly created online presence to the right audience without charging an arm for it. This part of your online campaign is as important as the website itself because if your website does not receive any traffic, then it is as good as dead. Do how do you look for a reliable person?


Freelance websites can be a rich source of hard working professionals who can satisfy your website marketing and promotional needs because -


1. Most of them are the work-at-home- type so you can negotiate for a reasonable price.


2. These freelancers can be contacted for trouble shooting or other queries as when required without setting up time-consuming appointments. This will save you a lot of time and consequently, money.


Evidently, combining low cost web design and a compatible cheap search engine package for excellent results is not difficult if done correctly.



Cost Effective SEO Packages




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