Showing posts with label Googles. Show all posts
Showing posts with label Googles. Show all posts

Friday, September 15, 2017

Will Google's New feature Eliminate the need for long tailed Keywords

Will Google's New feature Eliminate the need for long tailed Keywords

By now you must of heard or seen the new feature Google have introduced, "Google Instant". If you haven't, here is a brief description; the new feature will predict what your search query is going to be after just a few letters typed in. It also shows the most relevant search results underneath straight away without you even needing to click the search button. So, search results as you type… Great time saver hey?

Well, although this is a great time saver and a very impressive feature from the masterminds at Google HQ. After doing a bit of research and reading a few blogs around the web, I can report that there is a general sense of worry from paid search marketers.

The worry is very much a realistic concern about how effective the long tailed Keyword will continue to be, now that Google Instant has been introduced.

So from this screenshot you can see that after typing in just the letters "las" you instantly get search results showing Ad's for Las Vegas Hotels, Las Vegas Holidays, Las Vegas Travel Deals and etc. Therefore, if the user's original search query they were thinking of was "Las Vegas 5 Star Hotel", before Google Instant was introduced they would have had to type in this long tailed keyword to make sure they get the most relevant return of search query results… But now, you only have to type in "las" to get the same results without even having to click the search button!

So based on this research, it looks as though there is about to be a whole new wave of competitors bidding for generic and broad keywords to make sure they are appearing on the 1st page of Google and ultimately putting more money in to Google's pocket.

I guess all we can do now is wait to see how long the lifespan of the long tailed Keyword is going to last. But what we can be sure on, as the great Bob Dylan has sang on so many occasions; "The Times They Are a-Changin".



Tug is a search marketing agency, providing expert strategic consultancy, campaign planning and management for major brands. Its search marketing team provides expertise in pay per click campaigns, integrated search marketing and social media.

Sunday, September 3, 2017

Will Google's New Feature Eliminate The Need For Long Tailed Keywords

Will Google's New Feature Eliminate The Need For Long Tailed Keywords
By now you must of heard or seen the new feature Google have introduced, Google Instant. If you havent, here is a brief description; the new feature will predict what your search query is going to be after just a few letters typed in. It also shows the most relevant search results underneath straight away without you even needing to click the search button. So, search results as you type Great time saver hey?

Well, although this is a great time saver and a very impressive feature from the masterminds at Google HQ. After doing a bit of research and reading a few blogs around the web, I can report that there is a general sense of worry from paid search marketers.

The worry is very much a realistic concern about how effective the long tailed Keyword will continue to be, now that Google Instant has been introduced.

So from this screenshot you can see that after typing in just the letters las you instantly get search results showing Ads for Las Vegas Hotels, Las Vegas Holidays, Las Vegas Travel Deals and etc. Therefore, if the users original search query they were thinking of was Las Vegas 5 Star Hotel, before Google Instant was introduced they would have had to type in this long tailed keyword to make sure they get the most relevant return of search query results But now, you only have to type in las to get the same results without even having to click the search button!

So based on this research, it looks as though there is about to be a whole new wave of competitors bidding for generic and broad keywords to make sure they are appearing on the 1st page of Google and ultimately putting more money in to Googles pocket.

I guess all we can do now is wait to see how long the lifespan of the long tailed Keyword is going to last. But what we can be sure on, as the great Bob Dylan has sang on so many occasions; The Times They Are a-Changin.


Tug is a search marketing agency, providing expert strategic consultancy, campaign planning and management for major brands. Its search marketing team provides expertise in pay per click campaigns, integrated search marketing and social media.




Find More Search Engine Keywords Articles

Sunday, July 30, 2017

How to Earn Internet Cash Through Google's AdSense Program

How to Earn Internet Cash Through Google's AdSense Program

Google AdSense is a program that has been developed by Google. Here they undertake pay per click advertisements. That is once your advertisement is clicked you will have to pay for it. This is a very cost effective way for many advertisers. This has caught up the popularity chart in recent times.


In order to make business with Google AdSense you will have to have certain techniques. The content in your advertisement should be good enough to attract traffic. There are chances of your advertisement being totally ignored by the customer. So a good ad is very essential.


You will also have to deal with the numerous competitors that exist. In Google AdSense you are given the choice of around two hundred URLs. You can select the sites from where you do not want the ads to be seen on your web page. For this first you need to identify who your competitors are.


In the Google AdSense business, there is a lot of opportunity to earn some good money. This being a popular site also has the capacity to divert a whole lot of traffic. The payment is made only when the amount that is earned by you is more than hundred dollars. There are also forums of Google AdSense. You can check them out for any help if needed. There are many other programs of similar nature. Google AdSense has been doing good business in the past and has continued its run even today. It would be advisable to know all the pre requisites that are essential to do business with Google AdSense.


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Thursday, July 27, 2017

Google Sitemaps: Here's 4 Quick and EASY Steps To Getting Your Website IN Through Googles 'Back Door'

Google Sitemaps: Here's 4 Quick and EASY Steps To Getting Your Website IN Through Googles 'Back Door'

Google... one of the Internets MOST powerful search engines recently announced a new FREE service that makes it easier for you to improve your websites coverage within Googles index through its NEW collaborative crawling system.


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 On the down side though, Google does not 'Guarantee' immediate inclusion, But, is still good news for those of you who have just finished building a website and are ready to submit to the top search engines.


So, what's this NEW service called that Google just released?


It's called "Google Sitemaps".


The real cool thing about "Google Sitemaps" IS it accepts RSS(Real Simple Syndication) and Atom feeds with the .XML extension as one of the accepted formats for submitting your websites Sitemap for inclusion in Googles index.


This is just one of the four formats Google accepts and is the one that I'm going to use for the rest of this article to show you how to generate your own .XML sitemap of your website for inclusion in Google.


It's real easy to do so don't worry about it being to complicated.


So, with that said, lets go to Step #1.


Step #1. Sign up for "Google Sitemaps".


This step is easy, simply follow the link provide below and sign up for a Free account. It should only take you a few minutes to do, then once your done, come back here and go to Step #2.


Step #2. Generate your .XML sitemap.


In this step your going to generate a .XML sitemap for your website using a Free online sitemap generator.


This Free online generator will build you a sitemap up to 500 pages. If you have a larger website with thousands of webpages you'll have to use a paid service and/or software to generate yours.


Enter your required information on the form provided.


Step #3. Upload your generated .XML sitemap to your server.


Once your generated sitemap is finished(your generated .XML file should be called site.xml.gz) it's now time to upload it to your server using your FTP(File Transfer Protocol) program.


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 This is very important that you do this before submitting it to Google Sitemaps for inclusion.


Step #4. Submit your NEW .XML sitemap to "Google Sitemaps".


Now that you have generated your "Sitemap" for your website and uploaded it to your server all you have to do now is to go to "Google Sitemaps" and submit your sitemap URL.


Now, depending on Google, your sitemap should get downloaded within the next 24 hours, so be sure to check and see that it did and that there wasn't any problems or errors.


 



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