Showing posts with label Customers. Show all posts
Showing posts with label Customers. Show all posts

Tuesday, November 21, 2017

Pitch Your Website to Prospective Customers with Google Map

Pitch Your Website to Prospective Customers with Google Map

Website visitors like interactive elements like videos, interactive maps, mp3's, slide shows or 360 degree tours that let them feel empowered rather than being mere passive onlookers. If you haven't yet decided to embed some interactive elements in your site, you can get started with the Google Map.



Pitching your website to prospective customers becomes very easy with Google Maps because you can easily embed dynamic map of streets and contact addresses to your website. Google Maps will make it easier for people to reach you whether you own a brick and mortar store, an office, hotel, restaurant, sites for entertainment purposes like that for screening movies, arranging stage shows etc. In today's changing world where locations of your favorite shop, restaurant or hotel may change all of a sudden and you fail to find the same, Google Maps can come to your help in finding the missing locations.



If you think that embedding Google map in your website is a daunting task, you can take the help of any free map generator available in the market for this purpose. With these generators, you will just need to enter your physical address and then embed the HTML snippet that's generated into your web page. This way, you can easily create your own map. Most map generators will let you to have a preview and customization for you needs. This makes it easy to adjust the size of the map to what you will prefer, check the preview and if all looks well, go ahead and embed the code.



Apart from their easy to use basic functionality, it is more flexible to the user when adding complex and advanced features. In case you are looking for basic maps, you may use lines, placemarks and shapes to create annotated and customized maps. After the map is created, you may even embed videos and photos in your map, share it with others, add descriptive text that includes rich text and HTML, mark your favorite places on it, open it in Google Earth, import GeoRSS or KML to your map.



Google maps can help your marketing enterprise. You will simply need to use targeted keywords for your map listing campaigns and optimize the same so that more people know about your business. There are many businesses that profess to have got better results from their map listing campaigns as compared to other online marketing strategies that they have employed. To be understandable that Google maps have reinvented the way people do business.



Godfrey Ko, website designer and software author. Develop software including a interactive map builder and flash video player.




Related Site Map Builder Articles

Wednesday, November 15, 2017

Creative And Affordable Manners For Small Companies To Attract Fresh Customers

Creative And Affordable Manners For Small Companies To Attract Fresh Customers
One of many greatest challenges that any small enterprise faces is finding creative ways to draw new customers. With out the marketing clout of a Fortune 500 brand, it's arduous to get the word out a few product or service. But, with so much competition within the marketplace, an enterprise cannot afford not to.

The simplest advertising campaigns embrace a combination of different media. The extra places a potential buyer sees a model or message-from TV, radio, newspapers and on-line-the more seemingly they'll remember it. Nonetheless, small businesses are likely to rely totally on local print and Yellow Pages promoting as a result of they imagine TV advertising is out of their reach.

Now there are new corporations using technology to make TV promoting easy and affordable. One such company is Spot Runner, a singular new ad company that has dramatically lowered the price and complexity to develop an ad campaign. By placing the complete course of on-line, the company can present a complete TV advert campaign for as little as $ 500 a month.

Creating the marketing campaign takes only a few days. Clients start by logging on to Spot Runner's Site and selecting an advert from a library of thousands of professionally produced ads. The company personalizes the ad with the business' specific data and then, using its proprietary know-how, creates a customized media plan. Purchasers can promote on any broadcast and cable channel accessible, equivalent to CNN, ESPN and Lifetime. As soon as the shopper approves the advert and the media plan, the company gets it on air.

"We're a small boutique agency and TV promoting permits us to compete on an equal footing with the bigger corporations on the town," said Ryan Lapidus, founding father of the Lapidus & Lapidus regulation firm. "To see our ad on TV, facet by facet with Fortune 500 companies on main channels, is de facto exciting."

Spot Runner offers these five necessary tricks to creating an effective marketing marketing campaign:

1. Perceive your viewers and the messages that may resonate with them. A marketing campaign geared in the direction of owners is very completely different than one geared to teens.

2. Pick a campaign to fit your objectives. A marketing campaign to boost model consciousness would require a distinct technique than one to advertise a new product or sale.

3. Select an advert that displays your organization's brand values and image.

4. Make it easy to understand. Persons are pondering of different issues when they see your ad. Don't make them think. Make them act.

5. Put money into your organization's progress by way of a sustained advertising campaign. Promoting works over the long term by growing consciousness of your organization among new clients and serving as a reminder to your current customers.

Whether you are knowledgeable, a retailer or a service supplier, television advertising can match into your finances and be an important a part of your advertising activities.


If you need supplementary facts about small business marketing tips pay a visit to the author's website directly!




Related Creative Agency Articles

Friday, August 25, 2017

How to Convert Unique Visitors to Exceptional Customers Using PPC Services

How to Convert Unique Visitors to Exceptional Customers Using PPC Services

If you are wondering how to succeed in your PPC campaigns and turn every click into prospective clients, you have reached the right place! Read the following article to learn how to use this campaign to earn more profits!


A wise PPC campaign is all what you need to save your day! You have to determine the right keywords or adverts that your prospective clients may use. It may take some time for you to get a hang of the possible winning keywords, but you can always afford to use some time on this. You have nothing to lose - not in terms of money. You only pay for the clicks that you have received. For those that have not received a click, you do not have to pay, so it does not really matter. In fact, it gives you a clear picture or idea on what not to use as keywords.


Therefore, you can give it some time and determine the right keywords. Once you have done this, you can place high bids on the keywords that are sure to turn out as the winning bid. When your bid wins, the advert appears on the top references as sponsored links and your attractive slogans or words would lure the visitor to your page - here it is better that you ensure that the landing pages are worth the efforts. Otherwise, it would give a bad impression in terms of quality content. The content on the landing page, thus, has to be as good as the advert/keyword.


Also, when you have achieved enough website traffic, you can bring down the amount you spend on it by just fixing a limit. This way, the adverts will show till the amount reaches the limit you have fixed. Then it stops, thus saving you money and just maintaining good enough traffic. This is just akin to slowing down in the race but just doing good enough pace to keep up with competitors. You can opt for this when your budget is tight. So PPC campaign offers you a lot of options - you do not have much to lose when you take it up.


It is a good idea to use a proper combination of Cost per Click Campaign and Search Engine optimization to achieve the best possible result. When you employ the former, you determine the right keywords or adverts that will be used most by the prospective client. With these set of keywords, you can write articles/blogs and optimize them for search engines, to improve your search engine ranking. This way, you bring maximum website traffic. This is a method that is now being employed by many people in order to minimize cost and maximize profit. And this is a combination that works.


So, use the PPC campaign effectively and wisely in order to turn the several clicks into customers. You can also alternate between the two marketing tools or use a certain combination of both to achieve as much profits as you can!


Quick Recap: How to convert unique visitors to exceptional customers using PPC Services • determine the right keywords or adverts that your prospective clients may use • To achieve better results use both PPC Campaign Management and search engine optimization