Showing posts with label Firms. Show all posts
Showing posts with label Firms. Show all posts

Sunday, November 5, 2017

6 marketing tips to help law firms boost their business

6 marketing tips to help law firms boost their business

The recession has put law firms under pressure and the competition for clients gets fiercer every day. While looking for new leads is clearly important, it’s even more important to get more business from existing clients. After all, it’s easier because they already know you and trust you. Here’s a few ideas to generate more business.

1. Conduct a survey of your existing clients. A few simple questions like “Have you made a will etc” will provide valuable information for targeting your services. Obviously, if someone replies that they haven’t made a will then you can follow up with advice why making a will is essential for the sake of your children. Surveys also give useful information for articles such as “60% of people could be creating problems for their children by failing to make a will”.

2. Stage free seminars about legal developments, preferably at your offices to keep down costs. Free advice will always be appreciated by both your existing and potential clients. Remember, even if people don’t come to the seminar, just the fact that they were invited will make them feel appreciated and remind that you still value them. That could pay dividends in the long term.

3. Cross sell your services… if you draft someone’s will, make sure they know about all the other things you do. This is one the easiest and most effective ways of winning new business

4. Offer existing clients an incentive to introduce you to a new client. Word of mouth is powerful marketing tool so give it every encouragement. A small discount or relatively cheap yet lavish sounding gift such as bottle of champagne can encourage to your clients to spread the word for you.

5. Offer free initial consultations for say, 30 minutes, so that people can get a little free advice to see whether they need any further help. Even if they don’t hire you immediately, you will get to know them and start to build up a relationship. You will also invoke the feeling reciprocity, which simply means that if you do something to help someone, they instinctively want to do something in return for you.

6. Create an email newsletter. This is so easy these days as many firms offer readymade templates and will allow you to send out thousands of embedded email newsletters at minimal cost. These newsletters should feature genuine legal news as well as information about your firm. They will help generate new business and also build client loyalty, an important defence mechanism as other firms may try to poach your clients.

While striving to attract new clients it’s easy to forget the ones we already have. Yet your law firm marketing should first and foremost concentrate on getting as much business as possible from existing clients because they are the ones who are easiest to reach and easiest to persuade.


Peter Woan is head of law firm marketing at Media Coverage.

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Friday, October 6, 2017

Hire Marketing Consulting Firms - 5 Reasons to Go

Hire Marketing Consulting Firms - 5 Reasons to Go

What if you discovered how easy it is to be successful in your internet business and how your consulting firm can help you on the same? Here are 5 simple steps to get you started.

Step 1 - Why is it important to hire a marketing consulting firm?

Step 2 - Boost your internet profits right through the roof.

Step 3 - Gain expert opinion and advice from someone experienced.

Step 4 - Get your goal and marketing plan revamped.

Step 5 - Get your most pressing internet marketing questions solved and get your ebiz success on fast track.

The purpose of this article is to show you the right path to achieve tremendous success out of your internet business. Here are step by step details that you can apply quickly and easily.

Step 1 - Why is it important to hire a marketing consulting firm?

Do you think that you can easily go about starting your own highly profitable internet business without having the specialized skills, knowledge or experience to get it done? I doubt that. There will be 2 options, either you will completely fail or you will waste a whole lot of time figuring out the exact system to get it done. Therefore it is important to hire a marketing consulting firm to help you out to get you started at rapid speed. Your profits will boost up at tremendous speed if your consultant provides you the right kind of coaching.

Step 2 - Boost your internet profits right through the roof.

It is extremely important that you follow the advise of your coach right to the 'T' to make sure that your internet business churns out profits super speed. You have to make sure that you hire a consultant to boost your website profits and then take action on the plan they provide you. Expert opinion from a consulting firm can make the difference.

Step 3 - Gain expert opinion and advise from someone experienced.

Their expert opinions and advise will skyrocket your profits right through the roof. You will understand the psychology behind a powerful marketing campaign that gets executed to churn out customers super speed. It will help you to re-engineer your goal and boost your action plan to achieve tremendous success.

Step 4 - Get your goal and marketing plan revamped.

It is possible that there is a flaw in your goal and your action plan that is preventing you from being successful in your business. It is also possible that you are not executing certain steps as required and this is preventing you from success. Your consultant will help you in figuring out these loop holes and once it is figured out you will achieve success super fast. Your questions will be solved superfast once you have a coach at your disposal.

Step 5 - Get your most pressing internet marketing questions solved and get your ebiz success on fast track.

You will have lots of questions on the way to setup a highly profitable internet business. Your coach will take you by the hand and get you started superfast on your road towards rapid internet success.

Do you want to learn more about how I do it? I have just completed a brand new free guide.

