Showing posts with label Demand. Show all posts
Showing posts with label Demand. Show all posts

Saturday, September 30, 2017

Sharepoint Consulting Services In Drastic Demand

Sharepoint Consulting Services In Drastic Demand
SharePoint Consulting Services incorporate a suite of different server capabilities which can enhance organizational effectiveness by providing comprehensive content management and enterprise search. SharePoint 2010 helps the acceleration of shared business processes, and promotes inflow and outflow of information for better business insight. Microsoft Office SharePoint Consulting Services are part of exciting business packages in the IT world today. This Microsoft product is highly popular all over the world and known to be beneficial to several businesses. It helps to make business processes more efficient without much training required beforehand.

As Microsoft SharePoint 2010 is fast catching up with enterprises and is surely making an impact with the businesses far and wide, many companies have geared up with added services in the domain. Recently, survey found out that SharePoint skills are one of the most sought-after skills. Skills of an average Microsoft SharePoint Consultant is placed in the list at number ten, according to the report by WindowsITPro. SharePoint 2010 is also viewed as flexible software that is adaptable to a range of tasks and helpful to many businesses.

Communication and collaboration is vital to the life of any business organization and also its success, with respect to both external communication and internal. SharePoint implementation services enable businesses to communicate through a central source storing all information with access restricted to authorized users only. This keeps relevant staff informed and clients satisfied.

The best part here is SharePoint 2010 can be easily integrated with Microsoft Office applications. There are hundreds of ways through which SharePoint 2010 services can boost productivity and restructure businesses processes. Many companies have noticed that the advent of SharePoint implementation and its integration with common applications has permitted their employees to work more effectively and efficiently. Additionally, projects have been scheduled for completion at faster rates resulting in fantastic optimization of company resources.

Fore more information on SharePoint Consulting Services, please visit, or

Indusa ( is an SEI-CMM Level 4, ISO - 9001:2008; ISO 27001:2005 Certified, 150+ people Custom Software/Web Development and IT Consulting Company. We have been offering software outsourcing service since 1989.

Friday, July 28, 2017

Demand Based Pricing

Demand Based Pricing

What is the best price a retailer can charge for his product?

One of the most difficult, yet important aspect, a retailer must decide as an entrepreneur is how much to charge a product. While there is no one single right way to determine pricing strategy, fortunately there are some guidelines that will help to take this crucial decision.

There are certain pricing guidelines such as competition-based pricing, cost-plus pricing, marginal-cost pricing, demand based pricing, supply based pricing, etc which sets thumb rule to decide price. These principles are specific to the characteristics of the product and the prevailing market condition.

Retailers face the complicated task of setting and changing prices for many items they carry. A typical grocery store in the United States now carries around 31,000 items in hundreds of product categories (Kahn and McAlister 1997). Each week, a retailer changes prices on over 4500 items (Levy et al. 1998). Besides the sheer number of price change possibilities, the considerations that enter the retailer pricing decisions have become very complex.

Sophisticated demand forecasts based on scanner data, a wide variety of manufacturer discounts, the push towards category management, and marketing intelligence on competing retailers' prices may all matter, and have been incorporated in recent analytical research (e.g., Basuroy et al. 2001, Kim and Staelin 1999, Wedel et al. 2004). Most recently, Nijs, Srinivasan, and Pauwels (2006) find that when retailers rely on past prices to set future prices (i.e., past-price dependence, price stickiness, or price inertia), lower category margins are observed, while demand-based pricing is associated with higher category margins.

Often we see many articles speaking about different pricing strategies related to advantages, reasons behind using specific strategies and so on. Out of all these, the arguable demand based pricing, suites retailers with the aim of increasing his profit.

Let us see some of the advantages of demand based pricing for a retailer:

1. In setting retail prices of brands in categories with higher purchase frequency.
2. In setting retail prices of brands in categories with larger number of SKUs.
3. In setting retail prices of brands in high-growth categories.
4. In setting retail prices of brands in storable categories.
5. In setting retail prices of brands with greater share of the retailer private label.
6. In setting retail prices of brands with greater product-line breadth.
7. In setting retail prices of high-share brands.
8. In setting retail prices of brands with higher demand sensitivity.
9. In setting retail prices of brands in expensive categories.
10. In setting retail prices for products with deep discounts from the manufacturer.

Companies who are well versed and have strong understanding on these principles classify the conditions under which retailers rely more on demand-based pricing. Our insights offer great opportunity for retailers to evaluate their pricing structure and help them to arrive at quick logical decisions.

1. Basuroy S., Murali K Mantrala and Rockney G Walters. 2001. The Impact of Category
Management on Retailer Prices and Performance: Theory and Evidence. J. Marketing 65
(October), 16-32.Benkwitz, Alexander,
2. HelmutKahn, Barbara E., Leigh McAlister. 1997. Grocery Revolution: The New Focus on theConsumer, Addison-Wesley Pub. Co, Reading, MA.
3. Levy, Daniel, Mark Bergen, Shantanu Dutta, Robert Venable. 1998. Price Adjustment at
Multiproduct Retailers. Managerial and Decision Economics. 19 81-120.
4. Nijs, Vincent, Shuba Srinivasan, Koen Pauwels 2006. Retail-price drivers and retailer profits. Marketing Sci., forthcoming.

Retail Consultant
CustoLogix Solutions
CustoLogix with its wide experience in providing insights helps retailer to improve retail profitability through Analytics. To know more about analytical insights please visit CustoLogix at