Showing posts with label Exposure. Show all posts
Showing posts with label Exposure. Show all posts

Sunday, August 27, 2017

How to optimise a page title for maximum exposure

How to optimise a page title for maximum exposure

The page title is one of the most important on-page factors in Search Engine Optimisation. The page title is located in the head section of your standard web page and between two tags labelled "title". Visiting search engines will look at your page title as an indication on what you website is about. You page title will also be visible to users at the top of their browsers whenever they click on your listing and follow through to your website. Needless to say, a page title can have a significant impact on both conversion rate and general SEO performance in the Search Engine Results Pages (SERPs).


The first thing you need to keep in mind when it comes to the page title is to avoid over-optimisation. Over-optimisation refers to the process of stuffing a page title with "relevant" keywords with the main purpose of increasing your exposure for your target terms across the main search engines. For example, if you have decided to optimise for the terms "SEO Manchester", "SEO London" and "SEO Birmingham" from the homepage of your website, then your page title may look like the following: "SEO Manchester, Birmingham and London – Call Now". There is no need to fill the page title with all three keywords – the page title listed above makes your page more relevant to all your target terms.


Another thing to keep in mind about a page title is length. The standard length of a page title should be 65 characters inc. whitespace. By ensuring that all your page titles meet this length you can avoid any possibility that they will be cut off from view in the Search Engine Results Pages (SERPs). This can have a notable impact on the amount of click-throughs your listing receives and it will also make your page title more targeted to what are your core terms. It's also important when crafting page titles to include a relevant call to action - an example of a call to action can include "buy", "get" or "find". These terms generally entice the user to perform some sort of desired action on-site e.g. "buy clothing online".


 



Mark Jang is a renowned author on SEO. Please visit glasgow seo training for more information on how to find the best seo training courses in Glasgow and Scotland.




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Friday, July 28, 2017

How A Free Website Builder Can Increase Your Business Exposure

How A Free Website Builder Can Increase Your Business Exposure
How a Free Website Builder Can Increase Your Business Exposure
A free website builder is a great tool for both small and large businesses. A blog is a simple, effective tool that can provide customers with the information that they need about your products and to provide them with insider information about your company. A blog can also increase your business exposure if you use it as a business tool.

Ideas for Increasing Exposure

A free blog builder is a tool that can bring in more customers if you are using your blog to promote your business. For example, some companies host giveaways for free samples or discounts on their blog while others provide customers with information on new products and services that are coming out. No matter what you offer customers who are reading the blog you need to keep the posts current by updating frequently if you want to increase exposure.

Using a free website builder is very simple. The blog can be customized with a theme that reflects the colors of your company logo, and you also get to choose the name of your blog. Try keeping the name of your blog the same, or very similar, to your company name for best results. You will also want to keep your posts very professional to reflect the way that you conduct your business. A personal blog, rather than a business blog, is more suitable for posting your personal opinions.

How Do I Make My Blog?

The free website builder than you choose will provide you with easy to use features to allow you to build your blog easily. You can add widgets, html text, photos, and contact information to your blog easily. All of these effective features are built into your blog, so you simply have to add them as needed to build your new blog.


Adam Dukes is a free lance writer, who has prepared this article on behalf of AFreeWebsiteForYou.com. They specialize in free website design.




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