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Thursday, September 7, 2017

Marketing Consulting Firms - Revealed - 5 Steps in Putting Up Your Own Marketing Consulting Firm

Marketing Consulting Firms - Revealed - 5 Steps in Putting Up Your Own Marketing Consulting Firm

If you are thinking about putting your own business and if you are an expert when it comes to online or offline marketing, you might as well consider starting your very own marketing consulting firm. As more and more entrepreneurs are seeking assistance in boosting their sales and revenue, you can be assured that you'll be able to earn enormous money in this endeavor.

Here's how you can put up your own marketing consulting firm:

1. Decide where you want to work. Depending on your target market and on your preference, you can work at the comforts of your own home and offer consulting services using the internet or your phone. You also have the option of renting a building or an office. Before you make a decision, make sure that you weigh all the pros and cons. Go with that option that is both convenient and profitable for you.

2. Licenses. As you will be operating a legal business, you would want to get appropriate licenses that are required by your city or state of business. Do your research or hire a lawyer to determine all the requirements that you must complete before you will be allowed to legally operate your new business.

3. Tools and equipments. Depending on the size of your marketing consulting firm, you may need to shell out thousands of dollars for your tools and equipments. If you need financial backing, I recommend that you talk to several banks and financial institution who have the capability to lend you the amount of money you need. You will need to present to them your business plan and a proof that you have the financial capability to run own business.

4. Personnel. Depending on the size of your marketing firm, you may need to hire professionals who can help you out in running your business. You may hire 2-4 marketing consultants, HR personnel, lawyer, accountant, and secretary. Make sure that all the people you are hire are competent and are on top of their games so they can easily help you grow your new business.

5. Finding clients. Once your business is up and running, it's high time that you pull in clients. Advertise your services on TV, radio, and newspaper. If you are targeting the global market, use the internet as your marketing medium. Create your own website that contains all the information about the services that you are offering and drive enormous traffic to it.

Do you want to learn more about how I do it? I have just completed a brand new free guide.

Thursday, August 10, 2017

Marketing Firms Help Getting Total Marketing Strategies

Marketing Firms Help Getting Total Marketing Strategies

Success in business depends on the total marketing strategies undertaken by an owner. As small to large business involve in many different task, it is quite impossible for a business owner to control all by himself. Here, for effective result, he can take help of marketing firms. A marketing firm is comprised of specialists who have complete knowledge on each level of marketing and other relevant areas.

This is not tough to find out the best firm for your use as Internet has provided many features to get your desired service. All you want to know is your need. It means what strategies you require or what plan can help you all these factors, you need to have some ideas.

The best firms are always changing. They change their services or updated them to provide advice, strategies and implementation tactics that work in the real world. It gives you every advantage to succeed and commands premium valuations. Ultimately, you are going to enjoy your victory by adopting such modern services.

The best part is that almost all such services are equipped with Business lead generation which is based on Internet and thus enable you to provide you with better growth strategy. Companies with systematic approach to lead generation are the best option for you. They can evaluate measure and take proper actions on each and every step you take. You will be helped to provide dead-on message so that your audience hear you, pay attention to you and make you profitable. For that an effective firm makes the most of their strengths, positioning them to be seen and heard over the crowd. They optimize all professional services firms for top level growth.

What They Actually Do?

An effective marketing firm always tries to provide the following services at their level best:

• Strategic planning sessions
• Market positioning
• Naming (company, service or product)
• Tagline development
• Marketing planning
• Message development
• Rainmaker training and
• Campaign and awareness measurement

As these services help you recognize and target exact customers, speak to them persuasively, and develop a reliable, systematic approach to marketing and business development, you are ensured to direct your way to desired level.

Hinge, one of the best marketing firms, fulfills all these desired results with their dedicated work. They provide a vector for faster growth and opens up more reliable channels of new business. Visit them at .

Hinge conducts original research to find the very best methods for marketing professional services firms. They provide Research Services, Growth Strategy, Creative Services, Online Marketing, Outsourced Marketing and Video Marketing. For more information visit:

Wednesday, August 9, 2017

Law Firm Marketing - How to Outperform Competing Law Firms With Greater Internet Marketing Budgets

Law Firm Marketing - How to Outperform Competing Law Firms With Greater Internet Marketing Budgets

There is a secret that the top Internet marketing companies in the United States do not want you to know.  What I mean are the firms that command fees upwards of $ 25,000 per month to keep one client Web site at the top of search engines.  The companies that are used by the biggest name e-commerce companies, whose CEOs illuminate the halls of convention centers and attract flocks of loyal worshippers at dozens of speaking engagements. 

They are not quite as special as their fees may indicate.

What most clients fail to realize is that, when it comes to Internet marketing, law firms do not always get what they pay for.  While being successful online certainly requires a particular skill threshold and having a veteran expert on staff to lead the troops is critical, with quality training and supervision, the skill element required to be successful as an Internet marketing foot soldier is nothing like, say, the level of skill a lawyer needs to prevail in a major litigation. 

