Showing posts with label Dream. Show all posts
Showing posts with label Dream. Show all posts

Sunday, October 29, 2017

Create Opportunities, Live Your Dream

Create Opportunities, Live Your Dream

Don't wait for extraordinary opportunities. Seize common occasions and make them great. Weak men wait for opportunities; strong men make them. ~ Orison Swett Marden

Remember that passion you once had? A great idea or desire that has been lying dormant in your thinking. It's time to pursue it. Learn all you can about it. Don't wait for opportunity to find you; you need to find the opportunities in your life.

Do you want to start a business? Learn all you can about business plans, budgets, and business models for the enterprise you dream of. Watch for business opportunities in the paper - a small business being sold, perhaps. Learn how to take your talents and turn them into an entrepreneurial adventure!

Do you want to travel? Research the places you want to go, sign up for online notifications of travel bargains. Plan your trip in your mind and on paper. Just the commitment of 'beginning' will begin to draw what you need toward you.

Do you want to become an author, a speaker, a lawyer? What ideas, passions, and desires have you ignored - or worse, predetermined that they were impossible for you? If you can dream it, you can do it. You just have to want it badly enough, then seek the education and opportunities you need.

I once heard of someone who was in her 40's. She had always wanted to become a doctor but never had the time or resources. As she lamented with a friend, she said, "I'm too old now. It takes ten years to become a doctor. It's too late for me." Her friend wisely asked her, "How old will you be in ten years? You're going to be that age anyway, why not work at becoming what you truly want to be?"

I will be 60 this year. Little did I know at 40, or even 50, that the life experiences I've had would lead me to become an author "this late" in my life. But I am. And it's fun and scary and exciting, all at the same time! And I'm continuing to learn about this new - to me - field of writing, publishing and promotion.

What do you REALLY want to do? Real estate investments, business opportunities, financial investments and life experiences abound. People that have attained financial and personal success will tell you that they look for ways to seize opportunities. They don't wait for opportunities to come knocking on their door.

What talents, skills and life lessons have you learned that you can share with others in a more meaningful way? Are you a talented cook? Start a restaurant or catering business. Compile a recipe book. Offer to teach a cooking class for Girl Scouts, young mothers, or seniors.

Do you teach? Write a book about your classroom experiences or teaching methods. Mentor young teachers. Inspire students to share your career. Become a public speaker.

As you open yourself to the opportunities around you, don't forget the value of networking. Share your desire with people who will encourage and help you. (It's also a good idea to keep quiet around those who won't support your vision.) Talk with people who are doing what you want to do. Find a mentor.

Step out, go for it! You'll be amazed where life will lead you if you'll just pursue the opportunities around you. In ten years ... or 5 or 2, or even next year ... you could be living your dream.

For daily inspiration and motivation, visit today. You'll find more information on building life skills, developing better relationships, and becoming the best YOU possible. While you're there, sign up to receive our FREE weekly ezine, "Factors for a Good Life", in your in-box .

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Sunday, August 27, 2017

Create a Dream Team

Create a Dream Team

while everyone else is drifting into the lazy days of summer, why not take some major action towards your goals?

one of the ways you can do this is by creating a "dream team." a team of supportive people that inspire, encourage, and motivate you to reach your dreams.

wouldn't you love to have one?

there is nothing stopping you from creating this team for yourself.

start by asking yourself, "what is my dream that i want support for?" maybe you want to start a new business, move to another city, or write a novel. be sure to choose a dream that is challenging! by choosing one big dream, you can effectively focus the people needed to support you and accomplish some major action.

next, ask yourself, "what are the qualities of the people on my dream team?" by jotting down all the characteristics of the people you want supporting you, it will help hone your vision of the people you will ask to be on your team, and what the team actually does for you.

then, write down a list of people you will ask to be on your team. don't be afraid to think big! a successful local businesswoman you admire, a published author, or an elected official can all be within your reach. get creative and think of people on the periphery of your network too (friends of friends) that you've always wanted to connect with and admire.

now, the scariest part can be asking. draft an invitation that embodies you and your authentic self. be clear about what support you are asking for: the occasional email? monthly phone calls? in-person brainstorming sessions? make the invitation even more special and send it through snail mail.

when i did this exercise for myself last year, it felt like a huge step. by asking strangers and friends for help, i acknowledged that they had something to offer me, and deepened my connections with several people. my continued work on "asking for help" while also building my creative dream team has been very heart-opening.

try it out for yourself! who would be on your fantasy dream team? send us a note telling us about your experience putting your dream team together - i'd love to hear your story!

Ana Ottman thrives on empowering women to lead authentic and creative lives. She provides life coaching to individuals around the country. When she is not working, she can be found practicing vinyasa yoga, "mentoring" her four younger sisters, browsing local bookstores, and dreaming up ideas for expanding her business. Ana resides in Washington, D.C. with her husband, John.

Saturday, July 29, 2017

Campaigns to a Dream: Direct Marketing for Dummies

Campaigns to a Dream: Direct Marketing for Dummies

Putting together direct marketing campaigns typically conjures up the ‘bigger is always better' mentality.  The line of thought is by piling up the inbox with email blasts notifying your targets that there's a holiday sale at a department store or a buy-one-get-half-off at the local deli, your target will place your good or service top of mind in making their purchase decision. 

The truth is, you're likely annoying the you-know-what out of your audience with all these types of spam.

So when mapping out your next direct marketing plans, the old axiom of "Keep It Simple, Stupid" should be uttered over and over again.  Why? Because the average email reader spends roughly seven seconds per email message.

Here are some tips to grab their attention and improve your return on investment:

Hocus, focus.  To borrow from our friends in the news field, mapping out a strategy requires the five Ws: who, what, where, when and why.  By teaming up a social media-monitoring program with an updated marketing database, your campaign will have a firm focus on what the five Ws should entail.

Bold, fresh attention getters.  If you bought or purchased anything from a retailer, chances are you've provided them with either a home address or an email address so they can contact you.  As a result, your mailbox—or email inbox—is filled to the brim with all sorts of sales collateral that likely gets tossed aside in attempt to keep things tidy.  To stand out amongst the crowd, create an attention-getting headline (direct mail) or an appealing subject line (direct e-mail) to grab their focus. Furthermore, these headlines are the first step in a process that creates initial contact with your prospects and can lead to a call to action.

Give ‘em the 4-1-1.  When putting together the copy for mailers, give the consumer all the details to assist them in making a decision.  The more you can give them—features, benefits, etc.— the more improved your chances of getting customers to act.  Whatever it is you want from them, tell them in the copy!

Stop spinning those wheels and gain some traction with these short tips to improve your direct marketing campaigns!

Do you have any recommendations for direct marketing planning? Visit

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