Showing posts with label Compelling. Show all posts
Showing posts with label Compelling. Show all posts

Wednesday, September 13, 2017

5 Compelling Ways To Add Value To Your Website

5 Compelling Ways To Add Value To Your Website
It is incredibly important these days for all businesses to have a website. Websites provide an excellent way to keep ahead in today's business world. But just having a website isn't enough. You have to make sure that your website is working for you, and the only way to do this is to make sure that you are offering something that is going to keep customers coming back to your website time and time again. Even if they are not buying anything from you all the time, they are still visiting, and that is half the battle already won. There are five really great ways that you can keep your website interesting, and make it one that people will want to continue visiting:

- Free information. People are constantly surfing the internet looking for information. The problem is, a lot of information they want, they have to pay for. You can attract people to your website by offering them the information they are looking for, at no cost to them whatsoever. Make sure that you always keep the information fresh, and customers will continue to return to see the new information. Some ideas for information to provide include trade secrets, insider information and even how-to articles.

- Keep your website copy interesting. If the copy on your website is boring, you are not going to have people wanting to bother visiting your website continually. This is why it is so important to make sure that if you are not a professional writer yourself, you should hire one. A professional copy or content writer knows exactly what to do to create awesome copy or articles that people will actually want to read. A copy or content writer will keep the content fresh, fun and interesting.

- Show proof of your great service with case studies. You want to create a sense of trust with your customers, and a great way to do this is by showing them examples of other happy customers. This is a great way for you to let people know just how great your product or service really is, and this type of proof is an excellent way to gain the trust of potential customers.

- Offer them something they just have to have. If you make a really great offer, people are not going to be able to resist. Your product or service, along with great copy providing all of the benefits of your product or service will convince readers that they really need what you are offering. Don't forget to offer all kinds of incentives too, such as coupons, free trials and more to really make readers interested.

- Have an air of authority around you. If you want readers to trust you, you have to let them know that you really do know what you are talking about. There are a number of ways that you can do this. Start publishing your own blog, providing quality, factual information on a regular basis. Get your website linked to sites that are authorities on the topic at hand, which will give your readers access to even more information, which will make them trust you even more.

You need a website, and you need to make it work for you. Get more readers, which will translate into more customers, sales and profits, by making your website one that people want to visit. Give your visitors incentives, great information, and something that they need, and you will definitely see results.

Andrew McCombe is the owner of Activate Your Business where they teach new and existing business owners to Start, Grow and / or Automate their business(es) with EASE, so they can live a life of EASE. For more information visit Activate Your Business

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