Showing posts with label Current. Show all posts
Showing posts with label Current. Show all posts

Sunday, July 30, 2017

B2b Telemarketing Still Delivers High Quality Results In The Current Climate

B2b Telemarketing Still Delivers High Quality Results In The Current Climate
The United Kingdom has been one of the many first world countries that outsource lead generation services with the use of telemarketing to an offshore partner. Many companies in UK strongly asserted that no other direct marketing tool can deliver results in a fast-paced and accuracy-filled process as good as telesales. Even the highly praised online marketing has been hailed only for its cheaper costs and reach capability. Other than that, there is not a thing that it is better than business-to-business (B2B) telemarketing in UK.

So, why do British firms put their trust on telemarketing? Actually, there is a constellation of reasons why. To name some, the list below enumerates them.

Combination play in generating sales leads. B2B telemarketing works best with a combination of other direct marketing tools, like email and direct mail. A combo of techniques produces better results than solely depending on one strategy.

Scouting for big opportunities. For the business organisations in the Great Britain, the best thing about telesales is that, it gathers a pool of big opportunities that may be lost if a lame technique is employed. Through the specialised pre-qualification process, telemarketing segregates prospects from those that exhibit the BANT (budget, authority, need and time) attributes to those that do not. After the extraction, the focus is centred to qualified sales leads.

Direct conversation. Aside from its reach capacity, telesales allows prospects to respond in real-time. This live conversation allows the telemarketers to easily search for companies that are interested in doing business to the former's clients. Furthermore, the agents can directly know what goods and/or services do the prospects use and need. This kind of information may be used to analyse current market trends and consumer behaviour.

Qualification of prospects. As opposed to other direct marketing mediums, it is only through telemarketing that qualification happens after a prospect is identified. Meaning to say, potential buyers are immediately screened to verify whether they possess the attributes of a qualified sales lead from a pre-determined criteria.

Engaging with the decision makers. Unlike business-to-customer lead generation, B2B telemarketing permits professional telemarketers to talk with the decision-makers of a particular business entity. Reaching these people directly leads to decreased miscommunication and prospects can become sales in an easier fashion.

Enhance internal efficiency. The risk of failure is higher if a British company does telemarketing duties than outsourcing it. It is expected to be that way because doing something that is not within the field of expertise begets poor results. On the other hand, contracting a third party service provider uplifts internal efficiency, and overall effort is directed towards the core functions of a company.

Build a strong brand. From a list of a thousand prospects, not all will show the qualities of a good lead. The positive note on this is that, telemarketers aid in building a strong brand for a clientele. Many prospects may not be potential buyers as of the present time, but their knowledge of the products of a certain firm in UK helps create popularity.

International expansion. For business organisations planning to expand their operations outside Great Britain, telemarketing serves as the most appropriate device to use. The reasons are already enumerated on the preceding items.

If the distance of a lead generation is lightyears away, then firms in the United Kingdom have to prepare a space shuttle that will be able to reach such objective. Among the many models to choose from, they ought to select B2B telemarketing as the fuel that will power the entire program.


Oliver Scott works as a professional consultant. He helps businesses in UK increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: http://www.callboxinc.co.uk