Showing posts with label Factors. Show all posts
Showing posts with label Factors. Show all posts

Friday, August 4, 2017

Top 10 Ranking Factors For Local Business Listings in Google Places

Top 10 Ranking Factors For Local Business Listings in Google Places

What is Google Places?


Local business listings is very important in Google. If you do a local search which includes a place, town, city or local service, Google will display the local business box. That's how important Google thinks local search results are.


What determines your Google Places Rank?


Everyone is wondering what the ranking factors for local search engine optimisation. Do you stuff your Google Places page with as many keywords as possible or what?


Here are the top 10 factors that determine your Google Places ranking - From Least important to most important -


10 - Add Coupons


Google wants to see more interactivity with their Google Places section to people keep coming back. By adding coupons, it adds value to the user experience and helps with your rankings.


9 - Proximity of business


This factor used to be very important but from my own experience, it is not as important as it used to be. You still need an address within the city that you want to optimise for.


8 - Add pictures


Add pictures of your business, products and staff. Make sure you name the files appropriately so Google knows what the titles are about.


7 - Add video


Google loves videos and they have made it very easy to add your own videos. If your profile does not include videos yet - what are you doing?


6 - Add reviews


Do not add fake reviews. Help the process of getting reviews by asking your happy customers to add reviews. Remind them to add the keywords you are targeting.


5 - Organic Ranking


Your ranking for your chosen words in the organic search results does have an indirect influence to your local business listing. Try and optimise your site for a good ranking in the search engine result pages.


4- Contact details on your own site


This is often an overlooked factor - make sure your website has your contact details including your business name, address and phone number. If you can, put it on every page.


3 - 100% completion


When you edit your profile page, Google will give you a completion rate. To get the best ranking, this needs to be 100%.


2 - Claiming your listing


You need to claim your listing. By claiming your listing, you can make edits to your profile page and add more information about your business. Google wants you to do this and make sure that it is up-to-date.


1 - The number 1 influence factor for Google business listings - Citations!


You want to add your business name and contact details to all the business directories and websites that you should be listed on. Any directory or website that is related to your location and industry must have your details listed on it. Many directories allow you to add your business by filling out a form. To get added to industry related websites, you may need to make some calls or send some emails. With a bit of effort, you will get a number of citations that will influence your business listings ranking.


When adding citations for your business, they do not need to include your website. The business name, address and phone number needs to be exactly the same everywhere. If you find a page on the Internet with inaccurate details, you must get the details corrected otherwise it will hurt your rankings.



Please visit my blog - Internet Marketing and eCommerce Expert is to help businesses succeed on the Internet. You could be setting up your first website or looking at increasing sales on your current website. Check out my website - http://nigelburke.com

Nigel works with Australian businesses in Sydney and Wollongong to get the best results possible from their websites. Having a strategic plan in place increases your changes of success with your website.




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Saturday, July 29, 2017

Two Factors To Ppc Campaign Management Success

Two Factors To Ppc Campaign Management Success

Two Factors to PPC campaign management Success
So, you are new into the PPC ad campaigns, and you do not have that much of an idea on how to go about your PPC campaign management, arent you? Yes, PPC campaigns, however profitable and promising they are, are very hard to tackle for any beginner. Therere so many micro factors working on the forefront and hindsight that its literally impossible for someone inexperienced to uphold it. It needs some expertise to undertake the queer ever-changing PPC campaigns.
But you cannot leave your PPC campaigns altogether, can you? It proves to be a huge source of income for most people and at times, they can be the sole dependable source of traffic if everything goes wrong. SEO, unfortunately, is a very unreliable affair. Today you can be in the top spot in the SERPs while tomorrow you can be pushed two pages back. Googles algorithms change almost every day and even thinking that you can keep up with it is stupid. As most internet marketers believe that you cannot put all your eggs in one basket. And one of the baskets that you should consider putting your eggs into is the PPC ad marketing.
Here are TWO steps to success in PPC campaign management.
First, know what you want. You must have a clear plan of what outcome you want from your PPC campaign. You sure are going to get some serious traffic there. But what do you want from the influx of traffic? Do you want them to just know something about you? Do you want them to buy something from you? Or you are just trying to build your brand name of the real world company that you have? It all depends on what you want.
Second, take care of your copies. What copies do I mean here? The PPC ad copy is what grabs the traffic in the first but what keeps them is your landing page copy. Get ready with one of the best web copies that you can have. Content is king, after all! But remember, it must all stay true to the intention. If, in the PPC ad copy, you write Get Free Fat Loss eBook and then you lead your prospects to your About Us page, you will come across a very high bounce rate.
Thats two things you need to take care of, when you are just starting out. Most of the PPC marketers go wrong there. Remember, you can never fool the people. If you try to, you will fool yourself in the end. Best of luck to your PPC campaign management!


As most internet marketers believe that you cannot put all your eggs in one basket. And one of the baskets that you should consider putting your eggs into is the http://www.ppcminds.com/" title="PPC ad marketing">PPC ad marketing.




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Thursday, July 27, 2017

Top Factors to Consider While Doing Website Analysis For SEO Or SEM

Top Factors to Consider While Doing Website Analysis For SEO Or SEM

Website analysis is the most important aspect of any Search SEO and Internet Marketing campaigns. It is like assessing the potential of getting success of website prior to the SEO/SEM campaign. The outcomes of website analysis process acts as the blueprint for further actions taken in order to get higher rankings or generate traffic. Therefore, webmasters need to take all technical as well as competitive measures in mind while doing website analysis.


Website Analysis - A Brief Introduction


Website analysis is combination of several sub processes that deals with issues affecting the website's potential for coming on top of search results. Let us have a look on some of the important aspects of website analysis:


Website Structure - The structure of website affects its position in search. A website made of Frames or Flash, is tough for search engine crawling and indexing. Therefore, while analyzing a website we need to consider these aspects.


HTML Aspects - The HTML code used in website should obey W3C standards. Different sections should be properly distinguished by proper Paragraphs and Header Tags (H1, 222 H2, H3...) to make contents easily accessible by crawlers. Every page should have proper Title and META Tags (Description and Keywords).


Links & Images - Links are of utmost important in SEO. Inbound links, outbound links, and internal links all play major role. First, internal linking should be perfect with proper anchor text. There should be no dead or broken links in website. A sitemap must be there reflecting internal linking structure of website.


All images used in website should have alternate text and height and width attributes specified. As search robots cannot read the contents displayed on images, they can only read alternate text. Therefore, during analysis it should be given proper importance.


Page Contents - For any website content is very important. Every page should have enough keyword rich contents. The ideal keywords density should not be more than 2%. If the website lacks in terms of contents, we cannot expect it to come on top of search rankings.


Status in Search Engines - Assessment of website's status in search engines is also a major part of website analysis. Number of indexed pages and back links for the website in all major search engines are of utmost important.


After analyzing all the aforementioned things, the outcome will be the exact website analysis report that will further decide the actions required in order to get higher search rankings and incoming traffic through search engines.



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