Showing posts with label Chiropractic. Show all posts
Showing posts with label Chiropractic. Show all posts

Thursday, August 3, 2017

Three Strategies For Chiropractic Internet Marketing

Three Strategies For Chiropractic Internet Marketing

Chiropractic internet marketing may take on many forms and you can use a combination or even all of them. Using this form of marketing, you will be able attract more patients and do so at a fraction of the cost of other media. This will also allow you stay in touch and build a better relationship with your current patients.


Here are some chiropractic internet marketing strategies that you can use to help grow your practice:


1. Create a good Website or hire someone to do it based on your instructions. This is the most basic chiropractic internet marketing tool that you can use. You must have a website that is as easy to navigate as possible and user friendly. If you don't have knowledge in creating a website, you can hire programmers or even students to make you one. Make sure to keep your purpose in mind when designing your website . Your purpose should be to educate and schedule new patients, not to impress the world with graphics or flash videos.


Also, a great way to educate people on how you can help them is to create an opt-in form and capture their email addresses for a weekly newsletter or blog broadcast. This is quite easy to do and there are many companies that provide low cost services to help you with this.


2. Join online community forums especially those in your community. This marketing tool will allows you to socialize with other people interested in chiropractic care. There are many forums all over the net that are geared towards chiropractic, health, and other medical care. It is also advised to be a member of a forum that is dedicated to your local community so that you are familiar with the members. In this chiropractic internet marketing strategy, you can educate the community about chiropractic health and you will receive comments for this. People will become interested in your chiropractic services and potentially come to you for chiropractic care if they find your posts helpful. Also, you will receive the added benefit of links coming back to your website from these forums.


3. Make videos and upload it to the internet. You can make a video of your office as the first step in this type of this strategy. This will provide a virtual tour for prospective patients and you can introduce them to your staff, show them the treatment rooms and other facilities. The next step is to get the video online. You can try Google Video, YouTube, and Revver to host your video for free on the web to make this marketing tool reach as many audiences as possible. You can link this video to your other internet marketing tools like your website and forum. This will also give w


 


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Thursday, July 27, 2017

Google Maps Chiropractic Marketing Tactics

Google Maps Chiropractic Marketing Tactics

When people put the word "(your city) chiropractic" into Google, what every chiropractor wants is for their practice to be the top one that pops up on that searcher's local business map. Getting your chiropractic listing ranked first on Google Places (formerly Google Maps) is certainly an attainable goal. Here are six tips that you can use in your business listing to ensure that your office finds its way to the top for maximum exposure.


Multiple Reviews and Google Maps


It is extremely helpful to your rankings if your practice has multiple reviews. By "multiple," we mean as many as you can get. You want the volume of your reviews to overshadow those of all other chiropractors in your area. If others have five, 10 and 30, then you want 60, 70, 80 or more. Reviews are massive in terms of acquiring high rankings on Google and having your business highlighted on the map.


It is important that these reviews are real and they should be from your past or current patients. The best thing to do to facilitate this is to contact your patient-base and ask each of them to write a review. Use email to do this and give them a link to the review area.


The Power of Photos and Videos


Google Maps love photos and videos. Use as many videos and still images as you can and make sure that your company logo is on each. The videos don't need to be long. They can offer health tips, nutritional information and describe helpful exercises. Make each video subject specific, offering useful information in easy-to-understand, capsule form.


Photos can show you at the office, involved in charity or community work and even on a special trip. The photos and videos are all about connecting on both a professional and personnel level with prospective patients and keeping linked to your present clientele.


Keywords and Your Business Description


Using the correct keywords in your Google business description is important. Choose these words with care as they are designed to interact with the search engine, garnering you hits.


Utilize Keywords in Your Business Name


Hopefully you have keywords, such as '"chiropractor" and "chiropractic" in the name of your business. This technique is very powerful. Make sure that you list your keyword rich business name correctly with Google.


Connect through Back-links and Citations


Whatever and wherever you post something related to your business, you want to make sure that it links back to Google. Each one of your press releases, articles, blogs, photos, citations from other authority sites, etc. should have a link to your Google business listing.


Offer Limited Time Coupons


Google business listings allow you to upload coupons that can be downloaded by visitors. Offer limited time coupons that you change from time to time. Limited time coupons are a good way to get people to act since the expiration date on the coupon helps motivate people to take action. Keep changing your coupon offers and track which ones seem to work best in bringing in new business.


People will find you with Google Maps


Your Google business listing can be utilized to ensure that you garner hits, raising your search engine rankings and making your business pop-up on that prominent Google map. The great thing about Google Places is that people will find your chiropractic practice instantly and fast. Use each of the six tips above to access the power of this feature to get more new patients monthly.



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