Showing posts with label Could. Show all posts
Showing posts with label Could. Show all posts

Sunday, October 1, 2017

It's Time to Maximize Marketing Opportunities Or Could it Be Bad News For Ad Agencies?

It's Time to Maximize Marketing Opportunities Or Could it Be Bad News For Ad Agencies?

Bad news sell newspapers - well whoop de do for newspapers! It certainly doesn't do the rest of us any favours. The UK's red tops struggle to find a front page headline unless Amy Winehouse slaps someone or a Big Brother contestant farts on air unless there's a sensational crime to write about. Failing that it's a case of let's follow the broadsheets and create gloom and doom in the UK by reporting on every last snippet of bad news from the high street.

This desire to sell newspapers regardless of the messages sent out by the news articles creates further gloom and despondency in the high street which spreads throughout the land to create a massive downturn and a countywide malaise. And what for? Just to sell newspapers? That may not be entirely true but it is not without some credence and it is a fact in the UK that bad news will rise to the top of the pile to be reported before good.

Look at this example: the source is the BBC News website and you might think that the headline is from last week - but no, it is in "mid-boom" on 24 May 2005 and the article reads:-

Profits and sales tumble at M&S

Marks & Spencer saw its profits fall by almost a fifth last year and has admitted that the outlook for the business remains "challenging".

The retailer's annual pre-tax pre-exceptional profits fell 19% to £618.5m... Chief executive Stuart Rose said conditions were tough but insisted the company was "on track". "Clearly it is tough. The economic climate has turned out to be tougher than we forecast but we are on track."

But as it turned out, M&S definitely was on track and in May 2006 posted profits of £751.4m which was a 35% rise on 2005. In 2007 M&S posted profits of £965.2m which was 28.5% up on profits in 2006. Pre-tax profits for the year to 29 March 2008 were £1,007m and sales rose to £9 billion.

This was the first time in 11 years that M&S profits had topped the £1 billion mark. You might think, "Well that's great news for M&S" but what was the headline?

This is from the Times Online May 21 2008:

Marks & Spencer profits reach £1bn but there may be trouble ahead amid downturn

In the Telegraph 3 July 2008-07-10 Marks & Spencer shares tumble as retailer issued profit alert Chairman Sir Stuart Rose said that in the past few weeks "consumer confidence levels have deteriorated markedly and market conditions have become more challenging."

Retail analysts will downgrade forecasts on the back of the profits warning. In a flash note to clients Nick Bubb, retail analyst at Palli International, cut his pre-tax profit forecasts for the current year from £850m to £800m "at best".

How about if the headline had read: Forecasts say that M&S will make over £2,000,000 profit a day this year Or M&S profit forecast for 2009 is £244,000,000 better than the last time it said that the economic climate was tough in 2006!

What I am getting at is that if you want to look at things in a pessimistic light then just read the papers and then panic. However, things are not all gloom and doom and we can interpret so many facts and figures in a more positive way. No matter how dark the outlook is being painted by the newspapers and other news media, there are always opportunities to do well if you are willing to look for them and to make the most of those opportunities when they present themselves.

I work in an industry that is closely allied to advertising and marketing and it is at times such as these that the industry feels the pinch. Corporate budgets are cut and the first in line for the chop is often the advertising budget which is absolutely crazy. Still, I would hate to see newspaper headlines that read: Agency Closures due to forecasts of reduced profits and would much rather see: Agencies bring client success despite forecasts (not much of a headline but it might make the trade press). However, in order to achieve client success agencies will have to work harder to make their sales and marketing campaigns stand out and get noticed.

One area in great need of improvement in effort is direct marketing. I am still receiving letters form credit card companies, insurance companies and so on that have not changed one iota in style for years. And yet if there is a squeeze on, shouldn't these direct mail pieces be screaming at me rather than offering the same old lame format that is unquestionably heading straight for the bin.

For years, one company has been spreading the message that companies should try harder to make their marketing efforts really work. Maximize your opportunities by ensuring that your marketing efforts really do hit home. That company is Whitney Woods, specialists in promotional products which are based on cardboard engineering techniques and a UK market leader in interactive marketing products and pop up mailers. This company's product range offers different ways in which to beef up a direct marketing campaign in order to give it maximum effect and increase the chances of the campaign becoming a great success.

The company's range can be turned to all kinds of advertising, marketing and promotional applications and UK agencies should consider these ideas before making plans for future promotions. It will certainly give air to some new ideas and perhaps make the difference between success and failure in what are supposedly difficult times for the industry.

Article by Paul Whitney.

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Friday, July 28, 2017

How a Search Engine Marketing Resource Could Help Your Website

How a Search Engine Marketing Resource Could Help Your Website

If you are not receiving the levels of traffic on your website that you had hoped for or you are just now starting your website, then you want to know how to get as much traffic on your website as possible. You may think that traffic on your website is something that will happen on its own, but it isn't. Luckily, there are numerous ways that you can help increase the traffic volume of your website. One of the best ways to do this is to use a search engine marketing resource. SEO resources are one of the most effective ways to increase traffic on your website.

