Showing posts with label Conversions. Show all posts
Showing posts with label Conversions. Show all posts

Sunday, July 30, 2017

Are You Happy With Your Adwords Ads Conversions? No?

Are You Happy With Your Adwords Ads Conversions? No?

Many things go into successful PPC campaigns; however we must say that ad copy is extremely important. You could say that it is the cornerstone of your entire PPC campaigns. In this article we shall be looking into a few ad copy writing tips to create powerful AdWords ads that attract clicks.


Avoid being cute or clever with ad copy – make your point and give solid information. Also just consider the very limited space you have in any PPC ad. Google, and others are similar, allows you only 25 title characters and 35 main body characters; and that includes spaces, too! Your PPC (classified) ads must out of necessity be short and to the point. How much time will your fabulous ad copy have to convert someone? Oh… 3 seconds, maybe? So before they move away to another page, you should be able to get them to look at your ad. For example, if you’re selling a certain product, you may give away the selling price in your ad, so that only those who are genuinely interested in buying your product click on the ad. Obviously price matters, no kidding, so it’s important to know that anyone who clicks on your ad with the price in it should be accepting of the price. If he doesn’t really have the budget, then there’s absolutely no use for him to click on your ad as it wouldn’t deliver any value to you.


You can actually benefit from doing certain things with the URL that gets displayed to the public. Many advertisers today tend to ignore the importance of their display URL. However, it’s a known fact that the display URL can have an effect on click through rates. There is some wiggle room with the destination URL, and the only thing to remember is that the primary domain be in each one. Ok, use your keywords for different destinations and use them as a directory or folder as a backslash.


When you’re testing your ad’s copy, make sure you first test the headline.


Take your time and create about half a dozen headlines you can use, and then begin the process of split testing. How well you convert is what really matters in the end. Your final offer in your sales process is extremely important, and so you should put several offers together and test them against each other. Just keep in mind that the best and really only way to find out if something is good to do is test it. The best path to success and high performing PPC ads to split test as many things as you can think of. If you get a lot of impressions, then that’s great because you can get a higher sample at a much faster rate for testing.


Hopefully after reading this article you have a better idea of how to write Adwords ad copy that is compelling and powerful. Classified ads are just like PPC ads, so do some Googling about it and continue to learn all you can.


Joe has been a full time internet marketer for about a year now, he mainly promote IT products like the
Epson stylus sx215. He also promotes green technology and products like this refill toner company.






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Saturday, July 29, 2017

Cool Google AdWords Content Network Traffic Strategies - How to Easily Increase Your Conversions

Cool Google AdWords Content Network Traffic Strategies - How to Easily Increase Your Conversions

One of the most important things you need to do when you are using the Google Content Network in your market is to increase your conversion rate on the traffic that you are getting to your site. The better job you do at getting more of your current visitors to buy from you, the more profit you will make! In this article I want to show you exactly how to make this happen the easy way.


Why More Conversions Is Better Than Getting More Traffic...


One of the biggest mistakes people make when they are using the Content Network is the fact that they think getting more traffic is more important then getting more conversions.


They think that if they can just get 1,000 visitors a day they will be able to start working on their conversion rates at that point. So what most people do is focus only on list building and getting more and more visitors to their site.


They think that if they can do this, they will be able to build a huge mailing list and they will then be able to sell a lot of stuff to the people that are coming to their site. You have to realize that this is a great idea, but the problem is that it never usually works out very well when you do it this way.


You have to realize that you are going to have to pay for all those visitors you are getting to your site when they click on your ads. So if you are not making a massive profit from day one, you are going to end up going broke in the process of building your list and growing your traffic...


Here Is How You Can Easily Increase Your Conversions...


First - You have to make sure you do a great job at giving your visitors more of what they are looking for.


That means if you are selling a $ 20 product, you are going to want to make sure you have an up-sell that is $ 50! The reason that you need to do this is because a lot of your visitors will take the up-sell as they are going to want to have more of what you are offering them.


Second - You have to make sure you segment all your traffic.


The one thing that you are going to have to make sure you do is focus on segmenting your visitors in terms of what they are looking for! The better job you can do at targeting all the sub-niches in your market, the more money you are going to make.


So make sure you focus on reaching all the sub-niches verses going after the mass market.


 


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Friday, July 28, 2017

How to Increase the Conversions Using Search Engine Optimization Specialists?

How to Increase the Conversions Using Search Engine Optimization Specialists?

The best anomaly to this topic is the Pareto analysis. It is believed that 80% of the e business results from 20% of the online activities that are being carried out.


In order for any business to thrive successfully, the content should be readily available in an easily approachable manner. Conversion marketing is the ultimate goal of all business. All businesses fall into this category at point of time.


Conversion rate is one that brings in quality to the business. The stakes are high when the information is ready to avail by all. It's one thing to have maximum traffic to the website. PPC optimization is one way of getting maximum traffic to the website. The real value for money comes in only if the website has high ROI in terms of quality conversions.


There is no use if people simply skim through the website only because some external link has landed them in the particular business page. In order to retain the interest of customers, the landing page should have the content that was promised. Customer satisfaction is one way by which the website gains maximum conversions.


The following are some tips available to increase the conversion rate. Often the way to complete the difficult tasks is through simplicity.


* Simplicity is the key. Keep it simple so that the customers are forced by their mere interest to increase the conversion rate of the business.


* PPC optimization specialists are available that increase the scope of the business.


* Easy navigation through the pages should be made available to all customers. The user should not be thrust upon a zillion links so that he is unsure of where to go next. There should not be any confusion for the user regarding the navigation.


* No one would want to dive into a pool without knowing the depth of it. So in order to make it a hassle free experience for both the reader and the promoter, the credibility or the authenticity of the website should be increased.


* The more secure the business, the larger is the pool of people that the website attracts. Some ways to attract more customers by increasing the credibility are:


o To present them with an authenticated address and contact number.


o To present various case studies and real life testimonials.


o To display the picture of the organization or the potential client list. An intriguing client list could always attract new business.


o If any products are on the offer, then detailed notes about the make, the cost, availability etc should be on the website readily accessible by all.


o If transactional landing page methodology is uses, then there should be special mention about the ways by which the personal information of the clients is kept secure.


There is an age old saying, "No smoke without fire." The potential customer would not have landed in the website unless otherwise he was interested by the piece of information that was presented in the external link. So make sure, every client gets what they have bargained for. Present the maximum information to the clients in an easy manner.


Quick Recap: How to increase the conversions using Search Engine Optimization Specialists? • Conversion rate is one that brings in quality to the business • Customer satisfaction is one way by which the website gains maximum conversions with search engine optimization and seo services • Made navigation easy




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