Some of the most prestigious SEO firms are nothing more than housewives, or young techies led by a management team of clever Internet marketing whiz kids. They demand the fees because they keep clients happy, by ensuring that their PPC programs are well-optimized and their favorite keywords rank organically, at or near the top of Google's search results. 

As a law firm seeking to market online, you would be very unlikely to seek out a market leading Internet marketing firm.  It is more probable that a law firm will attend a conference, where they will select one of 4-5 Internet marketing vendors. These firms are often polished, put on strong presentations and many law firms will give them serious consideration, possibly even their business.  What the client does not realize is that these quotes are typically 200%-300%, of what a US managed offshore delivery team would cost them.

Progressive marketing executives have discovered that Internet computer experts are the best Internet marketing delivery experts.  The best talent pool available for these types of roles are in India and China.  What this means is that your law firm can obtain Internet Marketing programs that are equal to, or greater than those offered by the "tradeshow firms" at a fraction of the cost.

At the end of the day, all law firms want one thing - client cases at the lowest possible cost per lead.  It is basic common sense that 30 hours of Internet marketing efforts per month will yield more than 12 hours.  Unless, of course, the firm really doesn't know the basics.  However, given the fact that every advanced Internet marketing secret is now available online, even a lawyer can become an expert Internet marketer, if he or she dedicates 6 months to nothing but this. 

So, when it comes to Legal Marketing on the Internet, ignore the scare tactics and go for value. If you are not happy with results, you can always upgrade to a more expensive company later. Law Firm Marketing on the Internet is increasingly becoming a commodity type service, so law firms should be aware that it does not pay to overpay.

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Sunday, July 30, 2017

Link Building For Law Firms

Link Building For Law Firms

Most of the lawyers out here in the US are engaged in marketing themselves through their personal website. But is it so easy that a professional lawyer who has nothing to do with the internet marketing would be able to do it on his own. I really do not think so. However I must say that the internet marketing expert who has nothing to do with the law will also turn out to be the failure. I must say that this is really a tricky situation. What I am really trying to explain is that it requires a team effort to do this job and the lawyer will definitely be a part of it.

I would now like to list some of the tips for increasing the traffic to the law firm websites. The tips are as follows:

1. The first thing which I would like to share with you regarding this topic is that you should make your website as attractive as possible. This is really important. It is believed by some experts that if your website contains the good content then I must say that even without using the search engine optimization techniques, your website will do fine. But those experts also believe that if you will optimize your website as well then the chances of your website to come first in the list of Google are quiet good.

2. The second thing which you can do is to publish a blog related to the law and then you can publish lots of articles in that blog. You can then leave your links in that blog. Just carefully use the keywords in that blog and this will do fine for your website.

3. The third thing which I would like to tell you is that you can build pages on the social media networking sites. These social media networking sites like allows you to build a complete page and those pages will link back to your main page.

4. The fourth thing which you can do is to post comment on the blogs. This might look boring to you but there are much software's that it will make your job interesting. These software's make your work easier. It will search hundreds of blogs for you on the same topics and then it will post the comment automatically on all those blogs automatically.

5. You can also go for the link swap. Link swap is the technique through which you can contact the other firms and ask them paste yours and you in turn will paste yours.

These are some of the techniques through which you can optimize your Law Firm websites and believe me that you will find it very interesting.

Looking for Link Building Services? Hire us at to get you better rankings at search engine

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Saturday, July 29, 2017

PR Firms Not Offering Website Development Or Internet Marketing Services

PR Firms Not Offering Website Development Or Internet Marketing Services

A few months ago I was working with a client in Detroit. I was in the first phases of getting them in a position for people to find their establishment: they had an old number in the yellow pages, 411 information didn't have them listed, and they were no where to be found on the internet. After correcting these issues for them, I was able to sell them a website job, however they opted out of SEO efforts.

While working on the website project for this client, I was absolutely dumbfounded to hear that they had been working with a very prominent PR firm in Detroit, which will remain nameless. I couldn't believe it. What exactly was this PR doing for this client? I found out they had worked on logos, brand image, and menus, but neglected even the simplest things, like listing their place in information!

After chatting with this PR firm, I discovered that they did not offer website development or marketing. Their standpoint was , "we make sure that the client's web developers portray the same image and message." Talk about leaving money on the table!

I thought this would be a great opportunity for any marketing company. I then approached the top four PR firms in metro Detroit, and none of them offer web site development. Yet after many conversations and meetings, I was unable to convince any of them they needed to offer these services to their clients.

To me this is a mystery. How can a PR firm neglect addressing or providing website development in this day and age of technology. Newspapers are dropping like flies. Everyone is looking to the internet for information. Newspaper ads are being replace by blogs and articles. You Tube and Podcasts are replacing TV commercials, yet none of these PR firms think it prudent to offer or provide internet based services to clients.

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