Showing posts with label Depend. Show all posts
Showing posts with label Depend. Show all posts

Sunday, November 5, 2017

Very Honest Reasons Why You Cannot Depend On Marketing Agencies To Write Your Advertising Campaigns

Very Honest Reasons Why You Cannot Depend On Marketing Agencies To Write Your Advertising Campaigns

This write-up is put together particularly for small businesses proprietors. If you're in business and are looking at doing any kind of print advertisements whatsoever. Do not do anything until you have read this brief article completely from beginning to end. It might virtually save you 1000s of dollars in unnecessary advertisement costs. In this article I'll be talking about the reasons why the large advertising companies are doing you a serious injustice by not supplying you with as good a service as they should be. You are going to see that once you have read this advice it will totally seem sensible to you and you will think about why you trusted your hard earned dollars with these companies in the first place.

First and foremost, you must accept that marketing agencies are exactly like every other business, they are out there to make money. In marketing terms this means selling ad space. You shouldn't be surprised if your advertising rep hints you go for a larger advert with more colors and in a more prominent location. Many business owners fall into the trap of believing they're doing it with your best interests at heart, however the truth is they just want a better commission payment. Do not fall into this trap. If you do work with one of these organizations make sure that you have a specific understanding of what you're looking for before you decide to contact them and do not allow them to try to upsell you. Believe me, they are very good at doing this, so be aware!

The second rationale makes even more sense as compared to the first. Just consider it for a minute, just how can any advertising consultancy determine whether or not the advertising campaign they made for your business is helpful or not? With regards to roi, an advertisement is only ever as good as the final results it delivers, namely the total amount of new customers, phone calls or walk-ins for your company. So , just how can the ad agency track this response? Short answer, they can't. There's no way that any advertising company can say with certainty if the advertising campaigns they've created are working. For sure, they might be employing industry recommendations, but things will definitely never get better if they can't adjust the advertisements alongside what gets results and what doesn't show good results. The only way to do this is by testing time and time again until you get the most reliable outcome.

Now, the last reason why you shouldn't trust ad agencies is that most of the time they believe that you're an idiot. Allow me to clarify. Let's say you run an ad and it doesn't bring in any enquiries at all. The most popular response you will hear is something like this "you've just got to keep doing the advert and things are going to pick-up soon". Some might even declare that buyers require more time to get accustomed to the logos or to let the meaning to get across. They can be incredibly convincing when they want to be, but really when you think it over, it makes no sense at all. If an advertisement is getting a terrible response once, you'd need to be an utter idiot to run the exact same advert again. Yet, that is what they will say because these businesses still want your hard-earned cash, but they'll try to get out of writing your company a different advert whenever they can as it will mean extra work for them and they have already gotten the compensation out of your booking, so there's no point.

Your best choice is almost always to draft the advert yourself or get an in house artist or freelancer to make one on your behalf. Track, assess and re-write as frequently as you have to until you get it right.


Marketing communications consultant N Rangi-Tane Pettersson has produced a e-book which tells you the way to write the best print ads for your company. To create better magazine advertisements and more effective newspaper advertisements look at his site right now.




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