Showing posts with label Enclosures. Show all posts
Showing posts with label Enclosures. Show all posts

Friday, July 28, 2017

LCD Enclosures – Outdoor Digital Advertising

LCD Enclosures – Outdoor Digital Advertising

LCD Enclosures are used to protect outdoor electronic marketing, owing to the susceptible electronic hardware that makes this dynamic marketing jaw dropping.


No longer are plasma televisions the property of the elite, with latest hardware emerging on a daily basis the prices are falling dramatically this is why from the mom and pop shop to the large corporation who are deploying these displays in out-of-doors sites. Not forgetting many domestic users who have a flat screen in the deck.


With the introduction of flat screen screens into factory environments for factory data systems, the demand for shielding LCD and plasma cases has increased; with the use of LCD cases you can deploy either a dynamic signage solution or a factory information solution knowing that the systems are enclosed from anything that would normally damage the hardware.


These exclusive LCD enclosures are fitted with everything you need excluding the Plasma, inside the enclosures is a mounting frame for the display as well as a cooling and heating system that keeps the electronics including a small factor PC, thin client or content player and the screen at the best probable temperature, prolonging the life of the electronics maximizes the return on investment.


These can also be fitted with interactive panels so that the whole dynamic marketing comes alive and engages with the shopper directly, this is the most pertinent type of marketing presently on the market. Remember if you feel as though you are being sold to as a collection you will interact less, however if you feel it is tailored exactly to your necessities and your needs you will engage more and even think about buying more openly than if you where in a group.


These interactive panels come in many different forms from resistive touch, Sound Acoustic Wave (SAW) or infrared, nonetheless resistive touch comes out the best for outside use as there have much better weatherproofing, they are more stable and generally last between 3 and 5 years.


Then there is the recent introduction to 3D dynamic advertising, here the adverts will just jump out at you off the monitor and scream bye me! But it will be some time before we see these out-of-doors.


Electronic Out-of-doors Marketing – Location Based Advertising


Place based marketing is a new name for out-of-doors electronic advertising and is normally used to market items in high traffic areas, that are pin pointed to precise geographic locations.


Location based publicity is perfect for marketing small companies to consumers in a particular locality, for example if you where in the Trafford Center in Manchester and wanted to know what other traveler attractions were round, this could be used, for instance how to get to Old Trafford and look round the world famous Manchester United Football Club while the females of the shopping trip continue shopping.


Another instance is if you are in foreign town or city on business and you are considering of taking a customer out for lunch, this style of advertising can be employed by dining places in the locality to market their products and services, even to the point of providing money off coupons that are text to the customers mobile phone.


On the whole the technology consists of a cellular or 3G campaign player at the particular site is and then show the pertinent ads from businesses, there are two parts to this method called push and pull.


The push approach is when the potential viewers are shown advertising, then when a consumer requests a cut rate voucher the pull method is used.


But this can not be abused as it would be the equivalent of transmitting spam emails if consumers had not requested your data.


This industry sector is said to be worth an estimated $ 1.7 billion by 2015 even though it is in its infancy right now.


Place based marketing is a jumble of both out-of-doors digital signage and cellular advertising, using an conventional digital signage network is unquestionably an edge in set up costs, this is why all the system can be fitted into LCD monitor enclosures, these screen enclosures provide the relevant defense from the weather and physical attacks.


Using new technology is marketing is essential for businesses to stay ahead of their field and winning the contracts and orders.


The author has over 15 years experience as he owns the leading maker of LCD enclosures, as well as supplying a range of LCD advertising displays that are available from 17″ to 80″ and used throughout the world through a network of integrators.