Showing posts with label Checklist. Show all posts
Showing posts with label Checklist. Show all posts

Friday, July 28, 2017

AdWords Marketing Tips - Checklist For Super Responsive PPC Ads

AdWords Marketing Tips - Checklist For Super Responsive PPC Ads

The most obvious way to get more traffic from Google AdWords is to simply get more clicks for your ads. This may sound like a tricky task, however, with some testing, it is simpler than you think. Here is a quick checklist to help you create super responsive pay per click ads.


Keywords


Place your keywords in the headline & other parts of your ad such as your display domain name & the folder of your domain name. When keywords are bold, they get more attention which in turn gets you more clicks on your ads.


Question?


Can you ask a question in your ad or even in your the headline of your ad? People are conditioned to respond to a question so when you ask questions you will get more clicks. Just add a question mark at the back of your headline & your response rate will surely improve.


Numbers & Special Characters


There is just something about numbers & special characters that makes your ad stand out in a visual manner. Same thing, when you can draw more attention, your chances of getting more clicks will go up. Use specific numbers for even better results.


Limited Time Or Quantity


Is your offer limited by time or limited by quantity? If yes, show it in your ads. Create that sense of urgency in people so that they will click on your ad right away. Make sure it is really limited, not some fake scarcity tactic. People can usually see through you when you try to lie.


Curiosity


What the heck is that? When people ask that question, they are obviously curious. If you can get people to be curious about what exact is behind your ad, you are sure to get a lot of clicks. Make sure it is relevant if not you will get a lot of clicks with very little conversions & you will lose money very fast.



Samuel Ng makes a very comfortable income online with search engine marketing, affiliate marketing, membership sites & more. On top of all that, he is always sharing unique & practical tips to help you make more money with search engine marketing, affiliate marketing & membership sites.




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AdWords Tips - Checklist For High Converting PPC Landing Pages

AdWords Tips - Checklist For High Converting PPC Landing Pages

For very obvious reasons you want your pay per click landing pages to convert as many leads or as much sales as possible. Here is a quick checklist to help you create high converting pay per click landing pages.


Marketing Flow


Your marketing communications must make sense, they must flow smoothly from your keywords to your ads to your landing pages to your offers. You mess any of this up, your conversion rates will surely suffer.


On-Page Optimization


Doing on-page optimization will help you get a much higher quality score in Google AdWords which will often get you lower cost for your clicks & better ad position.


Place your keywords in your title tags, meta tags, meta description, meta keywords, H1 & sprinkled all over your landing page. Do it in such a way that the text is still readable & it will look more natural.


Image Optimization


If you have any images which are relevant to your offer, add your keyword as the name of the image. Such as diet-pills.jpg, pre-owned-audi-a4.jpg & much more. If you have non-relevant images such as order buttons, guarantee buttons, name them as 1.jpg, 002.jpg, 3x.jpg & such.


In this way, the non-relevant images will not affect your landing page quality score & your relevant images will boost your on-page optimization. This is a very unknown yet simple method that works all the time.


Copy & Offer


After all the above steps are done, you must write compelling sales copy or presell copy to get others to spend money with you. Also, make sure your offer is irresistible if not you must use your words to make your offer appear much more desirable.


Call To Action


Landing pages for paid search traffic should have only 1 single purpose, either you want people to buy something or you want them to enter their email or zip code. If you page is slightly longer, you might want to have more buttons & links for the same call to action.



Samuel Ng makes a very comfortable income online with search engine marketing, affiliate marketing, membership sites & more. On top of all that, he is always sharing unique & practical tips to help you make more money with search engine marketing, affiliate marketing & membership sites.

Thursday, July 27, 2017

The Blogger's Checklist

The Blogger's Checklist

If you are a new blogger or even an experienced one, it is important to check in with how your blog is doing and maintain it in a way that successful bloggers do. So what is it successful bloggers do? Here is your blogger checklist, which consists of eight items for you to consider.


1. Proofread Your Work - Misspellings and wrong use of words in a blog entry can turn a reader off in a real hurry. Make sure you type your original blog message in a program that contains spell check and then reread your work for errors. You can then copy and paste your work into your blog.


2. Publish Posts on a Regular Basis - If you want to maintain a following of readers and prove you are serious about your blog you have to keep your content fresh and updated. You may not have time to blog daily so the important thing is to just be consistent. Commit to how often you will make an entry, it may be weekly, biweekly or monthly. When you are consistent, your guests will know when to check back in with you.


3. Backup Your Blog - There is nothing worse than losing all of your work, especially if your blog contains numerous entries. Create an automatic backup system for your blog. Most blogging software companies have a Help file to assist you in understanding how to back your blog up or what processes are needed.


4. Link to Older Posts - If you have been blogging for a while, it is most likely that many of your topics will overlap, so why not provide your reader with reference to some of your older entries. This can be done with a link. When you do this, you are building an effective linking strategy and encouraging readers to stay on your blog longer. As we all know, a quality linking strategy can mean an increase your traffic and search engine rankings.


5. Answer Guests Comments - Take the time to answer anyone who makes a comment on your blog. Doing this will create loyalty among your followers and will help build community. If there comes a day when your blog is extremely popular, it is still important to maintain correspondence with your readers. Also, be kind and considerate when responding to your readers. A topic that may be obvious to you may not be to your reader and there is no need to make somebody feel bad.


6. Approve Comments - If you use comment moderation (and you should unless you get very low volumes of spam) you should approve pending comments on a regular basis. Having meaningful comments on your blog is important, so check pending comments regularly to make sure they are getting posted.


7. Remember Your Audience When Creating Topics - If you have a new blog, one of most overlooked items is being able to accurately define the audience that you will be writing to. As time goes by, you'll learn what types of content your readers appreciate or don't appreciate in that you will have little response. Sometimes creating a niche that very few people write about or understand is a great way to get your blog going and you will know exactly who your audience is.


8. Check for Dead Links - There is nothing more annoying than clicking on a dead link. If you're like most bloggers you probably include a lot of links in your posts, both inbound and outbound. Those links may have worked at the time the post was published, but do you know if they still work? Dead links are especially common with outbound links. The blogs and websites you link to may shut down, changes their link structure, or remove a page, all of which will result in dead links. So make a date on a regular basis to check all outbound links on your blog.


Follow these eight simple rules and your blog's maintenance will continue to grow successful.



Pamela Ravenwood is a copywriter for ArteWorks SEO. She is an award winning writer, journalist, SEO specialist and strategic planning consultant. To learn more about this search engine optimization company, visit http://www.arteworks.biz




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