Showing posts with label Come. Show all posts
Showing posts with label Come. Show all posts

Thursday, August 24, 2017

Ppc Services- How Did They Come Into Effect?

Ppc Services- How Did They Come Into Effect?

In the days when internet was an unheard term and people used to find solace in listening to good old radio or watching TV, there were some concepts that looked similar to our modern day PPC services. They were known as PPO (pay per order), PPR (Pay per response), and PPL (Pay per lead) services. But these ads were not able to capture the interest of people and failed immensely. The concept behind them suggested that the advertisers were required to pay on the basis of the lead generated or the order generated. Now the irrevocable question arises- what makes the scenario different now and how online PPC is able to catch the fancy of the advertisers?

You can blame Google for resurrecting this concept and making it popular amongst the users around the world. This search engine gained huge popularity ever since it went live. But the makers of this search engine weren't sure about some medium that could also give them consistent revenue. So they reluctantly launched a way to generate revenue in the form of adverts. It was quite unique way as it was a conspicuously visible way of reflecting advertisement of the similar products. Unlike TV, the user wouldn't like to get distracted with a full blown ad that could spoil the pace of his work, and adverts would advertise in a more unobtrusive manner. Thus the revolution came in the form of PPC ads.

This is the simplest and yet most effective method to gain popularity of the internet. The PPC companies take only a few hours to come up with an advert and it is expected to generate traffic as soon as it goes live on the search engine. The advertiser only needs to pay in case the user clicks on to his link. If your website is catchy enough, you are sure to catch attention of your target client. Just be certain to use the accurate keywords that are sure to bring the right customer on your doorstep. You can be benefited through the PPC ads by finding a good agency offering the quality PPC services on the internet. And the benefits are all yours.

This article is written by a technical writer working at Synapse Interactive. We are one of the best PPC companies in India. We offer PPC services to our clients. For more information please contact us

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Thursday, July 27, 2017

Three Proved Tactics To Come Up With Google Adwords Adverts For Greater Conversion Rate

Three Proved Tactics To Come Up With Google Adwords Adverts For Greater Conversion Rate

If you’re looking for some of the most targeted traffic on the net, then PPC and Google Adwords can help you out. So that’s what we’re talking about today, how to write stronger ad copy for better results. It’s not hard to make money online when you know what’s to be done.

If you’re not familiar with split testing, then you need to know that doing it will determine your success, or lack of it. But it’s not just testing in and of itself, you need to write good ad copy so your tests will be meaningful.

Even if your campaign is giving great results as of now, you should still keep testing to bring out better results. You must always distinguish yourself from your competitors. Perhaps you heard somewhere that you can do well, or get by, if you just look at successful ads and copy them. How is it possible to set yourself apart, and be unique, when your ad is exactly like someone else’s. Yes, learning how to write great ad copy can be done with the help of other ads, but you should never copy them outright. Of course you can always test it and see for yourself; nothing wrong with that. Of course you can be almost lazy and almost copy other ads word for word. It’s a gamble because it may decrease overall click throughs only for yourself. Unique ads perform better, but no matter what you can always do your own testing. Everybody wants to make money on the Internet but only those who take action can do it.

Your ad copy needs to include at least one great benefit because people want to know what they will get out of your product. So try making a list of every benefit you can think of, and then choose a group of the best ones to test. You need to offer the benefit that speaks the loudest to your target market. Don’t know the difference between features and benefits? No problem, go to Google and do a search on it and learn.

The Adwords ad copywriting tips we’ve talked about will only be as effective as you’re willing to make them; keep taking action and continuing to learn. The ability to kick-out great ad copy on demand takes work and effort, so do stick with it and eventually you will see results.

Adwords Come Up With Adwords Campaign Experiments

Adwords Come Up With Adwords Campaign Experiments
Every so often Google will release a new feature in Adwords that really moves the goal posts. I think they have just done that with ACE or to give it it's full title, Adwords Campaign Experiments.

The feature has only just been released to UK users although it has been in test in the States for a while. As soon as I read about it I knew it was going to be good news and I couldn't wait to try it out for myself. The results I have got so far are impressive.

Before I share those results with you let me first explain exactly what ACE is. As I have already said the name stands for Adwords Campaign Experiments. The best way I can describe it is that it is a split testing tool that allows you to test specific items in Adwords rather than just landing pages. As I'm sure you know, the website optimiser allows you to test landing pages quite thoroughly.

ACE allows you to test individual parts of your Adwords campaigns. For example, you can choose to test changes to individual keywords.

The test that I have been running is to test two different bids for the same keyword. Now you might say that you could already do that just by running a test one week with one bid and another test the next week with a different bid. However running tests over different time periods will never give accurate results as bidding patterns always vary over time. ACE allows you to test these changes side by side over the same period of time.

So back to the test I am currently running. I have selected some keywords which are performing quite well. I wanted to see what would happen if I lowered the bid for these keywords. So using ACE I have been able to run a lower bid alongside the existing bid and the results have been quite impressive.

As I had expected the lower bid prices dropped the position of the ad however in most cases the CTR for those ads did not drop. We got more or less the same number of clicks at the lower price. In one case we were paying over 18% less per click and still achieving the same number of clicks. As you would expect the conversions results remained the same so the lower bid was providing the same level of sales for less cost. That's the sort of test result I like.

Go try this today with your own campaigns. Just take a few of your keywords and split test them with lower bids. You can find out how to set up A.C.E from the Adwords help files. It's quite easy and free.

Mike Seddon is the Adwords Expert at the website promotion specialists KKSmarts. You will find plenty of free guides showing you how to boost your website traffic including their free SEO Training course.