The way that a search engine marketing resource works is by utilizing search engines. When you use this marketing resource, you will be asked to provide the marketing resource with information about your website. For instance, you will need to provide information about the purpose of your website, features, options, content, and other details about what your website is and what is does. A lot of search engine marketing resources ask their clients to provide them with a list of key words or a list of key phrases that relate to their website.

The reason that you will be asked to do this is because this is how the whole search engine marketing process works. When an individual uses a search engine and searches a term, key word, or key phrase that is relevant to your website then the search engine marketing resource will provide information, promotions, and marketing tools for your website in order to spread awareness about your website.

You will find that this is the best way to increase traffic on your website because everyone uses search engines. A lot of times, people miss your website. With this form of marketing, you will be able to spread the word and awareness about your website and increase the traffic of your website. The audience that you will be able to reach will be limitless.

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Gary Montesinos Lectures - Campaign Managers Beware! Google Could Decide The Winner Of The Mid Term Elections

Gary Montesinos Lectures - Campaign Managers Beware! Google Could Decide The Winner Of The Mid Term Elections

Gary  Montesinos Lectures - Campaign Managers Beware!  Google Could Decide The Winner Of The Mid Term Elections

How big is too big? Google may very well find itself on the same side of this question as Standard Oil, Microsoft, and Ma Bell The American Bell Telephone Company. Google has not only dominated the American market in both online search and advertising but has also conducted a clean sweep of the UK Markets.

As political strategists prepare for the Fall Elections the internet may represent the Battle for Middle Earth as candidates fight to gain a competitive edge in the eyes of public opinion. The new term this season is called "word of mouse" which represents the speed at which a smear campaign can damage any chance of political success in the November Elections.

The battle for Congressional seats is predicted to be one of the most intense political confrontations since the Republicans ended the honeymoon period of President Bill Clinton in 1995 and gained control over the Congress and Senate. It is safe to say that the future of The GOP will be determined by their success in November, which is also the reason many political strategists are bracing themselves for an unprecedented social media blitzkrieg.

Google could determine the winner of many of the elections that will take place across this country as voters ignore the traditional campaign television commercials and conduct their own research with the use of the internet. Search engines now have the power to collect and present information about candidates that could make or break their congressional dreams with one simple search.

Any political strategist unfamiliar with the term ‘Algorithms' has already lost the election for their candidates.

Political strategists will now have to accept the fact that the internet is now ‘The King Maker' and Google search results are just as important to the success of their campaign as having a spotless background check. Tyronne Jacques author of "How to "Fight Google and Win" says now is the time to saturate the internet with the Gospel / Good News about their candidates.

"The best thing about the internet is that first page of search results are for grabs and is rewarded to the publisher with the most relevant content. Everyday your campaign should actively publish positive information about your candidate designed to persuade potential voters. A vote is also an endorsement that your campaign was the most successful at gaining the confidence of voters and the internet is the perfect forum to ask them for their support."

Tyronne Jacques went on to say that political attacks in the form of blog posts, created domains, and forum comments has the potential to land on the first page of Google and demolish the momentum of  a campaign. As November approaches, mudslinging and internet lies will land on the first page of political hopefuls and could become the deciding factor in a major election.

"How to Fight Google and Win" is comprised of 21 chapters and 250 pages of slander combating  techniques.

This new book "How to Fight Google and Win" is the absolute best way to protect your political campaign from Internet slander, and cyber attacks. To order your copy simply visit

Tyronne Jacques is also available for political planning and strategizing; please forward all inquiries to


This new book "How to Fight Google and Win" is the absolute best way to protect your political campaign from Internet slander, and cyber attacks. To order your copy simply visit

Tyronne Jacques is also available for political planning and strategizing; please forward all inquiries to

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How Managed Search Engine Marketing Could Help Your Website

How Managed Search Engine Marketing Could Help Your Website

If you have your own website and you are not seeing the traffic volume levels that you had hoped for, then you are probably considering the different ways that you can approach in order to boost the traffic volumes of your website. There are numerous different ways that you can go about this, but there is one particular method that is providing people with tremendous results. The answer is simple; give managed search engine marketing a try.

This type of marketing is a great way to boost the traffic volume of your website and it is providing people with satisfying results. The way that it works is by allowing individuals to find your website easier. For instance, if an individual does not know that your website exists, then they are not going to visit it. With managed search engine marketing, you can make it easier for individuals who are using a search engine to come across your website.

The more people that know about your website, the better off your website will be. This is what managed search engine marketing does. It works as a marketing and promotion tool for your website through leveraging search engines. This form of marketing could be the perfect solution to give you the increase in website traffic that you have been looking for. This approach is one of the most popular and most successful ways to increase the amount of traffic on your website. The more traffic your website receives, the better off you and your website will be.

If you are looking to boost the traffic volume of your website, then give managed search engine marketing a try before you opt for a different approach. This method will provide you with astonishing results and you will notice an increase in the traffic levels of your website almost immediately. The managed search engine marketing method will make your website easier to find, and cause your website to be better known on the internet.

For more information about how article marketing can benefit your business, visit

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