Showing posts with label Captive. Show all posts
Showing posts with label Captive. Show all posts

Friday, September 15, 2017

How Top Captive Insurance Agents Get Their Agencies "Unstuck"

How Top Captive Insurance Agents Get Their Agencies "Unstuck"

It's tempting to think those superstar producers in the top 10% never get stuck. I know in my early days in business it seemed like those guys were ten feet tall and bulletproof.


Well, if you've spent as much time with some of these stars as I have, you'll learn that even they get stuck and their agencies plateau from time to time. The difference is in how they handle getting unstuck and how the average person handles it.


The insurance industry is never static, and neither is the context in which we sell. When you make the mistake of thinking it is, that's like laying down on the proverbial railroad tracks and waiting for the train to come.


In your agency as well as in your closing presentations there are usually warning signs that things aren't going so well. Too many people in every field but especially ours are content running their business like an ostrich, hoping if they stick their head in the ground and ignore the problems and obstacles that they will go away.


Top agents don't. Instead they have their radar on high alert detecting and monitoring any and all potential changes at Allstate corporate, the industry in general, and also to the prospects their selling to in person.


Most agents are far more reactive than proactive. They arrive at the office and either play fireman, putting out the crises that arise each day, or let inbound calls, emails, and drop-in clients or salesmen determine their day. All day long they chase after prospects and clients allowing them to dictate what they'll do and when they'll do it. Unfortunately, it's this day to day minutia that often takes up the time that would be better spent dealing with the big issues and seeing the bigger picture.


My real question is this:


Who's Driving Your Agency?


Who is steering it through these challenges? We all know there've been some rocky times lately. At Allstate. In the industry. In the whole economy. So I'd challenge you to firmly grab the steering wheel with both hands and chart your course. You are president and CEO of your life.No one has the right to determine your future but you. Not the company, not your employees, and definitely neither of our presidential candidates.


You see, the biggest things that top Inner Circle agents do that most agents don't is this: accept responsibility to change things if they don't like the results their getting.


They accept where they are right now is where they are, and if they're not happy about it they go about learning what they need to learn and improving what they need to improve to get to where they want to be.


Strategies exist to get you more leads, to overcome price objections, etc.. The hard work to find the answers has already been done, and top agents aren't afraid to find them and use them.
Fortunately, today is a new day and any agent can make that same decision today. You can decide to regain control over where your agency and your income is headed. You can choose to learn how to move past what's holding you back.


Put measures in place to grow in this economy. Don't just wait it out and hope things get better. You'll regret it because the greatest opportunites are found by pushing forward when most people hesitate. Look at other Allstate agents, they're hesitating.


So how can you push forward smartly? Don't reinvent the wheel. When most agents want to grow they either try to do it alone, or turn to peers for help. Top agents turn to experts who can help them get where they want to get quicker.


Top agents look both in and outside of the insurance industry for ideas to improve their businesses. They then adopt those ideas, adapt them to fit their agencies, and then act boldly.


The top agents learn from those getting results, adapt ideas to work to grow their book, then let those ideas bring them new business. The key is they take control. They implement strategies that produce what they want for their business. And you can do the same thing.



David Neuenschwander is a nationally known marketing consultant specializing in helping captive insurance agents grow their books at lightning speed. He is currently offering a FREE copy of his special report.




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Saturday, July 29, 2017

Digital Outdoor Signage - Captive Viewers Marketing

Digital Outdoor Signage - Captive Viewers Marketing
Digital outside signage or advertising can vary in magnitude depending upon what you want to reach the public and how you want to achieve it. For instance there are large video walls in Times Square NY, or you will see Flat panel displays in your local shopping center, both options work well but they vary in cost significantly so it depends on how much you want to invest.

Electronic out-of-doors advertising goes under a number of names, but "captive viewing marketing" conjures up an image in my mind, a little like brain washing. But let me highlight how this is being done successfully.

Air ports.
Whenever you go to any public transportation service you are confined to that specific designation until your bus or taxi or even plane arrives. As you are waiting you are basically killing time and are forced to hear or watch whatever is being advertised. This is a big example of "captive audience marketing" as you are seeing a specific message on a display board.

Vehicle Electronic Marketing.
These vehicles are both trucks and specialized transportation that has massive video walls on them, they usually park in areas that are known for being congested during rush hour, this means that through the hustle and bustle of getting to and from the destination they see advertisements on the vehicle screens. This way the marketing enterprise gets the information across to you for the duration of the time you are detained, in the nicest of ways.

Physicians and sickbay waiting rooms.
Going to the doctors for some is painful and upsetting enough, however picture you are waiting for the doctor to mosey in and start discussing the reasons that brought you in. As your waiting you watch the commercial so to take your mind off what you are worrying about. This is done in all doctors' offices and hospitals so showing commercials assorted with cartoons to both mother and child is ideal.

Car wash.
Even the small entrepreneurial businesses are using electronic outdoor advertising. Car washes are one of the many to incorporate this marketing scheme to try and sell other services offered through their business or another company. So customers are watching whatever messages are being displayed while having their cars washed.

To do this they are using LED neon message boards. This allows the store or shop owner to write any message he wants people to see. This is more resourceful because it can be changed as often or as less as one chooses. Without needing to worry about the same repetitious message being seen over and over again.


Lari Smith has been writing articles online for nearly 3 years now. Specialize in flashing board articles. If you need more about neon signs and outdoor signage, please reference http://www.flashingledboard.com/.




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